An engineering ppt with location and strategy analysis

1. MODERN WORKSHOP FOR
LUXURY VEHICLES

2. PRESENTED TO : DR. RAKSHANDA
GROUP MEMBERS
Muhammad Awais 2015-IM-05
Mueez Nazakat 2015-IM-33
Muhammad Nadeem 2015-IM-35
Shafaqat Ali 2015-IM-39
Ilyas Khan 2015-IM-52

3. KHAN AUTO REPAIR SERVICE
VISION:
Khan auto will continue to be an innovator and leader in the auto repair and service industry by
providing excellent customer service and quality service in reasonable rate. We start every process
focused on the customer values through teamwork and dedication. We will consistently excel at
exceeding our customer’s expectations and earn their loyalty.
MISSION:
Our mission is committed to provide quality service and repair with unmatched customer service.

4. WHAT WE DO?
• LUBE SERVICE
• PERIODICAL MAINTENANCE
• CAR AIR CONDITIONING SERVICE
• AUTO ELECTRICAL SERVICE
• COMPUTERIZED DIAGNOSIS
• BRAKE SERVICE
• SUSPENSION AND STEERING SERVICE
• TRANSMISSION REPAIRS
• ENGINE REPAIR
• FUEL INJECTOR SERVICE
• BODY SHOP AND PAINTING
• PRE-PURCHASE VEHICLE INSPECTION

5. OUR TARGETED CUSTOMERS

6. CUSTOMER TIPS
1. Tyres
Every two weeks, check your tyre pressures and the condition of your tyres
(including the spare).
2. Toolkit
If your car has a spare wheel, then at the very least you need to carry a jack and wheel removing
tools (plus a locking wheel nut key if appropriate).
3. Engine oil
Use your dipstick to check oil levels every couple of weeks, and before any long journey, and top
up if needed.
4. Coolant
Every week, while your engine's cold, check your coolant level is between the MIN and MAX
marks.

7. CUSTOMER TIPS
5. Windscreen wipers
Replace your windscreen wipers once a year to prevent smearing.
6. Lights
Check all your lights including indicators, reversing lights, brake lights and fog lights once a week.
7. Power steering
Make sure your garage fills your hydraulic fluid reservoir when they service your car. Then all you
have to do, once a month, is check its levels; if necessary, you can top up with a recommended
fluid.
8. Brakes
Check your brake fluid once in a month. You need to make sure the brake fluid is good and that it is
at the appropriate level, top up if required.

8. POSSIBLE LOCATIONS
Gulberg II Canal Road Thokar
LOCATION A LOCATION B

9. Key success factor Weight
Scores (Out of 100) Weighted Scores
Location A Location B
Location A Location B
Foot traffic 0.20 85 65 17 13
demographics 0.13 75 71 9.75 9.23
Number of customers 0.12 80 60 9.6 7.2
Road infrastructure 0.24 90 82 21.6 19.68
Basic facilities 0.10 75 72 7.5 7.2
Competition 0.12 65 74 7.8 8.88
Awareness 0.09 63 58 5.67 5.22
Total 1.0 78.92 70.41

10. LAYOUT

11. STRATEGIES TO GAIN COMPETITIVEADVANTAGES
1. Differention
 Advanced technology
• Computerized control
• New control process
 Best customers care
• Comfortable sitting room
• Coffee
• Tissue box

12. STRATEGIES TO GAIN COMPETITIVEADVANTAGES
2. Response time
• Just in time service
• Skilled worker
• Good inventory management
• 7s implementation