SlideShare a Scribd company logo
 CONVENTION1: Artist name/logo
Her usual logo/name
It appears on a lot of her products
She has/had merchandise surrounding it
She used to have it as her youtube and twitter banner
It can also be seen when her name is advertised
Especially for tour
It is white serif font appearing on the black background
Polysemic as to what the link is to dark pop, however gives me car/technology vibes
 CONVENTION2: Background image
Similar to the album, the background is plain black
Her dark colours link to her genre, being dark pop, and especially to the religious links in her music
videos and album (clearly taking some influence from Madonna and Lady Gaga)
I’ll address the centralimage in a later convention
 CONVENTION3: Use offrames
Something you see with websites is use of framing. In this cade, use of framing would have Bthe image
of billie staying still, despite whether you scroll up or down
There isn’t any of this present on her website, however it is something we will consider when we create
our website
Other framing includes
Logo is the largest image
Conventional, top links are just under, however still at the top
 CONVENTION4: Social Media
Sometimes you see social media at the top of the website, either as a link along with the main sections, or
in the top left/right corner
On this website, and the same conventionally, they are at the bottom
This website links facebook, twitter, instagram, Spotify, Apple Music, youtube
These are the standard links
Sometimes, with younger artists, they link more social medias, as their audience will access their work
more (with the audience being younger)
They are green,which fits with her brand
 CONVENTION5: Layout
Large layered image of Billie just below the top links
There is a blue tint to this image
If I was creating Billie Eilish’s website, I would use a more creative image, much like Lorde website,
with the main picture being very ambiguous
Or another option would be to tease upcoming music/projects
 CONVENTION6: Main Sections
So the top links are home, this page
Then music, then store, sign up, documentary, book, vote
Vote stands out as it is blue, like the image below, whereas the rest are green. Although this is a bit out of
date, as the elections have already been completed, it is still a very unique choice. Although there are
unconventional times when artists involve politics in their brand (for example sinead O’Connor, who
ripped up a picture of the pope live on tv)
Next up we will look at book
I am surprised this hasn’t been highlighted on her social media more, and even on this website, as it is her
newest project. This page clearly contrasts from the rest of the site, implying the book might take a step
away from dark pop, and be a bit more personal.
Next we have a Link to her documentary trailer on youtube. This is that video…
This video has a very similar vibe to her music and dark pop image, with the loud bass being prominent,
and her usual white, black and green colour scheme
Next we have sign up. This is a standard top link on most conventional websites, which is simply used to
send out emails.
Next I will look at her music section. This is quite similar to a website I researched by Lana del Rey. The
music sections come us as the single covers, in squares,and when you hover over them, it offers to take
you to this link…
 CONVENTION7: Merchandise
The final convention is merchandise. Once again, like Lana del Rey, it takes you to a separate link,
however the difference between Billie’s websites and Lana’s is that Billie’s keeps the same theme,
whereas Lanas changed themes
Billie has a wide range of merchandise, which we will look at doing as well. She has some bizarre items,
like a puzzle
And the doll

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Billie eilish website analysis script loops media

  • 1.  CONVENTION1: Artist name/logo Her usual logo/name It appears on a lot of her products She has/had merchandise surrounding it She used to have it as her youtube and twitter banner It can also be seen when her name is advertised Especially for tour It is white serif font appearing on the black background Polysemic as to what the link is to dark pop, however gives me car/technology vibes  CONVENTION2: Background image Similar to the album, the background is plain black Her dark colours link to her genre, being dark pop, and especially to the religious links in her music videos and album (clearly taking some influence from Madonna and Lady Gaga) I’ll address the centralimage in a later convention  CONVENTION3: Use offrames Something you see with websites is use of framing. In this cade, use of framing would have Bthe image of billie staying still, despite whether you scroll up or down There isn’t any of this present on her website, however it is something we will consider when we create our website Other framing includes Logo is the largest image Conventional, top links are just under, however still at the top  CONVENTION4: Social Media Sometimes you see social media at the top of the website, either as a link along with the main sections, or in the top left/right corner
  • 2. On this website, and the same conventionally, they are at the bottom This website links facebook, twitter, instagram, Spotify, Apple Music, youtube These are the standard links Sometimes, with younger artists, they link more social medias, as their audience will access their work more (with the audience being younger) They are green,which fits with her brand  CONVENTION5: Layout Large layered image of Billie just below the top links There is a blue tint to this image If I was creating Billie Eilish’s website, I would use a more creative image, much like Lorde website, with the main picture being very ambiguous Or another option would be to tease upcoming music/projects  CONVENTION6: Main Sections So the top links are home, this page Then music, then store, sign up, documentary, book, vote Vote stands out as it is blue, like the image below, whereas the rest are green. Although this is a bit out of date, as the elections have already been completed, it is still a very unique choice. Although there are unconventional times when artists involve politics in their brand (for example sinead O’Connor, who ripped up a picture of the pope live on tv) Next up we will look at book I am surprised this hasn’t been highlighted on her social media more, and even on this website, as it is her newest project. This page clearly contrasts from the rest of the site, implying the book might take a step away from dark pop, and be a bit more personal. Next we have a Link to her documentary trailer on youtube. This is that video… This video has a very similar vibe to her music and dark pop image, with the loud bass being prominent, and her usual white, black and green colour scheme Next we have sign up. This is a standard top link on most conventional websites, which is simply used to send out emails.
  • 3. Next I will look at her music section. This is quite similar to a website I researched by Lana del Rey. The music sections come us as the single covers, in squares,and when you hover over them, it offers to take you to this link…  CONVENTION7: Merchandise The final convention is merchandise. Once again, like Lana del Rey, it takes you to a separate link, however the difference between Billie’s websites and Lana’s is that Billie’s keeps the same theme, whereas Lanas changed themes Billie has a wide range of merchandise, which we will look at doing as well. She has some bizarre items, like a puzzle And the doll