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   1	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
OMAN	
  
Automotive	
  
Market	
  Report	
  
2016	
  
7-­‐10	
  DECEMBER	
  2016	
  
Oman	
  Convention	
  &	
  Exhibition	
  Centre	
  
Muscat,	
  Sultanate	
  of	
  Oman	
  
	
  
 
	
   2	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
Content	
   Page	
  
	
  
	
  	
  
1.0 About	
  Oman	
  	
   3	
  
	
  
2.0	
  Oman	
  Automotive	
  Sector	
  Overview	
  	
   4	
  
	
  
3.0	
  Oman’s	
  Automotive	
  Market	
  	
   5	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  3.1	
  GCC	
  Automotive	
  Market	
   5	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  3.2	
  Oman	
  Economic	
  Outlook	
   6	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  3.3	
  Oman	
  Market	
  Outlook	
   6	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  3.4	
  Oman	
  Total	
  Vehicle	
  Sales	
   7	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  3.5	
  Oman	
  Top	
  Vehicles	
  Sales	
  by	
  Manufacturer	
   8	
  
	
  
4.0	
  Oman	
  and	
  GCC	
  Automotive	
  Trade	
  	
   10	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  4.1	
  GCC	
  Automotive	
  Exports	
   10	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  4.2	
  Oman	
  Automotive	
  Exports	
   10	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  4.3	
  GCC	
  Automotive	
  Imports	
  by	
  Source	
  Country	
   12	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  4.4	
  Oman	
  Automotive	
  Imports	
   13	
  
	
  	
  	
  	
  	
  	
  4.5	
  Potential	
  Opportunities	
  of	
  Oman’s	
  Automotive	
  Industry	
   13	
  
	
  
5.0	
  Oman’s	
  Plans	
  to	
  Become	
  an	
  Automotive	
  Industrial	
  Hub	
   14	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  5.1	
  Investment	
  Opportunities	
  in	
  the	
  Automotive	
  Sector	
  in	
  Oman	
   15	
  
	
  
6.0	
  Oman	
  Automotive	
  Projects	
  	
   27	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  6.1	
  Oman	
  Requests	
  Iran	
  Khodro	
  IKCO	
  to	
  Establish	
  Car	
  Unit	
  
27	
  
	
  	
  	
  	
  	
  	
  	
  6.2	
  Oman	
  Invest	
  in	
  Italian	
  Car	
  Parts	
  Supplier	
  Sigit	
  SpA	
  	
   	
   28	
  
	
  	
  	
  	
  	
  	
  	
  6.3	
  South	
  Korean	
  Firm	
  Plans	
  to	
  Build	
  Auto	
  Spare	
  Parts	
  Project	
  in	
  Oman	
   28	
  
	
  
7.0	
  Invest	
  in	
  Oman	
  	
  
	
  	
  	
  	
  	
  	
  	
  7.1	
  Where	
  To	
  Invest?	
  
29	
  
30	
  
	
  
	
  
8.0	
  Automobile	
  Companies	
  and	
  Dealers	
  in	
  Oman	
  
	
  
34	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  
	
  
	
  
	
   	
  
	
  
 
	
   3	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
1.0 About	
  Oman	
  
	
  
	
  	
  
Oman,	
  strategically	
  located	
  where	
  the	
  Arabian	
  Peninsula	
  reaches	
  toward	
  the	
  Indian	
  Ocean,	
  has	
  
a	
  long	
  history	
  of	
  trade	
  with	
  distant	
  nations.	
  In	
  ancient	
  times,	
  Omani	
  caravans	
  carried	
  precious	
  
frankincense	
  to	
  the	
  Pharaohs	
  and	
  to	
  King	
  David’s	
  Jerusalem.	
  The	
  local	
  legend	
  of	
  Sinbad	
  inspired	
  
generations	
   of	
   Omani	
   sailors	
   to	
   pioneer	
   trade	
   routes	
   to	
   India	
   and	
   China.	
   Omani	
   merchants	
  
managed	
  the	
  world’s	
  spice	
  trade	
  from	
  the	
  island	
  of	
  Zanzibar.	
  
	
  
When	
   the	
   United	
   States	
   was	
   still	
   a	
   new	
   nation,	
   Omani	
   merchant	
   ships	
   sailed	
   into	
   Boston	
  
Harbor,	
  establishing	
  a	
  close	
  relationship	
  that	
  culminated	
  in	
  the	
  2009	
  Free	
  Trade	
  Agreement.	
  
These	
   centuries	
   of	
   interaction	
   with	
   foreign	
   cultures	
   made	
   the	
   Omani	
   people	
   particularly	
  
tolerant	
  and	
  outward-­‐looking.	
  But	
  enlightened	
  leadership	
  was	
  needed	
  to	
  unleash	
  the	
  potential	
  
of	
  the	
  Omani	
  people.	
  
	
  
Today,	
  Oman	
  is	
  a	
  land	
  of	
  opportunity,	
  enterprise	
  and	
  innovation	
  that	
  has	
  retained	
  and	
  built	
  on	
  
its	
  ancient	
  heritage	
  to	
  become	
  one	
  of	
  the	
  most	
  progressive,	
  dynamic	
  and	
  stable	
  Middle	
  East	
  
economies.	
  The	
  government	
  has	
  consciously	
  fostered	
  the	
  country’s	
  growth	
  while	
  preserving	
  its	
  
cultural	
  values.	
  
	
  
Blessed	
  with	
  oil	
  and	
  natural	
  gas	
  resources,	
  positioned	
  along	
  the	
  busiest	
  sea-­‐lanes	
  in	
  one	
  of	
  the	
  
Fastest-­‐growing	
  regions	
  of	
  the	
  world,	
  Oman	
  was	
  poised	
  for	
  success.	
  Oman	
  is	
  now	
  a	
  member	
  of	
  
the	
   World	
   Trade	
   Organization	
   and	
   the	
   Gulf	
   Cooperative	
   Council,	
   and	
   signed	
   Free	
   Trade	
  
Agreements	
  with	
  the	
  Arab	
  League,	
  United	
  State	
  of	
  America	
  and	
  Singapore	
  .The	
  Basic	
  Law	
  of	
  the	
  
Sultanate	
   of	
   Oman	
   establishes	
   the	
   national	
   economy	
   on	
   the	
   principles	
   of	
   justice	
   and	
   free	
  
market.	
  
	
  
Oman	
   also	
   offers	
   residents	
   endless	
   ways	
   to	
   relax.	
   With	
   its	
   long	
   coastline,	
   many	
   amazing	
  
beaches	
  invite	
  exploration.	
  In	
  a	
  land	
  that	
  changes	
  from	
  plains	
  to	
  mountains,	
  deserts	
  to	
  sea,	
  dry	
  
wadis	
  to	
  lush	
  greenery,	
  the	
  possibilities	
  of	
  outdoor	
  activity	
  are	
  vast.	
  The	
  Sultanate	
  extends	
  the	
  
same	
   dedication	
   it	
   puts	
   to	
   industrial	
   development	
   to	
   preservation	
   of	
   its	
   natural	
   wealth	
   and	
  
environment.	
   Today	
   Oman	
   is	
   a	
   sophisticated	
   modern	
   state	
   that	
   invites	
   investment	
   and	
  
encourages	
  entrepreneurship.	
  
	
  
 
	
   4	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
2.0 Oman	
  Automotive	
  Sector	
  Overview	
  
	
  
• Oman	
  is	
  the	
  third	
  largest	
  automotive	
  market	
  in	
  the	
  GCC	
  after	
  Saudi	
  Arabia	
  and	
  UAE.	
  
The	
   Oman	
   automotive	
   market	
   includes	
   cars,	
   parts	
   and	
   accessories,	
   trailers	
   and	
   semi-­‐
trailers,	
  vehicles,	
  tractors,	
  and	
  others.	
  
	
  
• The	
  Oman	
  automotive	
  sector	
  is	
  expected	
  to	
  grow	
  by	
  approximately	
  7.5%	
  per	
  annum.	
  
	
  
• In	
  the	
  last	
  decade,	
  the	
  Oman	
  automotive	
  market	
  boomed	
  from	
  114,000	
  annual	
  units	
  in	
  
2004	
  to	
  213,924	
  in	
  2014.	
  
	
  
• The	
  government’s	
  vehicle	
  purchases	
  had	
  increased	
  by	
  15.2%	
  and	
  rent-­‐a-­‐car	
  companies’	
  
registrations	
  had	
  also	
  surged	
  by	
  29.9	
  %	
  in	
  the	
  first	
  seven	
  months	
  of	
  2015,	
  up	
  from	
  a	
  year	
  
ago	
  due	
  to	
  an	
  increase	
  in	
  the	
  number	
  of	
  infrastructure	
  projects	
  and	
  the	
  development	
  of	
  
the	
  tourism	
  sector.	
  
	
  
• There	
   are	
   existing	
   Omani	
   automotive	
   parts	
   manufacturers,	
   which	
   are	
   leading	
   the	
   GCC	
  
market	
  and	
  exporting	
  to	
  the	
  worldwide	
  market.	
  
	
  
• According	
  to	
  a	
  study	
  done	
  by	
  Emirates	
  NBD	
  research,	
  Oman	
  accounted	
  for	
  59%	
  of	
  total	
  
GCC	
   automotive	
   exports	
   followed	
   by	
   Saudi	
   Arabia	
   17.3%	
   and	
   UAE	
   16.5%	
   .	
  
(http://www.emiratesnbd.com/plugins/ResearchDocsManagement/Documents/Resear
ch/Emirates%20NBD%20Research%20UAE's%20Automotive%20Sector%20Overview
%204%20February%202015.pdf	
  )	
  pdf	
  page	
  2	
  	
  
	
  
• There	
   are	
   more	
   than	
   333	
   projects	
   operating	
   in	
   the	
   industrial	
   estates;	
   with	
   a	
   total	
  
investment	
  of	
  over	
  $6	
  billion.	
  
	
  
• In	
  2009	
  over	
  $5	
  million	
  worth	
  of	
  radiators	
  were	
  exported	
  from	
  Oman.	
  
	
  
• About	
   1.2	
   -­‐	
   1.7	
   million	
   batteries	
   were	
   produced	
   in	
   Oman;	
   in	
   2010	
   almost	
   $27	
   million	
  
worth	
  of	
  batteries	
  were	
  exported	
  to	
  the	
  world.	
  
	
  
• Oman	
  has	
  $164.7	
  billion	
  worth	
  of	
  projects	
  planned	
  or	
  underway	
  across	
  all	
  sectors.	
  
 
	
   5	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
Saudi	
  Arabia	
  
50%	
  
UAE	
  
18%	
  
OMAN	
  
13%	
  
KUWAIT	
  
10%	
  
QATAR	
  
6%	
  
BAHRAIN	
  
3%	
  
Total	
  Vehicle	
  Sales	
  of	
  total	
  GCC	
  as	
  of	
  H1	
  2014	
  
3.0	
  	
  	
  	
  Oman’s	
  Automotive	
  Market	
  	
  
	
  
With	
   the	
   increasing	
   importance	
   of	
   emerging	
   economies,	
   it	
   is	
   no	
   surprise	
   that	
   Middle	
   East	
  
countries	
  are	
  fast	
  becoming	
  dominant	
  in	
  the	
  automotive	
  sector.	
  The	
  Middle	
  East	
  in	
  general,	
  and	
  
the	
  GCC	
  in	
  particular,	
  are	
  fast-­‐growing	
  markets	
  for	
  the	
  automotive	
  industry	
  and	
  the	
  region	
  has	
  
a	
  high	
  ratio	
  of	
  car	
  ownership	
  per	
  household.	
  	
  
	
  
3.1	
  GCC	
  Automotive	
  Market	
  
The	
  automotive	
  sector	
  in	
  the	
  Middle	
  East	
  remains	
  upbeat	
  and	
  almost	
  every	
  car	
  maker	
  in	
  the	
  
region	
   has	
   reported	
   sales	
   growth	
   in	
   double	
   digits,	
   ranging	
   between	
   20%	
   and	
   40%.	
   The	
  
automotive	
  aftermarket	
  in	
  the	
  GCC	
  in	
  2012	
  grew	
  between	
  15	
  and	
  20%	
  to	
  reach	
  US$7.5billion.	
  
By	
  2016,	
  the	
  aftermarket	
  sector	
  is	
  predicted	
  to	
  hit	
  US$14.4	
  billion	
  Over	
  the	
  next	
  five	
  years,	
  a	
  
growth	
   of	
   between	
   15%	
   and	
   20%	
   for	
   parts	
   and	
   accessories,	
   tires	
   and	
   tubes,	
   batteries	
   and	
  
lubricants	
  is	
  predicted.	
  
Oman	
   is	
  the	
  third	
  largest	
  automotive	
  market	
  in	
  the	
  GCC	
  after	
  Saudi	
  Arabia	
  and	
  UAE.	
  Oman’s	
  
auto	
  market;	
  however,	
  is	
  expanding	
  rapidly	
  and	
  vehicle	
  registrations	
  are	
  expected	
  to	
  increase	
  
by	
  approximately	
  7.5%	
  per	
  annum	
  indicating	
  that	
  the	
  number	
  of	
  cars	
  in	
  the	
  Sultanate	
  will	
  reach	
  
1.67	
  million	
  by	
  2020.	
  
Source:	
  www.oica.net	
  and	
  focus2move.com	
  
 
	
   6	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
3.2	
  Oman	
  Economic	
  Outlook	
  
The	
  fiscal	
  balance	
  is	
  expected	
  to	
  swing	
  to	
  a	
  large	
  deficit	
  in	
  2015	
  and	
  narrow	
  gradually	
  in	
  the	
  
coming	
  years.	
  Economic	
  diversification	
  and	
  the	
  development	
  of	
  non-­‐oil	
  sectors	
  appear	
  to	
  be	
  a	
  
higher	
  priority	
  than	
  making	
  fiscal	
  adjustment.	
  	
  
The	
  government	
  will	
  likely	
  turn	
  to	
  its	
  sovereign	
  wealth	
  fund	
  and	
  international	
  debt	
  markets	
  to	
  
sustain	
  spending,	
  while	
  the	
  International	
  Monetary	
  Fund	
  (IMF)	
  is	
  urging	
  an	
  overhaul	
  of	
  the	
  tax	
  
system	
  and	
  other	
  fiscal	
  reforms	
  to	
  increase	
  non-­‐oil	
  revenues.	
  
	
  
3.3	
  Oman	
  Market	
  Outlook	
  
Doubling	
  volume	
  of	
  Omani	
  new	
  vehicles	
  market	
  from	
  2005	
  and	
  2013	
  the	
  market	
  gained	
  the	
  
world`s	
  39th	
  place	
  with	
  an	
  annual	
  record	
  actually	
  fixed	
  in	
  the	
  2013.	
  Volume	
  slightly	
  declined	
  by	
  
1.8%	
  while	
  the	
  major	
  risk	
  for	
  changing	
  the	
  trend	
  was	
  in	
  the	
  2015.	
  	
  	
  
The	
   government’s	
   policy	
   was	
   to	
   keep	
   the	
   same	
   budget	
   while	
   increasing	
   the	
   deficit	
   so	
   that	
  
consumers	
   do	
   not	
   need	
   to	
   reduce	
   their	
   spending.	
   Consequently,	
   in	
   the	
   first	
   half	
   of	
   the	
   year,	
  
according	
  to	
  data	
  release	
  by	
  the	
  Omani	
  Authority	
  for	
  Transportation,	
  the	
  sales	
  of	
  new	
  vehicles	
  
are	
  reported	
  to	
  be	
  up	
  again	
  by	
  4.6%.	
  
Moreover,	
  this	
  was	
  the	
  best	
  half	
  ever,	
  considering	
  that	
  the	
  entire	
  first	
  half	
  of	
  2015	
  lost	
  train	
  just	
  
the	
  fall	
  of	
  the	
  year.	
  Therefore,	
  perspectives	
  for	
  the	
  second	
  half	
  are	
  moderately	
  positive	
  while	
  
the	
  risk	
  for	
  2016	
  are	
  in	
  place	
  depending	
  on	
  political	
  decisions.	
  	
  
In	
  addition,	
  Toyota’s	
  sales	
  increased,	
  with	
  Hilux	
  topping	
  the	
  record	
  with	
  13,120	
  units,	
  followed	
  
by	
  Land	
  Cruiser	
  P/U	
  with	
  11.630	
  and	
  the	
  Land	
  Cruiser	
  200	
  with	
  11.220	
  units.	
  
 
	
   7	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
3.4	
  Oman	
  Total	
  Vehicle	
  Sales	
  
In	
  the	
  last	
  decade,	
  the	
  Oman	
  automotive	
  market	
  boomed	
  by	
  200%	
  from	
  2004	
  to	
  2014	
  with	
  an	
  
impressive	
  series	
  of	
  annual	
  record	
  interrupted	
  just	
  by	
  the	
  international	
  financial	
  crisis	
  in	
  2009	
  
(focus2move.com).	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Due	
  to	
  the	
  uniqueness	
  of	
  Oman’s	
  geographical	
  nature,	
  which	
  is	
  close	
  to	
  the	
  sea	
  and	
  desert	
  and	
  
to	
   the	
   increased	
   public	
   spending	
   on	
   infrastructure	
   developments,	
   there	
   was	
   an	
   increasing	
  
demand	
  for	
  light	
  commercial	
  vehicles	
  which	
  are	
  dominating	
  Oman’s	
  vehicle	
  market.	
  
According	
  to	
  Times	
  of	
  Oman	
  (September	
  22,	
  2015)	
  the	
  government’s	
  vehicle	
  purchases	
  had	
  
increased	
  by	
  15.2%	
  and	
  rent-­‐a-­‐car	
  companies’	
  registrations	
  had	
  also	
  surged	
  by	
  29.9	
  in	
  the	
  first	
  
seven	
  months	
  of	
  2015,	
  up	
  from	
  a	
  year	
  ago.	
  
0	
  
50,000	
  
100,000	
  
150,000	
  
200,000	
  
250,000	
  
2011	
   2012	
   2013	
   2014	
   2015	
  h1	
  
Oman	
  Total	
  Vehicle	
  Sales	
  as	
  of	
  H1	
  
of	
  2015	
  
Oman	
  total	
  vehicle	
  sales	
  as	
  of	
  
H1	
  of	
  2015	
  
 
	
   8	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
The	
   leasing	
   vehicles	
   percentage	
   has	
   increased	
   by	
   29.9%	
   compared	
   to	
   the	
   year	
   2014.	
   The	
  
increase	
  was	
  due	
  the	
  to	
  increase	
  in	
  the	
  number	
  of	
  infrastructure	
  projects	
  and	
  the	
  development	
  
of	
  the	
  tourism	
  sector.	
  Although	
  the	
  sultanate’s	
  petroleum	
  wealth	
  has	
  traditionally	
  provided	
  a	
  
backbone	
  for	
  growth,	
  efforts	
  are	
  well	
  underway	
  to	
  diversify	
  from	
  hydrocarbons.	
  	
  
The	
  Oman	
  Vision	
  2020	
  has	
  laid	
  out	
  plans	
  to	
  boost	
  industrialization	
  within	
  the	
  sultanate	
  and	
  to	
  
encourage	
  the	
  private	
  sector	
  to	
  take	
  a	
  more	
  active	
  role	
  in	
  the	
  economy	
  (www.ncsi.gov.om).	
  
On	
   the	
   other	
   hand,	
   according	
   to	
   (automotive.einnews.com)	
   The	
  Middle	
   East	
  and	
   Africa	
  
Automotive	
  Parts	
  Die-­‐Casting	
  Market	
  registered	
  revenue	
  $0.45	
  billion	
  in	
  2014.	
  	
  
Furthermore,	
  according	
  to	
  (researchandmarkets.com)	
  The	
  Middle	
  East	
  and	
  Africa	
  automotive	
  
parts	
  die-­‐casting	
  market	
  registered	
  a	
  revenue	
  of	
  $1.3	
  billion	
  in	
  2015.	
  A	
  study	
  done	
  by	
  Emirates	
  
NBD	
  research	
  reports	
  that	
  Oman	
  accounted	
  for	
  59%	
  of	
  total	
  GCC	
  automotive	
  exports	
  followed	
  
by	
  Saudi	
  Arabia	
  17.3%	
  and	
  UAE	
  (16.5%).	
  	
  
These	
   and	
   other	
   huge	
   Oman	
   automotive	
   projects	
   that	
   will	
   be	
   implemented	
   in	
   the	
   upcoming	
  
years	
  will	
  see	
  a	
  promising	
  market	
  and	
  business	
  opportunities	
  for	
  investors.	
  
	
  
3.5	
  Oman	
  Top	
  Vehicles	
  Sales	
  By	
  Manufacturer	
  	
  
According	
  to	
  the	
  first	
  half	
  of	
  2015	
  ROPs	
  official	
  report,	
  the	
  market	
  is	
  broadly	
  divided	
  between	
  
roughly	
   66%	
   for	
   passenger	
   cars	
   and	
   for	
   34%	
   for	
   commercial	
   vehicles	
   as	
   the	
   Japanese	
  
manufacturers	
  still	
  dominate	
  the	
  Oman	
  automotive	
  market.	
  	
  
Toyota	
  is	
  on	
  top	
  of	
  the	
  sales	
  chart	
  with	
  54.4%	
  market	
  share	
  and	
  monopolizes	
  the	
  top	
  6	
  models	
  
ranking	
  as	
  the	
  chart	
  shows	
  further:	
  
 
	
   9	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
Toyota,	
  
54.50%	
  
Nissan,	
  
11.30%	
  
Hyundai,	
  
8.20%	
  
Kia,	
  4.90%	
  
Lexus	
  ,	
  2.70%	
  
Ford	
  ,	
  1.80%	
  
FUSO,	
  1.80%	
  
Chevrolet,	
  
1.80%	
  
Mitsubishi	
  
1.10%	
   Honda,	
  1%	
  
others	
  ,	
  
10.90%	
  
Source:	
  www.bestsellingcarsblog.com	
  and	
  www.focus2move.com	
  
Toyota’s	
  market	
  share	
  has	
  been	
  scaling	
  50%	
  for	
  many	
  years.	
  Toyota	
  still	
  obliterates	
  the	
  sales	
  
charts	
   with	
   a	
   54.4%	
   market	
   share	
   and	
   monopolizes	
   the	
   top	
   6	
   model	
   ranking.	
   Nissan	
   came	
  
second	
  by	
  11%	
  followed	
  by	
  Hyundai	
  by	
  8%	
  and	
  Kia	
  by	
  4.9%.	
  
In	
  the	
  top	
  models	
  sales	
  Toyota	
  has	
  been	
  leading	
  the	
  market	
  for	
  many	
  years	
  and	
  monopolizes	
  
the	
  top	
  first	
  6	
  models	
  ranking	
  in	
  the	
  H1	
  of	
  2015.	
  The	
  Toyota	
  Hilux	
  remains	
  the	
  best-­‐selling	
  
vehicle	
  in	
  Oman	
  by	
  a	
  large	
  margin,	
  selling	
  more	
  than	
  any	
  other	
  manufacturer	
  as	
  a	
  whole,	
  and	
  
despite	
  sales	
  down	
  by	
  9%	
  and	
  11.8%	
  share.	
  	
