2. Project context
Hospital Unit: APOLLO HOSPITALS – KAKINADA
Name of the project leader: I V RAMANA
Category of challenge:
•Increase revenues
•Increase volumes
•Increate market share
•Reduce cost
Primary challenge to be addressed: INCREASE VOLUMES
“ How best Can I put my organisation as Differentiator among the others “
3. IP VOLUMES OP VOLUMES MRI VOLUMES CT VOLUMES HEALTH CHECKS
3936
24568
1100 1500
3066
4293
30921
1800 2000
4599
OBJECTIVES EXPECTED TO BE ACHIEVED IN SECOND HALF OF THE YEAR
BUDGET
TARGET
Outcome Expected : DOUBLE THE PROFIT [from the last 6 months]
4. PLAN OF ACTION
• Identifying outside star consultants and approach to keep the cases in Apollo –
• Dr.SVS RAO – Urologist – State Urologists Association President
• Dr.IV RAO – General Physician – Rtd Vice Chancellor NTR University
• Dr.B.SURENDRA BABU – Urologist
• Dr.BHEEM SHANKAR – Pulmonologist
• Digital marketing like Twitter, YouTube, Facebook & Instagram
• Youtube,Facebook,Twitter,instagram – Apollohospitalskakinada
• Increase Marketing funnel
• Community connect, Doctors connect, Out-reach clinics, Health talks, camps, CMEs
• CME On STROKE and its Management with Credit Hours
• Medical Exhibition For Two weeks – Theme – WAR ON NCD’S
• DISSASTER MOCK DRILL – AMMONIA LEAKAGE,PETROL TANKER BLAST & GAS PIPE LINE BLAST
• Village Health Checks
• Health TALKS to
• Refurbishment of single and sharing rooms for customer satisfaction
5. CHALLENGES
• High no of BPL Patients
• More no of hospitals around our hospital, Which includes 2 Private
and 1 Govt medical college
