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Think Like a Rockstar: How to Build Fans and Community Around Your Social Media Efforts! Pic via Flickr user http://www.flickr.com/photos/m0n5t3r// Mack Collier - Social Media Strategist  http://mackcollier.com   Twitter - @MackCollier  email - mack.collier@gmail.com
Why Do Rockstars Have ‘Fans’ and Companies Have ‘Customers’?
Most important marketing objective for US marketers? Acquiring new customers http://www.marketingprofs.com/charts/2010/3815/customer-acquisition-top-marketing-priority Top goal for US marketers? Acquiring new customers
 
Most important marketing objective for US marketers? Acquiring new customers http://www.marketingprofs.com/charts/2010/3815/customer-acquisition-top-marketing-priority Top goal for US marketers? Acquiring new customers
It costs 6-7 times more to acquire 1 new customer than to retain an existing one Source:  http://www.flowtown.com/blog/the-value-of-an-existing-customer?display=wide
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Satmetrix http://www.flickr.com/photos/loudtiger/
Marketing Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Do Rockstars Have ‘Fans’ and Companies Have ‘Customers’?
4 Reasons
http://www.flickr.com/photos/anirudhkoul/ 1 – Rockstars are fans themselves
http://www.flickr.com/photos/peterj1977/ http://www.flickr.com/photos/katewilliams94/
http://www.flickr.com/photos/kk / " Suing music fans is not the solution ,   it's the problem” Terry McBride, CEO Nettwerk Music
 
I work with these people to create quality content that we hope connects with our readers and helps underscore the fact that the people behind the products at Graco are  on the same journey our consumers are on  or are headed on.  -Lindsay Lebresco, Graco’s Social Media Manager
18 months after the blog’s launch, online mentions had   almost doubled … … and positive mentions had increased  from 68% to 83%
2 – Rockstars look for ways to shift control to fans http://www.flickr.com/photos/bakameh/
 
 
 
 
 
 
 
3 – Rockstars find the ‘Bigger Idea’
 
 
 
“ I wanted a video that  wasn’t about me   and wasn’t preachy, but one that would help shine a light on the tragedy and turmoil in the world and also show the   beauty and strength of the human spirit .”   Sarah McLachlan
 
4 – Rockstars embrace their fans
 
 
 
 
 
 
 
 
 
 
 
 
“ There was an energy in the room, it was like a power plant!  You could have hooked ‘em up and fed the world with power for the next 10 years!”  - Gene Beley
 
“ the  craziness with Mentos ... doesn't fit with the  brand personality" of Diet Coke
“ We’re tickled pink by it”  Mentos valued the online buzz as worth $10 Million Mentos sales jumped 20% and were still up 15% by the end of 2009
“ Victory in marketing doesn’t happen when you sell something, but   when   you   cultivate advocates for your brand ”   Steve Knox, CEO of Tremors, P&G’s Word of Mouth Unit http://www.flickr.com/photos/hyku/
“ Create something amazing… …  … for the people that love you.”

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Think Like A Rockstar

  • 1. Think Like a Rockstar: How to Build Fans and Community Around Your Social Media Efforts! Pic via Flickr user http://www.flickr.com/photos/m0n5t3r// Mack Collier - Social Media Strategist http://mackcollier.com Twitter - @MackCollier email - mack.collier@gmail.com
  • 2. Why Do Rockstars Have ‘Fans’ and Companies Have ‘Customers’?
  • 3. Most important marketing objective for US marketers? Acquiring new customers http://www.marketingprofs.com/charts/2010/3815/customer-acquisition-top-marketing-priority Top goal for US marketers? Acquiring new customers
  • 4.  
  • 5. Most important marketing objective for US marketers? Acquiring new customers http://www.marketingprofs.com/charts/2010/3815/customer-acquisition-top-marketing-priority Top goal for US marketers? Acquiring new customers
  • 6. It costs 6-7 times more to acquire 1 new customer than to retain an existing one Source: http://www.flowtown.com/blog/the-value-of-an-existing-customer?display=wide
  • 7.  
  • 8.  
  • 9.
  • 10.
  • 11. Why Do Rockstars Have ‘Fans’ and Companies Have ‘Customers’?
  • 13. http://www.flickr.com/photos/anirudhkoul/ 1 – Rockstars are fans themselves
  • 15. http://www.flickr.com/photos/kk / " Suing music fans is not the solution , it's the problem” Terry McBride, CEO Nettwerk Music
  • 16.  
  • 17. I work with these people to create quality content that we hope connects with our readers and helps underscore the fact that the people behind the products at Graco are on the same journey our consumers are on or are headed on. -Lindsay Lebresco, Graco’s Social Media Manager
  • 18. 18 months after the blog’s launch, online mentions had almost doubled … … and positive mentions had increased from 68% to 83%
  • 19. 2 – Rockstars look for ways to shift control to fans http://www.flickr.com/photos/bakameh/
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27. 3 – Rockstars find the ‘Bigger Idea’
  • 28.  
  • 29.  
  • 30.  
  • 31. “ I wanted a video that wasn’t about me and wasn’t preachy, but one that would help shine a light on the tragedy and turmoil in the world and also show the beauty and strength of the human spirit .” Sarah McLachlan
  • 32.  
  • 33. 4 – Rockstars embrace their fans
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39.  
  • 40.  
  • 41.  
  • 42.  
  • 43.  
  • 44.  
  • 45.  
  • 46. “ There was an energy in the room, it was like a power plant! You could have hooked ‘em up and fed the world with power for the next 10 years!” - Gene Beley
  • 47.  
  • 48. “ the craziness with Mentos ... doesn't fit with the brand personality" of Diet Coke
  • 49. “ We’re tickled pink by it” Mentos valued the online buzz as worth $10 Million Mentos sales jumped 20% and were still up 15% by the end of 2009
  • 50. “ Victory in marketing doesn’t happen when you sell something, but when you cultivate advocates for your brand ” Steve Knox, CEO of Tremors, P&G’s Word of Mouth Unit http://www.flickr.com/photos/hyku/
  • 51. “ Create something amazing… … … for the people that love you.”