SEXISM IN ADVERTISING
Andrea Brotons, Alejandra Ramón, Lucía Huerta, Iván Pastor
SEXISM IN TOYS ADS
● In the following pictures we can see how since our childhood the system
conditions our behaviour depending of our gender driving us to think that if we
don’t follow that roles we are not going to be accepted by the society.
SEXISM IN FOOD ADS
● The following pictures show the sexism in both healthy food and fast food
ads.
● As we can see sexism hasn’t disappeared; this ads are recent and even
worse than old ones.
https://www.youtube.com/watch?v=MZPG_Ob7BN0
https://www.youtube.com/watch?v=WlUvQkW4B1k
SEXISM IN PERFUME ADS
● Now, we’re going to see some pictures about sexism in women and men
perfume ads.
● The following ads are aimed from young-adult public with a very good lifestyle
● In all of them we can see the same pattern. One or several young models
without much clothes that exhibit their bodies for advertise a product, in this
case a perfume.
● In this type of ads, the main difference between men and women is that man
appears as a God adored by women.
https://www.youtube.com/watch?v=zs
CD9ccIkY8
SEXISM IN ALCOHOLIC DRINKS ADS
● In the following images we can see some ads about alcoholic drinks that are
aimed at young men who like this type of drinks and they use them as a
method for attract women.
● In all the images women are used as a toys and they try to say that alcoholic
drinks are accompanied by sex and women.
150 years helping ugly
women to have sex.
Others Ads
IF YOU WANT SOMETHING BETTER THAN
SEX, REQUESTS A DISPERSS
ONE YEAR WARMING THE ENVIRONMENT
(The Axe effect)
https://youtu.be/axxhWOQaL7U
https://youtu.be/ey7dS14zuMs
CONCLUSIONS
The conclusion of all the ads are that women (and sometimes mens too) appears
as objects in advertisements that have nothing to do with what they´re
announcing.
Specially, women are sexualized. Always presented under sexual stereotypes to
attract the public, more specifically to bring men in.

Estereotipos genero

  • 1.
    SEXISM IN ADVERTISING AndreaBrotons, Alejandra Ramón, Lucía Huerta, Iván Pastor
  • 2.
    SEXISM IN TOYSADS ● In the following pictures we can see how since our childhood the system conditions our behaviour depending of our gender driving us to think that if we don’t follow that roles we are not going to be accepted by the society.
  • 5.
    SEXISM IN FOODADS ● The following pictures show the sexism in both healthy food and fast food ads. ● As we can see sexism hasn’t disappeared; this ads are recent and even worse than old ones.
  • 9.
  • 10.
    SEXISM IN PERFUMEADS ● Now, we’re going to see some pictures about sexism in women and men perfume ads. ● The following ads are aimed from young-adult public with a very good lifestyle ● In all of them we can see the same pattern. One or several young models without much clothes that exhibit their bodies for advertise a product, in this case a perfume. ● In this type of ads, the main difference between men and women is that man appears as a God adored by women.
  • 12.
  • 13.
    SEXISM IN ALCOHOLICDRINKS ADS ● In the following images we can see some ads about alcoholic drinks that are aimed at young men who like this type of drinks and they use them as a method for attract women. ● In all the images women are used as a toys and they try to say that alcoholic drinks are accompanied by sex and women.
  • 16.
    150 years helpingugly women to have sex.
  • 18.
    Others Ads IF YOUWANT SOMETHING BETTER THAN SEX, REQUESTS A DISPERSS ONE YEAR WARMING THE ENVIRONMENT
  • 19.
  • 20.
  • 21.
    CONCLUSIONS The conclusion ofall the ads are that women (and sometimes mens too) appears as objects in advertisements that have nothing to do with what they´re announcing. Specially, women are sexualized. Always presented under sexual stereotypes to attract the public, more specifically to bring men in.