Globalisation in Indian Tv and Entertainment Industry

1. Globalization on
Indian Media &
Entertainment
Industry

2. Overview
• The United States is the leading
nation in the world for film and
cinema.
• India ranks 6th most leading
country in box office revenue
• In 2014, the top ten most
profitable movies were all
made in the US.
• With China’s fantastic work in
films it is said that by 2020 the
US will no longer be leader the
world in films.

3. Pros
• Globalization builds
relationships between the
countries because they all rely
on each other’s film industry to
stay alive.
• Brings more diversity into the
industry

4. Cons
• Many countries don’t like values
and norms of other countries
which are often portrayed
through their film industry.
• Smaller countries miss out on
the booming film industry due
to the great deal of money that
needs to be invested

5. Indian Film
Industry
• India produces many films
running at global level theatres,
especially in Japan, Singapore,
USA, and Canada.
• Indian film industry enjoys
world fourth place
• Indian film and television
producers are improving the
international marketability of
large budget Indian movies by
building partnership with
international screenwriters and
composers technicians.

6. Indian TV
industry
• India is one of the world‘s
largest markets for satellite TV,
with some 300 million viewers.
• Film and TV industry is one
of the important contributors
to the economy
• Contribution of film and TV to
the GDP was 0.532%.
• Film and TV industry creates
more than 2 million jobs
• Indian television industry is in
the third place in the world.