This document provides an overview of business-to-business (B2B) marketing. It defines B2B marketing as marketing services to other businesses and organizations. It notes that B2B marketing targets those making purchases for organizations, while business-to-consumer (B2C) marketing targets individuals making purchases for themselves. The document also outlines how to create a B2B marketing strategy, including developing a vision, defining the market, identifying the audience, creating assets and campaigns, and measuring results. It lists some common B2B marketing tactics and best practices.

1. B2B Marketing
By:Jordan Powell

2. Table of Contents
1. Title Page
2. TOC
3. What is B2B Marketing?
4. Who is B2B Marketing for ?
5. How to Create a B2B marketing strategy ?
6. Steps Continued
7. Types of B2B marketing
8. Best practices of B2B marketing
9. Differences of B2B marketing and B2C
10. Differences of B2B marketing and B2C Continued

3. What is B2B Marketing?
Business to business marketing refers to marketing of services to other business
and organizations.

4. Who is B2B Marketing For?
B2B Marketing is for companies that sell to other companies.
B2b marketing campaigns are for people aiming to purchase.

5. How To Create A B2B Marketing Strategy
1. Develop a vision
2. Define your market
3. Identify B2B Marketing ( find an audience)
Must work on getting to know the audience and see where they spend time at
online
What questions are they asking search engines ?
How can I feel the gap that my competitors leave open?

6. Steps Continued...
4. Create assets and run campaigns
Time to put the plan in motion
5. Measure and improve

7. Types of B2B Marketing
1. Search: see what people have been searching recently.
2. Blogs: constantly updated, drive traffic to your site
3. Social media: research potential vendors for purchase decisions
4. White Papers/Ebooks
5. Videos
6. Email

8. Best Practices of B2B Marketing
1. Be human
2. Focus on targets
3. Leadership makes an impact
4. Keep context in mind

9. Differences Of B2B and B2C
B2B targets interests, needs, and challenges of individual who are making
purchases for the organization
Examples of B2B COMPANIES:
1. A place that leases offices spaces
2. On demand order fulfillment warehousing, and screen printing
3. Marketing company sells social media management tools

10. Differences of B2B and B2C Marketing Continued...
B2C marketing targets the needs interests , and challenges of individual
consumers who make purchases for themselves.
1. Ecommerce company that sells office supplies to self employed or remote
individuals
2. Store that sells t shirts, clothing, and other accessories
3. Music platform that sells subscriptions

11. THE END!