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L2G 01 introduzione a Facebook per l'impresa italiano

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L2G 01 introduzione a Facebook per l'impresa italiano

  1. 1. Modulo 5 – Facebook per PMI http:www.learning2gether.eu • Cosa è Facebook • Potenziale di Facebook per le PMI • Il gergo di Facebook This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  2. 2. Cosa è Facebook? http:www.learning2gether.eu • Facebook è il social network più popolare • Più di un miliardo di users • 665 users attivi ogni giorno This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  3. 3. Cosa è Facebook? http:www.learning2gether.eu • Usato spesso per comunicazioni provate con “Amici” via messaggi, wall, chat • Le aziende usano le fan pages per interagire con i loro clienti This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  4. 4. Cosa è Facebook http:www.learning2gether.eu This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  5. 5. Il Potenziale di Facebook per le PMI http:www.learning2gether.eu Ricorda: • Facebook non è una piattaforma di vendita • Facebook è una piattaforma di comunicazione This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  6. 6. Il Potenziale di Facebook per le PMI http:www.learning2gether.eu E allora perché? Facebook è l’ideale per costruire relazioni e interagire con i consukatori.  La base di un’attività di successo This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  7. 7. Il Potenziale di Facebook per le PMI http:www.learning2gether.eu Facebook ti permette di • Acquisire fiducia • Consolidare reputazione • Velocizzare i processi informativi • Creare aspettativa circa ciò che stai preparando • Disseminare informazioni aggiuntive This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  8. 8. Il Potenziale di Facebook per le PMI http:www.learning2gether.eu Facebook ti permette di • Ricevere feedback diretto dai clienti sul servizio erogato • Monitorare la concorrenza • Ottimizzare la tua presenza in internet • Rivolgerti in modo più diretto a clienti, segmenti obiettivo This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  9. 9. Il “gergo” • • • • • • • http:www.learning2gether.eu Admin Applications Event Fan Friend Group Like This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
  10. 10. Il “gergo” • • • • • • • http:www.learning2gether.eu News Feed Notifications Page Poke Profile Tag Timeline This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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