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PROTECTING IP IN UNDERWRITING MODELS,
MANAGEMENT INFORMATION AND KNOW-HOW
20th January 2016
By David Wilkinson and Donald McCombie
1 50030894.1
• Introduction – David Wilkinson
• What are the IP rights and who owns them? – Donald McCombie
• Enforcement and practical steps to avoid problems arising – David
Wilkinson
• Questions
OVERVIEW
2 50030894.1
HOW MGA’S FIT INTO THE OVERALL
STRUCTURE OF THE INSURANCE INDUSTRY
Insurer
MGA
Policyholders
Policyholders
Brokers
MGA Agreement
Centre of the Market
TOBA
3 50030894.1
• Underwriting models
• Management Information
• Know-How
• Customer connections
WHERE DOES IP RESIDE?
4 50030894.1
• MGAs do not provide the capital
• MGAs do not necessarily own the client if introduced by the broker
• But MGAs have:
– Considerable underwriting and market knowhow
– Considerable amounts of data
WHY SHOULD IP MATTER TO MGA’S
5 50030894.1
The key IP rights:
 Rights in confidential information
– Contractual versus equitable/implied obligations of confidence
– Employee duties and restrictive covenants
 Database rights
– Copyright in databases
– Standalone database right
 Copyright
– Rights in software and limits of copyright protection
– Rights in content
 Trade marks, passing off and patent rights
WHAT ARE THE IP RIGHTS AND WHO OWNS
THEM?
6 50030894.1
May be protected using legal or practical means
 Practical measures often cheapest and most effective
– Must strike a balance between strong protection versus ease of
commercial exploitation
 Legal rights often expensive to enforce, and difficult to police
– Breaches of confidence often go undiscovered
 Legal protection is via action for breach of confidence in UK
– Information must:
1. have the ‘necessary quality of confidence’
2. be subject to an obligation of confidence
3. Have been ‘misused’ by recipient
– Rights only enforceable against person owing obligation of confidence
• Once disclosed to the world, can’t put genie back in bottle
Rights in Confidential Information
7 50030894.1
‘Necessary quality of confidence’
 Must be able to define information said to be confidential
 Information must be genuinely confidential
– If already in public domain, cannot be confidential
– BUT collections and analysis of public information can be confidential
 English law recognises different types of confidential information
– Trade secrets
• Business plans and methods
• Financial and statistical information
• Customers lists and databases
• Computer source code and algorithms embodied in code
– Employees’ skill and knowledge
Rights in Confidential Information
8 50030894.1
Obligations of confidence may be contractual or equitable/implied
 Contractual
– Express contractual provisions, written or otherwise
– Provides greatest certainty about existence of obligation
• Should also define the information itself and what constitutes ‘misuse’
 Equitable
– May be implied from the circumstances of disclosure of information
• Not mutually exclusive to existence of contractual obligation
– Will arise automatically from certain relationships
• lawyer/client
• employer/employee
• fiduciary duties – directors and executives
Rights in Confidential Information
9 50030894.1
Misuse of information
 Contracts should define permitted uses
– Permitted use often purpose-bound
 Even if no contract, misuse often easy to characterise
 PROOF of misuse often most difficult aspect of breach of confidence claim
– Practical safeguards may be implemented before breach arises
– Post-breach evidence-gathering methods often expensive
– Covered later in presentation
Rights in Confidential Information
10 50030894.1
 Databases are protected by copyright and by standalone right
– Standalone right most relevant to insurance industry
 Database rights can be very valuable, but often overlooked
– If breach of confidence fails, database right may come to the rescue
 Protection arises automatically
– Requires ‘substantial investment in obtaining, verifying or presenting’
information
 Standalone database right prohibits extraction or ‘re-utilisation’ of
whole or ‘substantial part’ of contents of database
– Repeated and systematic extraction of ‘insubstantial part’ of database
also prohibited
 Owned by person who ‘takes the initiative’ or ‘assumes the risk of
investing’ in making the database
– If made by employee, employer owns the database right
Database Rights
11 50030894.1
 Copyright covers many types of content
– Literary, dramatic, musical and artistic works, sound recordings, films
 Copyright protects form not function
– Underlying meaning is not protected
 Software code is protected as a literary work
– Verbatim copying of code is infringement of copyright
– Re-writing code to perform the exact same function generally not an
infringement
– Algorithms and mathematical models implemented in code generally not
themselves protected
 Confidentiality of source code therefore important
 Copyright owned by author of code
– Belongs to employer if written by employee in course of employment
– Copyright belongs to contractor/contractor unless assigned in writing
Copyright
12 50030894.1
 Trade marks
– Registered rights that protect brand names, logos
 Passing off
– Unregistered right that protects trading ‘goodwill’ in a name or business
– If name of start-up business confusingly similar to previous employer’s
business, may be liability for trade mark infringement or passing off
– Should avoid making ‘trade mark use’ of name of previous employer in
promotional materials
 Patents
– Registered rights that protect ‘inventions’
– In Europe, business methods, software, mathematical methods excluded
‘as such’
– In US, fewer exclusions from patentability
• ‘non-practising entities’
Other IP Rights
13 50030894.1
• Causes of action
• Remedies
• Practical precautions
ENFORCEMENT OF IP RIGHTS
14 50030894.1
• Breach of employment contracts
• Breach of restrictive covenants
• Breach of confidence
• Database right infringement
• Other causes of action: e.g. inducing a breach of contract; copyright
infringement; trade mark infringement/passing off.