  
Followed	
  by	
  Toyota	
  Land	
  Cruiser	
  (-­‐14%)	
  passes	
  the	
  Land	
  Cruiser	
  Pick-­‐up	
  (-­‐24%)	
  and	
  Prado	
  (-­‐
17%)	
  to	
  claim	
  the	
  2nd	
  spot	
  overall	
  while	
  the	
  Corolla	
  (-­‐1%)	
  overtakes	
  the	
  Hiace	
  (-­‐21%)	
  to	
  rank	
  
5th.	
  The	
  Nissan	
  Patrol	
  at	
  #7	
  (+6%)	
  and	
  Toyota	
  RAV4	
  at	
  #10	
  (+60%)	
  are	
  the	
  only	
  nameplates	
  in	
  
the	
  Top	
  10	
  managing	
  to	
  gain	
  ground	
  year-­‐on-­‐year.	
  
 
	
   10	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
UAE	
  
39.4%	
  
other	
  
22%	
  
China	
  	
  
11%	
  
Oman	
  
11%	
  
Saudi	
  Arabia	
  
9%	
  
Egypt	
  
3%	
  
Singapore	
  
2%	
  
Yemen	
  
2%	
  
Who	
  Gets	
  GCC	
  Automotive	
  Exports	
  2014	
  
4.0	
  Oman	
  and	
  GCC	
  Automotive	
  Trade	
  
	
  
4.1	
  GCC	
  Automotive	
  Exports	
  
According	
  to	
  the	
  International	
  Trade	
  Center	
  (ITC),	
  in	
  2014	
  the	
  GCC	
  automotive	
  trade	
  value	
  
reached	
   USD	
   66.5	
   billion,	
   which	
   increased	
   by	
   39%	
   from	
   2010.	
   However	
   90%	
   of	
   the	
   total	
  
market	
  value	
  was	
  imports.	
  Cars	
  accounted	
  for	
  53.5%	
  of	
  GCC	
  automotive	
  exports	
  to	
  the	
  world,	
  
followed	
  by	
  trucks	
  (18.4%)	
  and	
  part	
  and	
  accessories	
  (16.6%.)	
  
Source:	
  UAE’s	
  Automotive	
  Sector	
  Overview	
  2015	
  	
  (Emirates	
  NBD)
Oman	
  is	
  the	
  first	
  automotive	
  exporter	
  among	
  the	
  GCC	
  countries.	
  Oman	
  accounted	
  for	
  59%	
  of	
  
total	
   GCC	
   automotive	
   export	
   followed	
   by	
   Saudi	
   Arabia	
   which	
   is	
   17.3%	
   and	
   UAE	
   16.5%.	
  
However,	
   more	
   than	
   half	
   of	
   the	
   GCC	
   exports	
   go	
   to	
   the	
   GCC	
   countries.	
   39.4%	
   of	
   total	
   GCC	
  
automotive	
  exports	
  go	
  to	
  UAE	
  and	
  China	
  is	
  the	
  only	
  country	
  that	
  records	
  a	
  decent	
  share	
  of	
  GCC	
  
automotive	
  export,	
  which	
  was	
  11.3%	
  as	
  the	
  chart	
  shows	
  below:	
  
4.2	
  Oman	
  Automotive	
  Exports	
  
Oman	
  is	
  developing	
  its	
  light	
  manufacturing	
  sector	
  through	
  industrial	
  estates	
  managed	
  by	
  the	
  
Public	
  Establishment	
  for	
  Industrial	
  Estates	
  (PEIE) .There	
  are	
  more	
  than	
  333	
  projects	
  operating	
  
 
	
   11	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
the	
   industrial	
   estates;	
   with	
   a	
   total	
   investment	
   of	
   over	
   $6	
   billion.	
   Oman	
   is	
   the	
   58th	
   largest	
  
export	
  economy	
  in	
  the	
  world	
  and	
  the	
  82nd	
  most	
  complex	
  economy	
  according	
  to	
  the	
  Economic	
  
Complexity	
  Index	
  (ECI).	
  In	
  2013	
  Oman	
  exported	
  $48.7B	
  and	
  imported	
  $35.4B.	
  
	
  
GCC	
  countries	
  are	
  high-­‐consumption	
  vehicle	
  markets	
  that	
  represent	
  significant	
  opportunities	
  
for	
  manufacturers	
  of	
  vehicles	
  and	
  associated	
  components.	
  In	
  addition	
  the	
  GCC	
  market	
  demand	
  
for	
  automotive	
  parts	
  grew	
  by	
  34%	
  every	
  two	
  years	
  while	
  China,	
  India	
  and	
  Brazil	
  grew	
  by	
  9%	
  to	
  
14%,	
  respectively, for	
  the	
  same	
  period.	
  
	
  
Oman’s	
  expanding	
  export	
  market	
  has	
  led	
  to	
  a	
  significant	
  increase	
  in	
  the	
  demand	
  for	
  automotive	
  
parts,	
   increasing	
   in	
   turn,	
   the	
   investment	
   opportunities	
   for	
   local	
   and	
   international	
  
manufacturers	
   to	
   capture	
   this	
   market.	
   There	
   are	
   also	
   existing	
   Oman	
   automotive	
   parts	
  
manufacturers	
  which	
  are	
  leading	
  the	
  GCC	
  market	
  and	
  exporting	
  to	
  the	
  worldwide	
  market.	
  	
  
	
  
The	
  following	
  is	
  a	
  demonstration	
  of	
  the	
  key	
  automotive	
  products	
  that	
  manufacture,	
  export	
  and	
  
re-­‐export	
  from	
  Oman	
  and	
  have	
  significant	
  levels	
  of	
  tread	
  domestically	
  and	
  regionally.	
  	
  
	
  
1) 	
  Radiators	
  for	
  Motor	
  Vehicles	
  	
  
	
  
Dolphin	
  Radiators	
  is	
  an	
  existing	
  local	
  manufacturer	
  and	
  produces	
  approximately	
  2,000	
  to	
  
2,500	
  radiators	
  per	
  year.	
  According	
  to	
  the	
  Public	
  Authority	
  for	
  Investment	
  Promotion	
  and	
  
Export	
  Development	
  (Ithraa)	
  over	
  $5	
  million	
  worth	
  of	
  radiators	
  were	
  exported	
  from	
  Oman	
  
in	
  2009.	
  
	
  
2) Parts	
  for	
  Diesel	
  and	
  Semi-­‐Diesel	
  Engines	
  	
  
	
  
In	
   2010	
   about	
   $4.5	
   million	
   of	
   these	
   products	
   were	
   exported	
   from	
   Oman	
   as	
   re-­‐exports.	
  
(predominantly	
  to	
  European	
  destinations).	
  As	
  there	
  are	
  no	
  existing	
  production	
  facilities	
  in	
  
the	
  GCC,	
  there	
  is	
  a	
  great	
  opportunity	
  to	
  any	
  prospective	
  investor	
  to	
  start	
  at	
  the	
  lower	
  end	
  
and	
   then	
   tap	
   into	
   the	
   export	
   market,	
   at	
   least	
   at	
   the	
   GCC	
   level.	
   The	
   availability	
   of	
   the	
  
resources	
  in	
  Oman	
  and	
  Oman’s	
  strategic	
  location	
  make	
  it	
  the	
  right	
  place	
  for	
  this	
  industry	
  to	
  
operate	
  and	
  grow,	
  not	
  to	
  mention	
  the	
  advantage	
  of	
  the	
  trade	
  ports	
  such	
  as	
  Port	
  of	
  Sohar	
  and	
  
	
  	
  Port	
  of	
  Duqm.
 
	
   12	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
3) Lead	
  Acid	
  Accumulators	
  of	
  a	
  Kind	
  Used	
  for	
  Starting	
  Piston	
  Engines	
  (Batteries)	
  	
  
The	
   existing	
   local	
   manufacturer	
   of	
   car	
   batteries,	
   reem	
   batteries,	
   is	
   a	
   well-­‐established	
  
manufacturer.	
  The	
  plant	
  production	
  is	
  about	
  1.2	
  -­‐1.7	
  million	
  batteries.	
  The	
  company	
  exports	
  
85%	
  to	
  the	
  MENA	
  region	
  and	
  Europe,	
  while	
  15%	
  of	
  production	
  is	
  retained	
  in	
  Oman.	
  In	
  2010	
  
almost	
  $27	
  million	
  worth	
  of	
  batteries	
  were	
  exported	
  from	
  Oman	
  with	
  only	
  1%	
  as	
  re-­‐export.	
  
In	
  addition,	
  the	
  GCC	
  is	
  a	
  net	
  importer	
  of	
  batteries	
  and	
  this	
  demonstrates	
  demand	
  within	
  the	
  
regional	
   market,	
   which	
   could	
   be	
   further	
   satisfied	
   by	
   an	
   additional	
   Omani	
   supplier.	
  
Furthermore,	
  the	
  value	
  of	
  sales	
  in	
  this	
  product	
  profile	
  represents	
  just	
  3.5%	
  to	
  5%	
  of	
  total	
  
demand	
  in	
  the	
  GCC	
  in	
  2010	
  and	
  between	
  0.15%	
  and	
  0.2%	
  of	
  global	
  import	
  market	
  in	
  2010.	
  
4) Safety	
  Glass	
  Laminated	
  for	
  Vehicles,	
  Aircraft,	
  Spacecraft	
  or	
  Vessels	
  	
  
The	
   existing	
   market	
   for	
   safety	
   glass	
   in	
   Oman	
   is	
   quite	
   significant	
   (about	
   200,000	
   units	
   in	
  
2010),	
  and	
  this	
  has	
  generally	
  been	
  increasing	
  significantly	
  year	
  on	
  year.	
  Moreover,	
  almost	
  
26	
  million	
  units	
  were	
  imported	
  into	
  the	
  GCC	
  in	
  2009	
  and	
  this	
  represents	
  a	
  huge	
  potential.	
  
Further,	
  in	
  2009	
  around	
  10.5	
  million	
  worth	
  of	
  this	
  product	
  were	
  exported	
  from	
  Oman	
  as	
  re-­‐
exports	
  (all	
  to	
  Thailand,	
  although	
  in	
  previous	
  years	
  exports	
  have	
  also	
  been	
  to	
  Hong	
  Kong	
  
and	
  Singapore).	
  In	
  addition,	
  the	
  estimated	
  value	
  of	
  sales	
  in	
  this	
  product	
  profile	
  represents	
  
just	
  3.5%	
  to	
  7%	
  of	
  total	
  demand	
  in	
  GCC	
  in	
  2010	
  and	
  between	
  0.07%	
  and	
  0.14%	
  of	
  global	
  
imports	
  in	
  2010.	
  
A	
  study	
  done	
  by	
  the	
  Public	
  Authority	
  for	
  Investment	
  Promotion	
  and	
  Exports	
  Development	
  
(Ithraa)	
  demonstrates	
  the	
  investment	
  opportunities	
  of	
  the	
  automotive	
  sector	
  in	
  Oman.	
  The	
  
study	
  identified	
  a	
  range	
  of	
  automotive	
  products	
  that	
  enjoy	
  great	
  potential	
  opportunities	
  to	
  
be	
  manufactured	
  in	
  Oman.	
  
	
  
4.3	
  GCC	
  Automotive	
  Imports	
  by	
  Source	
  Country	
  	
  
According	
  to	
  the	
  International	
  Trade	
  Center	
  (ITC)	
  in	
  2014	
  cars	
  represented	
  67.9%	
  of	
  total	
  
GCC`s	
  automotive	
  imports	
  from	
  the	
  world	
  followed	
  by	
  trucks	
  which	
  is	
  13.6%	
  and	
  parts	
  and	
  
accessories	
  is	
  8.9%.	
  The	
  first	
  importer	
  is	
  Saudi	
  Arabia	
  which	
  received	
  a	
  substantial	
  39.8%	
  of	
  
total	
   GCC`s	
   automotive	
   imports,	
   followed	
   by	
   UAE	
   39.9%	
   and	
   Oman	
   10.1%.	
   On	
   the	
   other	
  
hand,	
  Japan	
  was	
  the	
  top	
  automotive	
  exporter	
  to	
  the	
  GCC’s	
  by	
  26.5%,	
  followed	
  by	
  USA	
  19.9%	
  
and	
   Korea	
   9.2%.	
  Oman	
   came	
   in	
   the	
  seventh	
   rank	
   of	
   total	
  exporters	
   to	
   the	
   GCC	
   by	
   4.2%,	
  
	
  followed	
  by	
  UK	
  3.2%	
  and	
  China	
  3.0%.	
  
 
	
   13	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
Japan,	
  26.50%	
  
USA,	
  19.90%	
  
other,	
  19.10%	
  
Korea,	
  
9.20%	
  
Germany,	
  9%	
  
Thailand,	
  6%	
  
Oman,	
  4.20%	
  
UK,	
  3.20%	
  
China,	
  3%	
  
Source:	
  	
  International	
  Trade	
  Center	
  (ITC),	
  and	
  Emirates	
  NBD	
  research	
  	
  
4.4	
  Oman	
  Automotive	
  Imports	
  
According	
   to	
   the	
   International	
   Trade	
   Center	
   (ITC),	
   Oman	
   is	
   the	
   third	
   largest	
   automotive	
  
importer	
  in	
  the	
  GCC	
  region,	
  which	
  represents	
  10.1%	
  of	
  total	
  GCC	
  automotive	
  imports.	
  On	
  the	
  
other	
  hand,	
  Japan	
  is	
  the	
  top	
  automotive	
  exporter	
  to	
  Oman	
  with	
  26.5%,	
  followed	
  by	
  USA	
  19.9%	
  
and	
  Korea	
  9.2%.	
  	
  	
  
	
  
According	
   to	
   the	
   Oman	
   statistical	
   year	
   book	
   2015	
   of	
   the	
   National	
   Center	
   for	
   Statistics	
   and	
  
Information,	
  the	
  total	
  value	
  of	
  imported	
  passenger	
  vehicles	
  has	
  declined	
  from	
  1,	
  711,2	
  million	
  
in	
  2012	
  to	
  1,688,7	
  million	
  in	
  2014.	
  The	
  value	
  of	
  imported	
  commercial	
  vehicles	
  however,	
  has	
  
increased	
  from	
  105,6	
  million	
  in	
  2012	
  to	
  117,6	
  million	
  in	
  2014.	
  The	
  increase	
  was	
  due	
  to	
  the	
  
increase	
   in	
   the	
   public	
   spending	
   on	
   infrastructure	
   development	
   which	
   led	
   to	
   the	
   increasing	
  
demand	
  for	
  light	
  commercial	
  vehicles.	
  Furthermore,	
  the	
  value	
  of	
  other	
  imported	
  automotive	
  
vehicles	
  such	
  as	
  vessels,	
  aircrafts	
  and	
  associated	
  equipment	
  has	
  slightly	
  increased	
  from	
  2,564,	
  4	
  
million	
  in	
  2012	
  to	
  2,568,	
  4	
  million	
  in	
  2014.	
  
	
  
4.5	
  Potential	
  Opportunities	
  of	
  Oman’s	
  Automotive	
  Industry	
  
Oman’s	
  auto	
  market	
  is	
  expanding	
  rapidly	
  and	
  vehicle	
  registrations	
  are	
  expected	
  to	
  increase	
  by	
  
approximately	
  7.5%	
  per	
  annum,	
  indicating	
  that	
  the	
  number	
  of	
  cars	
  in	
  the	
  Sultanate	
  will	
  reach	
  
1.67	
   million	
   by	
   2020.	
   Furthermore	
   according	
   to	
   (researchandmarkets.com)	
   The	
   Middle	
   East	
  
and	
  Africa	
  Automotive	
  Parts	
  Die-­‐Casting	
  Market	
  registered	
  a	
  revenue	
  of	
  $1.3	
  billion	
  in	
  2015.	
  
Oman	
  is	
  the	
  first	
  automotive	
  exporter	
  among	
  the	
  GCC	
  countries,	
  accounting	
  for	
  59%	
  of	
  total	
  
GCC	
  automotive	
  exports	
  by	
  exporting	
  and	
  re-­‐exporting	
  to	
  the	
  auto	
  parts	
  and	
  related	
  products	
  
to	
  the	
  region	
  and	
  the	
  world.	
  
 
	
   14	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
5.0	
  Oman’s	
  Plans	
  to	
  Become	
  an	
  Automotive	
  Industrial	
  Hub	
  
	
  
Vehicle	
   sales	
   in	
   the	
   Gulf	
   states	
   increased	
   by	
   8	
   percent	
   to	
   1.8	
   million	
   last	
   year,	
   according	
   to	
  
market	
   researchers	
   at	
   focus2move.	
   The	
   region’s	
   largest	
   market	
   is	
   Saudi	
   Arabia	
   with	
   2014	
  
vehicle	
  sales	
  of	
  864,488,	
  up	
  12	
  percent.	
  Ranking	
  second	
  was	
  the	
  United	
  Arab	
  Emirates	
  with	
  
sales	
  of	
  401,106,	
  a	
  rise	
  of	
  11	
  percent.	
  Oman	
  came	
  third	
  with	
  a	
  flat	
  volume	
  of	
  218,185.	
  
On	
   the	
   other	
   hand,	
   Oman	
   has	
   the	
   financial	
   strength	
   to	
   attract	
   parts	
   suppliers	
   first	
   and	
   then	
  
automakers	
   by	
   offering	
   them	
   a	
   combination	
   of	
   oil-­‐derived	
   products,	
   low	
   energy	
   costs	
   and	
  
access	
  to	
  the	
  Greater	
  Arab	
  Free	
  Trade	
  Area.	
  Recently	
  the	
  Oman	
  government	
  has	
  bought	
  into	
  an	
  
Italian	
  supplier	
  as	
  part	
  of	
  its	
  goal	
  to	
  develop	
  the	
  car	
  production	
  industry.	
  	
  
Oman	
  has	
  planned	
  to	
  establish	
  an	
  Iranian	
  car	
  production	
  site	
  through	
  financing	
  provided	
  by	
  the	
  
sultanate,	
  which	
  can	
  be	
  one	
  of	
  the	
  most	
  important	
  moves	
  to	
  develop	
  the	
  auto	
  industry.	
  One	
  of	
  
the	
   plans	
   is	
   to	
   build	
   an	
   automobile	
   spare	
   parts	
   manufacturing	
   project	
   in	
   Sohar	
   to	
   produce	
  
aluminum	
  automobile	
  wheels	
  in	
  cooperation	
  with	
  a	
  South	
  Korean	
  company.	
  There	
  are	
  a	
  lot	
  of	
  
efforts	
  made	
  by	
  the	
  private	
  sector	
  to	
  engage	
  in	
  the	
  development	
  of	
  the	
  automotive	
  industry.	
  	
  
Noor	
  Majan	
  is	
  one	
  of	
  the	
  good	
  examples	
  of	
  Oman’s	
  capability	
  to	
  innovate	
  in	
  the	
  automotive	
  
industry.	
   Its	
   project	
   to	
   build	
   a	
   strong,	
   sport,	
   luxury	
   and	
   green	
   car	
   was	
   started	
   in	
   2009	
   and	
  
successfully	
  completed	
  in	
  2015.	
  It	
  aims	
  at	
  encouraging	
  youth	
  to	
  innovate	
  and	
  promote	
  their	
  
dream	
  projects.	
  	
  
Efforts	
  are	
  undertaken	
  by	
  the	
  government	
  and	
  the	
  private	
  sector	
  to	
  develop	
  the	
  automotive	
  
industry	
  in	
  Oman	
  through	
  projects.	
  Not	
  to	
  mention	
  the	
  development	
  of	
  the	
  infrastructure	
  in	
  
Oman	
  and	
  the	
  improvement	
  of	
  the	
  government	
  services	
  in	
  terms	
  of	
  speed	
  and	
  facilitation.	
  	
  
 
	
   15	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
5.1	
  Investment	
  Opportunities	
  in	
  the	
  Automotive	
  Sector	
  in	
  Oman	
  
Oman	
   is	
   a	
   land	
   of	
   opportunity,	
   enterprise,	
   and	
   innovation	
   that	
   has	
   retained	
   and	
   built	
   on	
   its	
  
ancient	
   heritage	
   to	
   become	
   one	
   of	
   the	
   most	
   progressive,	
   dynamic	
   and	
   stable	
   Middle	
   East	
  
economies.	
   Blessed	
   with	
   oil	
   and	
   natural	
   gas	
   resources,	
   positioned	
   along	
   the	
   fastest-­‐growing	
  
regions	
   of	
   the	
   world,	
   Oman	
   is	
   poised	
   for	
   success.	
   Oman	
   is	
   a	
   member	
   of	
   the	
   World	
   Trade	
  
Organization	
  and	
  the	
  Gulf	
  Cooperation	
  Council,	
  and	
  also	
  signed	
  a	
  free	
  Trade	
  Agreement	
  with	
  
Arab	
  League,	
  USA	
  and	
  Singapore.	
  Moreover,	
  the	
  basic	
  law	
  of	
  the	
  Sultanate	
  of	
  Oman	
  establishes	
  
the	
   national	
   economy	
   on	
   the	
   principles	
   of	
   justice	
   and	
   free	
   market.	
   Oman	
   today	
   is	
   a	
   very	
  
sophisticated	
  state	
  that	
  invites	
  investment	
  and	
  encourages	
  entrepreneurships.	
  
Based	
   on	
   a	
   study	
   done	
   by	
   the	
   Public	
   Authority	
   for	
   Investment	
   Promotion	
   and	
   Export	
  
Development	
  (Ithraa),	
  There	
  are	
  a	
  number	
  of	
  automotive	
  products	
  that	
  enjoy	
  a	
  great	
  potential	
  
to	
   be	
   manufactured	
   in	
   Oman.	
   These	
   products	
   were	
   based	
   on	
   a	
   range	
   of	
   criteria	
   including	
  
market	
   potential,	
   production	
   factors,	
   financial	
   and	
   economical	
   viability	
   and	
   investment	
  
potential.	
  	
  
 
	
   16	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
1)	
  Radiators	
  for	
  Motor	
  Vehicles:	
  
	
  
	
  
Definition	
  
Radiators	
  are	
  cooling	
  devices,	
  through	
  which	
  water	
  
or	
  other	
  fluids	
  circulate	
  as	
  a	
  coolant	
  for	
  the	
  engine.	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Dolphin	
  Radiators	
  is	
  an	
  existing	
  local	
  manufacturer	
  and	
  produce	
  approximately	
  2,000	
  to	
  2,500	
  
radiators	
   per	
   year.	
   According	
   to	
   Ithraa	
   in	
   2009	
   over	
   $5	
   million	
   worth	
   of	
   radiators	
   were	
  
exported	
   from	
   Oman.	
   In	
   addition,	
   the	
   GCC	
   is	
   a	
   net	
   importer	
   of	
   radiators,	
   showing	
   demand	
  
within	
  the	
  regional	
  market,	
  which	
  could	
  be	
  satisfied	
  by	
  an	
  Omani	
  supplier.	
  The	
  estimated	
  value	
  
of	
  sales	
  in	
  this	
  product	
  profile	
  represents	
  just	
  5.5%	
  to	
  10%	
  of	
  total	
  demand	
  in	
  the	
  GCC	
  in	
  2010	
  
and	
  between	
  0.08%	
  and	
  0.1%	
  of	
  global	
  import	
  market	
  in	
  2010.	
  
