The music video "Michelle" by the indie rock band Sir Chloe tells a story through the costumes, camerawork, and conventions used. The main character's costume evolves from innocent to suggestive of devil worship through a blood-stained white blouse and later a cherry crown. Shots like an over-the-shoulder mirror view explore the character's inner reflection and relationship with herself. Cutting scenes on the beat of the music and using flashing effects immerse the viewer in the passionate yet risky personality portrayed. The title sequence is shown at the end rather than beginning, providing an unconventional structure for the narrative and performance style video.