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Book Summary of Start with Why by Simon Senik
- 2. Part 1 World without why.
- 4. It’s a world of Manipulation Add a footer 4
- 5. FR Manipulation vs. Inspiration Add a footer 5
- 6. FR Price and Promotions Add a footer 6
- 7. FR Add a footer 7 Innovation vs. Novelty
- 8. But does this make it right? ..Especially if it works?
- 9. Part 2 An alternative perspective
- 10. “It is a principle grounded in the tenets of biology. ” Simon Sinek
- 12. FR They all started with the GOLDEN CIRCLE Add a footer 12
- 13. FR GOLDEN WHAT?! Add a footer 13
- 14. FR Add a footer 14 WHAT HOW WHY The Golden Circle
- 15. FR Add a footer 15 WHAT HOW WHY The Golden Circle Want to Buy one?
- 16. FR Add a footer 16 WHAT HOW WHY The Golden Circle In everything we do, we believe in breaking the status- quo, believe in thinking differently.
- 17. FR Add a footer 17
- 18. FR Add a footer 18 Clarity, Discipline and Constancy › Clarify of WHY: It all starts with clarity. You have to know WHY you do WHAT you do. If people don’t buy WHAT you do, they buy WHY you do it, so it follows that if you don’t know WHY you do WHAT you do, how will anyone else?
- 19. FR Add a footer 19 Cont. › Discipline of HOW: Once you know WHY you do what you do, the question is HOW will you do it? HOWs are your values or principles that guide HOW to bring your causes to life. How we do things manifests in the systems and processes within an organization and the culture. Understanding HOW you do things and, more importantly, having the discipline to hold the organization and all its employees accountable to those guiding principles enhances an organization’s ability to work its natural strength.
- 20. FR Add a footer 20 Cont. › Consistency of WHAT: Everything you say and everything you do has to prove WHAT you believe. A WHY is just a belief. That’s all it is. HOWs are the actions you take to realize the belief. And WHATs are the results of those actions__everything you say and do: your products, services, marketing, culture and whom you hire. If people don’t buy WHAT you do but WHY you do it, then all these things must be consistent.
- 21. “Always Start with WHY because people don’t buy WHAT you do, they buy WHY you do it.”
- 22. FR Add a footer 22 Thank You
- 23. FR Add a footer 23