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1. LUCA MENESELLO
Place and date of birth: Este (PD), 19/02/1992
Domicile: Cinto Euganeo (PD), Italy
(+39) 346 1580550|menesello.luca@gmail.com
PROFESSIONAL EXPERIENCE
FONDAZIONE UNIVERSITÀ CÀ FOSCARI Venice, Italy
Graduate Associate Researcher March 2018 – March 2019
• I supported the research team on behalf of Banca Unicredit. The research ended in December 2018 with a final
presentation event of the report "Human Capital: Best Practices in the Italian North-East" which involved over 60 leading
SMEs.
• Publication:
- Micelli, S. & Menesello, L. (2018). Capitale Umano e Competitività: buone pratiche a Nord-Est. Verona: UniCredit Bank.
(Research report)
VENICE INTERNATIONAL UNIVERSITY Venice, Italy
Graduate Associate Researcher March 2018 – March 2019
• I conducted research on behalf of Municipality of Milan and contributed to the final report "Innovazione economico
sociale per la rivitalizzazione delle periferie milanesi". In particular we focused on the study of incubators, accelerators
and co-working spaces that are revitalizing global cities such as: London, Paris, Barcelona, New York, Detroit and Mexico
City.
• Publication:
- Micelli, S., De Pietro, L. & Menesello, L. (2018). Riqualificare le periferie con il lavoro manifatturiero: una nuova
prospettiva per la citta’ di Milano, best practices in Europa e America. Milano: Milano Municipality. (Research report)
EMMANUEL BABLED DESIGN Lisbon, Portugal
Strategy consultant October 2017 – December 2017
• Made an assessment of the company, products, clients and competition
• Analyzed the sales of the last three years, identifying the products with the highest margins
• Provided strategic advice to increase the firm turnover in consistency with the brand values and presented through a 60
slides. We came up with the "Babled capsule edition", a mechanism for selling products targeted to an online audience of
Millennials
ITALIAN TRADE & EVENT SCANDINAVIA / BELLITALIA AB Stockholm, Sweden
MARKETING Intern (Erasmus + Traineeship program) January 2017 - April 2017
• Provided strategic advice to Italian SME that want to do business in Scandinavia (Agri-food and Design Industries)
• Database management, CRM and e-mail marketing
• Supported in defining the company's strategy
H-FARM VENTURES Roncade (Treviso), Italy
Co-Founder of MadeUp IoT Solutions January 2014 - January 2016
Made Up is a B2B platform that, through a Nfc tag inserted into the product or a QrCode, enables the traceability of the
product
• Distinguished from over 800 business ideas to contribute to the three-month program startup acceleration of H-farm
ventures
• Assisted the technical team to define and expand the software through Design Thinking approach
• Composed economic proposal and client acquisition, generating €35,000 turnover in 2015 by acquiring the first client

2. I authorize the use of my personal information - D.Lgs. 196/2003
• Solidified and finalized a commercial partnership with a manufacturer of labels (an Italian SME), which generated more
than 30 B2B prospects in a year
• Presented and pitched more than 260 times in two years to wide ranging audiences (from the CEO of SMEs to an audience
of investors)
• Sold the complete platform to Lago S.P.A. and H-farm ventures (Italian venture capital) in January 2016.
• Attended and contributed to trade fairs in Italy, Spain, and Germany
EDUCATION
CÀ FOSCARI UNIVERSITY OF VENICE Venice, Italy
M.Sc. in Innovation and Marketing October 2015-March 2018
• Graduation grade: 110/110 and honors
• “Erasmus student” and “ Erasmus traineeship” scholarships winner
• Final Dissertation: “Understanding the new generation of accelerator programs: The Accelerator Programs for Analog
Firms” - the thesis has been submitted to an academic journal for the publication
• BCG Unlimited Participant: I’ve been selected among the 50 top students from universities in Europe and the Middle East
to participate at three days BCG Workshop in Paris
• Lidl Italia: I’ve been selected among over 200 applicants to participate at “Live three days as a Manager”. I experienced
three business days alongside a Manager and I understood how a manager duties and life are
ISEG LISBON SCHOOL OF ECONOMICS AND MANAGEMENT Lisbon, Portugal
Exchange Program (M.Sc. in Marketing Management) September 2017-January 2018
• Main Courses I attended: Brand Management, Integrated Marketing Communication
• Courses taught in Portuguese
UNIVERSITY OF PADOVA Padua, Italy
Bachelor of Science in Economics and Management September 2011-June 2014
• Graduation Grade: 104/110
ISTITUTO INDUSTRIALE STATALE ITIS EUGANEO, ESTE Este (Padua), Italy
High School diploma in industrial technology engineering, mechanical specialization September 2006-June 2011
• Final Grade: 100/100
• “best student of the year” award winner among over 3.000 students
• Experienced three full internships in the manufacturing industry as a “production assistant intern”
LANGUAGES
• Italian (Native). English (Fluent).
COMPUTER SKILLS
• Basic level of Python for Data Science and web scraping.
• DBMS & SQL, Wordpress and Squarespace.
ADDITIONAL INFORMATION
• Honors & Award:
- Innovation Prize for MadeUp srl, SMAU Berlin, 2015
- Innovation Prize for MadeUp srl, SMAU Milan, 2014
- CNA Prize for MadeUp srl (national confederation of crafts and SME), 2014
• Extracurricular activities:
- I’ve been selected as a volunteer of the Web –Summit 2017 in Lisbon
- Alumnus and Brand Ambassador of Mentors4U community
• Hobby:
- Adventures by bicycle. In June 2016 I reached Rome by bicycle alone, from Padua (560 km in seven days)