For media work.

1. Market research- Competitor
analysis.
By Clare O’Mara

2. Cyber smart site:
Official website:
http://
www.cybersmart.gov.au/
This screen grab appears to have use emotions though
the use of icons, to create a positive facial emotion and
the use of neutral colours it creates a youthful and calm
appearance. So this is targeting the audience though the
use of icons which many teenagers will use though the
use of social networking sites which relates to the issue
that this website is trying to communicate to the
audience, (this website is about being safe on the
internet/social networking sites).
This screen grab contains both information and images this is so it appeals to
the audience more also it shows the audience have used an up to date mobile
phone, (which appears to be similar to the, ‘I phone’, therefore using this
phone type is appealing and relating to the phone type the audience are most
commonly to use. Therefore this screen grab is targeting teenagers and adults
this is due to the fact there is an equal amount of information and images
which will then appeal to teenagers and adults as the screen grab does not
appear childish or unappealing.
Also this screen grab is clear to read due to the fact the size font is
large and chose of colour matches the colour of the background,
also the chose of image used, (which is a speech bubble) relates to
the topic of the link. This is because this link is about needing an
expert’s point of view on how be safe on the internet. Therefore
the images and text relates to the issue of the website. The target
audience for this screen grab is teenagers this is due to the fact
there is an equal amount of images and text based information
which will appeal to teenagers because it does not appear
uninteresting or childish.

3. Cyber smart site:
Official website:
http://
www.cybersmart.gov.au/
This screen grab shows a clear amount of information based,
including images which relate to the topic, a use of calm tones
of colours this is so the image appears realistic and serious to
the audience. The target audience for this screen grab is adults
this is due to the fact that this screen grab is targeting adults to
help their children with any cyber problems they may have to
deal with. Therefore this screen grab is targeting adults though
the use of colours, text and images this is because there is an
equal amount of images, text and shows use of calm colours.
Also this screen grab shows use of dark tones of colours and
shows use of use of clear colour text this is used so the
audience can clearly read the text based information. Also
there is use of some images this is so the topic appears more
interesting and appealing leading to the target audience
wishing to read about the subject and the reason behind it.
Therefore the target audience for this screen grab is teenagers
this is due to the fact there is an equal amount of text and
pictures which will appeals to teenagers more because this
target audience will not wish to read about an issue that does
not contains an equal amount of text and pictures.
And this screen grab shows clear use of bright colours, large font
type and use of images. This is all used to appeal to the target
audience which is young children aged 5-12 years of age. This is
targeting children aged 5-12 years of age because the use of
bright colours will make the subject matter appear more
appealing, positive and fun though the use of bright colours. And
displaying clear to read text will make it easy for children to read.

4. Nsteens website:
Official website:
http://www.nsteens.org
/
Here is the logo of the, ‘Nsteens’. The appearance of this logo appears
youth, this is because this website is targeting male and female teenagers,
therefore using a youthful appearance will appeal more to the target
audience. Also the colour of this logo has used for little bright colours, this
is so the logo does not appear childish. But there use of small colours,
such as green this is so the website does not appear dull or unattractive.
For this screen grab the website is clear to understand for the
audience this is created though the use of neutral colours, clear
font type and use of a range of pictures images. Also there is clear
use of cartoon images this is used to appeal more to the audience
by making the website appear more fun to use and understand.
Therefore the target audience for this screen grab is male and
female teenagers, (aged 13-18 years of age). The screen grab is
targeting the audience though the use of non bright colours, an
equal amount of information and pictures as well as appealing
appearing font type. Therefore the website targets teenagers by
making the website appear fun and easy to understand.
Also for this screen grab the website clearly labels each link of the website
including an image which is related to the link itself. This is included to
make the website become more easy to use for the audience, making the
website then become more appealing for the audience. Also this screen
grab shows very little use of bright/bold colours this is so it doesn't’t make
the website appear childish. Therefore the target audience for this screen
grab from the website is male and females teenagers, (aged 13-18 years of
age). The website have targeted their audience though the use of including
both images and information which makes the website appear both fun
and serious to the target audience.

