1. Narration (Slide 1) : Hello, I am Lynetta Powell. I am an Instructional Design Specialist with the CP-32
Internship. I am responsible for finding and researching innovations that will help your organization
grow and flow. Today I will be briefing you on the Web Courseworks software package.
Narration (Next slide): I recommend that you approve the purchase of the Web Courseworks package
for the management of the distributed learning Military Police Captain’s Career Course.
Narration (Next slide): The MPCCC has a Reserve Component. The Reserved soldiers come here for half
of their training. The other half of their training is done in a distance learning environment. Reservists
usually have other full time jobs and receive much of their training online. They have been deployed to
command positions at war without the proper training. There is a need for trained and educated
commanders at war. The dL product is approved, but there currently is no way to manage the entire
program.
Narration (Next slide): Verizon and McDonalds currently use Web Courseworks to train their employees.
Web Courseworks’ clients range from global Fortune 100 companies to educational institutions to state
governments. They have provided training solutions using tutorials, simulations, open ended lessons,
and game based learning.
Narration (Next slide): One drawback of the Web Courseworks package is the <up front costs? (waiting
on phone call from Web Courseworks) > However, when we compare the costs of these capabilities as
separate, we see the savings.
Another drawback of the Web Courseworks package is that it is new. We are familiar with each
innovation separately. We have used similar courseware, we have used learning management systems,
and we have used simulations. However, we have yet to have all these capabilities in one. This is not
really a drawback of the software, rather difficulties we may encounter when trying to get the
organization to adopt this innovation.
WEEK 7 ADDED Narration (Next slide) : One way we can get the innovation adopted quicker is to explain
how the interns, commanders, course managers, and newest employees would be the innovators and
early adopters of Web Courseworks. The strategies to persuade them include this briefing for the
commanders, training courses included in the intern and new employee IDP (individual development
plan), and this briefing for the course managers. Relative advantage is important because the players
need to know that it is better than what we already use and that it is worth the time needed to get used
to a new product. Compatibility is important because it can’t make using what we will keep harder. It
must work with what already works. And trialability is important because adults typically want to play
around with a system to get comfortable with it first. This is how we will persuade the laggards also. The
laggards will be the training developers who are comfortable with the existing systems as separate. A
dynamic presentation followed by time to play with the system will help them to move toward
adoption.
Narration (Next slide): Technology is the final complement to a meticulous, pedagogically-sound
instruction design process. Before teaming up with top notch flash developers and graphic illustrators,

2. the Web Courseworks designers use Bill Horton’s 3 step learning process of Absorb, Do, and Connect.
This approach to training incorporates the Systems Approach to Training in a practical e-learning way.
Absorb activities inform and inspire. Do activities transform information into knowledge and skills.
Connect activities help learners close the gap between learning and the soldiers possible encounters
while in command.
Narration (Next slide): Fill in narration for this slide titled: Packaging and Marketing, formerly
Commercialization slide 2.
Look up information on Madison Circle of Merchants, University of Wisconsin-Madison, and the social
learning aspect. Brief!
Narration (Next slide): The World Anti-Doping Agency (WADA) uses the Web Courseworks package and
probably had some of the same questions that you may be having. If we look at the timeline linked here,
we can see what to expect when you give the go ahead on adopting this innovation. Web Courseworks
was developed in 1999, however WADA’s R&D was tasked and learned of its capabilities in 2008. They
read about the package and was persuaded by the linked letters and conversations with some opinion
leaders in their field who used the Web Courseworks package. They decided to use the Web
Courseworks package in October of 2009. They began implementation at the start of 2010, to include
using its courseware, lms, and gaming. To date, WADA has success with the use of Web Courseworks
software. Listen to this (or watch this) testimonial. (No more than 30 seconds. )
Narration (Next slide): The Web Courseworks package has not reached full saturation. We would be
early adopters of the innovation. Yes, McDonalds and Verizon are using it, as well as global Fortune 100
companies. However, they, too are early adopters. Other companies look to the government for
innovation. When we have success with the Web Courseworks package, we can influence efficiency
throughout the nation.
Narration: Because of the hierarchical nature of the military, a centralized approach to diffusion is
apparent. However, there are some decentralized methods to consider. For example, our driving need
for this innovation is problem centered. We were tasked to find a solution to an already existing issue.
We also expect a high degree of local adaptation as the employers re-invent the use of Web
Courseworks to fit their specific needs. But much of the adoption of this innovation will be because our
leaders say so. You have tasked us as your subject matter experts to find innovations to meet our needs.
You also make the final decision on whether we implement Web Courseworks or not.
Some strategies we suggest in order to ensure that employees use Web Courseworks once we decide to
adopt are: 1. Let our training developers and course managers know that this will be the only option
after a span of time. We have seen this as a successful method with other innovations such as the TDC
replacing ASAT. We also would like to provide a demonstration of the Web Courseworks in action to all
of our opinion leaders. Here is a quick demonstration of the capabilities of Web Courseworks. (play
video)

3. Finally, Web Courseworks would provide the service free to select opinion leaders to use before we
introduce it to the rest of the staff.