Magic Millets - 2023
International Festival
25th Sept – 27nd Sept 2023
Venue: ARNA JHARNA THAR DESERT MUSEUM, JODHPUR (Rajasthan)
Spread awareness on the contribution of millets to Food Security, Health and Nutrition to convert “JAN ANDOLAN” (People’s
movement) into “JAN BHAGIDARI” (People’s Participation)
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Magic Millets - 2023
1. Magic Millets - 2023
International Festival
Spread awareness on the contribution of millets to Food Security,
Health and Nutrition to convert “JAN ANDOLAN” (People’s
movement)into “JAN BHAGIDARI” (People’sParticipation)
Dates: September 25-26-27,2023
Venue: ARNA JHARNA THAR DESERT MUSEUM, JODHPUR (Rajasthan)
2. International Year
of Millet-23
ICONIC International Festival on “ MAGIC MILLETS 2023
September 25-27 Sept, 2023 in Arna Jharna
Thar Museum, Jodhpur.
Convention bringing Multi Stakeholders under one
roof. Millet Magic Scientific Sessions Challenges and
Opportunities to create an Academia – Industry -
Social interface to establish India as a global supplier
and Market leader (Global Hub) for “Millets ka Magic:
Mighty Millets“ / Powerhouse of Nutrients for
promoting Food and Nutrition) Security, Health, and
climate resilient food crops.
Millets: The Future Super Food for India
Campaign Theme: “Millet Ka Magic -Tiny but Mighty
Millets: Powerhouse of Nutrients: Rich in Heritage, full
of Potential.”
3. EXHIBITION
A 4E approach model - Educate, encourage, engage,
and empower will be used to create awareness and
acceptance about millets during the festival.
The exhibition of Millet stalls and product sales, Food
counters and sales/ Millet Products/ live demonstration
of Traditional and Modern millet recipes/ Startup/ a
window to see Rajasthan through staple crops patterns,
culture, and indigenous knowledge through various
cultural performances, Street plays, the quiz specially
curated for this festival along with knowledge-rich hub
on millets for children.
Focus attraction: Participation: A large number of
farmers collectives, Anganwadi workers, SHGs groups,
Students, children, youths, NCC, army, police, and media
along with the participation of agriculture universities
and ICAR institutions.
6. Importance of the
Festival
On the appeal by India at the UNITED NATIONS GENERAL
ASSEMBLY (UNGA) in 2021, backed by more than 72 countries,
the YEAR 2023 has been declared as the “INTERNATIONAL
YEAR OF MILLETS”.
Through this festival, we want to attract international attention.
Our efforts will support promotion of the nutritional superiority
of millets in combating malnutrition, as an important food crop
and for inclusion in policies and programs during the UN
International Year of Millets (2023)
Help to meet the sustainable development goals (UN SDGs) by
improving food production and by overcoming the adverse
effects caused by global warming and climate change.
7. Our Participants
LOK SAMVAD SANSTHAN with multi-stakeholders jointly will organize ICONIC festival at
international level for three days with participation of thousands of multispectral delegates from:
World level Organization’s: FAO/UNICEF/ and other dealing sustainable development
organizations.
Concerned Ministries /State Mission on Millets
National level Media/Influencers/Experts/Academicians/Researchers
Research Institutes, Policy makers , Exporters, Agriculture Universities, KVS
Agribusiness Company, Farmer Producer organizations /Farmers/Farmer Associations, Farms
equipment manufacturers
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2
3
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5
8. Our Participants
Industry and Commerce Industries, Well known Startup, Marketing Agencies
Anganwadi/SHG /Cooperative societies
Nutritionists /Doctors/Chefs
NGOs/Civil Societies organizations
Public dealing influential leader: Member of Parliament/MLAs/Union
Ministers/VIPs/Celebrities
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9
10
Institutions engaged in raise the voice of Indigenous people and will be
open for all interested in this festival.
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9. Objectives
To reduce the information gap and to assist the farming
community to realize the dream of profitable Agriculture
focusing on Millets.
Building consumer awareness for branding millets as
Smart Food - Good for You, Good for Planet and Good
for Farmers.
This can include targeting different market segments,
diversifying staples, targeting upmarket urban centers
that can help millets become the aspirational food,
demonstrate simplified methods of recipe making
Eventually reaching the mass market through
collaboration with industry to innovate convenience
millets-based products which appeal to consumer taste
and preference.
10. Objectives
To attract policy intervention and elevate awareness for
millet cultivation potential to support climate change,
food security, nutrition, and health.
Inspire stakeholders on improving sustainable
production, quality of millets, contribution of indigenous
knowledge and culture and enhanced investment in
research and development.
11. Glimpses of Event
Bajra(Pearl Millet), Jowar (sorghum), and Makka (maize) Exhibition through display
under "Footprints of Food: A Panorama of Millets in Rajasthan" BY Desert Museum
(ARNA JHARNA)- Jodhpur(Founded by Padma Vibhushan renowned folklorist Late
KOMAL KOTHARI), will create awareness about the significance of staple crop patterns
of Rajasthan by tracing back our ancestor's wisdom, for a more inclusive future that
could be created from the amalgamation of traditional and modern knowledge
systems.
Indira Gandhi National Centre for the Arts (IGNCA)-Ministry of Culture, GOI will
showcase an incredible traditional journey to explore the 5000 years old culinary
treasures journey.
12. Glimpses of the Event Schedule
The School of Smart Agriculture, Adamas UNIVERSITY, Kolkata, will present “innovatively
to create awareness amongst livestock and pet owners of the benefit of feeding
millets.(more such organizations will join)
UNICEF -Rajasthan will sponsor sessions focusing on milletespecially focus on public
funding programs like midday meals, food and civil supplies and ICDS-its reach, benefit
for all age groups covered under these programs and procurement, supplies, and
distribution challenges,etc./ a session related to its promotion for community
consumption, urban population,etc. could be another area .(more such sessions are
under consideration).
Model of Nandghar under the Vedanta Group to be set up in the exhibition as the
group has reimagined AGANWADIS as a center for learning for children and women.
13. Chairman Jaipur Foot USA
PATRON: Magic Millets -23
Main Speakers
Prem Bhandari
President, RAJASTHAN ASSOCIATION OF NORTH AMERICA (RANA),
New York.
Dr. Raj Bhandari
Patron cum Chief Advisor: Millet Magic-2023 (IYoM)
Expert: Public Health and Policy/Nutrition/Sustainability
Member of “Taskforce on Nutrition and Health Benefits of “millets”
for the international year of Millets (IYoM) 2023 under the Ministry
of Agriculture and Farmers Welfare, GOI.
Dr. B. Dayakar Rao
Principle Scientist, ICAR – IIMR
CEO Nutrihub, ICAR-IIMR
PATRON: Magic Millets -23
14. Main Speakers
Prof. Kanchan Kumar Bhowmik
Global Head (Agriculture), Global Centre for Sustainable Agriculture and
Food Security
Sr. Scientist and National Expert (NRP-SA)
DAY-NRLM, Ministry of RD, Govt of India,
Prof. Dr. Amareswar Galla
A Prof, and Director International Centre for Inclusive Culture Leadership,
Anant National University, Ahmedabad
UNESCO Chair on Inclusive Museums and Sustainable Heritage
Development, Anant National University
India Emeritus Faculty, Australian National University, Canberra
Executive Director at the International Institute for the Inclusive Museum
Dr. O.P. Yadav FNA, FNAAS
Director, ICAR-Central Arid Zone Research Institute (CAZRI),GOI Jodhpur,
15. Main Speakers
Dr. Jagmeet Madan
National President, Indian Dietetic Association
Principal. Professor, Department of Food Nutrition and Dietetics
Sir Vithaldas Thackersey College of Home Science (Autonomous)
SNDT Women's University, Juhu, Mumbai.
Expert FSSAI Scientific Panel of Nutrition and Fortification.
Dr. KM George
UNDP Consultant cum Advisor, Kerala.
Currently working as CEO/President of Sustainable Development
Forum (SDF) and Director General of Global Bamboo & Rattan
Community (GLOBARC).
Dr. PR Sodani
President, IIHMR University, Jaipur
16. Main Speakers
Dr. Atul Gupta
National President- Organic Farmer Producer Association Of India (Ofpai)
Member Of Rajasthan Medicinal Plant Board, Government Of Rajasthan
International Institute of Advanced Agriculture Skill Development, (IIASD).
Prof. Ujjwal K Chowdhury
Executive Director, International Online University,
Vice President, Global Media Education Council,
Director, Youth Aid Foundation,
Strategic Advisor and Professor, Daffodil International University, Dhaka,
Consultant and former Pro Vice-Chancellor, ADAMAS UNIVERSITY, Kolkata,
Former Dean: Symbiosis and Amity Universities
Jaivir S. Rathore, M.D., F.A.E.S
Co-Chairman, Epilepsy Foundation of America (Florida Chapter)
Medical Director, President & CEO, Falcon Medical Group, Inc.
Falcon Advanced Neurology & Epilepsy Freedom Center, Orlando, FL
Regional Medical Director (Southeast US-Florida) NeuLine Health, LLC
17. Associate Professor of Nutrition, Department of Community Medicine
and Public Health
Post Graduate Institute of Medical Education and Research,( PGIMER)
Chandigarh
Main Speakers
Dr. Poonam Khanna
Hon. Dr. Sonvir Singh (Kenya)
National Chairman (Rajasthan Association of Kenya)
Director (Hindu Council of Kenya)
Executive Committee Member (Hindu Religious Service Centre of Kenya)
Shri Krishana Overseas Limited (Chairman)
SKL Shoe Division (Chairman)
Dr. Lalit K Panwar, (IAS -R), Jaipur
Former Secretary of Tourism, (recipient of President National Tourism
Award) and Minority Affairs (Govt of India), also worked as Chairman
R.P.S.C. and first Vice Chancellor of Rajasthan State skill University and
presently working as chairperson (Chancellor) of Vivekananda Global
University (NAAC-A+), Ja your.
18. Main Speakers
Ms. Vandana Jain: Dubai
Connoisseur Chef & Author
World Book Record Holder
Founder Of VJCC
Twice The Winner Of Best Indian Cuisine Cookbook Of The World
Creative People Of Culture And Arts Uae
Rajesh Chaplot, CA-Uganda
Awarded the Pravasi Bhartiya Samman Award in 2019, by H.E. the
President of India, the highest award for a non-resident Indian.
In 2020, H.E. the President of Uganda, bestowed upon him the
Golden Jubilee Award, the highest civilian award in Uganda.
Recipient of the IntenationallleadersAward 2018, bestowed by the
Institute of Chartered Accountants of India.
Anila Nayak
Literacy Coach and Reading Interventionist
Lassen Elementary School
Los Angeles Unified School District, USA
19. Main Speakers
Sunil Kothari
Chairman: FLAWLESS CO LTD, Bangkok (Thailand)
Director, Thailand Chapter: MAGIC MILLETS-23
Rouhangiz Hayati Dahiya, PhD
(Agriculture Expert)
Current Position Vice President Horticulture Amol Pharmaceutical Pvt Ltd
Jaipur, Rajasthan,
(Raj) Honorary Director & Advisor International Institute of Advanced
Agriculture Skill Development (IAASD) Jaipur, Rajasthan
Prof. Kul Bhushan Kothari
Managing Trustee- PRATHAM –Rajasthan
Former Director -UNICEF-New York (Specialist Child Nutrition)
20. Main Speakers
Chandan Sen
Senior Director (IT)
Ministry of Electronics & Information Technology, GOI India.
Golam Rahman
An educationist, media researcher, and communication expert in
Bangladesh
Former Chief Information Commissioner of the Information Commission
of the Government of Bangladesh. He also served as the chairman of
Bangladesh Sangbad Sansthan (BSS), the chairman of the department of
mass communication and journalism of the University of Dhaka as well as
head of the journalism department of Daffodil International University.
He is the editor of the Bengali daily Aker Patrika.
Dr. K.L Jain
Hony. Secretary-General, Rajasthan Chamber of Commerce and Industry,
Jaipur.
