Recommended
Recommended
More Related Content
What's hot
Similar to Cv luisa merchante
Similar to Cv luisa merchante (20)
Recently uploaded
Recently uploaded (20)
Cv luisa merchante
- 1. LuisaMerchante Phone number: 630-356 -658 e-mail: luisa.merchante@wunderman.com Date of birth: 10/01/1978 Work experience: WUNDERMAN From 04/2006 Profile: More than five years of experience in: Analysis of multi-channel campaigns and return on investment. Profitability of CRM programs. Design of strategies according to the life cycle and the value of the client. Development and analysis of segmentation analysis for different clients. Value Segments (Cluster). Application of geomarking in communication strategies. Web analysis: traffic, A / B test, attribution models. Detection of groups with high propensity to buy / answer to maximize profitability / minimize churn rate (Chaid). Customer Profiles and satisfaction surveys. Milestones: • 2016: Attribution model for web loans. • 2015: Minimize churn rate for loyalty card use. • 2014: CRMfor business sales for an automotive company. • 2013: Design and development of a new interactive platform for presentation of results. Top clients: Cetelem, beria, Costa Crucero, Heineken, Ford, Leroy Merlin, Jaguar, Land Rover, L’OrealDPL
- 2. Education: 2006 UCM, Bachelor of Science in Mathematics Languages and computer Skills: Spanish English Excel PLSQL Developer SQL server Mysql SPSS SAS Guide y miner. Professional education: Applied Clustering Techniques using SAS (2016) 15 hours. Postgraduatein web analytics and analysis techniques (2014-2015) 350 hours. Official courseof analytics omniture (2012) 15 hours. Google Analytic User Conference (2012) 6 hours. Other skills: Teamwork - I haveexcellent relationships with my colleagues and I believe that positive work environments favor the productivity of companies. Global Vision-Understanding theglobal needs of the client and not having a limited view of the circumstances is fundamentalto achieving success in any action. Ability to learn - Ithas always been one of my strengths in the different tasks I havedone, I like to learn and I believe that in this changing world we have to overcomeand improveevery day.