The document discusses how advertising subtly reinforces cultural values of subservience, domination, and inequality between sexes. It provides examples of stereotypes perpetuated in advertising such as: 1) Dismemberment of women's bodies as separate parts without connection to mind/emotions. 2) Tactics used to establish male superiority like size, attention, and positioning of women behind or vying for male attention. 3) Canting or bending of female body parts conveying unpreparedness and submissiveness. 4) Portrayal of women as playful clowns but men as powerful and serious, perpetuating the idea that women are childish. 5)