This Essential Guide to Exhibiting Like a Pro: On-Site Tips and Insights is Part 3 in a series. - Part 1: Formalize Your Exhibitor Strategy - Part 2: Pre-Show Tips and Insights - Part 3: On-Site Tips and Insights - Part 4: Post-Show Follow Up It's everything you need to know to build and execute an effective trade show marketing plan. To access more actionable tips, download free resources, and maximize results with a free master class, visit LisaMasiello.com. ============================================================ This Essential Guide to Exhibiting Like a Pro: On-Site Tips and Insights Tip 1: Planes, Trains, and Automobiles (Team Transportation Options) Tip 2: What You Don’t Know Can Cost You (Understanding Drayage) Tip 3: Beyond the Fishbowl (Lead Management) Tip 4: Where Is That Popcorn Smell Coming From? (Food and Beverage Distribution) Tip 5: Your Most Loyal Fans (Current Customer Value) Tip 6: Don’t Sit Down or East That Salad (Booth Etiquette) Tip 7: You Want Me to Do What? (Reserving Next Year’s Booth Space Now)