Creating the Trade Show Experience:
Want to know what to say after “hello”?
Presented to the Hampton Roads Chapter of the American Marketing Association (www.HRAMA.org) by Stephen Schuldenfrei, Trade Show Exhibitors Association www.tsea.org, October 2007
The typical marketing group spends a lot of time, effort and money producing their trade show experience. Sadly, many efforts fall far short of expectations and required results. It's time to change that!
The document discusses using social media for trade show marketing. It provides tips on developing a social media plan before, during, and after a trade show. Some key points include setting goals for social media use at trade shows, promoting the event ahead of time on platforms like Facebook and Twitter, engaging attendees at the show through contests and promotions, and continuing conversations after the show through content sharing. Effective social media integration requires planning, listening to audiences, and creating compelling content for each platform.
84% of trade show attendees have the power to recommend, specify, and/or make final purchasing decisions.
The Do's and Don't of exhibiting at trade shows
Make Your Booth The Best!
This document provides information about a company called Nexus54 that offers services including digital printing, event branding, and exhibition stands. It summarizes the company's capabilities and resources, gives examples of projects it has worked on, and provides details on how to contact the company.
Outdoor display options – opt that’s right for youDona Daniel
Outdoor Displays attract attention to your business or event in areas where high traffic or crowded visuals demand superior impact. Choosing the right option can bring high traffic to your exhibit.
Creating the Trade Show Experience:
Want to know what to say after “hello”?
Presented to the Hampton Roads Chapter of the American Marketing Association (www.HRAMA.org) by Stephen Schuldenfrei, Trade Show Exhibitors Association www.tsea.org, October 2007
The typical marketing group spends a lot of time, effort and money producing their trade show experience. Sadly, many efforts fall far short of expectations and required results. It's time to change that!
The document discusses using social media for trade show marketing. It provides tips on developing a social media plan before, during, and after a trade show. Some key points include setting goals for social media use at trade shows, promoting the event ahead of time on platforms like Facebook and Twitter, engaging attendees at the show through contests and promotions, and continuing conversations after the show through content sharing. Effective social media integration requires planning, listening to audiences, and creating compelling content for each platform.
84% of trade show attendees have the power to recommend, specify, and/or make final purchasing decisions.
The Do's and Don't of exhibiting at trade shows
Make Your Booth The Best!
This document provides information about a company called Nexus54 that offers services including digital printing, event branding, and exhibition stands. It summarizes the company's capabilities and resources, gives examples of projects it has worked on, and provides details on how to contact the company.
Outdoor display options – opt that’s right for youDona Daniel
Outdoor Displays attract attention to your business or event in areas where high traffic or crowded visuals demand superior impact. Choosing the right option can bring high traffic to your exhibit.
This document provides guidance on shipping requirements for trade show freight with UPS Freight. It outlines important information that must be included on the bill of lading (BOL) for trade show shipments, such as the trade show name and dates, venue details, contact information, decorator name, and move in/out dates. It emphasizes the importance of meeting move in deadlines to avoid losses for customers. It also provides contact information for the UPS Freight Trade Show Department and notes that most exhibitors spend around 9% of their budget on transportation for trade shows.
This document provides guidance on exhibition training for trade stands. It outlines the exhibition process including preparation, meeting and greeting visitors, fact finding, matching visitors to products or services, and closing deals. It emphasizes rehearsing pitch delivery, handling objections, and following up after the show. The training covers the full exhibition process from pre-show preparation through daily show duties and follow up calls after the event.
Trade Show Sales - How Do You Stack Up? Test YourselfStacey Woods
Watch our slideshow to gauge how your trade show sales execution stacks up vs.best-in-class performers.
We assess trade show excellence in 4 dimensions, and you can rate yourself against a number of factors in each of the following:
1. Pre-show marketing
2. Booth experience
3. Sales execution
4. Post-show follow-up
This document provides tips for successfully exhibiting at trade shows. It recommends choosing the right shows, planning ahead, training staff, and defining objectives. Key tips include inviting customers, creating a lead capture form, standing by the aisle and smiling, following up within two weeks, and using images to communicate quickly. The overall message is that trade shows are an effective way to meet clients and prospects face-to-face when done properly.
Exhibitions & Tradeshows - 5 Tactics for SuccessErmine Amies
Are you exhibiting at Norfolk Chamber B2B this autumn - or some other show? Make sure you get the most you can out of exhibiting with these top tips on how to create a pre-show strategy for success and making follow-ups much more effective.
