Microblogs para Pymes, dentro del módulo 7 del proyecto europeo Learning 2.0gether

1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Microblogs
• ¿Qué son los Microblogs?
• ¿Por qué utilizar microblogs?
• ¿cómo usar un microblog?
Módulo 7 – Twitter y Blogs
para PYMES

2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu¿Qué son los Microblogs?
Al contrario que un blog
convencional, un microblog se
limita a publicar mensajes
cortos similares a los mensajes
de texto de los móviles.
-El microblog más conocido es
Twitter.

3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
¿Por qué utilizar
microblogs?
• Corto y preciso ( limite de 140 caracteres –
menos es más)
• Transparente (todo el mundo puede ver tus
tweets)
• Muy rápido
• Breve tiempo de respuesta
• Es gratuito.
• Efecto multiplicador (retweet)

4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
¿Por qué utilizar
microblogs?
• Fácil de crear audiencia
• Muy fácil de usar
• Es fácil contactar con los
usuarios y llegar a clientes
potenciales
• Puedes posicionarte como
experto

5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
¿Cómo usar los
microblogs?
Crea una cuenta en twitter
• https://twitter.com/
Completa los datos de tu perfil
• Encuentra un buen nombre para tu cuenta de twitter
• Sube una foto
• Comienza a twittear

6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
¿Cómo usar los
microblogs?
• Tweet -> un tweet es una entrada
o publicación en twitter
• Seguir -> seguir a alguien significa
que te suscribes a los tweets de un
usuario.
• Seguidores -> seguidores son
personas que se suscriben a tus
tweets
• Siguiendo -> muestra a las
personas a las que te has suscrito.

7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
¿Cómo usar los
microblogs?
• Hash-Tag -> un hash-tag es una palabra
clave en twitter y para definirla como
palabra clave utilizas el símbolo #
• Retwittear -> un retweet es una
respuesta a un tweet que incluye el
tweet original (Multiplicación de
tweets). P.ej. Uno de tus seguidores lee
tu tweet, piensa que es interesante y lo
retwittea. Ahora también sus
seguidores podrán leer tu tweet.

8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
¿Cómo usar los
microblogs?
• Twitter se basa en seguir y
tener seguidores
• Te llegarán los mensajes de
la gente a la que sigues, y a
la gente que te sigue a ti les
llegarán tus mensajes.

9. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
¿Cómo usar los
microblogs?
El objetivo es tener muchos
seguidores (followers), pero
tratando de que el número de
personas a las que sigues sea
siempre menor que el de
personas que te siguen a tí.

10. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
¿Cómo usar los
microblogs?
• Está bien publicar en twitter
varias veces al día (con más
frecuencia que por ejemplo en
Facebook)
• Sin embargo, no tienes que
perseguir cifras. Si tienes algo que
decir, twittea, si no, no pasa nada
por no twittear un día

11. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
¿Cómo usar los
microblogs?
• En Twitter la gente usa un
lenguaje especial (debido al
límite de los 140 caracteres)
• Observa y aprende

12. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
¿Cómo usar los
microblogs?
• El contenido es el protagonista
• Retwittea mensajes útiles
• Twittea enlaces útiles o
interesantes
• Observa que tweets son los que
más se retweetean y mejora tu
práctica.

13. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Ten siempre en cuenta:
Al igual que otros
canales de redes
sociales, Twitter no es
una plataforma de
ventas
¿Cómo usar los
microblogs?

14. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
¿Cómo usar los
microblogs?
Twitter también ofrece varios
productos de publicidad de pago.
• Tweets promocionados
• Cuentas promocionadas
Tienes que decidir si esto te merece
la pena – en función de tu
estrategia y recursos.

15. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
¿Cómo usar los
microblogs?
-https://twitter.com/gallinablanca
-https://twitter.com/dazamalaga
-https://twitter.com/PELUFRANCIS
-https://twitter.com/AXASegurosEs