Philanthropist, Business Leader, Social Influencer
21. Main Speakers
Dr. Lata Suresh
Heal of Institutional Partnership and Corporate Communication and Head
Khowledge Resource Centre
India Institute of Corporate Affairs, Gurgaon( Haryana)
Ministry of Corporate Affairs, Government of India.
Deepti Gulati
Industry Chair Professor, Nutraceuticals and Fortification, NIFTEM,
Sonipat, Haryana
Outstanding Ambassador of Nutrition and Food Fortification Award 2020
from—The Associated Chamber of Commerce and Industry of India, and
Nutrition Leadership Award from IIHMR University, Jaipur, Rajasthan.
Dr. Sachidanand Joshi, Delhi
Member Secretary. Indira Gandhi National Centre of Arts, (IGNCA),(GOI},
largest repository of intangible heritage in India
22. Main Speakers
Pooran Chandra Pandey
International Visiting Fellow Ministry of Foreign Affairs Government of
Taiwan (R.O.C)
Founding CEO of Berlin based International Think Tank and Advisor to UN
Agencies
Prof. Sandip Banerjee
Associate Dean of School Smart Agriculture, The School of Smart
Agriculture (SOSA) , Adamas University, Kolkata.
Tapas Chandra Roy
Certified Farm Advisor on Millets with distinction at the National Institute
of Agriculture Extension Management (MANAGE),
Department Of Agriculture Farmers Empowerment, Govt of Odisha,
Koraput, Odisha.
23. Outcome
Increasing household consumption of millets
Promoting decentralized millet processing enterprises
Improving productivity of millets crop systems.
Marketing of millets through farmer producer
organizations for better price realization.
Inclusion of millets in State Nutrition Programs and
Public Distribution System
24. Outcome
Through this festival, we want to attract international
attention towards India, which is the leading producer
and consumer of millet crops and their products.
Our efforts will support the promotion of the nutritional
superiority of millets in combating malnutrition, as an
important food crop and for inclusion in policies and
programs.
Thus, our innovative and unique festival is going to be an
example that can be replicated elsewhere in the country
25. Key Sessions Experts/
Speakers
Delegates Target
Audience/Visitors
Organizations
12+ 25+ 500+ 50,000+ 20+
Organizing
Team
Advisory Team Celebrities Exhibition
40+ 15+ 30+ 3 Days
Cultural
Programs
Artist Food Court Competition Awards
3 Days 100 3 Days Food
Recipes/Quiz etc
*
Special Sessions for Farmers/ Aganwadi Workers/ SHGs/ Children/ Adolescents/
Youth/ Media
Key Focus Points for attraction
26. Sponsorship Programs
Title Partner Platinum Gold Silver
INR*
(Taxes Extra)
Rs.30,00,000 Rs.20,00,000 Rs.10,00,000 Rs.5,00,000
Logo & Intro in Brochure YES YES YES YES
Stall In the Exhibition
area
YES (largest) YES (large) YES (Small) YES
(Standard)
Logo presence in
Ground branding
YES YES YES YES (small)
Logo in Social Media
branding
YES YES YES YES
Felicitation & Speaking
opportunity
YES YES NO NO
Premium Delegate Pass 30 20 7 4
* We would like to bring to your notice that the visibility and impact of your organization’s brand would find
excellent opportunities through PARTICIPATION in the festival. Our festival would provide an opportunity for
the longest social media promotion campaign (8 to 10 months) globally for ustomized branding and outreach
campaigns for exhibitors/partners.
27. Sponsorship Programs
* The event brochure shall be provided in hardcopy to all the delegates in the Welcome kit and speakers.
Theme
(standard stalls
for all at Expo)
Sponsorship
(INR*) Taxes
Extra
Presence in
Brochure
Panelist in
Session
Ground Branding Logo in Social
Media
CSR
Implementing
Partner
5,00,000 Logo with 1
page Ad and
intro
2 Persons Logo in all
branding with 2
standee
Logo in all the
posters and
promotions
Knowledge
Partner
5,00,000 Logo with
half page Ad
and intro
2 Persons Logo in all
branding with 2
standee
Logo in all the
posters and
promotions
NGO Partner 4,00,000 Logo with
Brief Intro
1Person Logo in all
branding with 1
standee
Logo in all the
posters and
promotions
Event Partner 3,00,000 Logo with
Brief Intro
Logo in all
branding with 1
standee
Logo in all the
posters and
promotions
Award Partner 2,00,000 Logo with
Brief Intro
Stage Presence
during the
awards
Logo in all
branding with 1
standee
Logo in the
awards
28. Exhibition Stalls, Branding, and
Display Tables
This festival will bring a cross-section of people
belonging to the Central & State Governments, Public &
Private Sector Companies, Educators, Agriculturists,
Brand Marketers, and a varied class of consumers.