The document provides an overview of trade show marketing best practices. It discusses defining objectives, pre-show promotion and planning, booth design trends, lead qualification and follow up strategies. Key metrics around trade show ROI are also presented to emphasize the importance of post-show follow up.
This document discusses etiquette in various social and business situations. It provides tips for proper etiquette when greeting others, dining together, communicating, and exchanging gifts across cultures. Etiquette is described as how people's lives and behaviors intersect with others, rather than a rigid set of rules. Good etiquette involves being respectful of others in both verbal and nonverbal interactions.
Trade Show and Event Marketing: Helpful Tips That Will Build A Driven Growth ...Driven Growth
Trade Shows and Events can help you separate your business from your competitors. This presentation will help you understand how creating a winning events strategy play will help you create a Driven Growth business. The presentation will communicate the following ideas:
The document provides guidance on evaluating trade shows as potential marketing opportunities by answering key questions. It outlines criteria for determining if attendees and exhibitors found past shows valuable. Questions focus on attendee and exhibitor profiles, event promotion plans, and how management assists connections. Metrics like follow-up rates and costs are presented to help assess a show's potential ROI.
Art Up Your Event: 5 Inventive Exhibitions to Spark Your CreativityLive Marketing
This document discusses 5 inventive art exhibitions that can provide inspiration for event creativity:
1) "Home Within Home Within Home" by Do Ho Suh, which used translucent fabric to recreate houses inside each other.
2) "CLOUD" by Caitlindr.c. Brown & Wayne Garrett, a sculpture of 6000+ light bulbs that attendees can collaboratively turn on/off.
3) The Savernack Street Gallery by Carrie Katz, which is viewed through a peephole rather than entered.
4) Yayoi Kusama's "Obliteration Room," where attendees cover a blank room in colored stickers.
5) Leandro Erlich
Each year, almost 1,000 event marketing executives gather at the Event Marketing Summit (#emslive) to hear emerging trends, best practices, and insights from leading brands. Check out our top 10 takeaways from #emslive—including an early look at new EventTrack2014 research unveiled during the conference.
9 DOs and DON'Ts for Creating Successful Trade Show and Event StoriesLive Marketing
Walk the floor at a busy trade show, conference, or event, and information overload is a familiar sight. From graphics and signage, to interactive displays and product demos, to social media conversations, it is harder than ever to get your message to break through the clutter.
If your company or product story is going to stand out from all the distractions, it has to be compelling.
To draw the attention of trade show and event attendees, consider these 9 DOs and DON'Ts for creating a successful story.
7 Ideas to Create Visual Content at Your EventLive Marketing
For trade show and event marketers, visuals not only provide the opportunity to amplify key messages, but they can be documented and repackaged easily to extend that messaging for months after the event is over.
With all the activities a typical event can include, leverage your event to inexpensively create valuable assets. Here are 7 different ways you can produce visual content at your next event.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
This document provides guidance on shipping requirements for trade show freight with UPS Freight. It outlines important information that must be included on the bill of lading (BOL) for trade show shipments, such as the trade show name and dates, venue details, contact information, decorator name, and move in/out dates. It emphasizes the importance of meeting move in deadlines to avoid losses for customers. It also provides contact information for the UPS Freight Trade Show Department and notes that most exhibitors spend around 9% of their budget on transportation for trade shows.
This document provides guidance on exhibition training for trade stands. It outlines the exhibition process including preparation, meeting and greeting visitors, fact finding, matching visitors to products or services, and closing deals. It emphasizes rehearsing pitch delivery, handling objections, and following up after the show. The training covers the full exhibition process from pre-show preparation through daily show duties and follow up calls after the event.
Trade Show Sales - How Do You Stack Up? Test YourselfStacey Woods
Watch our slideshow to gauge how your trade show sales execution stacks up vs.best-in-class performers.
We assess trade show excellence in 4 dimensions, and you can rate yourself against a number of factors in each of the following:
1. Pre-show marketing
2. Booth experience
3. Sales execution
4. Post-show follow-up
This document provides tips for successfully exhibiting at trade shows. It recommends choosing the right shows, planning ahead, training staff, and defining objectives. Key tips include inviting customers, creating a lead capture form, standing by the aisle and smiling, following up within two weeks, and using images to communicate quickly. The overall message is that trade shows are an effective way to meet clients and prospects face-to-face when done properly.
