1. YOU ARE THE EXPERT!
*(Not Your PowerPoint Slides)*
1: GOAL
CHEAT SHEET FOR POWERFUL SLIDE DECK STRUCTURE
2: STRUCTURE
3: DESIGN 4: PREP
Determine Purpose of your
Presentation:
• Inform ?
• Persuade ?
• Demonstrate ?
Utilize “Purpose Statement” for Clarity
of Buildout:
Primary Purpose / Primary Outcome
Determine Structure by Understanding:
Goal + Audience + Time & Templates
Choose Content Flow to Build Story:
• GOAL > STRATEGY > TACTICS
• ISSUE > OBJECTIVES > SOLUTIONS
• ISSUE > SOLUTIONS > REASONING
4 or fewer top-line messages per
presentation
WHAT 10% DO YOU WANT THEM
TO REMEMBER?
Remember the Audience Detail Scale:
BOD vs. Partners vs. Leadership vs. Colleagues
“1:1:1 RULE”
1 slide, 1 concept, per 1 – 2 min of time
(Leave Q&A time)
HIGH LEVEL COMPLEX
Simplicity
• Top Line Presentation Messages (≤4)
• 1 Message per slide
• Minimize Text / Redundancy
Aesthetics
• Complimentary Brand Colors
• Font Sizing = 18+ (24 optimal)
• Font Style = [PLACE YOUR FONT HERE]
• Paragraph Spacing = 12 single spaced
Basic Visuals
• Use when you can!
(Minimizes cognitive overload)
Practice, Practice, Practice!
Understand/Study Audience History;
Anticipate Questions
Pre-reads (if possible send 2 – 4 days
in advance)
Check Room & Equipment
Bring Back-up Printouts JUST IN CASE
By: Lynn Walder (Free for Public Use)
[PLACE YOUR COLORS HERE]