5. Nsteens website: Official website:
http://www.nsteens.org
/
This screen grab includes a range of colours, this is so the audience will find the website
more attractive. Also the website has included a, ‘game’ section onto the website. This is
so the audience will have an increasing amount of interest onto the website leading to
the audience understanding more about the topic and reason behind the website itself.
There is also use of clear font type, this is used so the audience can clearly read and
understand what is being stated. Therefore the target audience for this screen grab of
the website is children aged 10-18 years of age, (both male and female). This is because
the use of bright colours will attract the younger audience making the website appearing
to target more then just one age range.
For this screen grab of the website the audience clearly see use of
both images and information, this is so the website doesn't’t appear
unappealing leading to the audience having a larger intrest in
understanding more about the meaning behind the website, and
what the website is trying to communicate to their audience.
Therefore the target audience for this screen grab is teenagers both
male and female this is because the character seen in the image
appears to be a teenager, (age 13-18 years of age). Therefore
including this character makes it easier for the audience to relate
more to the story behind the link and may lead to the target
audience wanting to understanding more about the issues that are
trying to be communicate to the audience on this website.

6. Internet safety tips for Kids and teens
website: file
Official website site:
:///Users/08omarac/Library/Troy/Resources/Yr13/20Teens.html
Here this screen grab shows use of clear font type and light colours, (which in this case
is light blue for the background). So by using clear font type and not bold, bright
colours and including no use of images then this shows that this screen grab is
targeting males and females aged 18-60 years of age this is due to the fact that this
target audience will not be interested in bright colours, a range of pictures or unclear
font type/s. So this shows that this screen grab targets their audience though the use
of providing information clearly, this so the issue is being communicate to the
audience more seriously are easily.
For this screen grab is shows a range of different parts of this website
and what the website has to offer to their audience in order to help
them. Also this screen grab shows use of clear to read font type, light use
of colours to make it easier to understand for the audience and shows no
use of images. Therefore for this screen grab it is targeting males and
females aged 18-60 years of age this is because this age group will not be
interested in bright colours this is because this will make the website
become childish as well as making the website appear as fun rather then
serious. Therefore this screen grab targets their audience by making the
website appearing more serious though the use of colour and font type.
This screen grab shows links to different parts of the website this is so the audience can understand more about
the issues that the website is trying to communicate to their audience. Also this screen grab shows use of light
colours and clear to read font type this is so the website appears more serious towards the audience. Therefore
the target audience for this screen grab is males and females aged 18-60 years of age this is because this age
group is targeted to appeal to lack of bright colours, no use of images and a range of information being supplied,
which is shown in this screen grab.

7. Internet safety tips for Kids and teens
website: file
Official website site:
:///Users/08omarac/Library/Troy/Resources/Yr13/13DMV/20Teens.html
For this screen grab it is displaying a range of facts and
information. This is so the audience will become more clear
about what this website is about and how it can help them. Also
this screen grab shows use of light colours, clear to read font
type and use of no images being included this is so it appeals to
the target audience which in this case is males and females aged
18-60 years of age. This screen grab is targeting this age range
due to the fact people aged 18-60 years of age are stereotyped
to be interested in only factual information, no pictures, not
bright colours and easy to read font type, which has all been
included in this screen grab. Also by including this makes the
website appear more serious for the audience making it easier
for the website to communicate the meaning behind the
website itself.
Also for this screen grab the audience can see there is a list of
different other resources. This is included for this website to become
more efficient for the audience. And this screen grab shows use of
light colours, clear font and use of no images. Therefore the target
audience for this screen grab is males and females aged 18-60 years
of age this is because this target audience appeal to website that
does not appear childish but instead appears serious, so this website
appears serious though the use of not including a range of images,
bright colours or unclear font type.