	
  
	
  
Key	
  Quantitative	
  Information	
  
Size	
  of	
  Premises	
  	
   10,000	
  –	
  15,000	
  M	
  2	
  
Number	
  of	
  
Employees	
  	
  
100	
  –	
  200	
  
Capital	
  Investment	
  
($)	
  	
  
20	
  –	
  25	
  million	
  
Volume	
  of	
  Sales	
  (#)	
  	
   150,000	
  –	
  200,000	
  units	
  per	
  annum	
  
Value	
  of	
  Sales	
  ($)	
  	
   3.75	
  –	
  7	
  million	
  
Pricing	
  Structure	
  	
   $25	
  –	
  $35	
  per	
  unit	
  
Profit	
  Margin	
  	
   4	
  –	
  5%	
  
	
  
 
	
   17	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
2)	
  Parts	
  for	
  Diesel	
  &	
  Semi-­‐Diesel	
  Engines:	
  
	
  
Definition	
  
This	
  product	
  group	
  includes	
  a	
  range	
  of	
  cast	
  iron	
  
(or	
   other	
   metal)	
   parts	
   including	
   pistons,	
   piston	
  
rings,	
   cylinders,	
   cylinder	
   blocks,	
   cylinder	
   heads,	
  
fuel	
   inlet	
   valves	
   and	
   pipes,	
   valves,	
   carburetors	
  
and	
  nozzles.	
  	
  
	
  
It	
   is	
   likely	
   that	
   a	
   company	
   setting	
   up	
   as	
   a	
  
manufacturer	
   of	
   one	
   of	
   these	
   products	
   will	
   also	
  
manufacture	
  other	
  products	
  from	
  within	
  this	
  group.	
  	
  
	
  
The	
   GCC	
   is	
   a	
   net	
   importer	
   of	
   products	
   in	
   this	
   group,	
   showing	
   demand	
   within	
   the	
   regional	
  
market	
  which	
  could	
  be	
  satisfied	
  by	
  an	
  Omani	
  supplier.	
  The	
  estimated	
  value	
  of	
  sales	
  for	
  this	
  
product	
  group	
  represents	
  just	
  1.6%	
  to	
  10%	
  of	
  the	
  total	
  demand	
  in	
  the	
  GCC	
  in	
  2010	
  (as	
  there	
  are	
  
no	
   existing	
   production	
   facilities	
   in	
   the	
   GCC,	
   demand	
   can	
   be	
   assumed	
   to	
   be	
   imports	
   minus	
  
exports	
  which	
  is	
  $480	
  mil)	
  and	
  between	
  0.1%	
  and	
  0.2%	
  of	
  global	
  import	
  market	
  in	
  2010.	
  The	
  
estimated	
  sales	
  value	
  for	
  this	
  product	
  group	
  ranges	
  from	
  being	
  comfortably	
  within	
  the	
  Oman	
  
demand	
  parameters	
  ($12.1	
  million	
  sales	
  value	
  in	
  2009	
  and	
  $16.3	
  in	
  2010)	
  to	
  well	
  exceeding	
  it.	
  
Therefore	
  it	
  will	
  be	
  critical	
  for	
  any	
  prospective	
  investor	
  to	
  start	
  at	
  the	
  lower	
  end	
  and	
  then	
  tap	
  
into	
  the	
  export	
  market,	
  at	
  least	
  at	
  the	
  GCC	
  level.	
  
	
  	
  	
  	
  	
  Key	
  Quantitative	
  Information	
  
Number	
  of	
  Employees	
  	
  
	
  
100	
  -­‐	
  200	
  
Capital	
  Investment	
  ($)	
  	
   15	
  –	
  20	
  million	
  
Volume	
  of	
  Sales	
  (#)	
  	
   1.5	
  –	
  2.5	
  mil	
  
Value	
  of	
  Sales	
  ($)	
  	
   7.5	
  –	
  50	
  mil	
  
Pricing	
  Structure	
  ($)	
   Average	
  of	
  $5	
  –	
  $20	
  per	
  unit	
  (although	
  the	
  
pricing	
   ranges	
   from	
   around	
   	
   $0.1	
   -­‐	
   $400	
  
depending	
  on	
  the	
  type	
  of	
  part	
  and	
  vehicle,	
  
engine	
   type	
   and	
   specification.	
   A	
   lower	
  
range	
   has	
   been	
   used	
   for	
   the	
   profiling	
   as	
  
	
  this	
  is	
  considered	
  a	
  market	
  entry	
  level)	
  
Profit	
  Margin	
   10	
  –	
  12	
  %	
  
	
  
 
	
   18	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
3)	
  Pneumatic	
  Tyres	
  for	
  Motor	
  Cars	
  Including	
  Station	
  Wagons	
  &	
  Racing	
  Cars:	
  
	
  
Definition	
  
Tyres	
  are	
  ring-­‐shaped	
  rubber	
  coverings	
  which	
  	
  
protect	
  the	
  wheel	
  and	
  enhance	
  vehicle	
  	
  
performance	
  by	
  absorbing	
  shock.	
  Pneumatic	
  	
  
tyres	
  are	
  the	
  most	
  common	
  form	
  of	
  tyres	
  and	
  	
  
are	
  filled	
  with	
  compressed	
  air	
  to	
  form	
  an	
  inflatable	
  	
  
cushion.	
  
	
  
	
  
The	
  existing	
  market	
  for	
  tyres	
  in	
  Oman	
  is	
  quite	
  significant	
  at	
  about	
  1	
  million	
  units	
  in	
  2010.	
  This	
  
presents	
   a	
   good	
   opportunity	
   to	
   establish	
   a	
   manufacturer	
   on	
   the	
   grounds	
   of	
   meeting	
   local	
  
demand.	
   However,	
   the	
   capital	
   investment	
   required	
   is	
   significant	
   and	
   therefore	
   it	
   would	
   be	
  
necessary	
  to	
  consider	
  a	
  larger	
  market,	
  at	
  least	
  at	
  the	
  GCC	
  level,	
  to	
  make	
  any	
  investment	
  stack	
  
up.	
  There	
  is	
  also	
  huge	
  potential	
  in	
  the	
  regional	
  market	
  with	
  the	
  demand	
  for	
  tyres	
  increasing	
  
rapidly	
  (consumer	
  tyre	
  demand	
  in	
  Dubai	
  expected	
  to	
  grow	
  annually	
  by	
  10%	
  and	
  in	
  Saudi	
  the	
  
annual	
  growth	
  is	
  expected	
  to	
  be	
  12%).	
  The	
  number	
  of	
  tyres	
  (under	
  this	
  code)	
  imported	
  into	
  the	
  
GCC	
  in	
  2009	
  was	
  about	
  25.7	
  million.	
  It	
  should	
  also	
  be	
  noted	
  that	
  it	
  is	
  likely	
  that	
  a	
  manufacturer	
  
would	
   also	
   produce	
   tyres	
   under	
   code	
   401120	
   and	
   therefore	
   there	
   is	
   potential	
   additional	
  
demand	
  relating	
  to	
  this	
  product	
  group	
  (this	
  represents	
  additional	
  demand	
  for	
  between	
  9	
  and	
  
20	
  million	
  tyres	
  per	
  annum).	
  The	
  estimated	
  value	
  of	
  sales	
  in	
  this	
  product	
  profile	
  represents	
  just	
  
3%	
  to	
  5%	
  of	
  net	
  imports	
  in	
  the	
  GCC	
  in	
  2010	
  (as	
  there	
  are	
  no	
  existing	
  production	
  facilities	
  in	
  the	
  
GCC	
  demand	
  can	
  be	
  assumed	
  to	
  be	
  imports	
  minus	
  exports	
  which	
  is	
  $1,185	
  mil)	
  and	
  between	
  
0.1%	
  and	
  0.2%	
  of	
  global	
  import	
  market	
  in	
  2010).	
  
	
  
Key	
  Quantitative	
  Information	
  
Size	
  of	
  Premises	
  	
   50,000	
  –	
  70,000	
  M	
  
Number	
  of	
  Employees	
  	
   400	
  -­‐	
  600	
  
Capital	
  Investment	
   	
  (US$)	
  125	
  –	
  150	
  million
Volume	
  of	
  Sales	
   (#)	
  350,000	
  –	
  500,000	
  units	
  per	
  annum	
  
Value	
  of	
  Sales	
  	
   	
  (US$)	
  35	
  –	
  60	
  million
Pricing	
  Structure	
   	
  	
  (US$)	
  100	
  -­‐	
  120	
  per	
  unit
Profit	
  Margin	
  	
   2	
  –	
  5%	
  
	
  
 
	
   19	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
4)	
   Lead	
   Acid	
   Accumulators	
   of	
   a	
   Kind	
   Used	
   for	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  Starting	
  Piston	
  Engines	
  (Batteries):	
  
	
  
Definition	
  
Lead-­‐acid	
  accumulators	
  were	
  the	
  first	
  type	
  of	
  
rechargeable	
  batteries.	
  Due	
  to	
  their	
  high	
  power	
  to	
  weight	
  
ratio	
  they	
  can	
  provide	
  the	
  high	
  current	
  required	
  by	
  
automobile	
  starter	
  motors.	
  
	
  
The	
  existing	
  local	
  manufacturer,	
  Reem	
  Batteries,	
  is	
  a	
  well-­‐
established	
   manufacturer.	
   	
   The	
   plant	
   production	
   is	
   about	
   1.2	
   –	
   1.7	
   million	
   batteries.	
   	
   The	
  
company	
  exports	
  85%	
  to	
  the	
  MENA	
  region	
  and	
  Europe,	
  while	
  15%	
  of	
  production	
  is	
  retained	
  in	
  
Oman.	
  In	
  2010	
  almost	
  $27	
  million	
  worth	
  of	
  batteries	
  were	
  exported	
  from	
  Oman	
  with	
  only	
  a	
  
small	
  proportion	
  (1%)	
  as	
  exports	
  .The	
  main	
  destinations	
  for	
  exports	
  are	
  the	
  UK	
  and	
  Jordan.	
  
	
  
There	
  is	
  an	
  existing	
  export	
  market	
  and	
  reputation	
  for	
  batteries	
  produced	
  within	
  Oman.	
  As	
  such	
  
there	
   is	
   a	
   possibility	
   to	
   develop	
   the	
   success	
   further	
   with	
   additional	
   local	
   production.	
   In	
  
addition,	
   the	
   GCC	
   is	
   a	
   net	
   importer	
   of	
   batteries	
   and	
   this	
   demonstrates	
   demand	
   within	
   the	
  
regional	
  market,	
  which	
  could	
  be	
  further	
  satisfied	
  by	
  an	
  additional	
  Omani	
  supplier.	
  	
  The	
  number	
  
of	
  batteries	
  	
  imported	
  into	
  the	
  GCC	
  in	
  2009	
  was	
  about	
  4.3	
  million.	
  The	
  estimated	
  value	
  of	
  sales	
  
in	
   this	
   product	
   profile	
   represents	
   just	
   3.5%	
   to	
   5%	
   of	
   total	
   demand	
   in	
   the	
   GCC	
   in	
   2010	
   and	
  
between	
  0.15%	
  and	
  0.2%	
  of	
  global	
  import	
  market	
  in	
  2010.	
  Therefore	
  production	
  at	
  the	
  scale	
  
identified	
  within	
  this	
  product	
  profile	
  is	
  at	
  an	
  appropriate	
  level.	
  
	
  
Key	
  Quantitative	
  Information	
  
Size	
  of	
  Premises	
  	
   15,000	
  –	
  20,000	
  M	
  
Number	
  of	
  Employees	
   200	
  –	
  300	
  
Capital	
  Investment	
  ($)	
   15	
  –	
  20	
  million	
  
Volume	
  of	
  Sales	
  (#)	
   	
  0.7	
  –	
  0.8	
  million	
  units	
  per	
  annum
Value	
  of	
  Sales	
  ($)	
   	
  10.5	
  –	
  16	
  million
Pricing	
  Structure	
   	
  $15	
  –	
  $20	
  per	
  unit
	
  
 
	
   20	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
5)	
  Parts	
  for	
  Spark-­‐Ignition	
  Type	
  Engines:	
  
	
  
Definition	
  
Spark-­‐ignition	
  engines	
  are	
  those	
  which	
  use	
  petrol	
  as	
  
opposed	
  to	
  diesel.	
  A	
  piston	
  is	
  a	
  disk	
  or	
  short	
  cylinder	
  
fitting	
  closely	
  within	
  a	
  tube	
  in	
  which	
  it	
  moves	
  up	
  and	
  
down	
  against	
  a	
  liquid	
  or	
  gas,	
  used	
  in	
  an	
  internal	
  
combustion	
  engine	
  to	
  derive	
  motion,	
  or	
  in	
  a	
  pump	
  to	
  
impart	
  motion.	
  
	
  
However,	
   estimated	
   production	
   levels	
   suggest	
   that	
  
there	
  would	
  be	
  a	
  need	
  to	
  serve	
  a	
  regional	
  and	
  global	
  market.	
  Demand	
  in	
  the	
  regional	
  market	
  is	
  
for	
  around	
  10	
  –	
  20	
  million	
  units	
  per	
  year.	
  The	
  estimated	
  value	
  of	
  sales	
  for	
  this	
  product	
  group	
  
represents	
  just	
  2%	
  to	
  15%	
  of	
  the	
  total	
  demand	
  in	
  the	
  GCC	
  in	
  2010	
  (as	
  there	
  are	
  no	
  existing	
  
production	
  facilities	
  in	
  the	
  GCC	
  demand	
  can	
  be	
  assumed	
  to	
  be	
  imports	
  minus	
  exports	
  which	
  is	
  
$326	
  mil)	
  and	
  between	
  0.1%	
  and	
  0.2%	
  of	
  global	
  import	
  market	
  in	
  2010).	
  The	
  estimated	
  sales	
  
value	
   for	
   this	
   product	
   group	
   ranges	
   from	
   being	
   comfortably	
   within	
   the	
   Oman	
   demand	
  
parameters	
  ($25	
  million	
  sales	
  value	
  in	
  2009)	
  to	
  well	
  exceeding	
  it.	
  
	
  
	
  	
  	
  	
  	
  Key	
  Quantitative	
  Information	
  
Size	
  of	
  Premises	
  	
   10,000	
  –	
  20,000	
  M	
  
Number	
  of	
  Employees	
  	
   150	
  -­‐	
  200	
  
Capital	
  Investment	
  ($)	
  	
   30	
  –	
  40	
  million	
  
Volume	
  of	
  Sales	
  (#)	
  	
   50,000	
  –	
  100,000	
  units	
  per	
  annum	
  
Value	
  of	
  Sales	
  ($)	
  	
   15	
  -­‐	
  40	
  million	
  
Pricing	
  Structure	
   $300	
  –	
  $400	
  (can	
  range	
  from	
  around	
  $250	
  
–	
  $2,000	
  dependingon	
  vehicle,	
  engine	
  type	
  
and	
   specification.	
   A	
   low	
   range	
   has	
  
beenused	
   for	
   the	
   profiling	
   as	
   this	
  
	
  represents	
  a	
  market	
  entry	
  level)
Profit	
  Margin	
  	
   2 –	
  5%	
  
	
   3 	
  
	
  
 
	
   21	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
6)	
  Transmissions	
  for	
  Motor	
  Vehicles:	
  
	
  
Definition	
  
This	
   product	
   group	
   includes	
   transmissions	
  
for	
  either	
  manual	
  or	
  automatic	
  vehicles.	
  The	
  
transmission	
   on	
   a	
   vehicle	
   is	
   an	
   automotive	
  
assembly	
   of	
   gears	
   and	
   associated	
   parts	
   by	
  
which	
  power	
  is	
  transmitted	
  from	
  the	
  engine	
  
to	
   a	
   driving	
   axle	
   and	
   is	
   also	
   known	
   as	
   a	
  
gearbox.	
  
	
  
Market	
  Assessment	
  
The	
  existing	
  market	
  for	
  transmissions	
  in	
  Oman	
  is	
  quite	
  small	
  at	
  only	
  just	
  over	
  6,000	
  units	
  in	
  
2009.	
  The	
  GCC	
  is	
  a	
  net	
  importer	
  of	
  transmissions	
  and	
  this	
  demonstrates	
  demand	
  within	
  the	
  
regional	
  market	
  which	
  could	
  be	
  satisfied	
  by	
  an	
  Omani	
  supplier.	
  The	
  estimated	
  value	
  of	
  sales	
  in	
  
this	
  product	
  profile	
  represents	
  about	
  19%	
  to	
  50%	
  of	
  net	
  imports	
  in	
  the	
  GCC	
  in	
  2010	
  (as	
  there	
  
are	
  no	
  existing	
  production	
  facilities	
  in	
  the	
  GCC	
  demand	
  can	
  be	
  assumed	
  to	
  be	
  imports	
  minus	
  
exports	
  which	
  is	
  $79.6	
  mil)	
  and	
  between	
  0.03%	
  and	
  0.09%	
  of	
  global	
  import	
  market	
  in	
  2010).	
  
	
  
Therefore	
  the	
  success	
  of	
  production	
  of	
  this	
  product	
  would	
  be	
  heavily	
  dependent	
  on	
  exports	
  to	
  
the	
  global	
  market	
  and	
  if	
  taken	
  forward	
  as	
  a	
  business	
  proposition.	
  This	
  should	
  initially	
  be	
  at	
  the	
  
lower	
  end	
  of	
  the	
  sales	
  volume	
  range	
  with	
  potential	
  to	
  develop	
  and	
  expand	
  into	
  global	
  market	
  
over	
   time.	
   This	
   is	
   a	
   high	
   value,	
   high	
   tech	
   product	
   and	
   relatively	
   specialized	
   and	
   would	
   be	
  
product	
   targeted	
   mainly	
   at	
   the	
   vehicle	
   assembly	
   market.	
   Due	
   to	
   the	
   nature	
   of	
   the	
   part,	
   any	
  
company	
  producing	
  this	
  could	
  start	
  by	
  serving	
  the	
  local	
  GCC	
  market	
  but	
  in	
  terms	
  of	
  growth	
  
would	
  need	
  to	
  consider	
  the	
  global	
  market.	
  	
  In	
  order	
  to	
  develop	
  the	
  market	
  potential	
  for	
  Oman	
  
there	
  will	
  need	
  to	
  be	
  a	
  partnership	
  with	
  an	
  FDI.	
  
	
  
	
  
	
  	
  	
  	
  Key	
  Quantitative	
  Information	
  
Size	
  of	
  Premises	
  	
   10,000	
  –	
  20,000	
  M	
  
Number	
  of	
  Employees	
  	
   150	
  -­‐	
  200	
  
Capital	
  Investment	
  ($)	
  	
   30	
  –	
  40	
  million	
  
Volume	
  of	
  Sales	
  (#)	
  	
   	
  50,000	
  –	
  100,000	
  units	
  per	
  annum
Value	
  of	
  Sales	
  ($)	
  	
   15	
  -­‐	
  40	
  million	
  
Pricing	
  Structure	
   $300 – $400 (can range from around $250 – $2,000
depending on vehicle, engine type and specification. A
low range has been used for the profiling as this
represents a market entry level)
Profit	
  Margin	
  	
   2 –	
  5%	
  
	
  
 
	
   22	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
7)	
  Spark	
  Plugs:	
  
	
  
Definition	
  
The	
  purpose	
  of	
  a	
  spark	
  plug	
  is	
  to	
  provide	
  a	
  place	
  for	
  an	
  
electric	
  spark	
  that	
  is	
  hot	
  enough	
  to	
  ignite	
  the	
  air/	
  fuel	
  
mixture	
   inside	
   the	
   combustion	
   chamber	
   of	
   an	
   internal	
  
combustion	
   engine.	
   This	
   is	
   done	
   by	
   a	
   high	
   voltage	
  
current	
  arcing	
  across	
  a	
  gap	
  on	
  the	
  spark	
  plug.	
  
	
  
The	
  purpose	
  of	
  a	
  spark	
  plug	
  is	
  to	
  provide	
  a	
  place	
  for	
  an	
  
electric	
  spark	
  that	
  is	
  hot	
  enough	
  to	
  ignite	
  the	
  air/fuel	
  mixture	
  inside	
  the	
  combustion	
  chamber	
  
of	
  an	
  internal	
  combustion	
  engine.	
  	
  
	
  
The	
  existing	
  market	
  for	
  spark	
  plugs	
  in	
  Oman	
  is	
  very	
  significant	
  at	
  about	
  4.2	
  million	
  units	
  in	
  
2010,	
  although	
  these	
  are	
  generally	
  quite	
  low-­‐value	
  parts.	
  This	
  presents	
  a	
  good	
  opportunity	
  to	
  
establish	
  a	
  manufacturer	
  on	
  the	
  grounds	
  of	
  meeting	
  local	
  demand	
  based	
  on	
  the	
  scale	
  estimated	
  
for	
  this	
  profile.	
  However,	
  this	
  would	
  need	
  to	
  be	
  supplemented	
  with	
  additional	
  regional	
  demand.	
  	
  
	
  
There	
  is	
  also	
  huge	
  potential	
  in	
  the	
  regional	
  market	
  as	
  the	
  number	
  of	
  imported	
  parts	
  into	
  the	
  
GCC	
  under	
  this	
  code	
  in	
  2008	
  was	
  around	
  26	
  million.	
  The	
  estimated	
  value	
  of	
  sales	
  in	
  this	
  product	
  
profile	
  represents	
  just	
  3%	
  to	
  6%	
  of	
  net	
  imports	
  in	
  the	
  GCC	
  in	
  2010	
  (as	
  there	
  are	
  no	
  existing	
  
production	
  facilities	
  in	
  the	
  GCC	
  demand	
  can	
  be	
  assumed	
  to	
  be	
  imports	
  minus	
  exports	
  which	
  is	
  
$97.6	
  mil)	
  and	
  between	
  0.1%	
  and	
  0.3%	
  of	
  global	
  import	
  market	
  in	
  2010).	
  
	
  
	
  
	
  	
  	
  	
  Key	
  Quantitative	
  Information	
  
Size	
  of	
  Premises	
  	
   10,000	
  –	
  20,000	
  M	
  
Number	
  of	
  Employees	
  	
   100	
  -­‐	
  200	
  
Capital	
  Investment	
  ($)	
   10	
  –	
  15	
  million	
  
Volume	
  of	
  Sales	
  (#)	
   6	
  –	
  8	
  mil	
  units	
  per	
  annum	
  
Value	
  of	
  Sales	
  ($)	
   3	
  –	
  5.5	
  million	
  (23	
  –	
  42%	
  of	
  GCC	
  import	
  market/0.2	
  –	
  0.6%	
  of	
  
global	
  import	
  market)	
  	
  
Pricing	
  Structure	
  
	
  
$0.5	
   –	
   $0.7	
   per	
   unit	
   (can	
   range	
   from	
   around	
   $0.10	
   –	
   $50	
  
depending	
   onvehicle,	
   engine	
   type	
   and	
   specification.	
   A	
   low	
  
range	
   has	
   been	
   used	
   for	
   the	
   profiling	
   as	
   this	
   represents	
   a	
  
	
  market	
  entry	
  level)	
  
Profit	
  Margin	
  	
   5	
  -­‐	
  8%	
  
	
  
 
	
   23	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
8)	
  Safety	
  Glass	
  Laminated	
  for	
  Vehicles,	
  Aircraft,	
  Spacecraft	
  or	
  Vessels:	
  
	
  
	
  
Definition	
  
Safety	
  glass	
  in	
  relation	
  to	
  the	
  automotive	
  sector	
  
includes	
   front	
   and	
   rear	
   windshields,	
   door	
   glass	
  
for	
   cars,	
   vans,	
   trucks,	
   buses,	
   trains	
   and	
  
construction	
  vehicles.	
  It	
  is	
  tempered,	
  safety	
  glass	
  
and	
   undergoes	
   a	
   specific	
   treatment	
   for	
  
windscreens.	
  