Exhibitions & Tradeshows - 5 Tactics for SuccessErmine Amies
Are you exhibiting at Norfolk Chamber B2B this autumn - or some other show? Make sure you get the most you can out of exhibiting with these top tips on how to create a pre-show strategy for success and making follow-ups much more effective.
The document provides an overview of trade show marketing best practices. It discusses defining objectives, pre-show promotion and planning, booth design trends, lead qualification and follow up strategies. Key metrics around trade show ROI are also presented to emphasize the importance of post-show follow up.
This document discusses etiquette in various social and business situations. It provides tips for proper etiquette when greeting others, dining together, communicating, and exchanging gifts across cultures. Etiquette is described as how people's lives and behaviors intersect with others, rather than a rigid set of rules. Good etiquette involves being respectful of others in both verbal and nonverbal interactions.
Trade Show and Event Marketing: Helpful Tips That Will Build A Driven Growth ...Driven Growth
Trade Shows and Events can help you separate your business from your competitors. This presentation will help you understand how creating a winning events strategy play will help you create a Driven Growth business. The presentation will communicate the following ideas:
The document provides guidance on evaluating trade shows as potential marketing opportunities by answering key questions. It outlines criteria for determining if attendees and exhibitors found past shows valuable. Questions focus on attendee and exhibitor profiles, event promotion plans, and how management assists connections. Metrics like follow-up rates and costs are presented to help assess a show's potential ROI.
Art Up Your Event: 5 Inventive Exhibitions to Spark Your CreativityLive Marketing
This document discusses 5 inventive art exhibitions that can provide inspiration for event creativity:
1) "Home Within Home Within Home" by Do Ho Suh, which used translucent fabric to recreate houses inside each other.
2) "CLOUD" by Caitlindr.c. Brown & Wayne Garrett, a sculpture of 6000+ light bulbs that attendees can collaboratively turn on/off.
3) The Savernack Street Gallery by Carrie Katz, which is viewed through a peephole rather than entered.
4) Yayoi Kusama's "Obliteration Room," where attendees cover a blank room in colored stickers.
5) Leandro Erlich
Each year, almost 1,000 event marketing executives gather at the Event Marketing Summit (#emslive) to hear emerging trends, best practices, and insights from leading brands. Check out our top 10 takeaways from #emslive—including an early look at new EventTrack2014 research unveiled during the conference.
9 DOs and DON'Ts for Creating Successful Trade Show and Event StoriesLive Marketing
Walk the floor at a busy trade show, conference, or event, and information overload is a familiar sight. From graphics and signage, to interactive displays and product demos, to social media conversations, it is harder than ever to get your message to break through the clutter.
If your company or product story is going to stand out from all the distractions, it has to be compelling.
To draw the attention of trade show and event attendees, consider these 9 DOs and DON'Ts for creating a successful story.
7 Ideas to Create Visual Content at Your EventLive Marketing
For trade show and event marketers, visuals not only provide the opportunity to amplify key messages, but they can be documented and repackaged easily to extend that messaging for months after the event is over.
With all the activities a typical event can include, leverage your event to inexpensively create valuable assets. Here are 7 different ways you can produce visual content at your next event.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
8. Take advantage
of these H2H tips:
#2 H2H When it comes to face-to-
face experiences,
the H2H (Human-to-Human)
effect has changed the
communication game.
9. Speak to emotions and
develop an authentic
connection—it’s about
them, not you!
10. and engage attendees in a
meaningful way: evoke
excitement and intrigue—give
them something to reveal!
Understand your
11. Stay true to your brand
persona in a humanizing way.
Convey your tone of voice.
16. Is your message different from
the guy next door?
Or is it elevated in a new &
interesting way?
17. Address the level of booth
energy when communicating
your message on the show floor.
Energy can be addictive & help drive booth traffic
if you find the right fit for your target audience!
18. Get hands on!
Create a two-way exchange:
leverage gamification or interactive technology
to pull attendees through!
19. Getting the audience
to the next step through
a call-to-action!
Remember the
main reason for
having the booth
at all:
CTA
20. #4 The Google Check
Ensure a
successful
program by
doing “The
Google
Check”
21. What experience are
you giving me that
Googling can’t?
What are you telling
me beyond what I can
find on Google?
What are you showing
me that I can’t see
from a Google search?
22. How is your story
personified
with a message
that sticks?
26. Keep a list of NOTES for
everything you come across!
Whether it’s a good
buzzword or a cool
idea you saw,
develop and track a
high-level list of
thought-starters!
27. Elle Kane, Digital Creative Lead
About The Author
Connect with me!
@elle_kane
/ellekane