Innovations in the retail sector.

1. White Space in the
Retail Market
Lisa Parrino and Ryan Polgar

2. -State of the Industry
-Innovations
-Design Positions

3. State of the Industry

4. How is retail currently organized?
US Census Bureau: THURSDAY, AUGUST 17, 2017, AT 10:00 A.M

7. Omnichannel
Allowing customers to seamlessly transition
from store to device, allowing freedom to
choose transaction location.

8. Karsten Moran | The New York Times
-LVMH +15% in Perfumes & Cosmetics
-#1 Cosmetic Retailer Worldwide

9. Retailtainment
“The use of ambience, emotion, sound and
activity to get customers interested in the
merchandise and in a mood to buy.”
George Ritzer
Author of Enchanting a Disenchanted World: Revolutionizing the Means of Consumption

10. thedrop@barneys
Barney’s + HIGHSNOBIETY collab
30 exclusive capsule collections
x

11. Nordstrom Anniversary sale
Teamed up with influencers + fashion
bloggers to promote the semi annual sale
Arielle Charnas of Something Navy had a
collaboration with Nordstrom, it was so
popular it crashed Nordstrom's website

12. Innovations
Google Home Shopping + Express
Snapchat Spectacles
Garment AR + Styling

13. “As tech giants have developed deep learning
algorithms, big data is increasingly being used
to power insights in retail that formerly would
have only emerged from human intuition.”
Lucie Green
Worldwide Director: Innovation Group of J. Walter Thompson IntelligenceSouce: Dadi+
Big Data

14. Google Home Shopping &
Google Express
Google home and Google express are teaming up with trusted
retailers to create a service similar to amazon prime

16. Pop-Ups
“Brand-activation events (sometimes called
experiential marketing) have been used by
large brands and scrappy startups to attract
users and to get attention on social networks”
Nikki Michaels
Blogger for VendHQ

17. Snapchat Spectacles Vending
The Launch of Snapchat Spectacles Vending machines to
generate buzz around the launch of the product. Snapchat
dropped the vending machines in different tourist
destinations and moved them after a day, consumers could
track the location via Snapchat’s website.

18. Garment AR and Styling
Rebecca Minkoff’s smart mirrors in dressing
rooms provide an in store omnichannel
experience
Amazons new product takes handsfree
pictures helping people build style profiles and
get second opinions.

19. M2: Mirror-Mirror

21. Design Positions
Visual Merchandising
Innovation Specialist
Brand Activation Specialist
UX Designer
Incubator

22. Visual Merchandising
Bloomingdale's: Associate Visual Designer
● Assists Design Director in the process of creating, rendering and sourcing visual
materials, building campaigns and visual concepts, from start to finish.
● Create original designs for in-store, vendor and in department merchandising techniques
and maintain design standards throughout all collateral.
● Creation of comprehensive layouts, renderings and graphics with a keen understanding of
color, scale, illustration and in store adaptation.
● Manage, coordinate and complete purchase order process using the purchasing system
for expense purchases of visual collateral purchased for in store presentations.
● Research the latest cutting edge ideas and design, in fashion, materials, typography,
illustrators and culture.
Starting Salary Range $31k-$44k(Glassdoorest.)

23. Innovation Design Research
Nordstrom: Innovation Design Research
● Uses a variety of innovation approaches; e.g. design thinking, lean development, to design,
develop, prototype, and test innovative products, services, experiences and/or solutions
● Builds insights and frameworks into a cohesive story to drive change
● Creates presentations and meeting materials; utilizing various forms of media - 2D, 3D, and
videos
● Partners in the strategy development – connecting new concepts to the current business
● Collaborates with the product team to reframe the original problem
● Enthusiastically encourages the work of the team even when pivoting as needed – accepting
of failure while ensuring that impact of learnings are well institutionalized

24. Brand Activation Specialist
EY: Accounts Brand Activation Leader
● Develop and execute brand account activation strategy and plan to further leverage
our brand, and use Better Questions, within key facets of client engagement, to help
support direct relationship and revenue building
● Lead relationship with senior Business Development and Area Account leaders, being
responsible for exceptional client service and delivery of high-impact program to assist
account teams win in the market
● Work with and integrate across all of BMC, including sector, service lines, global, areas
and regions to coordinate efforts directed at Accounts organization and Business
Development
● Partner with and collaborate effectively with Global Markets, BD, Knowledge, Talent
and others (e.g., regional colleagues)

25. UX Designer for J.Crew
Job posting details:
● Partner closely with creative teams to build new user experiences
○ We need you to be inquisitive, team oriented & collaborative
● Expert in tools such as Sketch, OmniGraffle, Axure, Principle & Invision for creating
wireframes, site maps, flow diagrams & interactive prototypes
● Great intuition for following or stretching design patterns, or breaking the convention
● Ability to communicate ideas & concepts clearly & concisely, tailoring the content to the
audience
Starting Salary Range $78k-$106k(Glassdoor est.)

26. Top Pitch
Topshop recently debuted a new program focused on wearables. Titled Top Pitch it
goal is to discover and help develop prototypes that are fashion forward.
“The merge of style and function has yet to have been seen in a true consumer-ready
sense and our aim is to discover new-to-market, highly desirable product at
accessible prices for our fashion-savvy customer,” says Sheena Sauvaire, global
marketing and communications director at Topshop.

27. Questions?
Lisa Parrino and Ryan Polgar

28. Sources
Census.gov. N. p., 2017. Web. 30 Oct. 2017.
"Forbes Welcome." Forbes.com. N. p., 2017. Web. 31 Oct. 2017.
"J.C. Penney Stock Hits All-Time Low Of Around 285 Pennies." Cbsnews.com. N. p., 2017. Web.
31 Oct. 2017.
Michaels, Nikki. "7 Ways To Create Effective Brand-Activation Events That Drive In-Store Traffic
And Foster Social Engagement - Vend Retail Blog." Vend Retail Blog. N. p., 2017. Web. 31 Oct.
2017.
"New Trend Report: Frontier(Less) Retail." JWT Intelligence. N. p., 2016. Web. 31 Oct. 2017.