Wsi Digital Web Presentation


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Digital Marketing Presention covering the major strands and channels that go into a digital marketing strategy.

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Wsi Digital Web Presentation

  1. 1. Prepared by 1 Simon Miskimmin
  2. 2. 2 INTRODUCTION TO WSI A brief company overview….
  3. 3. 3 WSI is the world leader in Digital Marketing, Web Development & Web Design ABOUT WSI Introduction to WSI Headquartered in Toronto, Canada, WSI has been developing profitable Digital Marketing Solutions for businesses of all types and sizes, since the mid 1990s. Our global network of Digital Marketing Consultants in over 80 countries is the largest of its kind. WSI is committed to improving the profitability of its customers through the use of leading-edge digital technologies. As more businesses join the struggle to harness the potential of the digital world for business growth and success, WSI is ready to effectively serve their needs with affordable digital solutions.
  4. 4. Introduction to WSI The WSI Network • Head Office – Toronto Canada • 1500 offices • 87 Countries • 345 Certified Google Experts • 35 Certified Analytics Experts • 28 Certified Conversion Specialists • 381 SEO Content Developers • 182 Certified Landing Page Developers • Google Account Managers etc…
  5. 5. Introduction to WSI The Power of WSI proven processes - proven results Advanced Technologies Build Targeted Traffic Conversion Architecture
  6. 6. Introduction to WSI Our Strategic Partnerships & Alliances As a leading provider of Internet Solutions to businesses worldwide, WSI has aligned themselves with industry leaders and boasts a number of impressive strategic partnerships showcased below. These industry associations give our Consultants access to cutting-edge training and resources and share in our belief of following responsible digital marketing practices. This means that when you work with WSI you can be sure you’re working with a leading edge company that contributes and incorporates the best practices in our field.
  7. 7. Introduction to WSI A Selection of Our Clients
  8. 8. Media Consumption
  9. 9. 9
  10. 10. Your Customers are Becoming Digitized and the pace is increasing!
  11. 11. …and so is your business it’s becoming more digitized every day!
  12. 12. How do consumers reach local businesses today?
  13. 13. Online Marketing Spending
  14. 14. The Opportunity is Online!
  15. 15. WSI Digital Marketing System
  16. 16. Lead Generation Strategies Online Credibility & Brand Exposure Strategies Prospect & Client Communication Strategies Get Found – Drives Leads Be visible and more trustworthy – Convert more business Have 2 way conversations – convert more leads, retain more customers, more repeat business Web Analytics Digital Marketing Strategies
  17. 17. 18 Lead Generation
  18. 18. Lead Generation Need More Leads Online Lead Generation Strategies Online Lead Generation Strategies PPC SEO Landing Pages
  19. 19. 20 Keyword Your business can appear here Generate Leads – Pay Per Click
  20. 20. Search Engine Optimization Keyword Organic SEO Results Don’t forget about the other search engines!
  21. 21. 22 The Golden Triangle Eye tracking study to determine how visitors view web pages How Users View Web Pages
  22. 22. 23 Landing Pages Increase Conversion Significantly
  23. 23. 24 Online Credibility & Brand Exposure Strategies
  24. 24. Online Credibility & Brand Exposure I need more brand exposure and enhanced credibility Build an online credibility and brand exposure strategy online credibility and brand Content Plan Content Framework (Website) Content Blueprint Content Marketing Social Media Optimization
  25. 25. 26 Professional Web Presence Professional Online Presence = Trust + Credibility + Reputation
  26. 26. 27 Creating the “Brand”
  27. 27. Why do companies need a social presence? • Affordable Marketing • Viral Nature • Enhances Brand • Builds Credibility • Increases Traffic • Engages Traffic
  28. 28. Social Media Optimization
  29. 29. Social Media Sales Funnel
  30. 30. Blogs
  31. 31. Press Releases
  32. 32. 35 Prospect & Client Communication Strategies
  33. 33. Email Marketing Provide ongoing value and retain more customers
  34. 34. Client Communication
  35. 35. Preferred Communication Changing are you ready to change?
  36. 36. 40 Social Media Social Media Advertising allows us to target highly specific groups of people i.e. we are able to target people based on age, sex, marital status, interests, hobbies, sports, where they live etc. so that adverts will only be shown to the people that we want to view them.
  37. 37. Social Media is a 2-way Conversation
  38. 38. WHAT TO DO NOW? 42 Implement a WSI Digital Marketing Strategy........... TODAY! 028 9048 0257