This session was presented at the LSA19 event in Dana Point, California, February 25-27, 2019.

1. The New Reality of
Customer
Acquisition
Dan Olson
CEO, UpCity
LSA19

2. Dan Olson, CEO, UpCity
Creates and empowers successful
relationships between business owners
and marketing service providers

3. What does UpCity know about Marketing Service Providers?
225,000
Businesses seeking marketing services that visit UpCity on average each month
33,000
Marketing services providers listed in UpCity’s marketplace
619
Cities and markets in the North America included in UpCity’s marketplace

4. Customer Acquisition
AWARENESS
CONVERSION
ENGAGEMENT
THEN NOW

5. <$50K
Revenue
$50K- $250K
Revenue
$250K- $2M
Revenue
$2M+
Revenue
THE CHALLENGE:
Growing the Flywheel at
Each Phase

6. ENGAGE Strategies
AWARENESS
CONVERSION
ENGAGEMENT
Early Phases
● Speaking opportunities for leads
● Web presence
○ Organic search fundamentals
○ Business listings
○ Social
Later Phases
● Optimized lead capture and email
nurture

7. CONVERT Strategies
AWARENESS
CONVERSION
ENGAGEMENT
All Phases
● Move quickly on leads
● Don’t stop at the first phone call
● Lead with “Why”
● Building “recommendability”
starts now!

8. DELIGHT Strategies
AWARENESS
CONVERSION
ENGAGEMENT
Mid and Later Phases
● Brand Narrative via:
○ Quotes
○ Case studies
○ Reviews
● Customer feedback “Delight”
platforms

9. 88% of people trust online reviews written by other
consumers as much as they trust recommendations from
personal contacts.*
And 92% of B2B buyers are more likely to purchase after
reading a trusted review.**
But only 33% of businesses are actively seeking out and
collecting reviews.***
*BrightLocal
**G2Crowd and Heintz
***iMPACT
Word of Mouth Works

10. The Top 1% of the UpCity marketplace performs better than
the average marketing service provider….
…by 7.8x in the number of reviews collected.
…by 44% in listing consistency on Google, Facebook & Yelp.
…by 21% for organic search visibility.
…by 57% in domain authority.

11. QUESTIONS?
Dan Olson
CEO, UpCity
LSA19
Contact me directly
dan@upcity.com