	
  
	
  
The	
  existing	
  market	
  for	
  safety	
  glass	
  in	
  Oman	
  is	
  quite	
  significant	
  at	
  about	
  200,000	
  units	
  in	
  2010,	
  
and	
  this	
  has	
  generally	
  been	
  increasing	
  significantly	
  year	
  on	
  year.	
  
	
  	
  
Further	
  in	
  2010	
  about	
  $10.5	
  million	
  worth	
  of	
  this	
  product	
  were	
  exported	
  from	
  Oman	
  as	
  re-­‐
exports	
  (all	
  to	
  Thailand,	
  although	
  in	
  previous	
  years	
  exports	
  have	
  also	
  been	
  to	
  Hong	
  Kong	
  and	
  
Singapore).	
  The	
  exports	
  have	
  been	
  growing	
  significantly	
  since	
  2008	
  and	
  therefore	
  there	
  is	
  a	
  
large	
  and	
  growing	
  export	
  market	
  already	
  developed	
  for	
  this	
  product	
  which	
  could	
  be	
  satisfied	
  by	
  
local	
   production	
   and	
   presents	
   the	
   opportunity	
   to	
   develop	
   the	
   export	
   potential	
   further.	
   In	
  
addition,	
  the	
  GCC	
  is	
  a	
  net	
  importer	
  of	
  safety	
  glass	
  and	
  this	
  demonstrates	
  demand	
  within	
  the	
  
regional	
  market,	
  which	
  could	
  be	
  satisfied	
  by	
  an	
  Omani	
  supplier.	
  The	
  estimated	
  value	
  of	
  sales	
  in	
  
this	
   product	
   profile	
   represents	
   just	
   3.5%	
   to	
   7%	
   of	
   total	
   demand	
   in	
   the	
   GCC	
   in	
   2010	
   and	
  
between	
  0.07%	
  and	
  0.14%	
  of	
  global	
  import	
  market	
  in	
  2010.	
  
	
  
	
  
	
  	
  	
  	
  Key	
  Quantitative	
  Information	
  
Size	
  of	
  Premises	
  	
   30,000	
  –	
  50,000	
  M	
  
Number	
  of	
  Employees	
   200	
  –	
  400	
  
Capital	
  Investment	
  ($)	
   70	
  –	
  100	
  million	
  
Volume	
  of	
  Sales	
  (#)	
   300,000	
   –	
   400,000	
   sqm	
   per	
   annum	
   (approx.	
   same	
   as	
   one	
  
	
  unit)
Value	
  of	
  Sales	
  ($)	
   2.5	
  –	
  5	
  million	
  
Pricing	
  Structure	
  ($)	
   30	
  –	
  40	
  
Profit	
  Margin	
   6	
  –	
  10%	
  
	
  
 
	
   24	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
9)	
  Ball	
  Bearings:	
  
Definition	
  	
  
Ball	
  bearings	
  are	
  rolling	
  elements	
  that	
  separate	
  the	
  
bearing	
  races	
  with	
  balls.	
  They	
  are	
  used	
  to	
  reduce	
  
rotational	
  friction	
  and	
  support	
  radial	
  and	
  axial	
  loads.	
  
	
  
The	
   existing	
   market	
   for	
   ball	
   bearings	
   in	
   Oman	
   is	
  
significant	
   at	
   around	
   6.4	
   million	
   units	
   in	
   2010,	
  
although	
   these	
   are	
   generally	
   quite	
   low	
   value	
   parts.	
   This	
   presents	
   a	
   good	
   opportunity	
   to	
  
establish	
  a	
  manufacturer	
  on	
  the	
  grounds	
  of	
  meeting	
  local	
  demand	
  based	
  on	
  the	
  scale	
  estimated	
  
for	
  this	
  profile.	
  However,	
  this	
  would	
  need	
  to	
  be	
  supplemented	
  with	
  additional	
  regional	
  demand.	
  
There	
  is	
  also	
  huge	
  potential	
  in	
  the	
  regional	
  market	
  as	
  the	
  number	
  of	
  imported	
  parts	
  into	
  the	
  
GCC	
  under	
  this	
  code	
  in	
  2008	
  was	
  around	
  27	
  million.	
  
	
  
The	
  GCC	
  is	
  a	
  net	
  importer	
  of	
  ball	
  bearings	
  at	
  over	
  $200	
  million	
  worth	
  in	
  2010	
  which	
  represents	
  
significant	
  market	
  that	
  may	
  be	
  tapped	
  in	
  to	
  by	
  an	
  Omani	
  supplier.	
  The	
  estimated	
  value	
  of	
  sales	
  
in	
  this	
  product	
  profile	
  represents	
  just	
  1.9%	
  to	
  9.8%of	
  total	
  demand	
  in	
  the	
  GCC	
  in	
  2010	
  (as	
  there	
  
are	
  no	
  existing	
  production	
  facilities	
  in	
  the	
  GCC	
  demand	
  can	
  be	
  assumed	
  to	
  be	
  imports	
  minus	
  
exports	
  which	
  is	
  $203	
  mil)	
  and	
  between	
  0.01%and	
  0.06%	
  of	
  global	
  import	
  market	
  in	
  2010).	
  
	
  
	
  	
  	
  	
  	
  Key	
  Quantitative	
  Information	
  
Size	
  of	
  Premises	
   2,000	
  –	
  5,000m2	
  
Number	
  of	
  Employees	
  	
   50	
  –	
  100	
  
Capital	
  Investment	
  ($)	
  	
   10	
  –	
  15	
  million	
  
Volume	
  of	
  Sales	
  (#)	
  	
   1.5	
  –	
  4	
  million	
  
Value	
  of	
  Sales	
  ($)	
   3.8	
  –	
  20	
  million	
  
Pricing	
  Structure	
   $3.5	
   -­‐	
   $5.0	
   per	
   unit	
   (although	
   the	
  pricing	
  
ranges	
  from	
  around	
  $1	
  to	
  $200	
  depending	
  
on	
  vehicle,	
  engine	
  type	
  and	
  specification.	
  A	
  
lower	
   range	
   has	
   been	
   used	
   for	
   the	
  
profiling	
   as	
   this	
   is	
   considered	
   a	
   market	
  
	
  entry	
  level)
Profit	
  Margin	
  	
   8	
  –	
  12%	
  
	
  
 
	
   25	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
10)	
  Oil	
  or	
  Petrol	
  Filters	
  for	
  Internal	
  
Combustion	
  Engines:	
  
	
  
	
  
Definition	
  
Oil	
  filters	
  are	
  devices	
  that	
  block	
  dirt	
  and	
  any	
  
other	
  impurities	
  from	
  going	
  into	
  the	
  moving	
  
parts	
  of	
  the	
  engine,	
  to	
  prevent	
  any	
  damage.	
  
	
  
	
  
The	
  existing	
  local	
  manufacturer	
  only	
  serves	
  a	
  small	
  part	
  of	
  the	
  existing	
  local	
  market	
  (approx.	
  
300,000	
   filters	
   out	
   of	
   total	
   demand	
   for	
   2.98	
   million	
   per	
   annum).	
   This	
   may	
   be	
   due	
   to	
   issues	
  
relating	
   to	
   the	
   perception	
   of	
   the	
   quality	
   of	
   Oman-­‐produced	
   products.	
   Anecdotal	
   evidence	
  
suggests	
  that	
  the	
  local	
  product	
  is	
  actually	
  of	
  a	
  very	
  high	
  quality	
  standard	
  but	
  the	
  perception	
  and	
  
lack	
  of	
  licensing	
  as	
  an	
  OEM	
  manufacturer	
  restricts	
  local	
  sales.	
  The	
  estimated	
  production	
  levels	
  
for	
   the	
   profile	
   are	
   broadly	
   equivalent	
   to	
   the	
   local	
   demand	
   levels;	
   it	
   is	
   unlikely	
   that	
   a	
   new	
  
manufacturer	
  would	
  simply	
  satisfy	
  the	
  existing	
  demand.	
  However,	
  there	
  is	
  significant	
  demand	
  
on	
  which	
  to	
  develop	
  a	
  new	
  business	
  and	
  once	
  established	
  the	
  company’s	
  growth	
  could	
  develop	
  
based	
  on	
  the	
  significant	
  market	
  within	
  the	
  GCC,	
  with	
  demand	
  in	
  the	
  GCC	
  in	
  2008	
  at	
  around	
  95.6	
  
million	
  units.	
  The	
  GCC	
  is	
  a	
  net	
  importer	
  of	
  oil	
  and	
  petrol	
  filters	
  and	
  this	
  demonstrates	
  demand	
  
within	
  the	
  regional	
  market,	
  which	
  could	
  be	
  satisfied	
  by	
  an	
  Omani	
  supplier.	
  The	
  estimated	
  value	
  
of	
  sales	
  in	
  this	
  product	
  profile	
  represents	
  just	
  0.7%	
  to	
  3.2%	
  of	
  total	
  demand	
  in	
  the	
  GCC	
  in	
  2010	
  
and	
  between	
  0.02%	
  and	
  0.1%	
  of	
  global	
  import	
  market	
  in	
  2010.	
  
	
  
Key	
  Quantitative	
  Information	
  
Size	
  of	
  Premises	
  	
   1,500	
  -­‐	
  3,000	
  M2	
  
Number	
  of	
  Employees	
  	
   50	
  –	
  100	
  
Capital	
  Investment	
  ($)	
  	
   10	
  –	
  15	
  million	
  
Volume	
  of	
  Sales	
  (#)	
  	
   1.25	
  –	
  3.0	
  million	
  units	
  per	
  year	
  
Value	
  of	
  Sales	
  ($)	
  	
   1.25	
  –	
  6	
  million	
  
Pricing	
  Structure	
  ($)	
   $	
   1	
   –	
   $	
   2	
   per	
   unit	
   (although	
   the	
   pricing	
  
ranges	
  from	
  around	
  $0.5	
  to	
  $500	
  depending	
  
on	
  vehicle,	
  engine	
  type	
  and	
  specification.	
  A	
  
lower	
  range	
  has	
  been	
  used	
  for	
  the	
  profiling	
  
	
  as	
  this	
  is	
  considered	
  a	
  market	
  entry	
  level)
	
  
Profit	
  Margin	
   6	
  –	
  10%	
  
	
  
 
	
   26	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
11)	
  Fuel	
  Pumps,	
  Lubricating	
  Pumps	
  or	
  Cooling	
  Pumps	
  for	
  Internal	
  Combustion	
  Engines:	
  
	
  
Definition	
  
The	
   fuel	
   pump	
   is	
   responsible	
   for	
   pumping	
   the	
   fuel	
   from	
  
the	
   fuel	
   tank	
   to	
   the	
   engine	
   and	
   it	
   delivers	
   under	
   low	
  
pressure	
  to	
  the	
  carburetor	
  or	
  under	
  high	
  pressure	
  to	
  the	
  
fuel	
  injection	
  system.	
  The	
  cooling	
  pump	
  is	
  a	
  simple	
  device	
  
that	
  pumps	
  the	
  coolant	
  through	
  the	
  cooling	
  system	
  as	
  long	
  
as	
  the	
  engine	
  is	
  running.	
  
	
  
The	
   existing	
   market	
   for	
   fuel	
   pumps	
   in	
   Oman	
   is	
   very	
  
significant	
   at	
   around	
   1.8	
   million	
   units	
   in	
   2010.	
   This	
  
presents	
  a	
  good	
  opportunity	
  to	
  establish	
  a	
  manufacturer	
  
on	
   the	
   grounds	
   of	
   meeting	
   local	
   demand	
   based	
   on	
   the	
  
scale	
   estimated	
   for	
   this	
   profile.	
   There	
   is	
   also	
   huge	
   potential	
   in	
   the	
   regional	
   market	
   as	
   the	
  
number	
  of	
  imported	
  parts	
  into	
  the	
  GCC	
  under	
  this	
  codein	
  2010	
  was	
  around	
  38	
  million.	
  
	
  
The	
   estimated	
   value	
   of	
   sales	
   in	
   this	
   product	
   profile	
   represents	
   around	
   7%	
   to	
   15%	
   of	
   net	
  
imports	
  in	
  the	
  GCC	
  in	
  2010	
  (as	
  there	
  are	
  no	
  existing	
  production	
  facilities	
  in	
  the	
  GCC	
  demand	
  can	
  
be	
  assumed	
  to	
  be	
  imports	
  minus	
  exports	
  which	
  is	
  $101	
  mil)	
  and	
  between	
  0.07%	
  and	
  0.1%	
  of	
  
global	
  import	
  market	
  in	
  2010).	
  
	
  
	
  
Key	
  Quantitative	
  Information	
  
Size	
  of	
  Premises	
  	
   3,000	
  –	
  5,000	
  M	
  
Number	
  of	
  Employees	
  	
   100	
  –	
  150	
  
Capital	
  Investment	
  ($)	
  	
   10	
  –	
  15	
  million	
  
Volume	
  of	
  Sales	
  (#)	
  	
   0.75	
  –	
  1.0	
  million	
  
Value	
  of	
  Sales	
  ($)	
  	
   	
  7.5	
  –	
  15	
  million
Pricing	
  Structure	
  	
   	
  10	
  –	
  15	
  (ranges	
  from	
  1	
  to	
  100)
Profit	
  Margin	
  	
   	
  5	
  –	
  8%
	
  
 
	
   27	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
6.0	
  	
  	
  	
  	
  Oman	
  Automotive	
  Projects	
  
	
  	
  
Oman	
  has	
  $164.7billion-­‐worth	
  of	
  projects	
  planned	
  or	
  underway	
  across	
  all	
  sectors.	
  Oman	
  must	
  
use	
  capital	
  spending	
  to	
  diversify	
  its	
  economy,	
  both	
  by	
  expanding	
  its	
  downstream	
  hydrocarbons	
  
capabilities	
  and	
  non-­‐oil-­‐and-­‐gas	
  industries,	
  and	
  by	
  connecting	
  the	
  country	
  with	
  transport	
  and	
  
logistics	
   infrastructure	
   schemes.	
   Oman	
   mega	
   projects	
   are	
   the	
   $20	
   billion	
   Duqm	
   New	
   Town,	
  
Development	
   of	
   the	
   Khazzan	
   and	
   Makarem	
   oil	
   fields,	
   The	
   Oman	
   National	
   Railway,	
   the	
   $15	
  
billion	
  Duqm	
  Refinery,	
  The	
  Wave	
  housing	
  development	
  and	
  the	
  development	
  of	
  Sohar’s	
  port	
  
and	
   free	
   zone.	
   With	
   such	
   ambitious	
   mega	
   projects,	
   Oman	
   is	
   bound	
   to	
   be	
   a	
   global	
   leader	
   in	
  
economic	
  expansion	
  and	
  infrastructure	
  transformation,	
  proving	
  to	
  the	
  rest	
  of	
  the	
  world	
  that	
  
Oman	
  is	
  ready	
  to	
  attract	
  heavy	
  industrial	
  investment.	
  
In	
  the	
  progress	
  of	
  attracting	
  auto	
  industry	
  investment	
  Oman	
  has	
  made	
  moves	
  to	
  invest	
  in	
  other	
  
leading	
   automotive	
   manufacturers	
   such	
   as	
   Iran	
   Khodro	
   Industrial	
   Group	
   (IKCO),	
   and	
   Italian	
  
parts	
  supplier	
  Sigit	
  SpA.	
  
	
  
6.1	
  Oman	
  Requests	
  Iran	
  Khodro	
  IKCO	
  to	
  Establish	
  Car	
  Unit	
  
Iran	
  Khodro	
  Industrial	
  Group	
  (IKCO),	
  a	
  leading	
  Iranian	
  vehicle	
  manufacturer	
  with	
  headquarters	
  
in	
  Tehran,	
  has	
  been	
  requested	
  by	
  Oman	
  to	
  establish	
  a	
  car	
  production	
  site	
  through	
  financing	
  
provided	
  by	
  the	
  sultanate.	
  IKCO’s	
  managing	
  director	
  Hashem	
  Yekee	
  Zare	
  met	
  with	
  the	
  head	
  of	
  
Oman's	
   Special	
   Economic	
   Zone	
   Authority	
   Duqm	
   (SEZAD),	
   Yahya	
   Al-­‐Jaberi,	
   and	
   during	
   the	
  
meeting	
  referred	
  to	
  the	
  longstanding	
  Iran-­‐Oman	
  relations	
  adding	
  that	
  the	
  site	
  can	
  provide	
  Iran	
  
Khodro	
  with	
  access	
  to	
  markets	
  in	
  eastern	
  and	
  northern	
  Africa.	
  Yekee	
  Zare	
  further	
  hoped	
  that	
  
the	
   site	
   could	
   be	
   established	
   as	
   soon	
   as	
   possible	
   with	
   the	
   financial	
   support	
   of	
   Oman's	
  
Development	
  Fund.	
  
	
  
IKCO,	
  which	
  was	
  founded	
   in	
   1962	
   with	
  the	
  name	
  of	
  Iran	
   National,	
  has	
   transformed	
   into	
  the	
  
largest	
  industrial	
  group	
  in	
  Iran	
  in	
  the	
  automotive	
  sector,	
  producing	
  both	
  passenger	
  cars	
  and	
  
commercial	
  vehicles	
  with	
  a	
  workforce	
  of	
  around	
  58,000.	
  IKCO	
  has	
  an	
  asset	
  of	
  $6,240	
  million	
  
and	
  generated	
  total	
  revenue	
  of	
  $4,480	
  million	
  in	
  2013,	
  owns	
  a	
  large	
  share	
  of	
  Iran's	
  auto	
  market	
  
and	
  is	
  exporting	
  its	
  products	
  to	
  the	
  international	
  markets.	
  Its	
  products	
  have	
  been	
  welcomed	
  in	
  
countries	
  such	
  as	
  Russia,	
  Belarus,	
  Syria,	
  Turkey,	
  Iraq	
  and	
  Lebanon.	
  In	
  2013,	
  IKCO	
  managed	
  to	
  
produce	
  370,000	
  units	
  of	
  different	
  passenger	
  cars.	
  The	
  company	
  exported	
  about	
  221,019	
  units	
  
of	
  passenger	
  car	
  between	
  2005	
  and	
  2014.	
  Export	
  of	
  auto	
  parts	
  forms	
  another	
  part	
  of	
  IKCO's	
  
	
  major	
  activities.
 
	
   28	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
6.2	
  Oman	
  Invests	
  in	
  Italian	
  Car	
  Parts	
  Supplier	
  Sigit	
  SpA	
  	
  
	
  
The	
  Oman	
  government	
  has	
  bought	
  a	
  40	
  per	
  cent	
  stake	
  in	
  Italian	
  car	
  parts	
  supplier	
  Sigit	
  SpA	
  as	
  
part	
  of	
  its	
  plan	
  to	
  develop	
  a	
  car	
  manufacturing	
  industry	
  in	
  the	
  Sultanate.	
  The	
  move	
  is	
  part	
  of	
  
Oman’s	
  plan	
  to	
  begin	
  production	
  of	
  auto	
  parts	
  in	
  the	
  country	
  within	
  two	
  years	
  and	
  then	
  open	
  a	
  
car	
  manufacturing	
  plant	
  in	
  2020.	
  Sigit	
  is	
  a	
  privately	
  owned	
  company	
  that	
  was	
  set	
  up	
  in	
  1966.	
  
Currently,	
   it	
   supplies	
   thermoplastic	
   and	
   rubber	
   components	
   to	
   some	
   of	
   the	
   world’s	
   biggest	
  
carmakers,	
  including	
  General	
  Motors	
  and	
  Fiat	
  Chrysler	
  Automobiles.	
  	
  
	
  
Sigit,	
  which	
  is	
  headquartered	
  in	
  Chivasso,	
  in	
  the	
  north	
  of	
  Italy,	
  has	
  nine	
  manufacturing	
  plants	
  
around	
  the	
  world,	
  including	
  in	
  Morocco,	
  Serbia	
  and	
  Poland,	
  while	
  it	
  reported	
  sales	
  of	
  €72.5	
  
million	
  last	
  year.	
  
	
  
According	
   to	
   a	
   local	
   press	
   report,	
   the	
   sovereign-­‐wealth	
   fund	
   is	
   already	
   a	
   30	
   per	
   cent	
   equity	
  
partner	
  in	
  Karwa	
  Auto	
  Motors,	
  a	
  joint	
  venture	
  between	
  Oman	
  and	
  Qatar	
  that	
  will	
  establish	
  the	
  
GCC’s	
  first	
  bus	
  assembly	
  plant	
  in	
  Mudhaibi,	
  in	
  the	
  Al	
  Sharqiyah	
  North	
  Governorate.	
  It	
  is	
  believed	
  
this	
  plant	
  will	
  have	
  the	
  capacity	
  to	
  assemble	
  2,000	
  buses	
  a	
  year	
  for	
  distribution	
  in	
  the	
  GCC	
  and	
  
Middle	
  East	
  North	
  Africa	
  (MENA)	
  region.
	
  
6.3	
  South	
  Korean	
  Firm	
  Plans	
  to	
  Build	
  Auto	
  Spare	
  Parts	
  Project	
  in	
  Oman	
  
South	
   Korean	
   multinational	
   company	
   is	
   planning	
   to	
   build	
   an	
   automobile	
   spare	
   parts	
  
manufacturing	
  project	
  in	
  Sohar	
  to	
  produce	
  aluminum	
  automobile	
  wheels,	
  Daesik	
  Kim,	
  Korea’s	
  
ambassador	
  to	
  Oman	
  said;	
  Korean	
  companies	
  are	
  realizing	
  the	
  importance	
  of	
  Oman	
  as	
  strategic	
  
location.”	
  that	
  Korean	
  companies	
  in	
  the	
  recent	
  past	
  were	
  mostly	
  engaged	
  in	
  oil	
  exploration	
  field	
  
in	
  Oman.	
  	
  
Now	
  they	
  have	
  interest	
  in	
  the	
  manufacturing	
  sector	
  as	
  Posco,	
  a	
  Korean	
  firm,	
  has	
  already	
  tied	
  up	
  
with	
  Sun	
  Metal	
  (a	
  joint	
  venture	
  between	
  Oman	
  and	
  Indian	
  investors)	
  for	
  building	
  a	
  steel	
  project	
  
in	
  Sur.	
  	
