2. Marketing Communications 2016
ZAP Cubez Product Re-Launch
• Marketing Analysis:
• Competitors
• Product Ingredients
• Product Flavors
• Identify price structure
• Identify Packaging Design
• Nutritional Facts
• UPC codes generation and licensing
• Manufacturing
• Dr. Kotha on redefining ingredients
• Healthy and nutritional ingredients
• Develop Orange and Pomegranate
• Testing and Quality Control
• Packaging
• Project manage production of
resealable bags with Yifeng
ZAP Cubez Marketing
• SOCIAL MEDIA – established new presence,
increase subscribers, generate compelling
content, increase engagements
• Facebook – up 155% (465 to 1190)
• Twitter – up 1720% (5 to 91)
• Instagram – up 2150% (4 to 90)
• Pinterest
• LinkedIn
• PUBLIC RELATIONS
• Press Release on new website
• Press Release on new ZAP Cubez
• E-NEWSLETTER
• Grow database of customers
• COLLATERAL
• Mailing Inserts (drive social media)
• Product Sell Sheets
• Industry Sell Sheets
• BRAND AMBASSADOR
• Manage relationship with Reppr
• Created Welcome Kit and Sample Kit
• www.ChewzBrands.com
• Complete overhaul of website.
• New logo, graphics and content
• Robust e-commerce site
3. Marketing Communications 2017 Plan
PAID Advertising
• Google Adwords
• Google Shopping ads through Etsy
• Amazon Sponsored Products
• Paid Social Media: Facebook Ads, Twitter
Ads and Pinterest Ads
Online Marketplaces
• Tier 1: 7 total (Amazon, Artfire, Bonanza,
eBid, eCrater and Etsy)
• Tier 2: XX total (iOffer, Buy.com,
Newegg.com, Pricefalls.com, Shoply.com,
Blujay.com, Offeritem.com, Zibbet.com
Online Coupon Sites
Groupon, LivingSocial, RetailMeNot, Coupons,
SlickDeals, SmartSource, FatWallet, DealFind,
CouponCabin, EverSave, Offers
Online Specialty Stores
LuckyVitamin, BuluBox, HiHealth,
Vitamins2You, DrugStore, www.2.netrition.com
Brand Ambassador Program
• Continue growing Zapper database
• Increase brand awareness via newsletters,
campus social events, student body
• Develop promotional items
• Increase direct web sales
Build Strategic Relationships
• Donations: military, health, sports,
community, cancer foundations.
• Look into attaining badges: i.e. Good
Housekeeping, Organic, Green.
Seek Endorsements
Begin talks with people, organizations, teams
to get testimonial endorsements.
Networking
Reach out to following on all Social Media:
Brokers, Distributors, Influencers, Bloggers,
Branded Companies
4. Marketing Communications 2017 Plan
ZAP Dip Product Re-Launch
• Marketing Analysis:
• Competitors
• Product Ingredients
• Product Flavors
• Identify price structure
• Packaging Design
• UPC generation and licensing
• Manufacturing (inside ZAP Dip)
• Work with Dr. Kotha on redefining
ingredients
• Include more healthy and nutritional
ingredients
• Fine tune texture (fine cut, long cut)
and taste to traditional smokeless
tobacco
• Packaging (container for ZAP Dip)
• Identify packaging options including
puck, labels, and shrink bands
• Develop and finalize label designs
ZAP Dip Product Re-Launch
• Case Box Packaging
• Identify packing for cases
• Used to display on counters and
shelves
• Marketing
• Similar channels as ZAP Cubez
• Broker and Distributor
• Similar to ZAP Cubez
5. Chewz Brands – Marketing Collateral
Product Sell Sheet Industry Info Sell Sheet Broker | Distributor Pricing Sell Sheet
6. Chewz Brands – Packaging Designs
New Packaging Designs New Box Designs
ZAP CUBEZ
CAFFEINATED CHOCOLATE ENERGY
Healthy B Vitamins • Antioxidant Cocoa
No artificial colors • No artificial flavors
“Grab-n-Go” Healthy Energy
ClipStrip Header Design
7. Chewz Brands – Welcome Kit
Brand Ambassador Welcome Kit
Once a student has been identified as a qualified
Brand Ambassador (we name as our Zapper)
the are provided with a Welcome Kit comprising
of following
• Welcome Letter from Chewz Brands
• The Program & Rewards Summary
• Membership Card
• 1 full size ZAP Cubez pouch (12
cubes)
8. Chewz Brands – Sample Kit
Brand Ambassador Sample Kit
Zappers who are passionate about
promoting ZAP Cubez are provided 9
samples of ZAP Cubez to hand out to
family, friends and other students. They
receive 3 of each flavor, each pack has 3
cubez, along with business cards that
show them how to order on
www.ChewzBrands.com
9. Chewz Brands – Press Releases
Within 48 hours of launching this
Press Release we were contacted by
• “The Discovery Channel” and
• “As Seen on TV”
10. Chewz Brands – Marketing Collateral
ZAP Cubez & ZAP Dip Mailer Inserts
• PLACEMENT: included with each order
• PURPOSE: Encourage social media
engagements and drive repeat sales
• CALL TO ACTION:
1. Use coupon code on website and
receive 20% off entire order
2. Post on social media and receive free
product based on mission completed
