1. SANIDERM
THE OVERVIEW
Saniderm is a small business (LLC) in its
fifth year of operation (incorporation
papers were filed approximately July, 2011).
Current revenue estimations are around
$150,000 per year in 2016, possibly higher.
Saniderm is comprised of three to five
employees and is located in Sandy, Utah.
Saniderm uses a health care product
initially intended for burn and wound
aftercare, off label marketed for tattoo
healing and quality preservation. The
product sells internationally, to both
individual consumers (persons receiving
tattoos) and businesses (tattoo shops and
artists).
Saniderm’s primary marketing hook
focuses on the enhanced tattoo aftercare
platform –the tattoo will look better and
heal faster with the use of the product.
There is a very secondary focus on
infection prevention and fluid retention.
There is not a clear delineation between
B2B and B2C marketing mechanisms.
Saniderm currently utilizes Instagram,
Facebook and a website for their marketing
A PROPOSAL
Submitted to:
Jeremy Jones
Jeremy@Saniderm.com
Margaret Oyler | Principal
CLAUSES
MBM Ink
801-448-3038
maggie@marketingbymaggie.org
Submitted by:
This document is proprietary and
confidential. No part of this document
may be disclosed in any manner
to a third party without the prior
written consent of MBM Ink.

2. SANIDERM
CONSISTENT BRANDING
SHOULD BE INITIATED ON
INSTAGRAM AND FACEBOOK.
Saniderm should utilize a three prong approach to increasing their marketing
efforts: 1) enhance branding, 2) initiate content based marketing and 3) create a
fear based marketing platform. The utilization of all three strategies concurrently
will allow for both B2C recognition and increased B2B sales. Both will provide for
higher revenue streams.
CONTENT BASED MARKETING
SHOULD BE UTILIZED FOR A
SUBSCRIPTION AND/OR
UPSELL
Surprisingly Saniderm is still operating a
Facebook page as a person. This should be
disabled with a campaign to push “friends”
to the like page immediately. The latest
post on Instagram is 13 weeks old (11 at the
time of our meeting). Consistent 1x – 3x per
day posting should occur on Instagram,
starting immediately.
To create the content for posts – brand
ambassadors and social influencers should
be utilized. Contest Domination
incorporating “the Saniderm Challenge”
should be nurtured. Creating sexualized
content would be a highly effective branding
mechanism, albeit possibly controversial. It
is recommended anyway.
Branding focused marketing mechanisms
will increase brand awareness, consumer
identification, industry specific recognition
and professional appeal. Although social
media branding will not immediately
correlate to increased revenue, it is still
important for the overall image and
longevity for Saniderm. This is primarily B2C
focused.
Tattoos are considered a luxury item,
generally deducted out of disposable income.
Considering seasonal changes to leisure
spending, a subscription and / or upsell
campaign would create consistent and higher
value sales for Saniderm throughout the
year. This campaign should be aimed at
artists and business owners.
Content based marketing necessitates
Saniderm positioning itself as a brand expert
through newsletters and email marketing.
The content should be industry specific and
relevant. Utilizing guest bloggers, the
already existent pro-team or industry
experts would be ideal, as well as targeting
social influencers for internally generated
interviews. This would require outreach,
coordination, creation and an effective CRM.

3. SANIDERM SHOULD INCORPORATE FEAR BASED MARKETING OF
HEALTH INFECTIONS AND CORRESPONDING LEGAL
RAMIFICATIONS INTO ITS BUSINESS DEVELOPMENT MODEL.
Considering the status of the tattoo industry as a luxury item, Saniderm faces the problem of a
difficult upsell. After talking to industry experts, it became clear that artists are not willing to
upsell an aftercare product if they don’t have a personal connection to it. While the quality of
work is a good tactic, the only pain point can be the pride of the artist - that their work will not
be saved as intended.
Positioning Saniderm as a preventative tool for infections and contagious disease tracks
spending motivation back to the business. Making the owner or artist personally invested in
using the product is key to increased purchases. Combined with an effective content based
marketing plan this will ensure, more so than ego, continued subscribers and larger purchase
quantities.
• Daily Facebook Posts to engage up to 50,000
“likes” within the first year
• 1x to 3x per day Instagram Posts to increase
from 3,000 to 50,000 followers in one year
SANIDERM
OBJECTIVES AND MEASUREMENTS
Increase Brand Recognition and
Consumer Relationships
Create Sales Campaigns with
Effective Content Marketing
• B2B Monthly newsletters with smaller blog
posts at weekly intervals
• B2C Engagement Series
• Increase web traffic 10% within 90 days of
launch
• Generate 20% increased business within 180
days of launch (traced through embedded
code).
VALUE STATEMENT
The best laid marketing means nothing if it doesn’t make you business. We specialize in the
creation and implementation of sales campaigns with one main objective: to make your
business money. With an extremely qualified team of creatives, we manage and outsource all of
the elements necessary for effective marketing.
At MBM Ink, marketing means business.

4. TIMING TERMS AND CONDITIONS
Branding and social media marketing can
start immediately. It will take a few weeks to
optimize and schedule posts, but outbound
presence should be established at a base
level quickly. Contest domination, social
influencers, brand ambassadors and
photoshoots will take 1 – 2 months to
coordinate. Reaching out to industry experts
and initiating organic content will take the
same amount of time. After the campaigns
have launched, sales should be optimized
within 3 to 4 months. 20% business increase
should occur within 6 months.
Schedule and coordinate posts, dialogue with
influencers, generate discussion points,
initiate cross posts, work with industry
experts, and ensure a premier social media
image.
2.5 hours per week/ 10 hours per month.
Creating and generating content,
coordinating with guest writers, creating
templates, breaking up submissions, follow
up email sequences.
1.25 hours per week / 5 hours per month.
Email follow up sequences, post order upsell
sequences, etc.
5 hours for each funnel.
Collaborative – All of the above plus any
additional marketing, inserts, aftercare
instructions, table tools, etc.
• Hourly fee of $75.00 / hr
o Estimated Monthly time invoiced
last day of the month
10 / 15 hours
• Initial Deposit of $1,500 taken against
$250 deductions for first six months
• Expense reimbursement for stock
photos, scheduler tools, CRM or other
reasonable costs.
Saniderm:
MBM Ink: