1. 100% of Membership fees spent on Marketing, Representation
and Reservations during the period 2009-2014. Running costs of
Select CRO supported by the Cronin Travel Group.
5,902 Guests
booked by CRO
€695,701 Reservations Revenue
through CRO
€65,840 Online bookings Select
Hotels Website
€701,603 Total reservations
through Select Hotels of Ireland
Select Hotels Growth
during the recession
21,876
Guests booked by CRO
€1,801,135 Reservations Revenue
through CRO
€397,885 Online bookings Select Hotels
Website
€2,193,020 Total reservations through
Select Hotels of Ireland
Man Hours spent
per year
Over 6,000 in
reservations, over
2,000 dedicated to
Members representation.
Over 26,000 calls and
over 13,000 email
enquiries handled by
Select CRO each year
Marketing
material
distributed per
year
80,000 Select Hotels
Directories 10,000
Group brochures
60,000 Special
Offers flyers
300,000
2for1
vouchers
Each year, Select
attends over 30
Consumer
Shows with
footfall of over one
million
12 Sales Blitz and
250 appointments
0ver 25 MICE/
Travel Trade
workshops/events
Spent over
€25,000 in travel
expenses
Yearly Business
Partnerships over 50
promotions, reaching over
20 million consumers
Over 1000 Select Hotels Gift
Vouchers/Cheques printed
and sold
1,933,894 reached through
Press Coverage per year with
5,552,482 readership
Actual Value - €169,886
PR Value - €502,579
Select Hotels
Group Tours
2014 17 Tours
2015 15 Tours
Total
Reservations
Revenue
€215,450
Year to date
13,932 Guests booked by CRO
€1,165,440 Reservations
Revenue through CRO
€151,177 Online bookings
Select Hotels Website
€1,316,617 Total
reservations through Select
Hotels of Ireland

2. Select Hotels on Social Media
☺ Since 2012, we increased our Facebook fan base by 95% and our Twitter following by
241%
☺ Some Facebook stats; 82% of our fans are women and 86% are from Ireland. Through
a weekly average of 12 Facebook posts, Select Hotels reaches on average each week
696 people, generating 6424 organic impressions and our page posts reach 6121 people
weekly.
☺ We have grown from 2 social media profiles in 2013 to actively managing Select Hotels
social media presence on 4 different social platforms, including Pinterest and Google+
reaching over 7,000 users
Select Hotels Website and Online Marketing Campaigns
☺ In 2014, 240,000 visited the Select Website, 2147 bookings and 622 vouchers sold online
resulting in year on year online revenue growth of 49%.
In the first 4 months of 2015, online bookings revenue increased by +22% compared
to same period last year.
☺ Over 10 Integrated Marketing Campaigns ran in the
last 12 months with business partners like Travelzoo in
association with Tourism Ireland, Shandon Travel
Group, Wild Atlantic Way Campaign UK with Tourism
Ireland, IPA, Cooperation Ireland, Hyundai, Athletics
Association of Ireland, EMC, Transport for Ireland and
Applegreen.
☺ Over the last 6 months, Select also ran successful Gift Vouchers campaigns including
Facebook, Display Ads and Remarketing around key dates such as Christmas, Valentines
and Easter. From January to April 2015 Gift Vouchers online sales are up +36%
compared to same period in 2014.
☺ Over 10 competitions ran online per year.
☺ Select Hotels Email database has increased by +230% since the end of 2013. Approx.
3700 acquired through online competitions. We now have over 16,000 emails in our
newsletter database. 20 Ezines sent to our database just over the last 18 months.
Approximately €10 million generated per year in bookings
made directly with hotels & through 3rd parties as a result of
Select Hotels of Ireland Marketing activities
The new Select Hotels Website delivers

