Magic Millets - 2023 International Festival ICONIC WEEK 25th Sept – 2nd Oct 2023 in Pink City Jaipur Spread awareness on the contribution of millets to Food Security, Health and Nutrition to convert “JAN ANDOLAN” (People’s movement) into “JAN BHAGIDARI” (People’s Participation)

1. Magic Millets - 2023
International Festival
ICONIC WEEK
25th Sept – 2nd Oct 2023 in Pink City Jaipur
Spread awareness on the contribution of millets to Food Security,
Health and Nutrition to convert “JAN ANDOLAN” (People’s
movement) into “JAN BHAGIDARI” (People’s Participation)

2. Iconic International
Millet Festival
 Magic Millets-2023 ICONIC Week:
 September 25-02 Oct, 2023 in Pink City Jaipur.
 The festival inspired by Hon’ble Prime Minister
Narendra Modi’s vision and will be launched on
25th Sept 2023 to mark the birth anniversary of
Indian Leader Pandit Deendayal Upadhyaya,
who was the Co-Founder of Bhartiya Jana
Sangh.
 It will end on October 2, 2023, on the birthday
of the Father of the Nation, Mahatma Gandhi

3. Why Iconic week
 Sept. 25 - “ANTYODAYA DIWAS”
 Antyodaya Diwas (Uplifting the poorest of the poor) is
celebrated annually on 25th September in India. It marks
the birth anniversary of Indian leader Pandit Deendayal
Upadhyaya
 Sept.27- United Nations: World Tourism Day
 Sept.28- United Nations: International Day for Universal
Access to Information
 Sept.29- United Nations: International Day of Awareness
on Food loss and Water Reduction
 Sept 30- International Translation Day
 Oct 02- Mahatma Gandhi’s birthday.

4. Partners

5. Importance of the
Festival
On the appeal by India at the UNITED NATIONS GENERAL
ASSEMBLY (UNGA) in 2021, backed by more than 72 countries,
the YEAR 2023 has been declared as the “INTERNATIONAL
YEAR OF MILLETS”.
Through this festival, we want to attract international attention.
Our efforts will support promotion of the nutritional superiority
of millets in combating malnutrition, as an important food crop
and for inclusion in policies and programs during the UN
International Year of Millets (2023)
Help to meet the sustainable development goals (UN SDGs) by
improving food production and by overcoming the adverse
effects caused by global warming and climate change.

6. Our Supporters
LOK SAMVAD SANSTHAN with multi-stakeholders jointly will organize ICONIC festival at
international level for seven days with participation of thousands of multispectral delegates from:
World level Organization’s: FAO/UNICEF/ and other dealing sustainable development
organizations.
Concerned Ministries /State Mission on Millets
National level Media/Influencers/Experts/Academicians/Researchers
Research Institutes, Policy makers , Exporters, Agriculture Universities, KVS
Agribusiness Company, Farmer Producer organizations /Farmers/Farmer Associations, Farms
equipment manufacturers
1
2
3
4
5

7. Our Supporters
Industry and Commerce Industries, Well known Startup, Marketing Agencies
Anganwadi/SHG /Cooperative societies
Nutritionists /Doctors/Chefs
NGOs/Civil Societies organizations
Public dealing influential leader: Member of Parliament/MLAs/Union
Ministers/VIPs/Celebrities
6
7
8
9
10
Institutions engaged in raise the voice of Indigenous people and will be
open for all interested in this festival.
11

8. Objectives
 To reduce the information gap and to assist the farming
community to realize the dream of profitable Agriculture
focusing on Millets.
 Building consumer awareness for branding millets as
Smart Food - Good for You, Good for Planet and Good
for Farmers.
 This can include targeting different market segments,
diversifying staples, targeting upmarket urban centers
that can help millets become the aspirational food,
demonstrate simplified methods of recipe making
 Eventually reaching the mass market through
collaboration with industry to innovate convenience
millets-based products which appeal to consumer taste
and preference.

9. Objectives
 To attract policy intervention and elevate awareness for
millet cultivation potential to support climate change,
food security, nutrition, and health.
 Inspire stakeholders on improving sustainable
production, quality of millets, contribution of indigenous
knowledge and culture and enhanced investment in
research and development.