  
Kim	
  also	
  said	
  that	
  his	
  country	
  has	
  close	
  economic	
  relations	
  with	
  Saudi	
  Arabia	
  and	
  the	
  United	
  
Arab	
  Emirates.	
  In	
  the	
  case	
  of	
  UAE,	
  Korea	
  has	
  a	
  close	
  tie-­‐up	
  in	
  the	
  healthcare	
  sector.	
  He	
  said	
  that	
  
the	
  Omani	
  youth	
  could	
  get	
  training	
  in	
  Korea	
  in	
  various	
  fields.	
  When	
  Korea	
  started	
  its	
  economic	
  
development,	
   the	
   country	
   depended	
   on	
   developed	
   nations	
   for	
   know-­‐how	
   and	
   transfer	
   of	
  
technology.	
  	
  
And	
  now,	
  he	
  said,	
  Korean	
  firms	
  are	
  known	
  for	
  its	
  world-­‐class	
  technology	
  in	
  several	
  industries,	
  
including	
  shipbuilding,	
  automobile,	
  information	
  technology	
  and	
  healthcare.	
  
 
	
   29	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
In	
  general,	
  there	
  are	
  many	
  large	
  developments	
  in	
  progress	
  in	
  Oman,	
  from	
  oil	
  and	
  gas,	
  tourism,	
  
ports,	
  manufacturing,	
  logistics,	
  to	
  ICT	
  -­‐	
  all	
  creating	
  opportunities	
  for	
  end-­‐users	
  and	
  businesses	
  
wishing	
  to	
  relocate	
  to	
  the	
  Sultanate.	
  	
  High	
  quality	
  and	
  competitively	
  priced	
  industrial	
  and	
  office	
  
space	
  is	
  available	
  across	
  Oman	
  in	
  superb	
  industrial	
  estates,	
  free	
  zones	
  and	
  ports.	
  Indeed,	
  land,	
  
warehouse,	
   manufacturing	
   units	
   and	
   office	
   accommodation	
   is	
   currently	
   available	
   in	
   a	
   wide	
  
range	
  of	
  locations,	
  including:	
  Rusayl,	
  Sohar,	
  Al	
  Buraimi,	
  Nizwa,	
  Raysut,	
  Sur,	
  the	
  Port	
  of	
  Sohar,	
  
Duqm	
   Port,	
   Salalah	
   Free	
   Zone,	
   Al	
   Mazunah	
   Free	
   Zone	
   and	
   Oman’s	
   flagship	
   technology	
   park,	
  
Knowledge	
  Oasis	
  Muscat.	
  
	
  
	
  
	
  
7.0	
  Invest	
  in	
  Oman	
  	
  
Investment	
  in	
  Oman	
  plays	
  a	
  major	
  role	
  in	
  all	
  developing	
  economies;	
  as	
  it	
  drives	
  its	
  dynamic	
  
basics	
   of	
   growth,	
   development,	
   and	
   structural	
   changes.	
   Despite	
   the	
   prevailing	
   economic,	
  
political	
  and	
  social	
  circumstances	
  at	
  the	
  Omani	
  renaissance	
  in	
  1970,	
  the	
  intensive	
  programs	
  on	
  
investment	
  during	
  the	
  last	
  four	
  decades	
  along	
  with	
  His	
  Majesty’s	
  prudent	
  guidelines,	
  have	
  been	
  
able	
   to	
   transfer	
   the	
   modest	
   oil	
   revenues	
   to	
   a	
   developed	
   economic	
   and	
   social	
   infrastructure,	
  
essential	
  for	
  leading	
  sustainable	
  development.	
  
	
  
In	
   fact,	
   the	
   Sultanate	
   has	
   the	
   infrastructure	
   that	
   encourage	
   and	
   facilitate	
   the	
   national	
   and	
  
foreign	
  investment	
  in	
  Oman.	
  Its	
  geographical	
  location	
  that	
  overlooks	
  international	
  and	
  regional	
  
sea-­‐lanes	
  along	
  with	
  the	
  existence	
  of	
  Omani	
  ports	
  open	
  new	
  horizons	
  for	
  investment	
  and	
  free	
  
trading.	
  Moreover,	
  the	
  Sultanate	
  is	
  characterized	
  by	
  its	
  stable	
  economy,	
  strong	
  infrastructure,	
  
and	
   qualified	
   human	
   resources	
   that	
   guarantee	
   the	
   easiness	
   of	
   investment	
   in	
   Oman.	
   Not	
   to	
  
mention	
   the	
   regulations	
   issued	
   to	
   support	
   this	
   open	
   economic	
   direction	
   and	
   to	
   encourage	
  
foreign	
   investments,	
   which	
   are	
   gradually	
   increasing	
   by	
   the	
   Sultanate's	
   engagement	
   in	
  
international	
   organizations,	
   international	
   trading	
   organization,	
   and	
   free	
   trading	
   agreement	
  
with	
  USA.	
  
 
	
   30	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
Sohar	
  Port	
  &	
  Free	
  Zone	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  
7.1	
  Where	
  to	
  Invest?	
  
	
  
Oman	
  offers	
  investors	
  various	
  investment	
  opportunities	
  across	
  its	
  free	
  zones,	
  special	
  economic	
  
zone	
  and	
  industrial	
  estates,	
  each	
  providing	
  fully	
  serviced	
  areas	
  with	
  industry-­‐specific	
  clusters.	
  
Free	
  Trade	
  Zones	
  
Sohar	
  
Free	
  Zone	
  
Salalah	
  
Free	
  Zone	
  
Al	
  Mazunah	
  
Free	
  Zone	
  
Duqm	
  Special	
  
Economic	
  Zone	
  
Industrial	
  
Estates	
  
Knowledge	
  
Oasis	
  Muscat	
  
Special	
  
Economic	
  Zone	
  
Industrial	
  Zone	
  
	
   	
  
	
   	
  
	
  
•	
   Investors	
  benefit	
  from	
  first	
  mover’s	
  advantages	
  into	
  relatively	
  “young”	
  zones	
  	
  
•	
   Attractive	
  incentive	
  packages	
  including	
  highly	
  discounted	
  land	
  and	
  utilities	
  	
  
•	
   One-­‐stop-­‐shop	
  services	
  	
  
Advantages	
  
	
   	
  
	
  
Incentives	
  
Foreign	
  Ownership	
  
Corporate	
  Tax	
  
Customs	
  Duties	
  
	
  
Level	
  of	
  Omanization	
  
Capital	
  Investment	
  
Income	
  Tax	
  
Repatriation	
  of	
  Capital	
  
	
  	
  
100%	
  Foreign	
  Ownership	
  
10	
  year	
  exemption	
  of	
  corporate	
  tax	
  
No	
  customs	
  duties	
  on	
  goods	
  brought	
  into	
  
the	
  free	
  zone	
  
Minimal	
  Omanization	
  requirements	
  
No	
  minimum	
  capital	
  investment	
  or	
  requirement	
  
No	
  tax	
  on	
  personal	
  income	
  
No	
  restrictions	
  on	
  repatriation	
  of	
  capital,	
  profits	
  and	
  investments	
  
	
  
 
	
   31	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
Salalah	
  Port	
  &	
  Free	
  Zone	
  
	
  
	
  
Overview	
  
• 18km2	
  free	
  zone	
  adjacent	
  to	
  Salalah	
  port	
  	
  
• Full	
  operational	
  infrastructure	
  including	
  deep	
  water	
  port,	
  raw	
  material	
  transport	
  line,	
  
power	
  generation	
  and	
  desalination	
  	
  
• Offers	
  space	
  for	
  manufacturing,	
  warehousing,	
  logistics,	
  distribution,	
  research	
  and	
  
development,	
  office	
  facilities,	
  retail	
  outlets,	
  resort	
  and	
  residential	
  developments	
  	
  
• Top	
  5	
  Free	
  Zone	
  in	
  the	
  Middle	
  East	
  by	
  fDI	
  magazine	
  	
  
• Inter-­‐modal	
  hub	
  with	
  sea,	
  land,	
  and	
  air	
  connections	
  
	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  Readiness	
  for	
  Business	
  
• First	
  phase	
  complete	
  providing	
  200ha	
  of	
  distribution,	
  logistics,	
  freight	
  forwarding	
  and	
  
manufacturing	
  facilities	
  	
  
• Second	
  phase	
  of	
  400ha,	
  currently	
  under	
  construction,	
  will	
  focus	
  on	
  light	
  and	
  medium	
  
industrial	
  units	
  	
  
• Investments	
  expected	
  to	
  reach	
  USD	
  5bn	
  by	
  2015	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  Location	
  
• Southern	
  coast	
  of	
  Oman	
  on	
  the	
  Indian	
  Ocean	
  	
  
• Fastest	
  transit	
  times	
  to	
  Europe	
  and	
  Asia
	
  	
  	
  	
  	
  	
  	
  32%	
  lower	
  than	
  competing	
  ports
	
  
	
  
	
  	
  	
  	
  	
  	
  	
  Opportunities	
  
• Chemical	
  and	
  Material	
  Processing	
  	
  
• Manufacturing	
  and	
  Assembly	
  	
  
• Logistics	
  and	
  Distribution	
  	
  
• Agro-­‐industry	
  	
  
• Mining	
  	
  
• Liquid	
  bulk	
  storage	
  
	
  
 
	
   32	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
Duqm	
  Special	
  Economic	
  Zone	
  (SEZ)	
  	
  
	
  
	
  
Overview	
  
• Halfway	
  between	
  Muscat	
  and	
  Salalah	
  	
  
• Largest	
  economic	
  zone	
  in	
  MENA	
  region	
  	
  
• To	
  be	
  supported	
  by	
  multimodal	
  transport	
  system	
  including	
  airport,	
  road	
  and	
  rail	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  Readiness	
  for	
  Business	
  
• First	
  phase	
  of	
  the	
  port	
  will	
  handle	
  
containers,	
  general,	
  and	
  bulk	
  cargo	
  	
  
• Duqm	
  airport	
  now	
  operational	
  
• 	
  
	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  
Integrated	
  Zone	
  with	
  Sea	
  Port	
  
	
  Fisheries	
  
Zone	
  
	
  Mineral	
  
Cluster	
  
	
  Industrial	
  
Zone	
  
	
  Tourism	
  
Zone	
  
• Abundant	
  fisheries	
  and	
  marine	
  resources	
  	
  
• Ideal	
  for	
  fish	
  processing	
  and	
  aquaculture	
  	
  
• Dedicated	
  fishery	
  harbor	
  	
  
• Abundant	
  mineral	
  deposits	
  discovered	
  around	
  Duqm	
  	
  
• Offers	
  unique	
  opportunities	
  to	
  mine,	
  process	
  and	
  export	
  
these	
  minerals	
  
Divided	
  into	
  industrial	
  clusters:	
  	
  
• Light	
  and	
  heavy	
  industry	
  	
  
• Major	
  export	
  refinery	
  	
  
• Reserved	
  area	
  for	
  hotels	
  and	
  resorts	
  	
  
• Crowne	
  Plaza	
  Hotel	
  already	
  operational	
  
 
	
   33	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
Knowledge	
  Oasis	
  Muscat	
  (KOM)	
  	
  
	
  
	
  
Overview	
  
• Opened	
  in	
  2003,	
  KOM	
  is	
  Oman’s	
  flagship	
  technology	
  park	
  with	
  81ha	
  of	
  land	
  	
  
• Caters	
  to	
  knowledge-­‐based	
  businesses	
  including	
  budding	
  entrepreneurs,	
  small	
  and	
  
medium-­‐sized	
  enterprises	
  and	
  established	
  multi-­‐nationals	
  	
  
• Over	
  35	
  hi-­‐tech	
  tenants	
  from	
  Europe,	
  the	
  US,	
  Asia	
  and	
  the	
  Middle	
  East	
  including	
  HP,	
  
Microsoft,	
  WiPro	
  	
  
• 2	
  IT	
  tertiary	
  institutes	
  with	
  1,000+	
  undergraduates	
  	
  
• Currently	
  expansion	
  to	
  provide	
  10,000m2	
  of	
  office	
  accommodation	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  Competitive	
  Advantage	
  
• Close	
  proximity	
  to	
  top	
  technology	
  corporations	
  	
  
• Eco-­‐friendly	
  facilities	
  and	
  top-­‐tier	
  communication	
  network	
  	
  
• Runs	
  The	
  Knowledge	
  Mine	
  business	
  incubator	
  program	
  	
  
• Offers	
  a	
  subsidized	
  leases	
  and	
  utilities	
  and	
  various	
  business	
  support	
  program	
  services	
  
	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  	
  Location	
  
• Located	
  in	
  Muscat,	
  10	
  minutes	
  away	
  from	
  Muscat	
  International	
  Airport	
  
	
  
	
  
	
  	
  	
  	
  	
  	
  	
  Competitive	
  Advantage	
  
• Call center and research
• Back office support i.e. data recovery
• Mobile commerce
• E-Security
• Software development
• IT consultancy and services
• Development activities by blue-chip firms
• Knowledge-driven small and medium-sized enterprises
	
  
	
  
	
  
 
	
   34	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
Other	
  Industrial	
  Estates	
  and	
  Zones	
  in	
  Oman	
  	
  
• Located	
  near	
  Yemeni	
  border	
  	
  
• Key	
  business	
  areas	
  include	
  offices,	
  
warehouses,	
  small	
  industries,	
  
administrative,	
  vehicles	
  trade	
  and	
  
livestock	
  	
  
	
   	
  
	
  Al	
  Mazunah	
  Free	
  Zone	
   	
  Rusayl	
  Industrial	
  Estate	
  
• 45	
  km	
  from	
  Muscat	
  	
  
• Occupies	
  750	
  hectares	
  	
  
• 240ha	
  fully	
  developed	
  and	
  divided	
  into	
  
plots	
  	
  
• Located	
  near	
  Port	
  Salalah	
  	
  
• Covers	
  268	
  hectares	
  	
  
• 63ha	
  already	
  developed,	
  serviced	
  and	
  
subdivided	
  into	
  plots	
  ranging	
  from	
  1,350	
  
to	
  11,000m2	
  	
  
	
   	
  	
  Raysut	
  Industrial	
  Estate	
   	
  Smail	
  Industrial	
  Estate	
  
• Located	
  45	
  km	
  away	
  from	
  Muscat	
  
International	
  Airport	
  	
  
• Occupies	
  an	
  area	
  of	
  7.4mn	
  m2	
  	
  
• Over	
  130	
  investors	
  have	
  signed	
  leases	
  
since	
  announced	
  in	
  2010	
  
• Situated in Al Sharqia region
• 300 km from Muscat
• Covers 3,610 hectares
• Deep water harbor
• Major tenants include Oman LNG,
National Gas Company and Oman India
Fertilizer Company
	
   	
  
	
  Sur	
  Industrial	
  Estate	
   	
  Nizwa	
  Industrial	
  Estate	
  
• Located in Oman’s interior
• 180 km from Muscat
• Covers 214 hectares
• Contains 80 plots, ranging from 1,200 to
8,000 m2
• Occupies 550 hectares
• 25 ha already occupied in plots
ranging from 500 to 6,000 m2
• 155 factories operating with further
	
  	
  Buraimi	
  Industrial	
  Estate	
  
 
	
   35	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
1.	
   Harley-­‐Davidson	
  Muscat	
  
2.	
   Alfa	
  Romeo	
  
3.	
   Lamborghini	
  
	
  
1.	
   Mercedes	
  Benz	
  
2.	
   MAN	
  
	
  
1.	
   BMW	
  	
  
2.	
   MINI	
  
	
  
	
  
1.	
   Cadillac	
  
2.	
   Chevrolet	
  
3.	
   Chery	
  
4.	
   Hyundai	
  
5.	
   Isuzu	
  
6.	
   Subaru	
  	
  
7.	
   SsangYong	
  
	
  
	
  
1.	
   GMC-­‐	
  ambulance	
  -­‐	
  fire	
  fighting	
  -­‐	
  
freezer	
  trucks-­‐	
  refuellers-­‐
transporters-­‐	
  golf	
  cart	
  
2.	
   Suzuki	
  -­‐	
  motorcycles,	
  automobiles	
  	
  
3.	
   Kawasaki-­‐	
  heavy	
  equipments	
  
4.	
   Formula	
  1	
  -­‐	
  auto	
  care	
  products	
  
5.	
   Reberlo-­‐	
  car	
  refinishing	
  products	
  
6.	
   Veedol	
  -­‐oil	
  
7.	
   Sprint-­‐	
  refinishing	
  products	
  	
  
	
  
	
  
1.	
   Nissan	
  	
  
2.	
   Infiniti	
  	
  
3.	
   Renault	
  	
  
4.	
   BMW	
  
5.	
   Mini	
  
6.	
   Rolls	
  Royce	
  
7.	
   New	
  Holland	
  Kobelco-­‐	
  
8.	
   Iveco	
  
9.	
   Popular	
  per-­‐owned	
  cars	
  –used	
  cars	
  
Shanfari	
  Group	
  
	
   	
   	
   	
  
	
  
Zawawi	
  Trading	
  Company	
  LLC	
  
	
  
Al	
  Jenaibi	
  International	
  Automobiles	
  
LLC	
  
	
  
	
  
OTE	
  Automotive	
  Business	
  Group	
  
(Oman	
  Trading	
  Establishment	
  LLC)	
  
	
  
	
  
	
  
	
  
Moosa	
  Abdul	
  Rahman	
  Group	
  
	
  
	
  
	
  
	
  
	
  
Suhail	
  	
  Bahwan	
  Group	
  
8.0	
  Automobile	
  Companies	
  and	
  Dealers	
  in	
  Oman	
  
	
  
 
	
   36	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
1
MHD	
  LLC	
   	
   	
   	
  
	
  
	
  
	
  
	
  
	
  
Oman	
  Marketing	
  and	
  Services	
  Company	
  
(OMASCO)	
  
	
  
Saud	
  Bahwan	
  Group	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
1
1.	
   Ashok	
  Leyland	
  –truck	
  and	
  bus	
  	
  
2.	
   Jaguar	
  
3.	
   Landover	
  
4.	
   Volvo	
  
5.	
   Luxgen	
  
6.	
   MG	
  
7.	
   BYD	
  
8.	
   CMC	
  
9.	
   JMC	
  
	
  
	
  
1. HONDA	
  –	
  CARS	
  , Motorcycles	
  
	
  
	
  
	
  
1.	
   Toyota	
  
2.	
   Lexus	
  
3.	
   Ford	
  
4.	
   Daihatsu	
  
5.	
   Kia	
  
6,	
   Best	
  cars	
  	
  
7.	
   Yokohama	
  tyres	
  	
  
8.	
   Continental	
  tyres	
  
9.	
   Batteries	
  :	
  PT	
  GS	
  ,	
  AuroraS,	
  
	
  	
  	
  	
  	
  	
  	
  Furukawa	
  ,	
  Delkor	
  
10.	
  Lubricants:	
  Elf,	
  ENOC	
  
11.	
  Allied	
  Products	
  :	
  
12.	
  Vehicle	
  Refinishing	
  System	
  
13.	
  Marine	
  Products	
  
14.	
  Heavy	
  vehicles	
  	
  
15.	
  MAN	
  
16.	
  Hino:	
  	
  
17.	
  CONSTRUCTION	
  EQUIPMENT:	
  
18.	
  Komatsu	
  
19.	
  CONCRETE,	
  ROAD	
  BUILDING	
  &	
  	
  
	
  	
  	
  	
  	
  	
  	
  QUARRYING	
  EQUIPMENT	
  
20.	
  CIVIL	
  DEFENCE	
  &	
  FIRE	
  PROTECTION	
  
21.	
  Fire	
  Tenders	
  and	
  vehicles:	
  
22.	
  SEAPORT	
  EQUIPMENT	
  
23.	
  AIRPORT	
  EQUIPMENT	
  
24.	
  INDUSTRIAL	
  EQUIPMENT	
  
25.	
  Hertz	
  Cars	
  Rental	
  	
  
26.	
  Arabian	
  Car	
  Marketing	
  LLC	
  
27.	
  Lincoln	
  	
  
	
  
 
	
   37	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
2
Zubair	
  Automotive	
  Group	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
2
1.	
   Mitsubishi	
  Motors	
  
2.	
   Fuso	
  
3.	
   Bentley	
  
4.	
   Audi	
  
5.	
   Volkswagen	
  
6.	
   Skoda	
  
7.	
   Peugeot	
  
8.	
   Citroen	
  
9.	
   Great	
  Wall	
  
10.	
  Chrysler	
  
11.	
  Jeep	
  
12.	
  Dodge	
  
13.	
  Ram	
  
14.	
  Volvo	
  Trucks	
  
15.	
  Renault	
  Trucks	
  
16.	
  Bobcat	
  
17.	
  Hi-­‐Force	
  
18.	
  Kennedy	
  
19.	
  Graco,	
  
20.	
  Ingersoll	
  Rand	
  
21.	
  Ferrari	
  crane	
  
22.	
  Ausa	
  Dumpers	
  
23.	
  Case	
  constructions,	
  
24.	
  Putzmeister	
  
25.	
  Liebherr	
  
26.	
  Yamaha	
  Motorcycles	
  
27.	
  BRP	
  (Sea-­‐Doo,	
  Evinrude	
  and	
  Can-­‐am)	
  	
  
28.	
  Segway	
  
29.	
  Fiat	
  	
  
	
  
Marketing	
  these	
  brands	
  are	
  a	
  number	
  of	
  
different	
  Zubair	
  subsidiaries:	
  
	
  
1.	
   General	
  Automotive	
  Company,	
  
• Mitsubishi	
  Motors	
  
2.	
   Wattayah	
  Motors	
  LLC	
  
• Audi	
  
• Volkswagen	
  
• Bentley	
  
• Sko	
  
3.	
   European	
  Motors	
  
• Peugeot	
  
4.	
   Rumaila	
  Motors	
  
5.	
   Dhofar	
  Automotive	
  
 
	
   38	
  Oman	
  Automotive	
  Market	
  Report	
  2016	
  
3
	
  
	
  
	
  
	
  
Towel	
  Auto	
  Center	
  LLC	
  
	
  
	
  
	
  
	
  
	
  
Alfardan	
  Motors	
  
	
  
	
  
Saeed	
  United	
  International	
  Co	
  L.L.C	
  
	
  
	
  
Al	
  Hashar	
  &	
  Co	
  L	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
3
6.	
   International	
  Heavy	
  Equipment	
  	
  
	
  	
  	
  	
  	
  	
  	
  (IHE)	
  
7.	
   Interparts	
  
	
  
	
  
1.	
   Mazda	
  	
  
2.	
   Zhengzhou	
  Nissan	
  
3.	
   Higer	
  –bus	
  	
  
4.	
   Navistar	
  –trucks	
  	
  
5.	
   JAC	
  –	
  trucks	
  	
  
6.	
   Values	
  cars	
  –used	
  cars	
  
7.	
   Towel	
  lease	
  
	
  
	
  
1.	
   MASERATI	
  
2.	
   FERRARI	
  
	
  
	
  
	
  
1.	
   Bugatti	
  
	
  
	
  
	
  
	
  
1.	
   TATA	
  Motors	
  
2.	
   TATA	
  Daewoo	
  
3.	
   UD	
  Trucks	
  
4.	
   PROTON	
  
5.	
   Jinbei,	
  Brilliance	
  
6.	
   Tailift	
  
7.	
   PM	
  cranes	
  
8.	
   Tadano	
  
9.	
   DOOSAN	
  
10.	
  LUBRICANTS	
  &	
  BATTERIES	
  
11.	
  KOBA	
  
12,	
  PETROMIN	
  LUBRICANTS	
  
13.	
  LIQUI	
  MOLY	
  
14.	
  ATLANITIC	
  LUBRICANTS	
  
15.	
  TUDOR	
  
16.	
  Tyres	
  
17.	
  FIRESTONE	
  -­‐JK	
  TYRE	
  
18.	
  APOLLO	
  
19.	
  RADAR	
  
20.	
  SOLIDEAL	
  
21.	
  ODYKING	
  
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Oman automotive-market-report

