Lucy Dodds - What the Hell is a Content Strategy, Anyway? - BrightonSEO Autumn 2021

•

1 like•291 views

What’s the content strategy?’ – a question that doesn’t need to fill you with dread! In this talk, Lucy will cover what a successful on-page content strategy looks like for e-commerce and lead generation sites. The talk includes actionable advice on where to start, what to do, how to fill content gaps, ways to measure your success, plus tips to help your clients understand.

Marketing

@lucyalicedodds
What The Hell Is A
Content Strategy,
Anyway?

So, what’s
the strategy?
@lucyalicedodds

Take A Holistic
Approach
@lucyalicedodds

1,300
searches
per month
@lucyalicedodds

Clients won’t
implement my
recommendations

@lucyalicedodds
1. Set up a meeting
2. Present simple slides
3. Work in batches
4. Offer to help

@lucyalicedodds
+250% organic traffic
+58% sessions
+31% conversions
6 months

@lucyalicedodds
+967% organic traffic
+2,724% sessions
+200% conversions
1 year

Thank You
Get Your Free Template
@lucyalicedodds

What's hot

With just one hour of your time and a few free tools, you could be increasing your membership every month. To learn how, join our free webinar on November 16th with Jason Jensen, data-driven marketing evangelist and nonprofit consultant. Jason will show you the tried-and-tested process that any nonprofit can use to increase membership and donations using data-driven marketing. Even if you’ve never measured a single campaign, you’ll be able to implement these strategies.

Summit Day 5: How to Use Data to Grow Your Membership in Just 1 Hour a Month

Wild Apricot

Using communications to build influence: Social Media for clinicians and acad...

KatherineSleeman

Using communications to build influence: Social Media for clinicians and acad...

KatherineSleeman

Ajay magan

Dr Ajay Magan

SMX Milan - Long Term SEO | Idea Evolver

Idea Evolver

The 10 Pillars of Leadership

Michael Tabirade

UX STRAT 2013: Elizabeth Thapliyal, Reena Merchant, START THE INVENTION ENGI...

UX STRAT

Leading improvement - lead with why, Pulse Live Liverpool

Robert Varnam Coaching

Lee Richter - Hollistic Vet

Infusionsoft

Tell Me a Story: Why Data Analysts Must be Storytellers, Too We live and breathe data. That said, however compelling the data is to us, others don't always connect without a story. Erica McGillivray, Senior Community Manager at Moz, will show you how to become a weaver of tales, displaying your data with the power of emotion, and boost your data-driven discoveries and business-related recommendations. For DAA Austin Symposium 2015.

Storytelling and Data by Erica McGillivray

Erica McGillivray

Why poor training is killing your intranet - Andrew Gilleran

Intranet Now

SaaS intranets - too good to be true - Julian Morency

Intranet Now

In November, 2013, Betfair asked a series of speakers to come inspire their staff on the future of mobile as part of an internal campaign to make Betfair a more mobile-focused company. Here, I present the future of mobile as seen from a small, independent mobile start up, looking first at the problems, then my predictions for the future, then how our company plans to address these problems and take advantage of mobile trends.

The Future of Mobile

Meaghan Fitzgerald

Effectuation Overview by Insights Ignited

Beth Crooker

SEMrush Site audit by David Iwanow sep 2017

Anton Shulke

Have you been told you need to be more strategic? If so, welcome to the club! Regardless of your role, not being strategic can hurt your career. You may not be included in meetings, considered for projects, or invited on customer visits. Ultimately, you may not be promoted. Presented at the Grace Hopper Celebration of Women in Computing, Oct 2013, this panel featured women who doubted their strategic ability at some point in their careers and what they learned about being strategic.

Be More Strategic - Grace Hopper Conference Oct 2013

Karen Catlin

Spreading and sustaining improvement: myths models and magic

Rosanna Hunt

How to make a

Waiaupa4

The Data Secrets Behind Productivity

Michaela Rollings

Navigating relationships when no one knows what your job is

Sarah Khan

What's hot (20)

Summit Day 5: How to Use Data to Grow Your Membership in Just 1 Hour a Month

Using communications to build influence: Social Media for clinicians and acad...

Ajay magan

SMX Milan - Long Term SEO | Idea Evolver

The 10 Pillars of Leadership

UX STRAT 2013: Elizabeth Thapliyal, Reena Merchant, START THE INVENTION ENGI...

Leading improvement - lead with why, Pulse Live Liverpool

Lee Richter - Hollistic Vet

Storytelling and Data by Erica McGillivray

Why poor training is killing your intranet - Andrew Gilleran

SaaS intranets - too good to be true - Julian Morency

The Future of Mobile

Effectuation Overview by Insights Ignited

SEMrush Site audit by David Iwanow sep 2017

Be More Strategic - Grace Hopper Conference Oct 2013

Spreading and sustaining improvement: myths models and magic

How to make a

The Data Secrets Behind Productivity

Navigating relationships when no one knows what your job is

Similar to Lucy Dodds - What the Hell is a Content Strategy, Anyway? - BrightonSEO Autumn 2021

WEBINAR: Challenge the Process by Asking "Why?"

