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The Style guide development process

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Do you struggle with inconsistent branding? Most likely it’s because you don’t have a foundational visual identity in the form of a brand kit.

Great brands understand the need to protect and monitor the use of their branding elements and the development of a brand kit is how great brands stand out and get noticed.

Each piece of content put out by your brand is a representation of the consumer touchpoint. When those touchpoints are visually inconsistent, they play a big role in the dilution of your message over time.The brand kit or style guide ensure unified consistency during the design process so when people search and discover you, they encounter the same look and feel each and every time.

Determining the visual confines to work within is vital to establishing a consistent brand presence both on and offline. In this class we will establish the tools necessary to build a strong brand that accompanies marketing and advertising efforts that are both clear and effective.

Published in: Marketing
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The Style guide development process

  1. 1. THE BRAND AND BEYOND SERIES WITH MARKETING STRATEGIST SARAH STAHL OF AVANT-CREATIVE SEPTEMBER 6, 13, 20 & 27
  2. 2. BRIEF OVERVIEW 6TH = BRAND REFRESHER COURSE 13TH = DEFINE YOUR UNIQUE SELLING PROPOSITION 20TH = THE STYLE GUIDE DEVELOPMENT PROCESS 27TH = CREATING CONSISTENT COMMUNICATION
  3. 3. WHAT IS A BRAND KIT? SETS THE DESIGN CONFINES TO ENSURE BRAND CONSISTENCY.
  4. 4. WHY THEY ARE NEEDED? �ASSIGNS A PERSONAL IDENTITY TO YOUR BRAND�
  5. 5. HOW TO APPLY THEM. THE DESIGN STANDARDS FOR ALL COMMUNICATION PROJECTS.
  6. 6. START WITH PINTEREST. LOGO DESIGN THAT WAS BASED OFF OF AN INDUSTRIAL OFFICE.
  7. 7. LOGO DICTATES DESIGN. SETS THE DESIGN CONFINES TO WORK WITHIN TO ENSURE BRAND CONSISTENCY
  8. 8. BRAND COHESION.
  9. 9. EXECUTION EXAMPLES. WHAT DAY TO DAY USE OF A BRAND KIT OR STYLE GUIDE LOOKS LIKE.
  10. 10. BUILD YOUR BRAND!� USE CANVA'S BRAND TOOL FOR $24 PER MONTH
  11. 11. L E T ' S C H A T . WWW.AVANT-CREATIVE.COM @AVANTCREATIVES

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