  • 1.     1  Oman  Automotive  Market  Report  2016   OMAN   Automotive   Market  Report   2016   7-­‐10  DECEMBER  2016   Oman  Convention  &  Exhibition  Centre   Muscat,  Sultanate  of  Oman    
  • 2.     2  Oman  Automotive  Market  Report  2016   Content   Page         1.0 About  Oman     3     2.0  Oman  Automotive  Sector  Overview     4     3.0  Oman’s  Automotive  Market     5                          3.1  GCC  Automotive  Market   5                          3.2  Oman  Economic  Outlook   6                          3.3  Oman  Market  Outlook   6                          3.4  Oman  Total  Vehicle  Sales   7                          3.5  Oman  Top  Vehicles  Sales  by  Manufacturer   8     4.0  Oman  and  GCC  Automotive  Trade     10                            4.1  GCC  Automotive  Exports   10                            4.2  Oman  Automotive  Exports   10                            4.3  GCC  Automotive  Imports  by  Source  Country   12                            4.4  Oman  Automotive  Imports   13              4.5  Potential  Opportunities  of  Oman’s  Automotive  Industry   13     5.0  Oman’s  Plans  to  Become  an  Automotive  Industrial  Hub   14                              5.1  Investment  Opportunities  in  the  Automotive  Sector  in  Oman   15     6.0  Oman  Automotive  Projects     27                              6.1  Oman  Requests  Iran  Khodro  IKCO  to  Establish  Car  Unit   27                6.2  Oman  Invest  in  Italian  Car  Parts  Supplier  Sigit  SpA       28                6.3  South  Korean  Firm  Plans  to  Build  Auto  Spare  Parts  Project  in  Oman   28     7.0  Invest  in  Oman                  7.1  Where  To  Invest?   29   30       8.0  Automobile  Companies  and  Dealers  in  Oman     34                              
  • 3.     3  Oman  Automotive  Market  Report  2016   1.0 About  Oman         Oman,  strategically  located  where  the  Arabian  Peninsula  reaches  toward  the  Indian  Ocean,  has   a  long  history  of  trade  with  distant  nations.  In  ancient  times,  Omani  caravans  carried  precious   frankincense  to  the  Pharaohs  and  to  King  David’s  Jerusalem.  The  local  legend  of  Sinbad  inspired   generations   of   Omani   sailors   to   pioneer   trade   routes   to   India   and   China.   Omani   merchants   managed  the  world’s  spice  trade  from  the  island  of  Zanzibar.     When   the   United   States   was   still   a   new   nation,   Omani   merchant   ships   sailed   into   Boston   Harbor,  establishing  a  close  relationship  that  culminated  in  the  2009  Free  Trade  Agreement.   These   centuries   of   interaction   with   foreign   cultures   made   the   Omani   people   particularly   tolerant  and  outward-­‐looking.  But  enlightened  leadership  was  needed  to  unleash  the  potential   of  the  Omani  people.     Today,  Oman  is  a  land  of  opportunity,  enterprise  and  innovation  that  has  retained  and  built  on   its  ancient  heritage  to  become  one  of  the  most  progressive,  dynamic  and  stable  Middle  East   economies.  The  government  has  consciously  fostered  the  country’s  growth  while  preserving  its   cultural  values.     Blessed  with  oil  and  natural  gas  resources,  positioned  along  the  busiest  sea-­‐lanes  in  one  of  the   Fastest-­‐growing  regions  of  the  world,  Oman  was  poised  for  success.  Oman  is  now  a  member  of   the   World   Trade   Organization   and   the   Gulf   Cooperative   Council,   and   signed   Free   Trade   Agreements  with  the  Arab  League,  United  State  of  America  and  Singapore  .The  Basic  Law  of  the   Sultanate   of   Oman   establishes   the   national   economy   on   the   principles   of   justice   and   free   market.     Oman   also   offers   residents   endless   ways   to   relax.   With   its   long   coastline,   many   amazing   beaches  invite  exploration.  In  a  land  that  changes  from  plains  to  mountains,  deserts  to  sea,  dry   wadis  to  lush  greenery,  the  possibilities  of  outdoor  activity  are  vast.  The  Sultanate  extends  the   same   dedication   it   puts   to   industrial   development   to   preservation   of   its   natural   wealth   and   environment.   Today   Oman   is   a   sophisticated   modern   state   that   invites   investment   and   encourages  entrepreneurship.    
  • 4.     4  Oman  Automotive  Market  Report  2016   2.0 Oman  Automotive  Sector  Overview     • Oman  is  the  third  largest  automotive  market  in  the  GCC  after  Saudi  Arabia  and  UAE.   The   Oman   automotive   market   includes   cars,   parts   and   accessories,   trailers   and   semi-­‐ trailers,  vehicles,  tractors,  and  others.     • The  Oman  automotive  sector  is  expected  to  grow  by  approximately  7.5%  per  annum.     • In  the  last  decade,  the  Oman  automotive  market  boomed  from  114,000  annual  units  in   2004  to  213,924  in  2014.     • The  government’s  vehicle  purchases  had  increased  by  15.2%  and  rent-­‐a-­‐car  companies’   registrations  had  also  surged  by  29.9  %  in  the  first  seven  months  of  2015,  up  from  a  year   ago  due  to  an  increase  in  the  number  of  infrastructure  projects  and  the  development  of   the  tourism  sector.     • There   are   existing   Omani   automotive   parts   manufacturers,   which   are   leading   the   GCC   market  and  exporting  to  the  worldwide  market.     • According  to  a  study  done  by  Emirates  NBD  research,  Oman  accounted  for  59%  of  total   GCC   automotive   exports   followed   by   Saudi   Arabia   17.3%   and   UAE   16.5%   .   (http://www.emiratesnbd.com/plugins/ResearchDocsManagement/Documents/Resear ch/Emirates%20NBD%20Research%20UAE's%20Automotive%20Sector%20Overview %204%20February%202015.pdf  )  pdf  page  2       • There   are   more   than   333   projects   operating   in   the   industrial   estates;   with   a   total   investment  of  over  $6  billion.     • In  2009  over  $5  million  worth  of  radiators  were  exported  from  Oman.     • About   1.2   -­‐   1.7   million   batteries   were   produced   in   Oman;   in   2010   almost   $27   million   worth  of  batteries  were  exported  to  the  world.     • Oman  has  $164.7  billion  worth  of  projects  planned  or  underway  across  all  sectors.  
  • 5.     5  Oman  Automotive  Market  Report  2016   Saudi  Arabia   50%   UAE   18%   OMAN   13%   KUWAIT   10%   QATAR   6%   BAHRAIN   3%   Total  Vehicle  Sales  of  total  GCC  as  of  H1  2014   3.0        Oman’s  Automotive  Market       With   the   increasing   importance   of   emerging   economies,   it   is   no   surprise   that   Middle   East   countries  are  fast  becoming  dominant  in  the  automotive  sector.  The  Middle  East  in  general,  and   the  GCC  in  particular,  are  fast-­‐growing  markets  for  the  automotive  industry  and  the  region  has   a  high  ratio  of  car  ownership  per  household.       3.1  GCC  Automotive  Market   The  automotive  sector  in  the  Middle  East  remains  upbeat  and  almost  every  car  maker  in  the   region   has   reported   sales   growth   in   double   digits,   ranging   between   20%   and   40%.   The   automotive  aftermarket  in  the  GCC  in  2012  grew  between  15  and  20%  to  reach  US$7.5billion.   By  2016,  the  aftermarket  sector  is  predicted  to  hit  US$14.4  billion  Over  the  next  five  years,  a   growth   of   between   15%   and   20%   for   parts   and   accessories,   tires   and   tubes,   batteries   and   lubricants  is  predicted.   Oman   is  the  third  largest  automotive  market  in  the  GCC  after  Saudi  Arabia  and  UAE.  Oman’s   auto  market;  however,  is  expanding  rapidly  and  vehicle  registrations  are  expected  to  increase   by  approximately  7.5%  per  annum  indicating  that  the  number  of  cars  in  the  Sultanate  will  reach   1.67  million  by  2020.   Source:  www.oica.net  and  focus2move.com  
  • 6.     6  Oman  Automotive  Market  Report  2016   3.2  Oman  Economic  Outlook   The  fiscal  balance  is  expected  to  swing  to  a  large  deficit  in  2015  and  narrow  gradually  in  the   coming  years.  Economic  diversification  and  the  development  of  non-­‐oil  sectors  appear  to  be  a   higher  priority  than  making  fiscal  adjustment.     The  government  will  likely  turn  to  its  sovereign  wealth  fund  and  international  debt  markets  to   sustain  spending,  while  the  International  Monetary  Fund  (IMF)  is  urging  an  overhaul  of  the  tax   system  and  other  fiscal  reforms  to  increase  non-­‐oil  revenues.     3.3  Oman  Market  Outlook   Doubling  volume  of  Omani  new  vehicles  market  from  2005  and  2013  the  market  gained  the   world`s  39th  place  with  an  annual  record  actually  fixed  in  the  2013.  Volume  slightly  declined  by   1.8%  while  the  major  risk  for  changing  the  trend  was  in  the  2015.       The   government’s   policy   was   to   keep   the   same   budget   while   increasing   the   deficit   so   that   consumers   do   not   need   to   reduce   their   spending.   Consequently,   in   the   first   half   of   the   year,   according  to  data  release  by  the  Omani  Authority  for  Transportation,  the  sales  of  new  vehicles   are  reported  to  be  up  again  by  4.6%.   Moreover,  this  was  the  best  half  ever,  considering  that  the  entire  first  half  of  2015  lost  train  just   the  fall  of  the  year.  Therefore,  perspectives  for  the  second  half  are  moderately  positive  while   the  risk  for  2016  are  in  place  depending  on  political  decisions.     In  addition,  Toyota’s  sales  increased,  with  Hilux  topping  the  record  with  13,120  units,  followed   by  Land  Cruiser  P/U  with  11.630  and  the  Land  Cruiser  200  with  11.220  units.  
  • 7.     7  Oman  Automotive  Market  Report  2016   3.4  Oman  Total  Vehicle  Sales   In  the  last  decade,  the  Oman  automotive  market  boomed  by  200%  from  2004  to  2014  with  an   impressive  series  of  annual  record  interrupted  just  by  the  international  financial  crisis  in  2009   (focus2move.com).                               Due  to  the  uniqueness  of  Oman’s  geographical  nature,  which  is  close  to  the  sea  and  desert  and   to   the   increased   public   spending   on   infrastructure   developments,   there   was   an   increasing   demand  for  light  commercial  vehicles  which  are  dominating  Oman’s  vehicle  market.   According  to  Times  of  Oman  (September  22,  2015)  the  government’s  vehicle  purchases  had   increased  by  15.2%  and  rent-­‐a-­‐car  companies’  registrations  had  also  surged  by  29.9  in  the  first   seven  months  of  2015,  up  from  a  year  ago.   0   50,000   100,000   150,000   200,000   250,000   2011   2012   2013   2014   2015  h1   Oman  Total  Vehicle  Sales  as  of  H1   of  2015   Oman  total  vehicle  sales  as  of   H1  of  2015  
  • 8.     8  Oman  Automotive  Market  Report  2016   The   leasing   vehicles   percentage   has   increased   by   29.9%   compared   to   the   year   2014.   The   increase  was  due  the  to  increase  in  the  number  of  infrastructure  projects  and  the  development   of  the  tourism  sector.  Although  the  sultanate’s  petroleum  wealth  has  traditionally  provided  a   backbone  for  growth,  efforts  are  well  underway  to  diversify  from  hydrocarbons.     The  Oman  Vision  2020  has  laid  out  plans  to  boost  industrialization  within  the  sultanate  and  to   encourage  the  private  sector  to  take  a  more  active  role  in  the  economy  (www.ncsi.gov.om).   On   the   other   hand,   according   to   (automotive.einnews.com)   The  Middle   East  and   Africa   Automotive  Parts  Die-­‐Casting  Market  registered  revenue  $0.45  billion  in  2014.     Furthermore,  according  to  (researchandmarkets.com)  The  Middle  East  and  Africa  automotive   parts  die-­‐casting  market  registered  a  revenue  of  $1.3  billion  in  2015.  A  study  done  by  Emirates   NBD  research  reports  that  Oman  accounted  for  59%  of  total  GCC  automotive  exports  followed   by  Saudi  Arabia  17.3%  and  UAE  (16.5%).     These   and   other   huge   Oman   automotive   projects   that   will   be   implemented   in   the   upcoming   years  will  see  a  promising  market  and  business  opportunities  for  investors.     3.5  Oman  Top  Vehicles  Sales  By  Manufacturer     According  to  the  first  half  of  2015  ROPs  official  report,  the  market  is  broadly  divided  between   roughly   66%   for   passenger   cars   and   for   34%   for   commercial   vehicles   as   the   Japanese   manufacturers  still  dominate  the  Oman  automotive  market.     Toyota  is  on  top  of  the  sales  chart  with  54.4%  market  share  and  monopolizes  the  top  6  models   ranking  as  the  chart  shows  further:  
  • 9.     9  Oman  Automotive  Market  Report  2016   Toyota,   54.50%   Nissan,   11.30%   Hyundai,   8.20%   Kia,  4.90%   Lexus  ,  2.70%   Ford  ,  1.80%   FUSO,  1.80%   Chevrolet,   1.80%   Mitsubishi   1.10%   Honda,  1%   others  ,   10.90%   Source:  www.bestsellingcarsblog.com  and  www.focus2move.com   Toyota’s  market  share  has  been  scaling  50%  for  many  years.  Toyota  still  obliterates  the  sales   charts   with   a   54.4%   market   share   and   monopolizes   the   top   6   model   ranking.   Nissan   came   second  by  11%  followed  by  Hyundai  by  8%  and  Kia  by  4.9%.   In  the  top  models  sales  Toyota  has  been  leading  the  market  for  many  years  and  monopolizes   the  top  first  6  models  ranking  in  the  H1  of  2015.  The  Toyota  Hilux  remains  the  best-­‐selling   vehicle  in  Oman  by  a  large  margin,  selling  more  than  any  other  manufacturer  as  a  whole,  and   despite  sales  down  by  9%  and  11.8%  share.     Followed  by  Toyota  Land  Cruiser  (-­‐14%)  passes  the  Land  Cruiser  Pick-­‐up  (-­‐24%)  and  Prado  (-­‐ 17%)  to  claim  the  2nd  spot  overall  while  the  Corolla  (-­‐1%)  overtakes  the  Hiace  (-­‐21%)  to  rank   5th.  The  Nissan  Patrol  at  #7  (+6%)  and  Toyota  RAV4  at  #10  (+60%)  are  the  only  nameplates  in   the  Top  10  managing  to  gain  ground  year-­‐on-­‐year.  
  • 10.     10  Oman  Automotive  Market  Report  2016   UAE   39.4%   other   22%   China     11%   Oman   11%   Saudi  Arabia   9%   Egypt   3%   Singapore   2%   Yemen   2%   Who  Gets  GCC  Automotive  Exports  2014   4.0  Oman  and  GCC  Automotive  Trade     4.1  GCC  Automotive  Exports   According  to  the  International  Trade  Center  (ITC),  in  2014  the  GCC  automotive  trade  value   reached   USD   66.5   billion,   which   increased   by   39%   from   2010.   However   90%   of   the   total   market  value  was  imports.  Cars  accounted  for  53.5%  of  GCC  automotive  exports  to  the  world,   followed  by  trucks  (18.4%)  and  part  and  accessories  (16.6%.)   Source:  UAE’s  Automotive  Sector  Overview  2015    (Emirates  NBD) Oman  is  the  first  automotive  exporter  among  the  GCC  countries.  Oman  accounted  for  59%  of   total   GCC   automotive   export   followed   by   Saudi   Arabia   which   is   17.3%   and   UAE   16.5%.   However,   more   than   half   of   the   GCC   exports   go   to   the   GCC   countries.   39.4%   of   total   GCC   automotive  exports  go  to  UAE  and  China  is  the  only  country  that  records  a  decent  share  of  GCC   automotive  export,  which  was  11.3%  as  the  chart  shows  below:   4.2  Oman  Automotive  Exports   Oman  is  developing  its  light  manufacturing  sector  through  industrial  estates  managed  by  the   Public  Establishment  for  Industrial  Estates  (PEIE) .There  are  more  than  333  projects  operating  
  • 11.     11  Oman  Automotive  Market  Report  2016   the   industrial   estates;   with   a   total   investment   of   over   $6   billion.   Oman   is   the   58th   largest   export  economy  in  the  world  and  the  82nd  most  complex  economy  according  to  the  Economic   Complexity  Index  (ECI).  In  2013  Oman  exported  $48.7B  and  imported  $35.4B.     GCC  countries  are  high-­‐consumption  vehicle  markets  that  represent  significant  opportunities   for  manufacturers  of  vehicles  and  associated  components.  In  addition  the  GCC  market  demand   for  automotive  parts  grew  by  34%  every  two  years  while  China,  India  and  Brazil  grew  by  9%  to   14%,  respectively, for  the  same  period.     Oman’s  expanding  export  market  has  led  to  a  significant  increase  in  the  demand  for  automotive   parts,   increasing   in   turn,   the   investment   opportunities   for   local   and   international   manufacturers   to   capture   this   market.   There   are   also   existing   Oman   automotive   parts   manufacturers  which  are  leading  the  GCC  market  and  exporting  to  the  worldwide  market.       The  following  is  a  demonstration  of  the  key  automotive  products  that  manufacture,  export  and   re-­‐export  from  Oman  and  have  significant  levels  of  tread  domestically  and  regionally.       1)  Radiators  for  Motor  Vehicles       Dolphin  Radiators  is  an  existing  local  manufacturer  and  produces  approximately  2,000  to   2,500  radiators  per  year.  According  to  the  Public  Authority  for  Investment  Promotion  and   Export  Development  (Ithraa)  over  $5  million  worth  of  radiators  were  exported  from  Oman   in  2009.     2) Parts  for  Diesel  and  Semi-­‐Diesel  Engines       In   2010   about   $4.5   million   of   these   products   were   exported   from   Oman   as   re-­‐exports.   (predominantly  to  European  destinations).  As  there  are  no  existing  production  facilities  in   the  GCC,  there  is  a  great  opportunity  to  any  prospective  investor  to  start  at  the  lower  end   and   then   tap   into   the   export   market,   at   least   at   the   GCC   level.   The   availability   of   the   resources  in  Oman  and  Oman’s  strategic  location  make  it  the  right  place  for  this  industry  to   operate  and  grow,  not  to  mention  the  advantage  of  the  trade  ports  such  as  Port  of  Sohar  and      Port  of  Duqm.
  • 12.     12  Oman  Automotive  Market  Report  2016   3) Lead  Acid  Accumulators  of  a  Kind  Used  for  Starting  Piston  Engines  (Batteries)     The   existing   local   manufacturer   of   car   batteries,   reem   batteries,   is   a   well-­‐established   manufacturer.  The  plant  production  is  about  1.2  -­‐1.7  million  batteries.  The  company  exports   85%  to  the  MENA  region  and  Europe,  while  15%  of  production  is  retained  in  Oman.  In  2010   almost  $27  million  worth  of  batteries  were  exported  from  Oman  with  only  1%  as  re-­‐export.   In  addition,  the  GCC  is  a  net  importer  of  batteries  and  this  demonstrates  demand  within  the   regional   market,   which   could   be   further   satisfied   by   an   additional   Omani   supplier.   Furthermore,  the  value  of  sales  in  this  product  profile  represents  just  3.5%  to  5%  of  total   demand  in  the  GCC  in  2010  and  between  0.15%  and  0.2%  of  global  import  market  in  2010.   4) Safety  Glass  Laminated  for  Vehicles,  Aircraft,  Spacecraft  or  Vessels     The   existing   market   for   safety   glass   in   Oman   is   quite   significant   (about   200,000   units   in   2010),  and  this  has  generally  been  increasing  significantly  year  on  year.  Moreover,  almost   26  million  units  were  imported  into  the  GCC  in  2009  and  this  represents  a  huge  potential.   Further,  in  2009  around  10.5  million  worth  of  this  product  were  exported  from  Oman  as  re-­‐ exports  (all  to  Thailand,  although  in  previous  years  exports  have  also  been  to  Hong  Kong   and  Singapore).  In  addition,  the  estimated  value  of  sales  in  this  product  profile  represents   just  3.5%  to  7%  of  total  demand  in  GCC  in  2010  and  between  0.07%  and  0.14%  of  global   imports  in  2010.   A  study  done  by  the  Public  Authority  for  Investment  Promotion  and  Exports  Development   (Ithraa)  demonstrates  the  investment  opportunities  of  the  automotive  sector  in  Oman.  The   study  identified  a  range  of  automotive  products  that  enjoy  great  potential  opportunities  to   be  manufactured  in  Oman.     4.3  GCC  Automotive  Imports  by  Source  Country     According  to  the  International  Trade  Center  (ITC)  in  2014  cars  represented  67.9%  of  total   GCC`s  automotive  imports  from  the  world  followed  by  trucks  which  is  13.6%  and  parts  and   accessories  is  8.9%.  The  first  importer  is  Saudi  Arabia  which  received  a  substantial  39.8%  of   total   GCC`s   automotive   imports,   followed   by   UAE   39.9%   and   Oman   10.1%.   On   the   other   hand,  Japan  was  the  top  automotive  exporter  to  the  GCC’s  by  26.5%,  followed  by  USA  19.9%   and   Korea   9.2%.  Oman   came   in   the  seventh   rank   of   total  exporters   to   the   GCC   by   4.2%,    followed  by  UK  3.2%  and  China  3.0%.  
  • 13.     13  Oman  Automotive  Market  Report  2016   Japan,  26.50%   USA,  19.90%   other,  19.10%   Korea,   9.20%   Germany,  9%   Thailand,  6%   Oman,  4.20%   UK,  3.20%   China,  3%   Source:    International  Trade  Center  (ITC),  and  Emirates  NBD  research     4.4  Oman  Automotive  Imports   According   to   the   International   Trade   Center   (ITC),   Oman   is   the   third   largest   automotive   importer  in  the  GCC  region,  which  represents  10.1%  of  total  GCC  automotive  imports.  On  the   other  hand,  Japan  is  the  top  automotive  exporter  to  Oman  with  26.5%,  followed  by  USA  19.9%   and  Korea  9.2%.         According   to   the   Oman   statistical   year   book   2015   of   the   National   Center   for   Statistics   and   Information,  the  total  value  of  imported  passenger  vehicles  has  declined  from  1,  711,2  million   in  2012  to  1,688,7  million  in  2014.  The  value  of  imported  commercial  vehicles  however,  has   increased  from  105,6  million  in  2012  to  117,6  million  in  2014.  The  increase  was  due  to  the   increase   in   the   public   spending   on   infrastructure   development   which   led   to   the   increasing   demand  for  light  commercial  vehicles.  Furthermore,  the  value  of  other  imported  automotive   vehicles  such  as  vessels,  aircrafts  and  associated  equipment  has  slightly  increased  from  2,564,  4   million  in  2012  to  2,568,  4  million  in  2014.     4.5  Potential  Opportunities  of  Oman’s  Automotive  Industry   Oman’s  auto  market  is  expanding  rapidly  and  vehicle  registrations  are  expected  to  increase  by   approximately  7.5%  per  annum,  indicating  that  the  number  of  cars  in  the  Sultanate  will  reach   1.67   million   by   2020.   Furthermore   according   to   (researchandmarkets.com)   The   Middle   East   and  Africa  Automotive  Parts  Die-­‐Casting  Market  registered  a  revenue  of  $1.3  billion  in  2015.   Oman  is  the  first  automotive  exporter  among  the  GCC  countries,  accounting  for  59%  of  total   GCC  automotive  exports  by  exporting  and  re-­‐exporting  to  the  auto  parts  and  related  products   to  the  region  and  the  world.  
