The music video "Michelle" by the indie rock band Sir Chloe tells a story through the costumes, camerawork, and conventions used. The main character's costume evolves from innocent to suggestive of devil worship through a blood-stained white blouse and later a cherry crown. Shots like an over-the-shoulder mirror view explore the character's inner reflection and relationship with herself. Cutting scenes on the beat of the music and using flashing effects immerse the viewer in the passionate yet risky personality portrayed. The title sequence is shown at the end rather than beginning, providing an unconventional structure for the narrative and performance style video.

1. Michelle
by Sir Chloe
Maddison C
Link to music video: https://youtu.be/K10vU6bli3A

2. About
the
Artist:
Sir Chloe is a band
from Vermont with
a focus on Indie
Rock genre.
On Spotify, the
band has 2,693,043
monthly
listeners.
Their most popular
song, Michelle,
which features on
their latest album,
Party Favours, has
had 54,530,652
streams on Spotify.
Sir Chloe

3. Mise en Scène
Costume is used to follow the evolution of the
artist's character. Initially, she is seen as sweet
and innocent, due to her airy, white blouse and
her knee-high socks. However, she is eventually
seen to be covered in blood, and at different
times, wearing a cherry crown, indicating some
sort of Satanist worship. These cherries
represent the loss of innocence and revealing a
more sensual side the character. Considering
more biblical imagery, especially with the
seeming devil worship, the blood represents both
life and death itself, and the liminality that
comes with it. Also, in the scene at the end, when
the artist is wearing a cherry crown, a red light
is used to emphasise this red theme which
represents the change in her character.

4. Camera This music video uses a vast array of
different shot types. For example, this
scene features an over the shoulder
shot into a mirror, perhaps indicating
reflection and vanity of the character.
This shot is effective it allows the
audience to almost see from the
characters perspective. In this
particular scene, it enables for the
exploration of the characters
relationship with herself.
This scene features the
centre of the car in a long
shot. The drives up into the
centre of the shot,
indicating the artists
possible journey that she is
on. It also helps to
establish the setting that
the characters are in.
This scene features a mid-
shot of the artist's
character. Centering her in
the shot allows for the
viewers to focus on the
cross drawn with lipstick.
This then allows for the
audience to question the
events that are happening.

5. Music Video
Conventions:
• In Michelle, each scene cuts on a
beat. This is usual for music video's
as it creates more immersion for the
viewer.
• This video also has a flashing effect.
The end features a hot pink flashing
effect, reflecting the exciting,
passionate and perhaps slightly
risky personality of who is
presumably Michelle.
• The music video style contains both
narrative and performance.
• At the end of the music
video, the title sequence
is show, along with the
artist's name. This is
different to most music
videos as they are
usually shown at the
beginning.
• This video uses a vast array of
different shot types- for
example, in one of the opening
scenes, there is a birds-eye shot
of a girl in a milky bath. This
show her combination of elegance
and power.