GoLeanSixSigma.com

Beyond Pretty: Creating Better Products with Measurable Design

Melissa Perri

Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014

Melissa Perri

Innovation, innovation, innovation. It is all you hear in meetings and all you read in business books and magazines. The confusing aspect behind all of this hype is that we rarely put thought into how we design environments so that innovation can emerge. In this free 45 minute webinar, David J Bland a Principal Advisor at Neo San Francisco, will guide you through how corporations are funding, measuring and organizing for disruptive innovation. How should I fund innovation? The pros and cons of horizon planning and incremental funding. How do I measure innovation? Hint, it is not ROI. We'll cover the ins and outs of innovation accounting. How will the teams organize for innovation? What are the working agreements between the team and leadership? What ceremonies should we have? You'll leave this session with actionable advice on how you, as a leader, can effectively organize so that innovation will emerge within your corporation.

How Your Corporation Can Organize for Innovation

David Bland

Digital Analytics When Your Website Isn't "Top Dog"

Michele Kiss

From Aha! to Eureka Smartees Seminar

InSites on Stage

The Build Trap

Melissa Perri

How To Make More Effective Of Your Social Media Activities

Sleeping Giant Media

PR Trends: Current Tactics and Emerging Strategies

Kate Finley

Hype research session 17/03/2015

Stephanie1301

The Build Trap - Craft Conference

Melissa Perri

Remote Ready Webinar Series - 2. keep work moving

Eduardo Nofuentes

Emerce Conversion

Martijn Scheijbeler

7 Steps To A Successful Social Media Strategy

Zoe Cairns

[Pcamp19] - Escaping the Build Trap - Melissa Perri

Product Camp Brasil

How to Rock Your Social Media Engagement

Eric Metelka

Designing to Learn: Creating Successful MVP Experiments

Melissa Perri

As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.” But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO. Watch the presentation here: https://www.youtube.com/watch?v=AlclI4k8vRk Find out more about upcoming events at www.digitalmegaphone.com

Content the Searh Engines will Love with Andy Arestodina

Digital Megaphone

If going digital sounds daunting to you, it should. In today’s ever-revolving landscape of digital marketing, it’s critical that managers use a sound strategy to guide decisions. A one-size-fits-all approach won’t work in social and electronic media, where success is centered on selecting the most appropriate channels that resonate with customers and accurately represent your brand. How can marketers navigate through this maze – and cut through the buzz and the noise – to find what really works for their organizations? We’ll explore the benefits of digital marketing and will dive deep into how you can identify relevant goals, define and re-examine existing digital marketing efforts, learn from best practices in industry, and evaluate meaningful results to ensure the most effective outcomes for your organization.

Secrets to Success in Digital Marketing

Kristi DePaul

Zero 2 hero motivation 1

COBUS VISSER

Similar to Lucy Dodds - What the Hell is a Content Strategy, Anyway? - BrightonSEO Autumn 2021 (20)

WEBINAR: Challenge the Process by Asking "Why?"

Beyond Pretty: Creating Better Products with Measurable Design

Designing To Learn: Creating Effective MVP Experiments - Lean UX NYC 2014

How Your Corporation Can Organize for Innovation

Digital Analytics When Your Website Isn't "Top Dog"

From Aha! to Eureka Smartees Seminar

The Build Trap

How To Make More Effective Of Your Social Media Activities

PR Trends: Current Tactics and Emerging Strategies

Hype research session 17/03/2015

The Build Trap - Craft Conference

Remote Ready Webinar Series - 2. keep work moving

Emerce Conversion

7 Steps To A Successful Social Media Strategy

[Pcamp19] - Escaping the Build Trap - Melissa Perri

How to Rock Your Social Media Engagement

Designing to Learn: Creating Successful MVP Experiments

Content the Searh Engines will Love with Andy Arestodina

Secrets to Success in Digital Marketing

Zero 2 hero motivation 1

Recently uploaded

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

How consumers use technology and the impacts on their lives

Mathuraa

personal branding kit for music business

brjohnson6

Alpha Media March 2024 Buyers Guide.pptx

Dave McCallum

Rise and fall of Kulula.com, an airline won consumers by different marketing ...

ssusereaa7d9

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

Call Girls In Majnu Ka Tilla (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

dollysharma2066

Enhancing Business Visibility PR Firms in San Francisco

sanfranciscoprfirms

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cara Menggugurkan Kandungan 087776558899

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Autus Digital

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Transports Advertising

Kraft Mac and Cheese campaign presentation

tbatkhuu1

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

Social media, ppt. Features, characteristics

wasim792942

Brand experience Dream Center Peoria Presentation.pdf

tbatkhuu1

Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.

Discover Ardency Elite: Elevate Your Lifestyle

My Heart Throw Pillow

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Piyush Kumar

Recently uploaded (20)

Cash payment girl 9257726604 Hand ✋ to Hand over girl

How consumers use technology and the impacts on their lives

personal branding kit for music business

Alpha Media March 2024 Buyers Guide.pptx

Rise and fall of Kulula.com, an airline won consumers by different marketing ...

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

The+State+of+Careers+In+Retention+Marketing-2.pdf

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

Enhancing Business Visibility PR Firms in San Francisco

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Kraft Mac and Cheese campaign presentation

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Social media, ppt. Features, characteristics

Brand experience Dream Center Peoria Presentation.pdf

Discover Ardency Elite: Elevate Your Lifestyle

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf