2. Main Plan
Plan is a written statement that includes
details about your business concepts,
Plans, goals and objectives.
3. Plan
• A scheme, program, or method worked
out before hand for the
accomplishment of an objective.
• Includes details about your business
concepts, goals and objectives.
• Course of action.
4. Goals
• " A goal is an observable and
measurable end result .
5. Objectives
• Objectives are also goals, but they are
down the hierarchy. They are sub goals
set with the only purpose to serve your
goals.
6. Concepts
• Concepts can evolve step by step over
time.
• Concepts can be deliberately designed.
• Creative ideas do occur by chance.
8. Irradiated foods
• Concept –Treatment of food with rays.
• Goal – Addition of nutritional value and
extended shelf life.
• Objectives- Minimize the wastage and
usage for Agri-processors.
• Plan – indirectly exposing to the ray
beams
9. Organic Foods
• Concept – Promotion of Organic
Foods.
• Goal – Nutritive and safe food in the
food chain.
• Objectives –More returns for the
producer and delight for the
consumers.
• Plan – Contract or group certification
for the growers.
10. Main Plan-Seven basic sections
• Executive Summary
• Company Summary
• Product and service analysis
• Market analysis
• Strategic Plan
• Management Profile
• Financial Analysis
11. Executive Summary
• Executive summary is the most
important section in the plan.
• It should be written last.
• It summarizes every thing that the plan
covers in sections 2 through7.
12. Company summary
• The company analysis section include
• The business name and the owners
name.
• A brief background of the owner and
other key employees.
• A short history of the business.
• Business goals and objectives.
13. Sawrav
• Sawrav Wine bar was founded last year by
Mr.Sawrav to produce, process and market
good quality wine. Mr.Sawrav was a alumni
of IIPM and spent most of his career in
tasting different types of wine. Company has
developed both Red, Black and Sparkling
wines and has got permit from Govt of
Karnataka to market in all retail outlets .Goal
of this company to become premier wine
producer and leader.
14. Product and Service Analysis
• Describe in detail the products or
services you intend to offer.
• Goal here is to differentiate yourself
from your competitors.
15. Elements of P &S Analysis
• Benefits – Why your products and
service are unique.
• Costs – Show all expenses, including
the costs of raw material, component
parts, equipments, labour.
• Location –details of your location and
cost of your facilities.
16. Elements of P &S Analysis
• Technology –Show why the technology
is unique and important your business.
• Future – If you will be offering a family
of products or services at a future date.
17. Market Analysis
• Industry analysis –Present an overview
of your industry.
• Competitors –List all your known
competitors.
• Customers- Identify who is your
potential customer
• Market fit- Describe how you will fit into
the market
18. Strategic Plan
• Marketing – Identify the major parts of your
marketing plan and how they fit together.
• Pricing-Summarize your pricing rationale.
• Distribution-Describe the distribution
channels available.
• Sales –How you plan to sell your products.
• Forecast-Estimated sales for the next three
to five years.
19. Management Profile
• Organization chart showing who
reports to whom and what function
each person performs.
• Employment needs of your business
and how you plan to hire the right
people.
21. Executive Summary
• To convince quickly the readers that
business has merit and encourage
them to read the remaining section
• Include the following
• Purpose-Intention of your business
plan.
• Definition-State your business idea.
• Overview-Summarize who your
competitors and your customers are