8. Kid’s health website: Official website:
http://kidshealth.org/teen/
For this screen grab the audience clearly see the logo for this part of the
website being displayed which in this case is, ‘Teens health’. Also this screen
grab is clear to understand as clear font as been included, it includes bold
colours to make the website appear more fun and appealing for the audience
and there is no use of pictures being included in the logo. Therefore the target
audience for this screen grab is males and females aged 13-18 years of age this
is due to the fact that the logo includes an equal amount of text and colour,
which makes the website appear more fun to use for the audience.
For this screen grab it shows links to three sections for the
website. (Which in the case the website is displaying information
for parents, children and teenagers). Also the website shows use
of bright colours, clear to understand text and use of no images
which then makes the website appear more fun to use for the
audience. Therefore the target audience for this screen grab is
males and females aged 13-60 years of age this is because the
website is displaying information but including no images make
the website appear both fun and serious.
And this screen grab is supplying information for the audience by making it
bold though the use of contrasting colours. So this screen grab shows use of a
range of contrasting colours, clear to read font type and use of no pictures.
Therefore the target audience for this screen age is males and females aged
13-60 years of age this is because the use of colours will appeal to this target
audience as attracts the audience attention more, includes no images and is
clear to understand for the audience. Also this screen grab shows the website
is serious though the use of the colours black and white making the website
appear less childish and more serious.

9. Kid’s health website: Official website:
http://kidshealth.org/teen/
This screen grab shows a, ‘quiz’ if the audience wish to take part in. This quiz is related to the
website as it is included information that the audience may or may not be already aware of. Also
this screen grab shows uses of bright colours, some information and clear to understand font
type. Therefore the target audience for this screen grab is male and females aged 8-16 years of
age this is because by including a quiz makes the website appear more fun and easy to
understand the meaning behind the website. Also adults will less interested in the website if a
quiz may be included as adults may be already aware of the facts, and may find by including a quiz
makes the website appear childish.
Also for this screen grab is shows expert advice for the audience. Also this screen includes use of
bright colours, small amount of information and colourful font type. Therefore this is being
included to target males and females age 8-16 years of age this is because the use of bright
colours will attract people aged 8-16 years of age as it makes the website appear more fun and
appealing to use. It also includes little information to make the website appear more easy to
understand by the target audience, (which in this case is males and females aged 8-16).
And for this screen it is displaying information to help the audience’s future, the title for
this section of the website is, ‘Take 5 tips for life’. Also this screen grab shows little
information being supplied, colourful font type and use of colour for the background of
this section. Therefore the target audience for this screen grab is males and females
aged 10-18 years of age this is because this section is about what the audience could do
for their future, (about finding employment). This screen grab also targets their
audience though the use of colourful font type, lack of information and use of colour for
the background of this screen grab. By including as this makes the website appear more
fun, easy and appealing to use for the target audience, which in this case is males and
females aged 10-18 years of age.

10. Safe Web Surfing: Top Tips for Kids and Teens
Online- YouTube video: Official link:
https://
www.youtube.com/watch?v
=yrln8nyVBLU
This is a screen grab from the video, ‘Safe web surfing: Top tips for kids and teens
online’. This screen grab shows what the video is about which in this case is,
‘Internet safety’, the video shows use of clear to read text and use of no bright
pictures or text and little information being displayed. Therefore the target
audience for this screen grab is males and females aged 10-18 years of age this is
because this age group are stereotyped to be interested little information but
easy and quick to read/understand.
Also for this screen grab of the video it is supplying short of detailed
facts. This is included to make the audience more aware of what this
video is about, the issues being communicate to the audience and
factual information this is included to make the audience more aware
of Internet safety. Therefore the target audience for this screen grab
from the video is male and females aged 10-18 years of age this is due
to the fact that an equal amount of pictures and information is being
included making the video become more appealing to watch for this
age range.
And for this screen grab it is displaying humor though the use of images which is
comparing today's technology. Also the younger generation will understand this
humor as a smart mobile device is being included to appeal more to the target
audience which in this case is males and females aged 10-18 years of age. This screen
grab appeals to this age group as there is a equal amount of information and images
being included as well as the images being included makes the video become more
interesting and appealing to watch for the audience.