We plan to showcase brands and key areas of CSR, HR
and IT, and NGO sponsors prominently and strategically
to catch eyeballs through a wide range of venue
branding and media-based activities
29. Exhibition Stalls, Branding, and
Display Tables
Get a table and space with a total area of approx. 5*4ft, and table size of
approx. 3*2ft. Front branding of the table is included.
Display your Poster/Standee of 6*3 ft at the conference venue (Standee
design will be provided by the client).
Set up with 2 chairs, 1table, 2 spotlights, dustbin, carpet, and one power
plug. Fascia – Stall Fascia and table Fascia for 8 days
30. Other Partnership/ Sponsorship opportunities
Hospitality Partner
Mobility Partner
Cashless Transaction Partner
Welcome Kit Partner
Breakfast Partner
1
2
3
4
5
Beverage Partner
6
Technology Partner
7
Note: Full advance payment with 10 days
of the issuing of the invoice.
36. Glimpses of Media Presence
Business Standard 7th Jan
New India Abroad English 7th Jan New India Abroad 8th Jan
37. Media Presence Link
Qutub Mail 10th Jan :- https://www.qutubmail.page/2023/01/blog-post_37.html
THE HINDU on 10th Jan:- “Magic Millets” global event planned in Jaipur to mark International Year of
Millets: https://www.thehindu.com/news/national/other-states/magic-millets-global-event-
planned-in-jaipur-to-mark-international-year-of-millets/article66357607.ece
The Print 7th Jan:- https://theprint.in/world/international-year-of-millets-important-step-for-
recognising-health-benefits-of-millets-mos-muraleedharan/1303532/
Business Standard on 7th Jan:- https://www.business-standard.com/article/current-affairs/intl-year-
of-millets-helps-recognise-its-health-benefits-mos-muraleedharan-123010700841_1.html
New India Abroad 7th Jan:- https://www.newindiaabroad.com/recognizing-health-benefits-through-
international-year-of-millet/
International Business Times :- https://www.ibtimes.co.in/indias-millets-events-reach-ny-mos-v-
muraleedharan-releases-poster-millets-festival-details-855652
38. Media Presence Link
NewIndia Abroad 8th Jan :- https://www.newindiaabroad.com/recognizing-health-benefits-through-
international-year-of-millet/
Doordrishti News 7th Jan:- https://doordrishtinews.com/poster-of-millets-festival-released-in-new-
york/rs-thapa/
Pink City 7th Jan:- https://pinkcity.com/events/millets-festival-poster-released-in-new-york/
Tweets
First India Tweet:-
https://twitter.com/1stindianews/status/1611731814724558851?s=24&t=QTtwxW9tkZiBhNmEldLkcg
NewIndia Abroad Tweet :-
https://twitter.com/indiainnewyork/status/1612885964648550410?s=48&t=YWwjoVGZtm9MBu_8 xwy
Q
39. Contact Details
Kalyan Singh Kothari, Secretary, Lok Samvad Sansthan,+91 9414047744
Kuldeep Kothari, Secretary, Rupayan Sansthan(Arna Jharna Museum), +91
9414136361
Punit Kothari, Board Member +9197992 25222
Bharti Pareek, Coordinator +9190017 44352
Address: 2/633, Jawahar Nagar, Jaipur
Email ID: loksamvad2023@gmail.com
Website: www.loksamvadindia.org
Our Organization is registered Under Societies Act, Niti Ayog(GOI),as UN
Partner, Registered under CSR ,8OG Income Tax and 12(A)(Profile attached).
Any donation made is tax deductible under Section 80G. You will receive a
receipt in order to avail of benefits as per the applicable laws.