Assignment for business communication.

1. Jagannath University
Submitted to:-
Ms. Shweta Bhatia
(faculty of Management)
Submitted By:-
Gaurav Kumawat
10215007
BBA 1st year

3. I am using this opportunity to express my gratitude to everyone
who supported me throughout the course of this BBA project. I am thankful
for their aspiring guidance, invaluably constructive criticism and friendly
advice during the project work. I am sincerely grateful to them for sharing
their truthful and illuminating views on a number of issues related to the
project.
I express my warm thanks to Ms. Shweta Bhatia for their support and
guidance.
Thank you,
Gaurav Kumawat

4.  Indian is the largest producer of films in the world, in terms of
ticket sales and number of films produced.
 The Indian film industry is Multi-Lingual.
 The industry is supported mainly by a vast film going Indian
public, and Indian films have been gaining increasing popularity in
the rest of the world-notably in countries with large numbers of
expatriate Indians.

5.  Bollywood is the informal term popularly used for the Hindi-
language film industry based in Mumbai.
The term is often incoorectly used to refer to the whole of
Indian cinema.
The name “ Bollywood” is derived from Bombay (the former
name for Mumbai) and Hollywood (the center of the American
film industry)
One of the largest film producers not only in India, but in the
world.

6. Rank Language No. of films
1 Hindi (Bollywood) 235
2 Telugu (Tollywood) 218
3 Tamil (Kollywood) 190
4 Kannada (Sandalwood) 177
5 Marathi 99
6 Malyalam 94
7 Bengali 84
8 Bhojpuri 64
9 Gujrati 62

7. Production Houses

8. Buyers Involved
Distributors Exhibitors

9. Satellite Rights Music Rights

11. Piracy
The indian film industry is significantly impacted by
online piracy. A study undertaken by Motion Picture
Distributors Association (MPDAI) has put India among the
top ten countries in the world, where online piracy is at its
peak.
In India, counterfeiting and piracy costs the
entertainment industry US$ 4 billion and losses of
approximately 800,000 jobs annualy.

12. Entertainment
A crisis plaguing the industry is the distortionary rate
of entertainment tax within states in India.
For instance, Andhra Pradesh and Tamil Nadu, the tax rate is
low. However, this has not been the case with the rest of the
states in India.

13. Content Regulation
A long-standing debate continues amongst the
industry members on regulation of content . Some of the
issues that need to be addressed in this sphere include:
• Should there be a content regulator or
should the industry be allowed
self-regulation under a broad framework?

14. Content
One of the problem is that younger generation
sometimes find the stories a bit predictable, and get bored
of similar tales.

15. Opportunities
The Indian film industry is the largest film industry in the world
in terms of no. of films produced and tickets sold each year
expecting growth will be continued in coming years.
The increasing interest of global investors in this sector.
The media penetration is poor for the poorer sections of the
society, offering opportunities of expansion in this area.
Rise in viewership and advertisement expenditure.

16. Threats
Piracy, violation of intellectual property rights poses a
major threat to media and entertainment concerns.
Rapid innovation in technological sector.
Increased competition with other entertainment sector like
IPL, affect the occupancy rate in theatre.