The document discusses the potential uses of Facebook for small and medium-sized enterprises (SMEs). It notes that Facebook has over 1 billion users and 665 million daily active users. While Facebook is not a sales platform, it can be used by SMEs to build relationships with customers, gain trust, build reputation, disseminate information, and receive direct customer feedback - all of which are important for business success. The document also provides definitions for common Facebook terms.

1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
• What is Facebook
• Potential of Facebook for SMEs
• The “Lingo”
Module 5 – Facebook for SMEs

2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euWhat is Facebook?
• Facebook is the most
popular social network
• Over one billion users
• 665 million active users
every day

3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euWhat is Facebook?
• Often used for private
communication with
“Friends” via
messages, wall, chat
• Companies using fan
pages to interact with
their costumers

4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
The Potential of Facebook
for SMEs
Keep in mind:
• Facebook is not a
sales platform
• Facebook is a
communication
platform

5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
The Potential of Facebook
for SMEs
So why bother:
Facebook is perfect for
building up relationships
and interacting with
customers.
 foundation of a
successful business

6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
The Potential of Facebook
for SMEs
Facebook enables you
• To gain trust
• To build up reputation
• To speed up information processing
• To get people excited about what you are
doing
• To disseminate additional information

7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
The Potential of Facebook
for SMEs
Facebook enables you
• To receive direct feedback from their
customers on the service
• to observe what the competitors are doing
• to get more easily found on the internet
• to address the customer/target group more
directly

8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euThe “Lingo”
• Admin
• Applications
• Event
• Fan
• Friend
• Group
• Like

9. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euThe “Lingo”
• News Feed
• Notifications
• Page
• Poke
• Profile
• Tag
• Timeline