3. he Sunday Business Post Newspaper is happy to continue our successful association with
Select Hotels of Ireland. We publish our niche financial, political and economic newspaper
every Sunday, and are delighted to feature the prestigious hotels under the Select Hotels
umbrella, once per month, throughout the year, in the form of our Crossword
Sponsorship.
Our dedicated, affluent readers, see your hotel promotion, as they are mulling over our extremely
popular crossword, of which we have at least 500 entries each week.
The actual space occupied each time should cost €1,500 + vat per sponsorship, but it is offered free
of charge in exchange for Select Hotels Group providing the prize, which has worked really well to
date.
It is a pleasure to deal with the professional team at Select. Lisa, Sandra, Laura, and Una are the
ladies I know, and I am sure there are many more people behind the scenes. All are extremely
efficient, helpful and friendly with great attention to detail in all of our dealings on behalf of the
hotel members”
- Dorothy Byrne, The Sunday Business Post
“T
“Select Hotels of Ireland have been a partner of Iarnód Éireann for almost 10 years.
During that time they have sponsored our internal staff magazine bi monthly
crossword competition, have sponsored weekend away for our yearly Best Station
Awards and have also been very helpful when needed to purchase weekend breaks
for other reasons. All the team at Select Hotels are so accommodating and go out of
their way to assist in any way they can. Lots of the Hotel locations are on the train
network, so for us it is a great fit”.
Jane Cregan, Irish Rail
What our customers say about Select
“Competition partnerships are a key tool
for an editor to drive engagement with
readers, and Laura at Select Hotels goes
above and beyond the call of duty in
helping us spread our message. Select
Hotels competition slots are eagerly
awaited and high entry levels show that
readers are really paying attention –
hopefully returning the favour for the
Select brand in front of an influential
audience”
- Ruraidh O’Reilly, Ashville Media Group for the
AerLingus Staff Magazine
“Select Hotels are an exemplary hotel group to
work with. High standards, customer service,
and excellent locations coupled with luxury
budget offers make them a hit with Primary
Times readers. Our niche family readership –
with over 140,000 circulation nationwide
(Dublin, Leinster & South Regions) – is an
excellent fit for the Select Hotels brand and
members. We look forward to continuing to
work with Select Hotels in 2015 and beyond.
Congratulations Laura and all the team!”
- Tara, Primary Times Ireland

4. “Working with Select Hotels is a pleasure. Una
is incredibly diligent in her marketing activities
and we always receive notification of new
hotels coming on board quickly. In addition,
we find that Select work very hard at getting
us rates within budget and they will always
negotiate fairly with the best interests of both
parties in mind. Sandra in the office works
tirelessly to turn enquiries around quickly and
always thinks outside of the box, offering
hotels we may not have thought of that they
see (with their superior product knowledge)
may work for our tour”
- Caroline Maddox, Jac Travel
“As Event Director with the Ashville Media I have been working with Select Hotels and Una for the last
4 years. Select Hotels are a great brand to work with, the variety of hotels including corporate and
family friendly means that the group has a property that meet the needs of all our clients across the
board. The fact that the group is Irish and also the Hotels are independently owns means that there is
always a personal service to the hotels and the Select brand brings reassurance of quality.
I have found Una and her team great to work with and really appreciate the partnership we have built
over the last 4 years on various projects. I have ran events and also stayed as a guest in many of the
Select Hotel properties and would always recommend Select Hotels to colleagues.“
- Tracey Carney, Ashville Media Group
“I have been working with Select Hotels for a
few years now. I deal primarily with Una on
Hotel product knowledge during
appointments & workshops, I book with
central reservations and have always found
them to be prompt at responding to my
enquiry and very helpful too. There are a wide
number of hotels within the group so they
offer a little something for everyone, be it a
leisure guest or a corporate client. I look
forward to continuing doing business with
them in the future”.
- Tara Mooney, Aspects of Ireland
“SELECT HOTELS IRELAND HAVE SAVED US A LOT OF VALUABLE TIME AND MADE
IT VERY EASY AND EFFICIENT FOR TOUR OPERATORS AND WHOLESALERS LIKE
OURSELVES TO SEND OUT REQUESTS TO MULTIPLE HOTELS VIA A SINGLE POINT
OF CONTACT. UNA HAS MADE US AND OUR CLIENTS AWARE OF SOME GREAT
HOTELS WHICH OTHERWISE WOULD NOT HAVE BEEN KNOWN TO US. THE HOTELS
BENEFIT FROM A HUGE INCREASE IN EXPOSURE AND RETURN BOOKINGS AS A
RESULT OF THE QUICK, POLITE AND PROFESSIONAL SERVICE OFFERED BY SELECT
HOTELS IRELAND, THEY ARE A PLEASURE TO WORK WITH.”
- BRUCE DANBURY, AXIS GLOBE
“The Albatross Group has worked with Select for the last 4 years. Select Hotels have
introduced us to superb Irish hotels such as Clifden Station House Hotel, Dingle Skellig,
Whites of Wexford and County Arms Birr which have become key products of our Irish
programme. Hotels part of the Select group is to a high standard, deliver fantastic service
and offer the traditional Irish welcome. Select have always been excellent in terms of service,
response times, information and introductions to hotels.”
- Janine Cuff – Ireland Contract Manager for the Albatross group