11. Safe Web Surfing: Top Tips for Kids and Teens
Online- YouTube video:
Official link:
https://
www.youtube.com/watch?v
=yrln8nyVBLU
This screen grab is supplying advice for the audience, this is so the audience
will be aware of what to do when an unknown caller calls their mobile device.
Also this screen grab of the video is displaying an equal amount of
information and images, clear to understand information and plan colours to
make the video become more serious for the audience watching. Therefore
the target audience for this screen grab is males and females aged 10-18
years of age this is because there is an equal amount of text and images being
displayed making the video become more appealing and interesting to watch
for the target audience.
Also this screen grab contains humor, clear to read text and a range of pictures
which then makes the video become more appealing and fun to watch for the
audience. Therefore the target audience for this screen grab is males and
females aged 10-18 of age this is because the screen is displaying an equal
amount of information and pictures making the video appear less serious but
more fun to watch for the target audience.
And for this screen it contains information about how to keep your computer's information
safe from virus. This is shown though the use of information and pictures making the more
clear for the audience of what they may need to do in case their computer has a virus.
(Therefore this screen grab is containing advice and information to help the audience).
Therefore the target audience for this screen grab is males and females aged 10-18 years of
age this is due to the fact it contains both information and pictures making the video appear
both serious and fun to watch for the audience.

12. The Cyber Bulling Virus-YouTube video. Official link:
https://
www.youtube.com/watch?v
=-5PZ_Bh-M6o
This screen grab from the vide, ‘The cyber bullying virus’ shows facial expressions of a female
character who has been cyber bullied though a range of social networks and though text. The
screen grab as shows use of dark colours to represents how the character may feel being
cyber bullied., it also shows use of a range image to make to clear to the audience of how the
female character may be feeling during this time. So the target audience for this screen grab
is males and females aged 10-18 years of age this is because it is an issue that can affect this
age group, and by displaying the character’s emotions clearly relates more to the storyline
making it easier for the audience to understand.
Also this screen grab is also displaying facial expressions of how the character feels reading a
negative text message, relating to how cyber bullying makes a person feel as they read a
message which is offence/negative about themselves. Also the screen shows a clear image of
how a person will feel if they may be being cyber bullied, making more clear to the audience
of how people feel if they are being cyber bullied. Therefore the target audience for the
screen grab is males and females aged 10-16 years of age this is because this age group may
be unaware of how people feel if they are being cyber bullied. Therefore the use of emotions
being displayed by the character makes it easier to understand for the audience about cyber
bullying and how it can affect people.
In this screen grab it is displaying information in the form of an appearance of a text message/social
network message of what to do if someone is being cyber bullied. (Which in this case is to help
others and give yourself courage in order to help stop people being cyber bullied). Also the screen
grab shows use of clear font type in order to make it easy to read for the audience watching the
video. Therefore the target audience for this screen grab from the video is males and females aged
10-18 years of age this is because the audience will now be aware of what to do if somone is being
cyber bulled and the use of clear to read font type makes it easy to understand for the target
audience watching.

13. The Cyber Bulling Virus-YouTube video.
Official link:
https://www.youtube.com
/watch?v=-5PZ_Bh-M6o
For this screen grab of the video it is supplying advice for the
audience watching of what to do is someone has supplied social
networking with offence information about a person, which is
cyber bullying. (The video is communicating to the audience if
offence language is being included on social networking then it
should be reported. Also the screen grab shows use of clear to
read font type making it easier to read by the audience what the
message that the video is trying to communicate for the audience
watching. Therefore the target audience for this screen grab of
the video is males and females aged 10-18 years of age this is
because it is supplying clear to read font type as well as advice in
order to help those who may be being cyber bullied on the
Internet, social networking sites or though text messages.
Also for this screen grab it is displaying factual information related to cyber bullying, the information is also
be displayed in similar layout of how text messages are displayed. This is so the audience can related more to
the video as they will understand and relate to the layout more. Also the target audience for this screen grab
is males and females aged 10-18 years of age this is because factual information is being included making the
audience more aware of cyber bullying and there is an equal amount of information and images being used in
order to appeal more to the target audience, which in this case is males and females aged 10-18 years of age.
For this screen grab taken from the video, ‘the cyber bullying virus’ the screen grab is displaying a bight
logo to attract the audience’s attention more also the logo includes an equal amount of information
and pictures this is used to appeal more to the target audience which in this case is males and females
aged 10-18 years of age. The audience are being targeted though the use of equal amount of
information and pictures this is used to make the video become more serous but appealing to watch.
And so the message being communicate to the audience becomes more clear to understand for the
audience watching the video.