CAUSES OF ACTION
15 50030894.1
• Injunctions:
o Interim
o Springboard
o Final
• Search and seizure orders
• Delivery up
• Damages or account of profits
REMEDIES
16 50030894.1
• Forensic IT investigations
• Document management systems
• Seeded databases
• Software tools
PROVING INFRINGEMENT
17 50030894.1
• Clauses in employment contracts/commercial agreements
• Raise awareness of confidentiality
• Restrict access to confidential information
• Keep records of time and resources spent creating databases
• Secure ownership of copyright works
• Be aware of warning signs
• Take action promptly
PRACTICAL PRECAUTIONS
360+ 1800+ 3000+ 45
Partners Legal professionals
worldwide
Total Staff Offices across 6
continents
Clyde & Co LLP accepts no responsibility for loss occasioned to any person acting or refraining from acting as a result of material contained in this summary. No part of this summary may be used, reproduced, stored
in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, reading or otherwise without the prior permission of Clyde & Co LLP. © Clyde & Co LLP 2016
ANY QUESTIONS?

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Protecting IP in Underwriting Models

  • 1. PROTECTING IP IN UNDERWRITING MODELS, MANAGEMENT INFORMATION AND KNOW-HOW 20th January 2016 By David Wilkinson and Donald McCombie
  • 2. 1 50030894.1 • Introduction – David Wilkinson • What are the IP rights and who owns them? – Donald McCombie • Enforcement and practical steps to avoid problems arising – David Wilkinson • Questions OVERVIEW
  • 3. 2 50030894.1 HOW MGA’S FIT INTO THE OVERALL STRUCTURE OF THE INSURANCE INDUSTRY Insurer MGA Policyholders Policyholders Brokers MGA Agreement Centre of the Market TOBA
  • 4. 3 50030894.1 • Underwriting models • Management Information • Know-How • Customer connections WHERE DOES IP RESIDE?
  • 5. 4 50030894.1 • MGAs do not provide the capital • MGAs do not necessarily own the client if introduced by the broker • But MGAs have: – Considerable underwriting and market knowhow – Considerable amounts of data WHY SHOULD IP MATTER TO MGA’S
  • 6. 5 50030894.1 The key IP rights:  Rights in confidential information – Contractual versus equitable/implied obligations of confidence – Employee duties and restrictive covenants  Database rights – Copyright in databases – Standalone database right  Copyright – Rights in software and limits of copyright protection – Rights in content  Trade marks, passing off and patent rights WHAT ARE THE IP RIGHTS AND WHO OWNS THEM?