10. Glimpses of the Event Schedule
Inauguration of the Festival, Exhibition, Food Court, and
Cultural Program
September 25, 2023
Day
1
Storytelling sessions and Focus Theme paper
presentations. Special content will be created by experts
and to be narrated by internationally known storytellers
September 26, 2023
Day
2
Special Session for Anganwadi/SHG/ ICDS/Cooperative
Societies: their experience sharing, and initiatives for them
September 27, 2023
Day
3

11. Glimpses of the Event Schedule
Mobilization of cooperative institutions for awareness on
millets, which is the largest in the world. Cooperatives in
India, with a network of over 8.5 lakh units covering 90
percent villages, are pivotal institutions for bringing socio-
economic development in both rural and urban areas:
experience sharing by and future initiatives for these
cooperatives
September 28, 2023
Day
4
National Farmers Conclave on Millets
We will organize Farmer’s Fairs: Stakeholder meets and awareness
based on Thematic Workshops.
Millets and farming based cultural programs by artists.
September 29, 2023
Day
5

12. Glimpses of the Event Schedule
Report of the Festival/ Iconic Week
Video presentation of the festival, key outcomes noted
Recommendations of the festival etc.
Mega Cultural program focused on millets and farming
October 01, 2023
Day
7
Special demonstration: Millet: a window to see Rajasthan
through culture and indigenous knowledge. Millets and
farming based cultural programs
September 30, 2023
Day6
Note: The schedule is initial and will be revised as per further inputs.
Day
8
Concluding Function- AWARDs and Recognition for
outstanding performance in Millets sector by individuals,
organizations, educational institutes, research bodies,
government agencies, corporates, etc.
October 02, 2023

13.  President, RAJASTHAN ASSOCIATION OF NORTH AMERICA (RANA),
New York.
 Chairman Jaipur Foot USA
 PATRON: Magic Millets -23
Main Speakers
Prem Bhandari
 Patron cum Chief Advisor: Millet Magic-2023 (IYoM)
 Expert: Public Health and Policy/Nutrition/Sustainability
 Member of “Taskforce on Nutrition and Health Benefits of “millets”
for the international year of Millets (IYoM) 2023 under the Ministry
of Agriculture and Farmers Welfare, GOI.
Dr. Raj Bhandari
Dr. B. Dayakar Rao
 Principle Scientist, ICAR – IIMR
 CEO Nutrihub, ICAR-IIMR
 PATRON: Magic Millets -23

14. Main Speakers
Prof. Kanchan Kumar Bhowmik
 Global Head (Agriculture), Global Centre for Sustainable Agriculture and
Food Security
 Sr. Scientist and National Expert (NRP-SA)
 DAY-NRLM, Ministry of RD, Govt of India,
 A Prof, and Director International Centre for Inclusive Culture Leadership,
Anant National University, Ahmedabad
 UNESCO Chair on Inclusive Museums and Sustainable Heritage
Development, Anant National University
 India Emeritus Faculty, Australian National University, Canberra
 Executive Director at the International Institute for the Inclusive Museum
Prof. Dr. Amareswar Galla
Dr. O.P. Yadav FNA, FNAAS
 Director, ICAR-Central Arid Zone Research Institute (CAZRI),GOI Jodhpur,

15. Main Speakers
Dr. Jagmeet Madan
 National President, Indian Dietetic Association
 Principal. Professor, Department of Food Nutrition and Dietetics
 Sir Vithaldas Thackersey College of Home Science (Autonomous)
 SNDT Women's University, Juhu, Mumbai.
 Expert FSSAI Scientific Panel of Nutrition and Fortification.
Dr. KM George
 UNDP Consultant cum Advisor, Kerala.
 Currently working as CEO/President of Sustainable Development
 Forum (SDF) and Director General of Global Bamboo & Rattan
 Community (GLOBARC).
Dr. PR Sodani
 President, IIHMR University, Jaipur

16. Main Speakers
Prof. Ujjwal K Chowdhury
 Executive Director, International Online University,
 Vice President, Global Media Education Council,
 Director, Youth Aid Foundation,
 Strategic Advisor and Professor, Daffodil International University, Dhaka,
 Consultant and former Pro Vice-Chancellor, ADAMAS UNIVERSITY, Kolkata,
 Former Dean: Symbiosis and Amity Universities
 National President- Organic Farmer Producer Association Of India (Ofpai)
 Member Of Rajasthan Medicinal Plant Board, Government Of Rajasthan
 International Institute of Advanced Agriculture Skill Development, (IIASD).
Dr. Atul Gupta
Jaivir S. Rathore, M.D., F.A.E.S
 Co-Chairman, Epilepsy Foundation of America (Florida Chapter)
 Medical Director, President & CEO, Falcon Medical Group, Inc.
 Falcon Advanced Neurology & Epilepsy Freedom Center, Orlando, FL
 Regional Medical Director (Southeast US-Florida) NeuLine Health, LLC

