EACA represents advertising agencies in Europe and aims to promote high standards in advertising. It focuses on issues like education, social acceptance of advertising's role, and industry developments. IMCC similarly represents integrated marketing agencies in Europe. It focuses on best practices, lobbying, and hosting the annual IMC European Awards which recognize the best marketing campaigns across Europe. The document then provides examples of award winning campaigns from past IMC European Awards in 2010-2012, including campaigns for brands like Johnson & Johnson, Maes beer, Kluwer, SCA Hygiene, Audi, Bavaria beer, and Telefonica.

2. about EACA
• Represents full-service advertising and media agencies and agency
associations in Europe
• Aims to promote honest, effective advertising, high professional
standards, and awareness of the contribution of advertising in a free
market economy
• Encourage close co-operation between agencies, advertisers and
media in European advertising bodies
• In addition to legal & industry issues, EACA prioritises:
– academic education & training
– the social acceptance and political understanding of advertising’s role in society
– recruitment issues
– advertising agency industry developments in "new Europe“
W: www.eaca.be
LinkedIn: EACA
Twitter: @EACA_be

3. about IMCC
•Mission: to represent the integrated marketing communications
agencies and agency associations in Europe
• Focuses on three key areas:
1. Best Practice
2. Lobbying
3. Recognition by way of the IMC European Awards
•Ambition: to promote the use of integrated marketing communications
and turn the various threats and issues facing the industry into future
opportunities
W: www.imcceurope.com

4. • Rewards the best marketing communications campaigns in Europe
• Awards are open to national award winners in the member countries
of IMCC and an international category accepts entries from
countries outside Europe
• Call for entries for the IMC European Awards 2013 runs from 6th
May
to 15th
July 2013
• Entries are judged online by a panel of 60 senior industry European
representatives
The IMC European Awards

5. Blister Plaster (2010)
Campaign: Blister Plasters. And Club Nights?
Country: UK
Agency: Jeffries Parsons Myers Harvey
Client: Johnson & Johnson
Award: Gold

6. Blister Plaster (2010)

7. Put a crate behind your window
(2010)
Campaign: Maes beer - Put a crate behind
your window
Country: Belgium
Agency: TBWA
Client: Alken-Maes
Award: Gold

8. Put a crate behind your window
(2010)

9. Hold Your Lion(2010)
Campaign: Hold Your Lion
Country: Belgium
Agency: Proximity BBDO
Client: Kluwer
Awards: Silver (3)

10. Hold Your Lion(2010)

11. Triple Velvet Tree Detective
(2010)
Campaign: Triple Velvet Tree Detective
Country: UK
Agency: iris nation ltd
Client: SCA Hygiene Products UK Ltd
Awards: Gold, Silver, Bronze

12. Triple Velvet Tree Detective
(2010)

13. Audi A1 Chase (2011)
Campaign: Audi A1 Chase
Country: Ireland
Agency: Tequila Ireland
Client: Audi
Awards: Gold (2) & Silver

14. Audi A1 Chase (2011)

15. Bavaria DutchDress (2011)
Campaign: Bavaria DutchDress
Country: Netherlands
Agency: Selmore
Client: Bavaria
Awards: Gold (2) & Grand Prix

16. Bavaria DutchDress (2011)

17. Look me in the eyes (2011)
Campaign: Look me in the eyes
Country: Belgium
Agency: AIR
Client: RTBf
Awards: Silver

18. Look me in the eyes (2011)

19. The Room (2012)
Campaign: The Room
Country: Spain
Agency: GMR Marketing
Client: Telefonica
Award: Gold

20. The Room (2012)

21. Do It Yourself (2012)
Campaign: Do It Yourself
Country: Czech Republic
Agency: Mindshare s.r.o.
Client: Ford
Award: Gold

22. Do It Yourself (2012)

23. Diet Coke Love It Light(2012)
Campaign: Diet Coke Love It Light
Country: Ireland
Agency: Verve Marketing
Client: Coca-Cola
Award: Silver & Bronze

24. Diet Coke Love It Light(2012)

25. Be A Fairy Godmother(2012)
Campaign: Fairy and Make A Wish –
Be A Fairy Godmother
Country: UK
Agency: Dialogue
Client: Procter & Gamble
Award: Bronze

26. Be A Fairy Godmother(2012)

27. 7 days for a change(2012)
Campaign: 7 days for a change
Country: Spain
Agency: DRAFTFCB Spain
Client: TUNISAIR
Award: Silver & Bronze

28. 7 days for a change(2012)