EL GÈNERE EN LA PUBLICITAT

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Se trata de las diferencias de género dentro del mundo de la publicidad. Es una mirada retrospectiva des del franquismo hasta hoy.

Estereotips de gènere en publicitat
- Si ens remontem... arribem a la
PUBLICITAT ESPANYOLA
DEL FRANQUISME
http://www.youtube.com/watch?v=myXSqrH5ZAM
http://www.youtube.com/watch?v=myXSqrH5ZAM

ELS ESTEREOTIPS DE GÈNERE
● ELS METGES :
● ALTS
● SALUDABLES
● DINÀMICS
● RESPECTUOSOS
● INTEL·LIGENTS
● COMPRENSIUS....

PERÒ ALGUNES DE LES REPRESENTACIONS DE
GÈNERE NO SÓN TANT AFORTUNADES, LA DONA:
● 1968:
- CONCLUSIÓ: LA DONA ESTÀ PREOCUPADA PEL SEU
ASPECTE FÍSIC I PER LES TASQUES DOMÈSTIQUES.
http://www.youtube.com/watch?v=Zykf-qsEipw
http://www.youtube.com/watch?v=Zykf-qsEipw
● 1985:
● - 5 TIPUS DE DONA EN LA PUBLICITAT: DONA DE CASA,
DONA TREBALLADORA, DONA OBJECTE, DONA INFERIOR
A L' HOME I DONA ASSOCIADA A UN PRODUCTE.
VIDEO DE TIPOS DE MUJER EN PUBLI:
http://www.youtube.com/watch?v=rh7R6NDb1go&feature=related
http://www.youtube.com/watch?v=rh7R6NDb1go&feature=related

BALAGUER TAMBÉ VA IDENTIFICAR 4 TIPUS D' HOME EN
LA PUBLICITAT ESPANYOLA:
● L' EXECUTIU
● L' HOME DINS DE CASA
● L' HOME AMB ELS SEUS FILLS
● L' HOME CONQUISTADOR
http://www.youtube.com/watch?v=YU9KgVYIRWI
● http://www.youtube.com/watch?v=YU9KgVYIRWI
http://www.youtube.com/watch?v=YU9KgVYIRWI

NOU SEGLE : XXI
● LA DONA ADOPTA UN ROL DIFERENT:
- + IMPORTANCIA A L'ANUNCI
– + FORTA I SEGURA
– TREBALLA FORA DE CASA
– INICIATIVA A L'AMOR
– A CASA: HOME I DONA JUNTS
– BELLESA: + NATURALITAT
– http://www.youtube.com/watch?v=wB_YGjcTnk8
– http://www.youtube.com/watch?v=wB_YGjcTnk8

RELACIONS DE GÈNERE EN LA PUBLICITAT
● 4 TIPUS:
- RELACIÓ PARITARIA EXPLÍCITA:
● IGUALTAT
● NO SUBMISSIÓ NI IMPOSSICIÓ
● http://www.youtube.com/watch?
v=mxB9elbUqOI
http://www.youtube.com/watch?v=mxB9elbUqOI

RELACIÓ PARITARIA IMPLÍCITA
● LA IGUALTAT ENTRE HOME I DONA ES
DEDUEIX
● http://www.youtube.com/watch?
v=YpngKQaCLy8
http://www.youtube.com/watch?v=YpngKQaCLy8

RELACIÓ DOMINANT EXPLÍCITA
● EL DOMINADOR/A GAUDEIX D'UNS
PRIVILEGIS I L'ALTRE NO
● http://www.youtube.com/watch?
v=Ms9sWfBFkrM&feature=related
http://www.youtube.com/watch?v=Ms9sWfBFkrM&feature=related

RELACIÓ DOMINANT IMPLICITA
● LA DOMINACIÓ NO ÉS VISIBLE
●
● http://www.youtube.com/watch?
v=TgoA6M2msKQ&feature=related
http://www.youtube.com/watch?v=TgoA6M2msKQ&feature=related

RELACIÓ DOMINANT IMPLICITA
● LA DOMINACIÓ NO ÉS VISIBLE
●
● http://www.youtube.com/watch?
v=TgoA6M2msKQ&feature=related
http://www.youtube.com/watch?v=TgoA6M2msKQ&feature=related

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AI Trends in Creative Operations 2024 by Artwork Flow.pdf

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

Skeleton Culture Code

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

PEPSICO Presentation to CAGNY Conference Feb 2024

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

Content Methodology: A Best Practices Report (Webinar)

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

How to Prepare For a Successful Job Search for 2024

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Social Media Marketing Trends 2024 // The Global Indie Insights