  • 14.     14  Oman  Automotive  Market  Report  2016   5.0  Oman’s  Plans  to  Become  an  Automotive  Industrial  Hub     Vehicle   sales   in   the   Gulf   states   increased   by   8   percent   to   1.8   million   last   year,   according   to   market   researchers   at   focus2move.   The   region’s   largest   market   is   Saudi   Arabia   with   2014   vehicle  sales  of  864,488,  up  12  percent.  Ranking  second  was  the  United  Arab  Emirates  with   sales  of  401,106,  a  rise  of  11  percent.  Oman  came  third  with  a  flat  volume  of  218,185.   On   the   other   hand,   Oman   has   the   financial   strength   to   attract   parts   suppliers   first   and   then   automakers   by   offering   them   a   combination   of   oil-­‐derived   products,   low   energy   costs   and   access  to  the  Greater  Arab  Free  Trade  Area.  Recently  the  Oman  government  has  bought  into  an   Italian  supplier  as  part  of  its  goal  to  develop  the  car  production  industry.     Oman  has  planned  to  establish  an  Iranian  car  production  site  through  financing  provided  by  the   sultanate,  which  can  be  one  of  the  most  important  moves  to  develop  the  auto  industry.  One  of   the   plans   is   to   build   an   automobile   spare   parts   manufacturing   project   in   Sohar   to   produce   aluminum  automobile  wheels  in  cooperation  with  a  South  Korean  company.  There  are  a  lot  of   efforts  made  by  the  private  sector  to  engage  in  the  development  of  the  automotive  industry.     Noor  Majan  is  one  of  the  good  examples  of  Oman’s  capability  to  innovate  in  the  automotive   industry.   Its   project   to   build   a   strong,   sport,   luxury   and   green   car   was   started   in   2009   and   successfully  completed  in  2015.  It  aims  at  encouraging  youth  to  innovate  and  promote  their   dream  projects.     Efforts  are  undertaken  by  the  government  and  the  private  sector  to  develop  the  automotive   industry  in  Oman  through  projects.  Not  to  mention  the  development  of  the  infrastructure  in   Oman  and  the  improvement  of  the  government  services  in  terms  of  speed  and  facilitation.    
  • 15.     15  Oman  Automotive  Market  Report  2016   5.1  Investment  Opportunities  in  the  Automotive  Sector  in  Oman   Oman   is   a   land   of   opportunity,   enterprise,   and   innovation   that   has   retained   and   built   on   its   ancient   heritage   to   become   one   of   the   most   progressive,   dynamic   and   stable   Middle   East   economies.   Blessed   with   oil   and   natural   gas   resources,   positioned   along   the   fastest-­‐growing   regions   of   the   world,   Oman   is   poised   for   success.   Oman   is   a   member   of   the   World   Trade   Organization  and  the  Gulf  Cooperation  Council,  and  also  signed  a  free  Trade  Agreement  with   Arab  League,  USA  and  Singapore.  Moreover,  the  basic  law  of  the  Sultanate  of  Oman  establishes   the   national   economy   on   the   principles   of   justice   and   free   market.   Oman   today   is   a   very   sophisticated  state  that  invites  investment  and  encourages  entrepreneurships.   Based   on   a   study   done   by   the   Public   Authority   for   Investment   Promotion   and   Export   Development  (Ithraa),  There  are  a  number  of  automotive  products  that  enjoy  a  great  potential   to   be   manufactured   in   Oman.   These   products   were   based   on   a   range   of   criteria   including   market   potential,   production   factors,   financial   and   economical   viability   and   investment   potential.    
  • 16.     16  Oman  Automotive  Market  Report  2016   1)  Radiators  for  Motor  Vehicles:       Definition   Radiators  are  cooling  devices,  through  which  water   or  other  fluids  circulate  as  a  coolant  for  the  engine.                   Dolphin  Radiators  is  an  existing  local  manufacturer  and  produce  approximately  2,000  to  2,500   radiators   per   year.   According   to   Ithraa   in   2009   over   $5   million   worth   of   radiators   were   exported   from   Oman.   In   addition,   the   GCC   is   a   net   importer   of   radiators,   showing   demand   within  the  regional  market,  which  could  be  satisfied  by  an  Omani  supplier.  The  estimated  value   of  sales  in  this  product  profile  represents  just  5.5%  to  10%  of  total  demand  in  the  GCC  in  2010   and  between  0.08%  and  0.1%  of  global  import  market  in  2010.       Key  Quantitative  Information   Size  of  Premises     10,000  –  15,000  M  2   Number  of   Employees     100  –  200   Capital  Investment   ($)     20  –  25  million   Volume  of  Sales  (#)     150,000  –  200,000  units  per  annum   Value  of  Sales  ($)     3.75  –  7  million   Pricing  Structure     $25  –  $35  per  unit   Profit  Margin     4  –  5%    
  • 17.     17  Oman  Automotive  Market  Report  2016   2)  Parts  for  Diesel  &  Semi-­‐Diesel  Engines:     Definition   This  product  group  includes  a  range  of  cast  iron   (or   other   metal)   parts   including   pistons,   piston   rings,   cylinders,   cylinder   blocks,   cylinder   heads,   fuel   inlet   valves   and   pipes,   valves,   carburetors   and  nozzles.       It   is   likely   that   a   company   setting   up   as   a   manufacturer   of   one   of   these   products   will   also   manufacture  other  products  from  within  this  group.       The   GCC   is   a   net   importer   of   products   in   this   group,   showing   demand   within   the   regional   market  which  could  be  satisfied  by  an  Omani  supplier.  The  estimated  value  of  sales  for  this   product  group  represents  just  1.6%  to  10%  of  the  total  demand  in  the  GCC  in  2010  (as  there  are   no   existing   production   facilities   in   the   GCC,   demand   can   be   assumed   to   be   imports   minus   exports  which  is  $480  mil)  and  between  0.1%  and  0.2%  of  global  import  market  in  2010.  The   estimated  sales  value  for  this  product  group  ranges  from  being  comfortably  within  the  Oman   demand  parameters  ($12.1  million  sales  value  in  2009  and  $16.3  in  2010)  to  well  exceeding  it.   Therefore  it  will  be  critical  for  any  prospective  investor  to  start  at  the  lower  end  and  then  tap   into  the  export  market,  at  least  at  the  GCC  level.            Key  Quantitative  Information   Number  of  Employees       100  -­‐  200   Capital  Investment  ($)     15  –  20  million   Volume  of  Sales  (#)     1.5  –  2.5  mil   Value  of  Sales  ($)     7.5  –  50  mil   Pricing  Structure  ($)   Average  of  $5  –  $20  per  unit  (although  the   pricing   ranges   from   around     $0.1   -­‐   $400   depending  on  the  type  of  part  and  vehicle,   engine   type   and   specification.   A   lower   range   has   been   used   for   the   profiling   as    this  is  considered  a  market  entry  level)   Profit  Margin   10  –  12  %    
  • 18.     18  Oman  Automotive  Market  Report  2016   3)  Pneumatic  Tyres  for  Motor  Cars  Including  Station  Wagons  &  Racing  Cars:     Definition   Tyres  are  ring-­‐shaped  rubber  coverings  which     protect  the  wheel  and  enhance  vehicle     performance  by  absorbing  shock.  Pneumatic     tyres  are  the  most  common  form  of  tyres  and     are  filled  with  compressed  air  to  form  an  inflatable     cushion.       The  existing  market  for  tyres  in  Oman  is  quite  significant  at  about  1  million  units  in  2010.  This   presents   a   good   opportunity   to   establish   a   manufacturer   on   the   grounds   of   meeting   local   demand.   However,   the   capital   investment   required   is   significant   and   therefore   it   would   be   necessary  to  consider  a  larger  market,  at  least  at  the  GCC  level,  to  make  any  investment  stack   up.  There  is  also  huge  potential  in  the  regional  market  with  the  demand  for  tyres  increasing   rapidly  (consumer  tyre  demand  in  Dubai  expected  to  grow  annually  by  10%  and  in  Saudi  the   annual  growth  is  expected  to  be  12%).  The  number  of  tyres  (under  this  code)  imported  into  the   GCC  in  2009  was  about  25.7  million.  It  should  also  be  noted  that  it  is  likely  that  a  manufacturer   would   also   produce   tyres   under   code   401120   and   therefore   there   is   potential   additional   demand  relating  to  this  product  group  (this  represents  additional  demand  for  between  9  and   20  million  tyres  per  annum).  The  estimated  value  of  sales  in  this  product  profile  represents  just   3%  to  5%  of  net  imports  in  the  GCC  in  2010  (as  there  are  no  existing  production  facilities  in  the   GCC  demand  can  be  assumed  to  be  imports  minus  exports  which  is  $1,185  mil)  and  between   0.1%  and  0.2%  of  global  import  market  in  2010).     Key  Quantitative  Information   Size  of  Premises     50,000  –  70,000  M   Number  of  Employees     400  -­‐  600   Capital  Investment    (US$)  125  –  150  million Volume  of  Sales   (#)  350,000  –  500,000  units  per  annum   Value  of  Sales      (US$)  35  –  60  million Pricing  Structure      (US$)  100  -­‐  120  per  unit Profit  Margin     2  –  5%    
  • 19.     19  Oman  Automotive  Market  Report  2016   4)   Lead   Acid   Accumulators   of   a   Kind   Used   for                    Starting  Piston  Engines  (Batteries):     Definition   Lead-­‐acid  accumulators  were  the  first  type  of   rechargeable  batteries.  Due  to  their  high  power  to  weight   ratio  they  can  provide  the  high  current  required  by   automobile  starter  motors.     The  existing  local  manufacturer,  Reem  Batteries,  is  a  well-­‐ established   manufacturer.     The   plant   production   is   about   1.2   –   1.7   million   batteries.     The   company  exports  85%  to  the  MENA  region  and  Europe,  while  15%  of  production  is  retained  in   Oman.  In  2010  almost  $27  million  worth  of  batteries  were  exported  from  Oman  with  only  a   small  proportion  (1%)  as  exports  .The  main  destinations  for  exports  are  the  UK  and  Jordan.     There  is  an  existing  export  market  and  reputation  for  batteries  produced  within  Oman.  As  such   there   is   a   possibility   to   develop   the   success   further   with   additional   local   production.   In   addition,   the   GCC   is   a   net   importer   of   batteries   and   this   demonstrates   demand   within   the   regional  market,  which  could  be  further  satisfied  by  an  additional  Omani  supplier.    The  number   of  batteries    imported  into  the  GCC  in  2009  was  about  4.3  million.  The  estimated  value  of  sales   in   this   product   profile   represents   just   3.5%   to   5%   of   total   demand   in   the   GCC   in   2010   and   between  0.15%  and  0.2%  of  global  import  market  in  2010.  Therefore  production  at  the  scale   identified  within  this  product  profile  is  at  an  appropriate  level.     Key  Quantitative  Information   Size  of  Premises     15,000  –  20,000  M   Number  of  Employees   200  –  300   Capital  Investment  ($)   15  –  20  million   Volume  of  Sales  (#)    0.7  –  0.8  million  units  per  annum Value  of  Sales  ($)    10.5  –  16  million Pricing  Structure    $15  –  $20  per  unit  
  • 20.     20  Oman  Automotive  Market  Report  2016   5)  Parts  for  Spark-­‐Ignition  Type  Engines:     Definition   Spark-­‐ignition  engines  are  those  which  use  petrol  as   opposed  to  diesel.  A  piston  is  a  disk  or  short  cylinder   fitting  closely  within  a  tube  in  which  it  moves  up  and   down  against  a  liquid  or  gas,  used  in  an  internal   combustion  engine  to  derive  motion,  or  in  a  pump  to   impart  motion.     However,   estimated   production   levels   suggest   that   there  would  be  a  need  to  serve  a  regional  and  global  market.  Demand  in  the  regional  market  is   for  around  10  –  20  million  units  per  year.  The  estimated  value  of  sales  for  this  product  group   represents  just  2%  to  15%  of  the  total  demand  in  the  GCC  in  2010  (as  there  are  no  existing   production  facilities  in  the  GCC  demand  can  be  assumed  to  be  imports  minus  exports  which  is   $326  mil)  and  between  0.1%  and  0.2%  of  global  import  market  in  2010).  The  estimated  sales   value   for   this   product   group   ranges   from   being   comfortably   within   the   Oman   demand   parameters  ($25  million  sales  value  in  2009)  to  well  exceeding  it.              Key  Quantitative  Information   Size  of  Premises     10,000  –  20,000  M   Number  of  Employees     150  -­‐  200   Capital  Investment  ($)     30  –  40  million   Volume  of  Sales  (#)     50,000  –  100,000  units  per  annum   Value  of  Sales  ($)     15  -­‐  40  million   Pricing  Structure   $300  –  $400  (can  range  from  around  $250   –  $2,000  dependingon  vehicle,  engine  type   and   specification.   A   low   range   has   beenused   for   the   profiling   as   this    represents  a  market  entry  level) Profit  Margin     2 –  5%     3    
  • 21.     21  Oman  Automotive  Market  Report  2016   6)  Transmissions  for  Motor  Vehicles:     Definition   This   product   group   includes   transmissions   for  either  manual  or  automatic  vehicles.  The   transmission   on   a   vehicle   is   an   automotive   assembly   of   gears   and   associated   parts   by   which  power  is  transmitted  from  the  engine   to   a   driving   axle   and   is   also   known   as   a   gearbox.     Market  Assessment   The  existing  market  for  transmissions  in  Oman  is  quite  small  at  only  just  over  6,000  units  in   2009.  The  GCC  is  a  net  importer  of  transmissions  and  this  demonstrates  demand  within  the   regional  market  which  could  be  satisfied  by  an  Omani  supplier.  The  estimated  value  of  sales  in   this  product  profile  represents  about  19%  to  50%  of  net  imports  in  the  GCC  in  2010  (as  there   are  no  existing  production  facilities  in  the  GCC  demand  can  be  assumed  to  be  imports  minus   exports  which  is  $79.6  mil)  and  between  0.03%  and  0.09%  of  global  import  market  in  2010).     Therefore  the  success  of  production  of  this  product  would  be  heavily  dependent  on  exports  to   the  global  market  and  if  taken  forward  as  a  business  proposition.  This  should  initially  be  at  the   lower  end  of  the  sales  volume  range  with  potential  to  develop  and  expand  into  global  market   over   time.   This   is   a   high   value,   high   tech   product   and   relatively   specialized   and   would   be   product   targeted   mainly   at   the   vehicle   assembly   market.   Due   to   the   nature   of   the   part,   any   company  producing  this  could  start  by  serving  the  local  GCC  market  but  in  terms  of  growth   would  need  to  consider  the  global  market.    In  order  to  develop  the  market  potential  for  Oman   there  will  need  to  be  a  partnership  with  an  FDI.              Key  Quantitative  Information   Size  of  Premises     10,000  –  20,000  M   Number  of  Employees     150  -­‐  200   Capital  Investment  ($)     30  –  40  million   Volume  of  Sales  (#)      50,000  –  100,000  units  per  annum Value  of  Sales  ($)     15  -­‐  40  million   Pricing  Structure   $300 – $400 (can range from around $250 – $2,000 depending on vehicle, engine type and specification. A low range has been used for the profiling as this represents a market entry level) Profit  Margin     2 –  5%    
  • 22.     22  Oman  Automotive  Market  Report  2016   7)  Spark  Plugs:     Definition   The  purpose  of  a  spark  plug  is  to  provide  a  place  for  an   electric  spark  that  is  hot  enough  to  ignite  the  air/  fuel   mixture   inside   the   combustion   chamber   of   an   internal   combustion   engine.   This   is   done   by   a   high   voltage   current  arcing  across  a  gap  on  the  spark  plug.     The  purpose  of  a  spark  plug  is  to  provide  a  place  for  an   electric  spark  that  is  hot  enough  to  ignite  the  air/fuel  mixture  inside  the  combustion  chamber   of  an  internal  combustion  engine.       The  existing  market  for  spark  plugs  in  Oman  is  very  significant  at  about  4.2  million  units  in   2010,  although  these  are  generally  quite  low-­‐value  parts.  This  presents  a  good  opportunity  to   establish  a  manufacturer  on  the  grounds  of  meeting  local  demand  based  on  the  scale  estimated   for  this  profile.  However,  this  would  need  to  be  supplemented  with  additional  regional  demand.       There  is  also  huge  potential  in  the  regional  market  as  the  number  of  imported  parts  into  the   GCC  under  this  code  in  2008  was  around  26  million.  The  estimated  value  of  sales  in  this  product   profile  represents  just  3%  to  6%  of  net  imports  in  the  GCC  in  2010  (as  there  are  no  existing   production  facilities  in  the  GCC  demand  can  be  assumed  to  be  imports  minus  exports  which  is   $97.6  mil)  and  between  0.1%  and  0.3%  of  global  import  market  in  2010).              Key  Quantitative  Information   Size  of  Premises     10,000  –  20,000  M   Number  of  Employees     100  -­‐  200   Capital  Investment  ($)   10  –  15  million   Volume  of  Sales  (#)   6  –  8  mil  units  per  annum   Value  of  Sales  ($)   3  –  5.5  million  (23  –  42%  of  GCC  import  market/0.2  –  0.6%  of   global  import  market)     Pricing  Structure     $0.5   –   $0.7   per   unit   (can   range   from   around   $0.10   –   $50   depending   onvehicle,   engine   type   and   specification.   A   low   range   has   been   used   for   the   profiling   as   this   represents   a    market  entry  level)   Profit  Margin     5  -­‐  8%    
  • 23.     23  Oman  Automotive  Market  Report  2016   8)  Safety  Glass  Laminated  for  Vehicles,  Aircraft,  Spacecraft  or  Vessels:       Definition   Safety  glass  in  relation  to  the  automotive  sector   includes   front   and   rear   windshields,   door   glass   for   cars,   vans,   trucks,   buses,   trains   and   construction  vehicles.  It  is  tempered,  safety  glass   and   undergoes   a   specific   treatment   for   windscreens.       The  existing  market  for  safety  glass  in  Oman  is  quite  significant  at  about  200,000  units  in  2010,   and  this  has  generally  been  increasing  significantly  year  on  year.       Further  in  2010  about  $10.5  million  worth  of  this  product  were  exported  from  Oman  as  re-­‐ exports  (all  to  Thailand,  although  in  previous  years  exports  have  also  been  to  Hong  Kong  and   Singapore).  The  exports  have  been  growing  significantly  since  2008  and  therefore  there  is  a   large  and  growing  export  market  already  developed  for  this  product  which  could  be  satisfied  by   local   production   and   presents   the   opportunity   to   develop   the   export   potential   further.   In   addition,  the  GCC  is  a  net  importer  of  safety  glass  and  this  demonstrates  demand  within  the   regional  market,  which  could  be  satisfied  by  an  Omani  supplier.  The  estimated  value  of  sales  in   this   product   profile   represents   just   3.5%   to   7%   of   total   demand   in   the   GCC   in   2010   and   between  0.07%  and  0.14%  of  global  import  market  in  2010.              Key  Quantitative  Information   Size  of  Premises     30,000  –  50,000  M   Number  of  Employees   200  –  400   Capital  Investment  ($)   70  –  100  million   Volume  of  Sales  (#)   300,000   –   400,000   sqm   per   annum   (approx.   same   as   one    unit) Value  of  Sales  ($)   2.5  –  5  million   Pricing  Structure  ($)   30  –  40   Profit  Margin   6  –  10%    
  • 24.     24  Oman  Automotive  Market  Report  2016   9)  Ball  Bearings:   Definition     Ball  bearings  are  rolling  elements  that  separate  the   bearing  races  with  balls.  They  are  used  to  reduce   rotational  friction  and  support  radial  and  axial  loads.     The   existing   market   for   ball   bearings   in   Oman   is   significant   at   around   6.4   million   units   in   2010,   although   these   are   generally   quite   low   value   parts.   This   presents   a   good   opportunity   to   establish  a  manufacturer  on  the  grounds  of  meeting  local  demand  based  on  the  scale  estimated   for  this  profile.  However,  this  would  need  to  be  supplemented  with  additional  regional  demand.   There  is  also  huge  potential  in  the  regional  market  as  the  number  of  imported  parts  into  the   GCC  under  this  code  in  2008  was  around  27  million.     The  GCC  is  a  net  importer  of  ball  bearings  at  over  $200  million  worth  in  2010  which  represents   significant  market  that  may  be  tapped  in  to  by  an  Omani  supplier.  The  estimated  value  of  sales   in  this  product  profile  represents  just  1.9%  to  9.8%of  total  demand  in  the  GCC  in  2010  (as  there   are  no  existing  production  facilities  in  the  GCC  demand  can  be  assumed  to  be  imports  minus   exports  which  is  $203  mil)  and  between  0.01%and  0.06%  of  global  import  market  in  2010).              Key  Quantitative  Information   Size  of  Premises   2,000  –  5,000m2   Number  of  Employees     50  –  100   Capital  Investment  ($)     10  –  15  million   Volume  of  Sales  (#)     1.5  –  4  million   Value  of  Sales  ($)   3.8  –  20  million   Pricing  Structure   $3.5   -­‐   $5.0   per   unit   (although   the  pricing   ranges  from  around  $1  to  $200  depending   on  vehicle,  engine  type  and  specification.  A   lower   range   has   been   used   for   the   profiling   as   this   is   considered   a   market    entry  level) Profit  Margin     8  –  12%    