17.  Associate Professor of Nutrition, Department of Community Medicine
and Public Health
 Post Graduate Institute of Medical Education and Research,( PGIMER)
Chandigarh
Main Speakers
Dr. Poonam Khanna
Hon. Dr. Sonvir Singh (Kenya)
 National Chairman (Rajasthan Association of Kenya)
 Director (Hindu Council of Kenya)
 Executive Committee Member (Hindu Religious Service Centre of Kenya)
 Shri Krishana Overseas Limited (Chairman)
 SKL Shoe Division (Chairman)
Dr. Lalit K Panwar, (IAS -R), Jaipur
 Former Secretary of Tourism, (recipient of President National Tourism
Award) and Minority Affairs (Govt of India), also worked as Chairman
R.P.S.C. and first Vice Chancellor of Rajasthan State skill University and
presently working as chairperson (Chancellor) of Vivekananda Global
University (NAAC-A+), Ja your.

18.  Connoisseur Chef & Author
 World Book Record Holder
 Founder Of VJCC
 Twice The Winner Of Best Indian Cuisine Cookbook Of The World
 Creative People Of Culture And Arts Uae
Main Speakers
Ms. Vandana Jain: Dubai
Rajesh Chaplot, CA-Uganda
 Awarded the Pravasi Bhartiya Samman Award in 2019, by H.E. the
President of India, the highest award for a non-resident Indian.
 In 2020, H.E. the President of Uganda, bestowed upon him the
Golden Jubilee Award, the highest civilian award in Uganda.
 Recipient of the IntenationallleadersAward 2018, bestowed by the
Institute of Chartered Accountants of India.
 Literacy Coach and Reading Interventionist
 Lassen Elementary School
 Los Angeles Unified School District, USA
Anila Nayak

19. Main Speakers
Rouhangiz Hayati Dahiya, PhD
(Agriculture Expert)
 Current Position Vice President Horticulture Amol Pharmaceutical Pvt Ltd
Jaipur, Rajasthan,
 (Raj) Honorary Director & Advisor International Institute of Advanced
Agriculture Skill Development (IAASD) Jaipur, Rajasthan
Prof. Kul Bhushan Kothari
 Managing Trustee- PRATHAM –Rajasthan
 Former Director -UNICEF-New York (Specialist Child Nutrition)
Sunil Kothari
 Chairman: FLAWLESS CO LTD, Bangkok (Thailand)
 Director, Thailand Chapter: MAGIC MILLETS-23

20. Main Speakers
Golam Rahman
 An educationist, media researcher, and communication expert in
Bangladesh
 Former Chief Information Commissioner of the Information Commission
of the Government of Bangladesh. He also served as the chairman of
Bangladesh Sangbad Sansthan (BSS), the chairman of the department of
mass communication and journalism of the University of Dhaka as well as
head of the journalism department of Daffodil International University.
He is the editor of the Bengali daily Aker Patrika.
Dr. K.L Jain
 Hony. Secretary-General, Rajasthan Chamber of Commerce and Industry,
Jaipur.
 Philanthropist, Business Leader, Social Influencer
Ph. Chandan Sen
 Senior Director (IT)
 Ministry of Electronics & Information Technology, GOI India.

21. Main Speakers
Dr. Sachidanand Joshi, Delhi
 Member Secretary. Indira Gandhi National Centre of Arts, (IGNCA),(GOI},
largest repository of intangible heritage in India
Dr. Lata Suresh
 Heal of Institutional Partnership and Corporate Communication and Head
Khowledge Resource Centre
 India Institute of Corporate Affairs, Gurgaon( Haryana)
 Ministry of Corporate Affairs, Government of India.
 Industry Chair Professor, Nutraceuticals and Fortification, NIFTEM,
Sonipat, Haryana
 Outstanding Ambassador of Nutrition and Food Fortification Award 2020
from—The Associated Chamber of Commerce and Industry of India, and
Nutrition Leadership Award from IIHMR University, Jaipur, Rajasthan.
Deepti Gulati