  • 7. 6 50030894.1 May be protected using legal or practical means  Practical measures often cheapest and most effective – Must strike a balance between strong protection versus ease of commercial exploitation  Legal rights often expensive to enforce, and difficult to police – Breaches of confidence often go undiscovered  Legal protection is via action for breach of confidence in UK – Information must: 1. have the ‘necessary quality of confidence’ 2. be subject to an obligation of confidence 3. Have been ‘misused’ by recipient – Rights only enforceable against person owing obligation of confidence • Once disclosed to the world, can’t put genie back in bottle Rights in Confidential Information
  • 8. 7 50030894.1 ‘Necessary quality of confidence’  Must be able to define information said to be confidential  Information must be genuinely confidential – If already in public domain, cannot be confidential – BUT collections and analysis of public information can be confidential  English law recognises different types of confidential information – Trade secrets • Business plans and methods • Financial and statistical information • Customers lists and databases • Computer source code and algorithms embodied in code – Employees’ skill and knowledge Rights in Confidential Information
  • 9. 8 50030894.1 Obligations of confidence may be contractual or equitable/implied  Contractual – Express contractual provisions, written or otherwise – Provides greatest certainty about existence of obligation • Should also define the information itself and what constitutes ‘misuse’  Equitable – May be implied from the circumstances of disclosure of information • Not mutually exclusive to existence of contractual obligation – Will arise automatically from certain relationships • lawyer/client • employer/employee • fiduciary duties – directors and executives Rights in Confidential Information
  • 10. 9 50030894.1 Misuse of information  Contracts should define permitted uses – Permitted use often purpose-bound  Even if no contract, misuse often easy to characterise  PROOF of misuse often most difficult aspect of breach of confidence claim – Practical safeguards may be implemented before breach arises – Post-breach evidence-gathering methods often expensive – Covered later in presentation Rights in Confidential Information
  • 11. 10 50030894.1  Databases are protected by copyright and by standalone right – Standalone right most relevant to insurance industry  Database rights can be very valuable, but often overlooked – If breach of confidence fails, database right may come to the rescue  Protection arises automatically – Requires ‘substantial investment in obtaining, verifying or presenting’ information  Standalone database right prohibits extraction or ‘re-utilisation’ of whole or ‘substantial part’ of contents of database – Repeated and systematic extraction of ‘insubstantial part’ of database also prohibited  Owned by person who ‘takes the initiative’ or ‘assumes the risk of investing’ in making the database – If made by employee, employer owns the database right Database Rights
  • 12. 11 50030894.1  Copyright covers many types of content – Literary, dramatic, musical and artistic works, sound recordings, films  Copyright protects form not function – Underlying meaning is not protected  Software code is protected as a literary work – Verbatim copying of code is infringement of copyright – Re-writing code to perform the exact same function generally not an infringement – Algorithms and mathematical models implemented in code generally not themselves protected  Confidentiality of source code therefore important  Copyright owned by author of code – Belongs to employer if written by employee in course of employment – Copyright belongs to contractor/contractor unless assigned in writing Copyright
  • 13. 12 50030894.1  Trade marks – Registered rights that protect brand names, logos  Passing off – Unregistered right that protects trading ‘goodwill’ in a name or business – If name of start-up business confusingly similar to previous employer’s business, may be liability for trade mark infringement or passing off – Should avoid making ‘trade mark use’ of name of previous employer in promotional materials  Patents – Registered rights that protect ‘inventions’ – In Europe, business methods, software, mathematical methods excluded ‘as such’ – In US, fewer exclusions from patentability • ‘non-practising entities’ Other IP Rights
  • 14. 13 50030894.1 • Causes of action • Remedies • Practical precautions ENFORCEMENT OF IP RIGHTS
  • 15. 14 50030894.1 • Breach of employment contracts • Breach of restrictive covenants • Breach of confidence • Database right infringement • Other causes of action: e.g. inducing a breach of contract; copyright infringement; trade mark infringement/passing off. CAUSES OF ACTION
  • 16. 15 50030894.1 • Injunctions: o Interim o Springboard o Final • Search and seizure orders • Delivery up • Damages or account of profits REMEDIES
  • 17. 16 50030894.1 • Forensic IT investigations • Document management systems • Seeded databases • Software tools PROVING INFRINGEMENT
  • 18. 17 50030894.1 • Clauses in employment contracts/commercial agreements • Raise awareness of confidentiality • Restrict access to confidential information • Keep records of time and resources spent creating databases • Secure ownership of copyright works • Be aware of warning signs • Take action promptly PRACTICAL PRECAUTIONS
  • 19. 360+ 1800+ 3000+ 45 Partners Legal professionals worldwide Total Staff Offices across 6 continents Clyde & Co LLP accepts no responsibility for loss occasioned to any person acting or refraining from acting as a result of material contained in this summary. No part of this summary may be used, reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, reading or otherwise without the prior permission of Clyde & Co LLP. © Clyde & Co LLP 2016 ANY QUESTIONS?