  • 25.     25  Oman  Automotive  Market  Report  2016   10)  Oil  or  Petrol  Filters  for  Internal   Combustion  Engines:       Definition   Oil  filters  are  devices  that  block  dirt  and  any   other  impurities  from  going  into  the  moving   parts  of  the  engine,  to  prevent  any  damage.       The  existing  local  manufacturer  only  serves  a  small  part  of  the  existing  local  market  (approx.   300,000   filters   out   of   total   demand   for   2.98   million   per   annum).   This   may   be   due   to   issues   relating   to   the   perception   of   the   quality   of   Oman-­‐produced   products.   Anecdotal   evidence   suggests  that  the  local  product  is  actually  of  a  very  high  quality  standard  but  the  perception  and   lack  of  licensing  as  an  OEM  manufacturer  restricts  local  sales.  The  estimated  production  levels   for   the   profile   are   broadly   equivalent   to   the   local   demand   levels;   it   is   unlikely   that   a   new   manufacturer  would  simply  satisfy  the  existing  demand.  However,  there  is  significant  demand   on  which  to  develop  a  new  business  and  once  established  the  company’s  growth  could  develop   based  on  the  significant  market  within  the  GCC,  with  demand  in  the  GCC  in  2008  at  around  95.6   million  units.  The  GCC  is  a  net  importer  of  oil  and  petrol  filters  and  this  demonstrates  demand   within  the  regional  market,  which  could  be  satisfied  by  an  Omani  supplier.  The  estimated  value   of  sales  in  this  product  profile  represents  just  0.7%  to  3.2%  of  total  demand  in  the  GCC  in  2010   and  between  0.02%  and  0.1%  of  global  import  market  in  2010.     Key  Quantitative  Information   Size  of  Premises     1,500  -­‐  3,000  M2   Number  of  Employees     50  –  100   Capital  Investment  ($)     10  –  15  million   Volume  of  Sales  (#)     1.25  –  3.0  million  units  per  year   Value  of  Sales  ($)     1.25  –  6  million   Pricing  Structure  ($)   $   1   –   $   2   per   unit   (although   the   pricing   ranges  from  around  $0.5  to  $500  depending   on  vehicle,  engine  type  and  specification.  A   lower  range  has  been  used  for  the  profiling    as  this  is  considered  a  market  entry  level)   Profit  Margin   6  –  10%    
  • 26.     26  Oman  Automotive  Market  Report  2016   11)  Fuel  Pumps,  Lubricating  Pumps  or  Cooling  Pumps  for  Internal  Combustion  Engines:     Definition   The   fuel   pump   is   responsible   for   pumping   the   fuel   from   the   fuel   tank   to   the   engine   and   it   delivers   under   low   pressure  to  the  carburetor  or  under  high  pressure  to  the   fuel  injection  system.  The  cooling  pump  is  a  simple  device   that  pumps  the  coolant  through  the  cooling  system  as  long   as  the  engine  is  running.     The   existing   market   for   fuel   pumps   in   Oman   is   very   significant   at   around   1.8   million   units   in   2010.   This   presents  a  good  opportunity  to  establish  a  manufacturer   on   the   grounds   of   meeting   local   demand   based   on   the   scale   estimated   for   this   profile.   There   is   also   huge   potential   in   the   regional   market   as   the   number  of  imported  parts  into  the  GCC  under  this  codein  2010  was  around  38  million.     The   estimated   value   of   sales   in   this   product   profile   represents   around   7%   to   15%   of   net   imports  in  the  GCC  in  2010  (as  there  are  no  existing  production  facilities  in  the  GCC  demand  can   be  assumed  to  be  imports  minus  exports  which  is  $101  mil)  and  between  0.07%  and  0.1%  of   global  import  market  in  2010).       Key  Quantitative  Information   Size  of  Premises     3,000  –  5,000  M   Number  of  Employees     100  –  150   Capital  Investment  ($)     10  –  15  million   Volume  of  Sales  (#)     0.75  –  1.0  million   Value  of  Sales  ($)      7.5  –  15  million Pricing  Structure      10  –  15  (ranges  from  1  to  100) Profit  Margin      5  –  8%  
  • 27.     27  Oman  Automotive  Market  Report  2016   6.0          Oman  Automotive  Projects       Oman  has  $164.7billion-­‐worth  of  projects  planned  or  underway  across  all  sectors.  Oman  must   use  capital  spending  to  diversify  its  economy,  both  by  expanding  its  downstream  hydrocarbons   capabilities  and  non-­‐oil-­‐and-­‐gas  industries,  and  by  connecting  the  country  with  transport  and   logistics   infrastructure   schemes.   Oman   mega   projects   are   the   $20   billion   Duqm   New   Town,   Development   of   the   Khazzan   and   Makarem   oil   fields,   The   Oman   National   Railway,   the   $15   billion  Duqm  Refinery,  The  Wave  housing  development  and  the  development  of  Sohar’s  port   and   free   zone.   With   such   ambitious   mega   projects,   Oman   is   bound   to   be   a   global   leader   in   economic  expansion  and  infrastructure  transformation,  proving  to  the  rest  of  the  world  that   Oman  is  ready  to  attract  heavy  industrial  investment.   In  the  progress  of  attracting  auto  industry  investment  Oman  has  made  moves  to  invest  in  other   leading   automotive   manufacturers   such   as   Iran   Khodro   Industrial   Group   (IKCO),   and   Italian   parts  supplier  Sigit  SpA.     6.1  Oman  Requests  Iran  Khodro  IKCO  to  Establish  Car  Unit   Iran  Khodro  Industrial  Group  (IKCO),  a  leading  Iranian  vehicle  manufacturer  with  headquarters   in  Tehran,  has  been  requested  by  Oman  to  establish  a  car  production  site  through  financing   provided  by  the  sultanate.  IKCO’s  managing  director  Hashem  Yekee  Zare  met  with  the  head  of   Oman's   Special   Economic   Zone   Authority   Duqm   (SEZAD),   Yahya   Al-­‐Jaberi,   and   during   the   meeting  referred  to  the  longstanding  Iran-­‐Oman  relations  adding  that  the  site  can  provide  Iran   Khodro  with  access  to  markets  in  eastern  and  northern  Africa.  Yekee  Zare  further  hoped  that   the   site   could   be   established   as   soon   as   possible   with   the   financial   support   of   Oman's   Development  Fund.     IKCO,  which  was  founded   in   1962   with  the  name  of  Iran   National,  has   transformed   into  the   largest  industrial  group  in  Iran  in  the  automotive  sector,  producing  both  passenger  cars  and   commercial  vehicles  with  a  workforce  of  around  58,000.  IKCO  has  an  asset  of  $6,240  million   and  generated  total  revenue  of  $4,480  million  in  2013,  owns  a  large  share  of  Iran's  auto  market   and  is  exporting  its  products  to  the  international  markets.  Its  products  have  been  welcomed  in   countries  such  as  Russia,  Belarus,  Syria,  Turkey,  Iraq  and  Lebanon.  In  2013,  IKCO  managed  to   produce  370,000  units  of  different  passenger  cars.  The  company  exported  about  221,019  units   of  passenger  car  between  2005  and  2014.  Export  of  auto  parts  forms  another  part  of  IKCO's    major  activities.
  • 28.     28  Oman  Automotive  Market  Report  2016   6.2  Oman  Invests  in  Italian  Car  Parts  Supplier  Sigit  SpA       The  Oman  government  has  bought  a  40  per  cent  stake  in  Italian  car  parts  supplier  Sigit  SpA  as   part  of  its  plan  to  develop  a  car  manufacturing  industry  in  the  Sultanate.  The  move  is  part  of   Oman’s  plan  to  begin  production  of  auto  parts  in  the  country  within  two  years  and  then  open  a   car  manufacturing  plant  in  2020.  Sigit  is  a  privately  owned  company  that  was  set  up  in  1966.   Currently,   it   supplies   thermoplastic   and   rubber   components   to   some   of   the   world’s   biggest   carmakers,  including  General  Motors  and  Fiat  Chrysler  Automobiles.       Sigit,  which  is  headquartered  in  Chivasso,  in  the  north  of  Italy,  has  nine  manufacturing  plants   around  the  world,  including  in  Morocco,  Serbia  and  Poland,  while  it  reported  sales  of  €72.5   million  last  year.     According   to   a   local   press   report,   the   sovereign-­‐wealth   fund   is   already   a   30   per   cent   equity   partner  in  Karwa  Auto  Motors,  a  joint  venture  between  Oman  and  Qatar  that  will  establish  the   GCC’s  first  bus  assembly  plant  in  Mudhaibi,  in  the  Al  Sharqiyah  North  Governorate.  It  is  believed   this  plant  will  have  the  capacity  to  assemble  2,000  buses  a  year  for  distribution  in  the  GCC  and   Middle  East  North  Africa  (MENA)  region.   6.3  South  Korean  Firm  Plans  to  Build  Auto  Spare  Parts  Project  in  Oman   South   Korean   multinational   company   is   planning   to   build   an   automobile   spare   parts   manufacturing  project  in  Sohar  to  produce  aluminum  automobile  wheels,  Daesik  Kim,  Korea’s   ambassador  to  Oman  said;  Korean  companies  are  realizing  the  importance  of  Oman  as  strategic   location.”  that  Korean  companies  in  the  recent  past  were  mostly  engaged  in  oil  exploration  field   in  Oman.     Now  they  have  interest  in  the  manufacturing  sector  as  Posco,  a  Korean  firm,  has  already  tied  up   with  Sun  Metal  (a  joint  venture  between  Oman  and  Indian  investors)  for  building  a  steel  project   in  Sur.     Kim  also  said  that  his  country  has  close  economic  relations  with  Saudi  Arabia  and  the  United   Arab  Emirates.  In  the  case  of  UAE,  Korea  has  a  close  tie-­‐up  in  the  healthcare  sector.  He  said  that   the  Omani  youth  could  get  training  in  Korea  in  various  fields.  When  Korea  started  its  economic   development,   the   country   depended   on   developed   nations   for   know-­‐how   and   transfer   of   technology.     And  now,  he  said,  Korean  firms  are  known  for  its  world-­‐class  technology  in  several  industries,   including  shipbuilding,  automobile,  information  technology  and  healthcare.  
  • 29.     29  Oman  Automotive  Market  Report  2016   In  general,  there  are  many  large  developments  in  progress  in  Oman,  from  oil  and  gas,  tourism,   ports,  manufacturing,  logistics,  to  ICT  -­‐  all  creating  opportunities  for  end-­‐users  and  businesses   wishing  to  relocate  to  the  Sultanate.    High  quality  and  competitively  priced  industrial  and  office   space  is  available  across  Oman  in  superb  industrial  estates,  free  zones  and  ports.  Indeed,  land,   warehouse,   manufacturing   units   and   office   accommodation   is   currently   available   in   a   wide   range  of  locations,  including:  Rusayl,  Sohar,  Al  Buraimi,  Nizwa,  Raysut,  Sur,  the  Port  of  Sohar,   Duqm   Port,   Salalah   Free   Zone,   Al   Mazunah   Free   Zone   and   Oman’s   flagship   technology   park,   Knowledge  Oasis  Muscat.         7.0  Invest  in  Oman     Investment  in  Oman  plays  a  major  role  in  all  developing  economies;  as  it  drives  its  dynamic   basics   of   growth,   development,   and   structural   changes.   Despite   the   prevailing   economic,   political  and  social  circumstances  at  the  Omani  renaissance  in  1970,  the  intensive  programs  on   investment  during  the  last  four  decades  along  with  His  Majesty’s  prudent  guidelines,  have  been   able   to   transfer   the   modest   oil   revenues   to   a   developed   economic   and   social   infrastructure,   essential  for  leading  sustainable  development.     In   fact,   the   Sultanate   has   the   infrastructure   that   encourage   and   facilitate   the   national   and   foreign  investment  in  Oman.  Its  geographical  location  that  overlooks  international  and  regional   sea-­‐lanes  along  with  the  existence  of  Omani  ports  open  new  horizons  for  investment  and  free   trading.  Moreover,  the  Sultanate  is  characterized  by  its  stable  economy,  strong  infrastructure,   and   qualified   human   resources   that   guarantee   the   easiness   of   investment   in   Oman.   Not   to   mention   the   regulations   issued   to   support   this   open   economic   direction   and   to   encourage   foreign   investments,   which   are   gradually   increasing   by   the   Sultanate's   engagement   in   international   organizations,   international   trading   organization,   and   free   trading   agreement   with  USA.  
  • 30.     30  Oman  Automotive  Market  Report  2016   Sohar  Port  &  Free  Zone                     7.1  Where  to  Invest?     Oman  offers  investors  various  investment  opportunities  across  its  free  zones,  special  economic   zone  and  industrial  estates,  each  providing  fully  serviced  areas  with  industry-­‐specific  clusters.   Free  Trade  Zones   Sohar   Free  Zone   Salalah   Free  Zone   Al  Mazunah   Free  Zone   Duqm  Special   Economic  Zone   Industrial   Estates   Knowledge   Oasis  Muscat   Special   Economic  Zone   Industrial  Zone             •   Investors  benefit  from  first  mover’s  advantages  into  relatively  “young”  zones     •   Attractive  incentive  packages  including  highly  discounted  land  and  utilities     •   One-­‐stop-­‐shop  services     Advantages         Incentives   Foreign  Ownership   Corporate  Tax   Customs  Duties     Level  of  Omanization   Capital  Investment   Income  Tax   Repatriation  of  Capital       100%  Foreign  Ownership   10  year  exemption  of  corporate  tax   No  customs  duties  on  goods  brought  into   the  free  zone   Minimal  Omanization  requirements   No  minimum  capital  investment  or  requirement   No  tax  on  personal  income   No  restrictions  on  repatriation  of  capital,  profits  and  investments    
  • 31.     31  Oman  Automotive  Market  Report  2016   Salalah  Port  &  Free  Zone       Overview   • 18km2  free  zone  adjacent  to  Salalah  port     • Full  operational  infrastructure  including  deep  water  port,  raw  material  transport  line,   power  generation  and  desalination     • Offers  space  for  manufacturing,  warehousing,  logistics,  distribution,  research  and   development,  office  facilities,  retail  outlets,  resort  and  residential  developments     • Top  5  Free  Zone  in  the  Middle  East  by  fDI  magazine     • Inter-­‐modal  hub  with  sea,  land,  and  air  connections                                                Readiness  for  Business   • First  phase  complete  providing  200ha  of  distribution,  logistics,  freight  forwarding  and   manufacturing  facilities     • Second  phase  of  400ha,  currently  under  construction,  will  focus  on  light  and  medium   industrial  units     • Investments  expected  to  reach  USD  5bn  by  2015                                  Location   • Southern  coast  of  Oman  on  the  Indian  Ocean     • Fastest  transit  times  to  Europe  and  Asia              32%  lower  than  competing  ports                  Opportunities   • Chemical  and  Material  Processing     • Manufacturing  and  Assembly     • Logistics  and  Distribution     • Agro-­‐industry     • Mining     • Liquid  bulk  storage    
  • 32.     32  Oman  Automotive  Market  Report  2016   Duqm  Special  Economic  Zone  (SEZ)         Overview   • Halfway  between  Muscat  and  Salalah     • Largest  economic  zone  in  MENA  region     • To  be  supported  by  multimodal  transport  system  including  airport,  road  and  rail                                                              Readiness  for  Business   • First  phase  of  the  port  will  handle   containers,  general,  and  bulk  cargo     • Duqm  airport  now  operational   •                                                   Integrated  Zone  with  Sea  Port    Fisheries   Zone    Mineral   Cluster    Industrial   Zone    Tourism   Zone   • Abundant  fisheries  and  marine  resources     • Ideal  for  fish  processing  and  aquaculture     • Dedicated  fishery  harbor     • Abundant  mineral  deposits  discovered  around  Duqm     • Offers  unique  opportunities  to  mine,  process  and  export   these  minerals   Divided  into  industrial  clusters:     • Light  and  heavy  industry     • Major  export  refinery     • Reserved  area  for  hotels  and  resorts     • Crowne  Plaza  Hotel  already  operational  
  • 33.     33  Oman  Automotive  Market  Report  2016   Knowledge  Oasis  Muscat  (KOM)         Overview   • Opened  in  2003,  KOM  is  Oman’s  flagship  technology  park  with  81ha  of  land     • Caters  to  knowledge-­‐based  businesses  including  budding  entrepreneurs,  small  and   medium-­‐sized  enterprises  and  established  multi-­‐nationals     • Over  35  hi-­‐tech  tenants  from  Europe,  the  US,  Asia  and  the  Middle  East  including  HP,   Microsoft,  WiPro     • 2  IT  tertiary  institutes  with  1,000+  undergraduates     • Currently  expansion  to  provide  10,000m2  of  office  accommodation                                              Competitive  Advantage   • Close  proximity  to  top  technology  corporations     • Eco-­‐friendly  facilities  and  top-­‐tier  communication  network     • Runs  The  Knowledge  Mine  business  incubator  program     • Offers  a  subsidized  leases  and  utilities  and  various  business  support  program  services                                                Location   • Located  in  Muscat,  10  minutes  away  from  Muscat  International  Airport                    Competitive  Advantage   • Call center and research • Back office support i.e. data recovery • Mobile commerce • E-Security • Software development • IT consultancy and services • Development activities by blue-chip firms • Knowledge-driven small and medium-sized enterprises      
  • 34.     34  Oman  Automotive  Market  Report  2016   Other  Industrial  Estates  and  Zones  in  Oman     • Located  near  Yemeni  border     • Key  business  areas  include  offices,   warehouses,  small  industries,   administrative,  vehicles  trade  and   livestock          Al  Mazunah  Free  Zone    Rusayl  Industrial  Estate   • 45  km  from  Muscat     • Occupies  750  hectares     • 240ha  fully  developed  and  divided  into   plots     • Located  near  Port  Salalah     • Covers  268  hectares     • 63ha  already  developed,  serviced  and   subdivided  into  plots  ranging  from  1,350   to  11,000m2          Raysut  Industrial  Estate    Smail  Industrial  Estate   • Located  45  km  away  from  Muscat   International  Airport     • Occupies  an  area  of  7.4mn  m2     • Over  130  investors  have  signed  leases   since  announced  in  2010   • Situated in Al Sharqia region • 300 km from Muscat • Covers 3,610 hectares • Deep water harbor • Major tenants include Oman LNG, National Gas Company and Oman India Fertilizer Company      Sur  Industrial  Estate    Nizwa  Industrial  Estate   • Located in Oman’s interior • 180 km from Muscat • Covers 214 hectares • Contains 80 plots, ranging from 1,200 to 8,000 m2 • Occupies 550 hectares • 25 ha already occupied in plots ranging from 500 to 6,000 m2 • 155 factories operating with further    Buraimi  Industrial  Estate  
  • 35.     35  Oman  Automotive  Market  Report  2016   1.   Harley-­‐Davidson  Muscat   2.   Alfa  Romeo   3.   Lamborghini     1.   Mercedes  Benz   2.   MAN     1.   BMW     2.   MINI       1.   Cadillac   2.   Chevrolet   3.   Chery   4.   Hyundai   5.   Isuzu   6.   Subaru     7.   SsangYong       1.   GMC-­‐  ambulance  -­‐  fire  fighting  -­‐   freezer  trucks-­‐  refuellers-­‐ transporters-­‐  golf  cart   2.   Suzuki  -­‐  motorcycles,  automobiles     3.   Kawasaki-­‐  heavy  equipments   4.   Formula  1  -­‐  auto  care  products   5.   Reberlo-­‐  car  refinishing  products   6.   Veedol  -­‐oil   7.   Sprint-­‐  refinishing  products         1.   Nissan     2.   Infiniti     3.   Renault     4.   BMW   5.   Mini   6.   Rolls  Royce   7.   New  Holland  Kobelco-­‐   8.   Iveco   9.   Popular  per-­‐owned  cars  –used  cars   Shanfari  Group             Zawawi  Trading  Company  LLC     Al  Jenaibi  International  Automobiles   LLC       OTE  Automotive  Business  Group   (Oman  Trading  Establishment  LLC)           Moosa  Abdul  Rahman  Group             Suhail    Bahwan  Group   8.0  Automobile  Companies  and  Dealers  in  Oman    
  • 36.     36  Oman  Automotive  Market  Report  2016   1 MHD  LLC                   Oman  Marketing  and  Services  Company   (OMASCO)     Saud  Bahwan  Group                                 1 1.   Ashok  Leyland  –truck  and  bus     2.   Jaguar   3.   Landover   4.   Volvo   5.   Luxgen   6.   MG   7.   BYD   8.   CMC   9.   JMC       1. HONDA  –  CARS  , Motorcycles         1.   Toyota   2.   Lexus   3.   Ford   4.   Daihatsu   5.   Kia   6,   Best  cars     7.   Yokohama  tyres     8.   Continental  tyres   9.   Batteries  :  PT  GS  ,  AuroraS,                Furukawa  ,  Delkor   10.  Lubricants:  Elf,  ENOC   11.  Allied  Products  :   12.  Vehicle  Refinishing  System   13.  Marine  Products   14.  Heavy  vehicles     15.  MAN   16.  Hino:     17.  CONSTRUCTION  EQUIPMENT:   18.  Komatsu   19.  CONCRETE,  ROAD  BUILDING  &                  QUARRYING  EQUIPMENT   20.  CIVIL  DEFENCE  &  FIRE  PROTECTION   21.  Fire  Tenders  and  vehicles:   22.  SEAPORT  EQUIPMENT   23.  AIRPORT  EQUIPMENT   24.  INDUSTRIAL  EQUIPMENT   25.  Hertz  Cars  Rental     26.  Arabian  Car  Marketing  LLC   27.  Lincoln      
  • 37.     37  Oman  Automotive  Market  Report  2016   2 Zubair  Automotive  Group                                                                             2 1.   Mitsubishi  Motors   2.   Fuso   3.   Bentley   4.   Audi   5.   Volkswagen   6.   Skoda   7.   Peugeot   8.   Citroen   9.   Great  Wall   10.  Chrysler   11.  Jeep   12.  Dodge   13.  Ram   14.  Volvo  Trucks   15.  Renault  Trucks   16.  Bobcat   17.  Hi-­‐Force   18.  Kennedy   19.  Graco,   20.  Ingersoll  Rand   21.  Ferrari  crane   22.  Ausa  Dumpers   23.  Case  constructions,   24.  Putzmeister   25.  Liebherr   26.  Yamaha  Motorcycles   27.  BRP  (Sea-­‐Doo,  Evinrude  and  Can-­‐am)     28.  Segway   29.  Fiat       Marketing  these  brands  are  a  number  of   different  Zubair  subsidiaries:     1.   General  Automotive  Company,   • Mitsubishi  Motors   2.   Wattayah  Motors  LLC   • Audi   • Volkswagen   • Bentley   • Sko   3.   European  Motors   • Peugeot   4.   Rumaila  Motors   5.   Dhofar  Automotive  
  • 38.     38  Oman  Automotive  Market  Report  2016   3         Towel  Auto  Center  LLC             Alfardan  Motors       Saeed  United  International  Co  L.L.C       Al  Hashar  &  Co  L                         3 6.   International  Heavy  Equipment                  (IHE)   7.   Interparts       1.   Mazda     2.   Zhengzhou  Nissan   3.   Higer  –bus     4.   Navistar  –trucks     5.   JAC  –  trucks     6.   Values  cars  –used  cars   7.   Towel  lease       1.   MASERATI   2.   FERRARI         1.   Bugatti           1.   TATA  Motors   2.   TATA  Daewoo   3.   UD  Trucks   4.   PROTON   5.   Jinbei,  Brilliance   6.   Tailift   7.   PM  cranes   8.   Tadano   9.   DOOSAN   10.  LUBRICANTS  &  BATTERIES   11.  KOBA   12,  PETROMIN  LUBRICANTS   13.  LIQUI  MOLY   14.  ATLANITIC  LUBRICANTS   15.  TUDOR   16.  Tyres   17.  FIRESTONE  -­‐JK  TYRE   18.  APOLLO   19.  RADAR   20.  SOLIDEAL   21.  ODYKING