14. Ways to Stop Bullying-YouTube video.
Official link:
https://www.youtube.com/wa
tch?v=ynTuA_tlZDE
For this screen grab taken from the video, ‘Ways to stop bullying’ the
audience clearly see factual information being displayed clearly though
the use of clear font type and plan colours and there is also se of an equal
amount of information and images being included in the screen grab in
order to appeal to the target audience more which in this case is male and
females aged 10-20 years of age. The video targets this age group though
the use of equal amount of information and images in order for the video
appear less unappealing but to appear more interesting and fun to watch
and understand.
Also this screen grab shows clear image which creates facial
expressions, this is because the facial expressions being
displayed on the character shows how a person may feel in a
present of a bully. Therefore the target audience for this
screen grab is males and females aged 10-18 years of age this
is because it is communicating to the audience how other
people may feel around people who bully them. Therefore
this screen grab is then making the audience more aware of
how bullying can affect people’s lives.

15. Ways to Stop Bullying-YouTube video. Official link:
https://www.youtub
e.com/watch?
v=ynTuA_tlZDE
And for this screen grab is shows a range of offence and negative
comments that bullies may make to a victim. Also this screen grab
shows an equal amount of images and information making the
video become more appealing for the audience watching and
making it easier to communicate the meaning behind the video,
Therefore the target audience for this screen grab is males and
females aged 10-18 years of age this is because the screen grab
includes an equal amount of information and images making the
video appeal more to the target audience as the video becomes
more interesting to watch.
For this screen grab the audience can clearly understand
the video as both information and images are being
included in order for the message behind the video
become more easier to communicate to the audience.
Therefore the target audience for this screen grab is males
and females aged 10-18 years of age this is because
the screen grab shows an equal amount of information
and images and being included which are also clear to
understand, which then reflects on the audience finding it
easier to understand the video and the message being
communicating to the audience though the use of this
video.

16. Ways to Stop Bullying-YouTube video. Official link:
https://www.youtube.c
om/watch?
v=ynTuA_tlZDE
For this screen grab it is communicating to the
audience how a bully may make a person feel but
also how to address this matter. This screen grab
also includes both pictures and information
making the video become more appealing and
interesting to watch for the target audience.
Therefore the target audience for this screen grab
taken from the video is males and females aged
10-18 years of age this is because this age group
will find the video more appealing if both pictures
and information is being included in the video in
order to make the message being communicating
to the target audience though the use of the video
become more easier to understand
And for this screen grab it supplies information to the
audience if they be being bullied by someone. (Which
in this case this case is to talk to another person about
how a bully may be making you feel in order to help
stop the situation). Also the screen grab shows clear
information being displayed though the use of clear
font type making the video become more appealing to
watch for the target audience. Which in this case the
target audience is male and females aged 10-18 years
of age this is because this age group will find the video
more appealing and useful is helpful information is
being included in the video in order to help the
audience, and to help others who may be being bullied.

17. What I can improve on my competitor's
campaigns?
For my competitor’s campaign I plan to clearly target
my audience. I plan to do this by including a range of
information, images, clear font type and colour in order
for the message to be communicate to the audience
more clearly. This is because the audience will be able
to understand the meaning behind the campaign more
as it has a appealing appearance but yet is serious, due
to the fact the campaign will be dealing with a serious
matters which may affect many people.