22.  International Visiting Fellow Ministry of Foreign Affairs Government of
Taiwan (R.O.C)
 Founding CEO of Berlin based International Think Tank and Advisor to UN
Agencies
Main Speakers
Pooran Chandra Pandey
 Associate Dean of School Smart Agriculture, The School of Smart
Agriculture (SOSA) , Adamas University, Kolkata.
Prof. Sandip Banerjee
Tapas Chandra Roy
 Certified Farm Advisor on Millets with distinction at the National Institute
of Agriculture Extension Management (MANAGE),
 Department Of Agriculture Farmers Empowerment, Govt of Odisha,
Koraput, Odisha.

23. Outcome
 Increasing household consumption of millets
 Promoting decentralized millet processing enterprises
 Improving productivity of millets crop systems.
 Marketing of millets through farmer producer
organizations for better price realization.
 Inclusion of millets in State Nutrition Programs and
Public Distribution System

24. Outcome
 Through this festival, we want to attract international
attention towards India, which is the leading producer
and consumer of millet crops and their products.
 Our efforts will support the promotion of the nutritional
superiority of millets in combating malnutrition, as an
important food crop and for inclusion in policies and
programs.
 Thus, our innovative and unique festival is going to be an
example that can be replicated elsewhere in the country

25. Key Focus Points for attraction
Key Sessions Experts/
Speakers
Delegates Target
Audience/Visitors
Organizations
30+ 120+ 2500+ 50,000+ on 8 Days 20+
Organizing
Team
Advisory Team Celebrities Exhibition
150+ 50+ 30+ 8 Days
Cultural
Programs
Artist Food Court Competition Awards
8 Days 150 8 Days Food
Recipes/Quiz etc
*
Special Sessions for Farmers/ Aganwadi Workers/ SHGs/ Children/ Adolescents/
Youth/ Media

26. Sponsorship Programs
Title Partner Platinum Gold Silver
INR*
(Taxes Extra)
Rs.30,00,000 Rs.20,00,000 Rs.10,00,000 Rs.5,00,000
Logo & Intro in Brochure YES YES YES YES
Stall In the Exhibition
area
YES (largest) YES (large) YES (Small) YES
(Standard)
Logo presence in
Ground branding
YES YES YES YES (small)
Logo in Social Media
branding
YES YES YES YES
Felicitation & Speaking
opportunity
YES YES NO NO
Premium Delegate Pass 30 20 7 4
* We would like to bring to your notice that the visibility and impact of your organization’s brand
would find excellent opportunities through PARTICIPATION in the festival. Our festival would
provide an opportunity for the longest social media promotion campaign (8 to 10 months) globally
for ustomized branding and outreach campaigns for exhibitors/partners.

27. Sponsorship Programs
* The event brochure shall be provided in hard copy to all the delegates in the Welcome kit and
speakers.
Theme
(standard stalls
for all at Expo)
Sponsorship
(INR*) Taxes
Extra
Presence in
Brochure
Panelist in
Session
Ground Branding Logo in Social
Media
CSR
Implementing
Partner
5,00,000 Logo with 1
page Ad and
intro
2 Persons Logo in all
branding with 2
standee
Logo in all the
posters and
promotions
Knowledge
Partner
5,00,000 Logo with
half page Ad
and intro
2 Persons Logo in all
branding with 2
standee
Logo in all the
posters and
promotions
NGO Partner 4,00,000 Logo with
Brief Intro
1 Person Logo in all
branding with 1
standee
Logo in all the
posters and
promotions
Event Partner 3,00,000 Logo with
Brief Intro
Logo in all
branding with 1
standee
Logo in all the
posters and
promotions
Award Partner 2,00,000 Logo with
Brief Intro
Stage
Presence
during the
awards
Logo in all
branding with 1
standee
Logo in the
awards

28. Exhibition Stalls, Branding, and
Display Tables
 This festival will bring a cross-section of people
belonging to the Central & State Governments, Public &
Private Sector Companies, Educators, Agriculturists,
Brand Marketers, and a varied class of consumers.
We plan to showcase brands and key areas of CSR, HR
and IT, and NGO sponsors prominently and strategically
to catch eyeballs through a wide range of venue
branding and media-based activities
 Price: 2,00,000 + Taxes

