Modern Marketing
July 2013
MODERN
MARKETING
CHALLENGES
Four out of five CMOs anticipate a high or very
high level of complexity over the next five years
but only half feel ready to handle it.*
Engaging your customer is harder than ever
Forget traditional approaches
No longer a clean hand-off
between sales and marketing
Source: Scott Brinker, chiefmartec.com
A flood of new marketing tools
“We’re drowning in data.
What we lack are true insights.”
Interaction and effectiveness unclear
*IBM Institute for Busines...
ROI is no longer optional
Measuring ROI is
the Top Priority among
Marketing executives
But few have
well-defined
marketing...
The way your prospects think has changed
Customer Profile – Score and treat accordingly
Engaged but not transacting
One-time buyer
Occasional
Semi-regular
Loyal
Pr...
Platform
Eloqua Platform Overview
MARKETING AUTOMATION / SALES ENABLEMENT
Sales
Enablement
Targeting &
Segmentation
Campaign
Automation
Lead
Nurturing
Lead
...
Solution overview
Marketing Database
“one view of the truth”
CRM Database
“gold standard”
Email, SMS, DM
Web site known &
...
Example Eloqua clients
ANZ:
Global incl ANZ:
We work hard to drive your success
• Smart Start implementation process focused on best
practice, designed to get you up a...
CRM Integration
Logical solution
Marketing Database
“one view of the truth”
Your web site(s)
External lists, data
sources & 3rd party
serv...
“Digital body language” via Prospect Profiler
Summarized prospect data
presented in easy to
read, graphical format.
Easily...
Eloqua Demonstration
Automated nurture campaigns
Reporting: Closed Loop $ reports
Campaign Performance Dashboards
Thank You.
Eloqua; Modern Marketing
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Eloqua; Modern Marketing

  1. 1. Modern Marketing July 2013
  2. 2. MODERN MARKETING CHALLENGES
  3. 3. Four out of five CMOs anticipate a high or very high level of complexity over the next five years
  4. 4. but only half feel ready to handle it.*
  5. 5. Engaging your customer is harder than ever
  6. 6. Forget traditional approaches
  7. 7. No longer a clean hand-off between sales and marketing
  8. 8. Source: Scott Brinker, chiefmartec.com A flood of new marketing tools
  9. 9. “We’re drowning in data. What we lack are true insights.” Interaction and effectiveness unclear *IBM Institute for Business Value 2011 Global CMO Study
  10. 10. ROI is no longer optional Measuring ROI is the Top Priority among Marketing executives But few have well-defined marketing performance metrics *Aberdeen Group, Sales and Marketing Alignment, Dec. 2011
  11. 11. The way your prospects think has changed
  12. 12. Customer Profile – Score and treat accordingly Engaged but not transacting One-time buyer Occasional Semi-regular Loyal Profile Engagement DCBA 4321 Telesales or email Conversion Campaigns Pass to Sales Nurture Or Reject
  13. 13. Platform
  14. 14. Eloqua Platform Overview
  15. 15. MARKETING AUTOMATION / SALES ENABLEMENT Sales Enablement Targeting & Segmentation Campaign Automation Lead Nurturing Lead Scoring Social Media Email Marketing Event Management Data Management Campaign & Tactics Measurement Eloqua Platform Overview
  16. 16. Solution overview Marketing Database “one view of the truth” CRM Database “gold standard” Email, SMS, DM Web site known & unknown visitors Page views and web site form submissions SFDC data integrated with eloqua Qualified leads passed back to SFDC
  17. 17. Example Eloqua clients ANZ: Global incl ANZ:
  18. 18. We work hard to drive your success • Smart Start implementation process focused on best practice, designed to get you up and running quickly • Learn and share with the community at www.topliners.com • We share market leading best practices with out customers via our customer success coaching programme & eloqua University
  19. 19. CRM Integration
  20. 20. Logical solution Marketing Database “one view of the truth” Your web site(s) External lists, data sources & 3rd party services Master record
  21. 21. “Digital body language” via Prospect Profiler Summarized prospect data presented in easy to read, graphical format. Easily customize the time horizon of activities shown. Instantly be alerted when prospect visits your website
  22. 22. Eloqua Demonstration
  23. 23. Automated nurture campaigns
  24. 24. Reporting: Closed Loop $ reports
  25. 25. Campaign Performance Dashboards
  26. 26. Thank You.

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