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WHO Collaborating Centre
for Palliative Care, Policy and
Rehabilitation
Using communications to build influence
Social Med...
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
Twitter
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
What’s the point of Twitter?
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
What are the benefits of Twitter for
clinical / academic careers?
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
Why to Twitter?
1 to 7
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
1. Learn
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
2. Engage and Reflect
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
3. Support and Network
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
4. Promote
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
• 1.4 million biomed/sci articles 2010-2012
– (Haustein et al)
• 20% 2012 ...
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
5. Challenge
(and be challenged)
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
6. Be entertained
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
7. Opportunities
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
But I don’t have…
Time
Anything to say
Any followers
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
How to start
• Set up an account
• Add your bio and photo
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
How to start
• Set up an account
• Add your bio and photo
• First tweet – ...
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
Things to consider
• Personal / professional
• Anonymous?
• Patient inform...
Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
Summary
• Twitter is a gentle way to engage
• Potential for huge audience
...
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Using communications to build influence: Social Media for clinicians and academics

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Talk given at Academy of Medical Sciences, London, #AMScomms workshop on Social Media for clinicians and academics

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Using communications to build influence: Social Media for clinicians and academics

  1. 1. WHO Collaborating Centre for Palliative Care, Policy and Rehabilitation Using communications to build influence Social Media Katherine Sleeman @kesleeman
  2. 2. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk Twitter
  3. 3. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk What’s the point of Twitter?
  4. 4. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk What are the benefits of Twitter for clinical / academic careers?
  5. 5. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
  6. 6. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk Why to Twitter? 1 to 7
  7. 7. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk 1. Learn
  8. 8. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk 2. Engage and Reflect
  9. 9. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk 3. Support and Network
  10. 10. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk 4. Promote
  11. 11. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk • 1.4 million biomed/sci articles 2010-2012 – (Haustein et al) • 20% 2012 papers were tweeted about • Weak correlation btw tweets and citations • Funders ask about SoMe / outreach 4. Promote Is there any evidence of benefit? • Tweets can reach journalists, decision makers, general public
  12. 12. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk 5. Challenge (and be challenged)
  13. 13. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk 6. Be entertained
  14. 14. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk 7. Opportunities
  15. 15. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk
  16. 16. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk But I don’t have… Time Anything to say Any followers
  17. 17. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk How to start • Set up an account • Add your bio and photo
  18. 18. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk How to start • Set up an account • Add your bio and photo • First tweet – say what you do / who you are
  19. 19. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk Things to consider • Personal / professional • Anonymous? • Patient information • Mother / boss rule • Don’t drink and tweet
  20. 20. Follow us on twitter @csi_kcl www.csi.kcl.ac.uk Summary • Twitter is a gentle way to engage • Potential for huge audience • Start by observing • You won’t be able to resist jumping in

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