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

Trends In Paid Search: Navigating The Digital Landscape In 2024

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Getting into the tech field. what next

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

How to have difficult conversations

How to have difficult conversations

Introduction to Data Science

Introduction to Data Science

Introduction to Data Science

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

The six step guide to practical project management

The six step guide to practical project management

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

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12 Ways to Increase Your Influence at Work

12 Ways to Increase Your Influence at Work

12 Ways to Increase Your Influence at Work

EL GÈNERE EN LA PUBLICITAT

1. Estereotips de gènere en publicitat - Si ens remontem... arribem a la PUBLICITAT ESPANYOLA DEL FRANQUISME http://www.youtube.com/watch?v=myXSqrH5ZAM http://www.youtube.com/watch?v=myXSqrH5ZAM

2. ELS ESTEREOTIPS DE GÈNERE ● ELS METGES : ● ALTS ● SALUDABLES ● DINÀMICS ● RESPECTUOSOS ● INTEL·LIGENTS ● COMPRENSIUS....

3. PERÒ ALGUNES DE LES REPRESENTACIONS DE GÈNERE NO SÓN TANT AFORTUNADES, LA DONA: ● 1968: - CONCLUSIÓ: LA DONA ESTÀ PREOCUPADA PEL SEU ASPECTE FÍSIC I PER LES TASQUES DOMÈSTIQUES. http://www.youtube.com/watch?v=Zykf-qsEipw http://www.youtube.com/watch?v=Zykf-qsEipw ● 1985: ● - 5 TIPUS DE DONA EN LA PUBLICITAT: DONA DE CASA, DONA TREBALLADORA, DONA OBJECTE, DONA INFERIOR A L' HOME I DONA ASSOCIADA A UN PRODUCTE. VIDEO DE TIPOS DE MUJER EN PUBLI: http://www.youtube.com/watch?v=rh7R6NDb1go&feature=related http://www.youtube.com/watch?v=rh7R6NDb1go&feature=related

4. BALAGUER TAMBÉ VA IDENTIFICAR 4 TIPUS D' HOME EN LA PUBLICITAT ESPANYOLA: ● L' EXECUTIU ● L' HOME DINS DE CASA ● L' HOME AMB ELS SEUS FILLS ● L' HOME CONQUISTADOR http://www.youtube.com/watch?v=YU9KgVYIRWI ● http://www.youtube.com/watch?v=YU9KgVYIRWI http://www.youtube.com/watch?v=YU9KgVYIRWI

5. NOU SEGLE : XXI ● LA DONA ADOPTA UN ROL DIFERENT: - + IMPORTANCIA A L'ANUNCI – + FORTA I SEGURA – TREBALLA FORA DE CASA – INICIATIVA A L'AMOR – A CASA: HOME I DONA JUNTS – BELLESA: + NATURALITAT – http://www.youtube.com/watch?v=wB_YGjcTnk8 – http://www.youtube.com/watch?v=wB_YGjcTnk8

6. RELACIONS DE GÈNERE EN LA PUBLICITAT ● 4 TIPUS: - RELACIÓ PARITARIA EXPLÍCITA: ● IGUALTAT ● NO SUBMISSIÓ NI IMPOSSICIÓ ● http://www.youtube.com/watch? v=mxB9elbUqOI http://www.youtube.com/watch?v=mxB9elbUqOI

7. RELACIÓ PARITARIA IMPLÍCITA ● LA IGUALTAT ENTRE HOME I DONA ES DEDUEIX ● http://www.youtube.com/watch? v=YpngKQaCLy8 http://www.youtube.com/watch?v=YpngKQaCLy8

8. RELACIÓ DOMINANT EXPLÍCITA ● EL DOMINADOR/A GAUDEIX D'UNS PRIVILEGIS I L'ALTRE NO ● http://www.youtube.com/watch? v=Ms9sWfBFkrM&feature=related http://www.youtube.com/watch?v=Ms9sWfBFkrM&feature=related

9. RELACIÓ DOMINANT IMPLICITA ● LA DOMINACIÓ NO ÉS VISIBLE ● ● http://www.youtube.com/watch? v=TgoA6M2msKQ&feature=related http://www.youtube.com/watch?v=TgoA6M2msKQ&feature=related

10. RELACIÓ DOMINANT IMPLICITA ● LA DOMINACIÓ NO ÉS VISIBLE ● ● http://www.youtube.com/watch? v=TgoA6M2msKQ&feature=related http://www.youtube.com/watch?v=TgoA6M2msKQ&feature=related