5. “SELECT HOTELS IS ONE OF OUR LONG STANDING IRISH PARTNERS. WHEN IT
COMES TO THE BEST SOLUTION FOR OUR HOTEL REQUIREMENT IN IRELAND WE
KNOW WE CAN TRUST UNA & THE TEAM AT SELECT. WE ARE IMPRESSED BY ITS
HONEST APPROACH AND WARMTH OF THE PEOPLE BEHIND IT.”
- GRACE WITHERS, CHR TRAVEL LLP
“One of the reasons that we like to work with Select Hotels is that so many of the
properties are family owned and so unique and of such good quality.
Also because the Pharos Reizen itineraries were planned and based around using as many
Select Hotels as possible & we would like to continue with the good
relationship/collaboration.
From the begining Select Hotels really helped us to develop Ireland as an important
destination for Pharos Reizen here in the Netherlands.”
- Joost Fransen, PHAROS REIZEN van ANWB
“Since meeting Jim and Una we have had
the opportunity to work with them and
Select Hotels on various proposals.
It’s very convenient to have Select Hotels
as a ‘one stop’ contact point for a variety
of hotels across the country- both for
speed and efficiency, as well as for the
knowledge they bring to us on their
portfolio of hotels.
A great facility to have for a DMC
working across the country with different
budgets and types of clients to cater for!
Sara Hosford, Custom Ireland
“I would just like to compliment Select
Hotels for organising a great trip for
our group to the Anner Hotel in
Tipperary. The hotel was excellent, the
staff was very accommodating and
food was very good. Location wise the
hotel was great for day trips to
Kilkenny, Bunratty and Roscrea castle
which I would highly recommend. Our
Driver, Denis Connolly, was a true
gentleman and made our trip all the
more enjoyable.
- Josie Hayes, Ballinspittle Friendship group.
“I wanted to say a big word of thanks for organising the Trident for our AGM. It was an
excellent choice and very much helped to make it a weekend to remember. Everything was
great. The facilities were first class, the food was superb and the service was top drawer.
The whole Staff was so friendly and helpful it added a lot to the weekend.
So many thanks again for such a good choice!“
- Larry Breen - Chairperson Federation of Historical societies

6. t is my personal pleasure and on behalf of IPA Ireland to acknowledge Select Hotels
continued support and contribution to IPA Ireland Section. Since our first meeting
with Una and Deirdre at IPA house in 2013, it has been my privilege to work with you
in establishing IPA links and nurturing, continued collaborating with Select Hotel, Ireland. This
project came to fruition in December 2014, when we launched the IPA/Select Hotels affinity
card at the Ardilaun, Hotel, in Galway City. This initiative enabled IPA registered guests to avail
of your many Select Hotels promotion available on your website. IPA Ireland continues to
promote this initiative both at home and abroad, with our International Guests who come on
holidays to Ireland. IPA Office, Dublin, is delighted to recommend Select Hotels Ireland, to all
our Members and Guest is alike. Select Hotels Ireland endorsed this launch by advertising
through our IPA Christmas Journal.
During 2014, IPA Ireland Section, choose Select Hotels Ireland, by utilising their facilities
countrywide when holding their National Executive Meetings. To mention a few, “The Royal
Marine” Dun Laoighaire, where the General Manager, Mr Aidan Ryan, was more than helpful
and generous with his time in accommodating IPA Ireland. The County Arms, Hotel and
Leisure Club, in Birr, were equally Mr Barry Loughnane and Staff made us feel most welcome.
The Ardiluan Hotel, Galway City where we hosted our Christmas NEC Meeting and Christmas
Dinner. Mr John Ryan and Staff made us all feel so welcome and everything possible was done
to make our overnight a wonderful success. This level of service and attention was evident
throughout and during all our inter actions with Select Hotels, Ireland.
It has been my personal pleasure and that of National Executive, IPA Ireland, to work alongside
Select Hotels during these last months. The journey was rewarding and wethank Select Hotels
for their generosity and trust with IPA Ireland.
I wish Select Hotels Ireland every success for the future and IPA Ireland continues to endorse
the Select Hotel “product” with pride.”
- Seamus v Treacy, On behalf of the NEC - IPA Ireland
“I
“We have conducted extensive training
programmes in the hospitality industry over the
last number of years. During that time we have
seen “Select Hotels of Ireland" as a massively
recognised & respected brand of which we can
definitely concur. This is both from a "Business
to Business" & "Business to Consumer"
viewpoint. It was further reinforced when I
manned the Select stand at the Active 50+
showcase in Killarney on Sunday 10th May. The
reaction was 100% positive (not one negative
comment) and visitors were at pains to tell me
"I have wonderful Hotels"!! “
-Dan O Donoghue - Bespoke Business Support
“We travel with Select Hotels every year and
are very happy with the service they provide.
This year was no exception and we stayed in
the Kenmare Bay Hotel for 3 nights. The hotel
was excellent. The check in for the group was
very fast and efficient so nobody was left
waiting long for their rooms. All of the staff
were very welcoming and the food for
breakfast and dinner were to a very high
standard. We will be back again next year. “
Breda Raleigh, HSE South ARA
Group stayed at the Kenmare Bay April 2015