29. Exhibition Stalls, Branding, and
Display Tables
 Get a table and space with a total area of approx. 5*4ft, and table size of
approx. 3*2ft. Front branding of the table is included.
 Display your Poster/Standee of 6*3 ft at the conference venue (Standee
design will be provided by the client).
 Set up with 2 chairs, 1 table, 2 spotlights, dustbin, carpet, and one power
plug. Fascia – Stall Fascia and table Fascia for 8 days

30. Other Partnership/ Sponsorship opportunities
Hospitality Partner
Mobility Partner
Cashless Transaction Partner
Welcome Kit Partner
Breakfast Partner
1
2
3
4
5
Beverage Partner
6
Technology Partner
7
Note: Full advance payment with 10
days of the issuing of the invoice.

31. Glimpses of Social Media Campaign
Announcement Poster Prof. (Dr.) Rajeev Singh Dr. Manisha Bose, Thailand Rajiv Tikoo

32. Glimpses of Social Media Campaign
Manju Bala Joshi Dr. Sanjeev Bhanawat Kuldeep Kothari Rajeev Dasot

33. Glimpses of Media Presence
The Hindu, January 11, 2023 Rajasthan Patrika 8th Jan
Dainik Bhaskar 8th Jan

34. Glimpses of Media Presence
Dainik Jalte Deep 8th Jan International Business Times 7th Jan
Dainik Navjyoti 8th Jan

35. Glimpses of Media Presence
THE HINDU on 10th Jan Pink City 7th Jan

36. Glimpses of Media Presence
Business Standard 7th Jan
New India Abroad English 7th Jan New India Abroad 8th Jan

37. Media Presence Link
 Qutub Mail 10th Jan :- https://www.qutubmail.page/2023/01/blog-post_
37.html
 THE HINDU on 10th Jan:- “Magic Millets” global event planned in Jaipur to mark International Year of
Millets: https://www.thehindu.com/news/national/other-states/magic-millets-global-event-
planned-in-jaipur-to-mark-international-year-of-millets/article66357607.ece
 The Print 7th Jan:- https://theprint.in/world/international-year-of-millets-important-step-for-
recognising-health-benefits-of-millets-mos-muraleedharan/1303532/
 Business Standard on 7th Jan:- https://www.business-standard.com/article/current-affairs/intl-year-
of-millets-helps-recognise-its-health-benefits-mos-muraleedharan-123010700841_
1.html
 New India Abroad 7th Jan:- https://www.newindiaabroad.com/recognizing-health-benefits-through-
international-year-of-millet/
 International Business Times :- https://www.ibtimes.co.in/indias-millets-events-reach-ny-mos-v-
muraleedharan-releases-poster-millets-festival-details-855652

38. Media Presence Link
 NewIndia Abroad 8th Jan :- https://www.newindiaabroad.com/recognizing-health-benefits-through-
international-year-of-millet/
 Doordrishti News 7th Jan:- https://doordrishtinews.com/poster-of-millets-festival-released-in-new-
york/rs-thapa/
 Pink City 7th Jan:- https://pinkcity.com/events/millets-festival-poster-released-in-new-york/
Tweets
 First India Tweet:-
https://twitter.com/1stindianews/status/1611731814724558851?s=24&t=QTtwxW9tkZiBhNmEldLkcg
 NewIndia Abroad Tweet :-
https://twitter.com/indiainnewyork/status/1612885964648550410?s=48&t=YWwjoVGZtm9MBu_
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39. Importance of Millet

40. Contact Details
 Kalyan Singh Kothari, Secretary, Lok Samvad Sansthan,+91 9414047744
 Kuldeep Kothari, Secretary, Rupayan Sansthan(Arna Jharna Museum) ,
 Punit Kothari, Board Member +91 97992 25222
 Bharti Pareek, Coordinator +91 90017 44352
 Address: 2/633, Jawahar Nagar, Jaipur
 Email ID: loksamvad2023@gmail.com
 Website: www.loksamvadindia.org
 Our Organization is registered Under Societies Act, Niti Ayog(GOI),as UN
Partner, Registered under CSR ,8OG Income Tax and 12 (A)(Profile attached).
 Any donation made is tax deductible under Section 80G. You will receive a
receipt in order to avail of benefits as per the applicable laws.

41. THANK YOU
"RICH IN HERITAGE,
FULL OF POTENTIAL“
#IYM2023