Are you working in the travel industry and wondering what you can do to improve your email campaigns’ performance? To better understand travelers’ email expectations, we asked over 600 Americans who booked travel in the past year about what they really look for when signing up for your travel emails.
Our research provides insights into what subscribers want from travel emails and highlights:
- What motivates subscribers to sign up for travel emails
- Why travel brands must focus their efforts on mobile email
- How travel reasons impact decision-making processes (and what that means for crafting the perfect email)
- Why timing and sending frequency matters to travel subscribers
- And more
Here are the top 10 things travel brands must know about their subscribers, along with hands-on advice on how to translate customer expectations into email strategy.