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SNAAP+
Leadership Forum
Observations from 10 years of
Arts Entrepreneurship Education
Dr. Linda Essig
Herberger Institute ...
Session overview
• The landscape of arts entrepreneurship
• Small group activity
• Experiential learning in the Pave
Progr...
An arts entrepreneurship
landscape
Source: http://www.societyaee.org/resources.html
Geographic trends
Painted with broad strokes…
• US: the individual artist as entrepreneur
• Australia: the entrepreneurial...
Career Services or
Curricular driven
• Career Services as an administrative
home:
• U Mich EXCEL (hybrid); CalArts to Care...
Research
• Books
• Journals • Grey literature
Pave Program in Arts
Entrepreneurship
Prepared for: Emily Hall Tremaine Foun...
Professional
Organizations
• Association of Arts Administration
Educators, entrepreneurship focus group
• US Association o...
• Management vs. entrepreneurship
• Individuals vs. organizations
• Within disciplines vs. across disciplines
• Multiple p...
Tensions: definition
• Tautologies:
• Entrepreneurial action in the service of art
• Creating opportunity for artistic pra...
• A discovery and creation process for
connecting means with desirable ends
through an appropriate mediating
structure.
De...
…and a metaphor
Source: Essig, L. (2014) Not about the Benjamins: Arts Entrepreneurship in Research, Education, and Practi...
Activity
• What is happening on your campus?
• What is the locus of arts
entrepreneurship activity?
• Where is arts entrep...
Arts Entrepreneurship
Skills
Source: Essig, L. (2016). Editor’s Introduction. Artivate: A Journal of Entrepreneurship in t...
Arts entrepreneurship
pedagogies
• Traditional classroom
• Collaborative team projects
• Mentorship
• Experiential learning
Experiential learning
• Pave Arts Venture Incubator
• Process and criteria
• Outputs
• Outcomes
• Examples
• Other models
Criteria
• Open to all ASU students
• Art or “the arts” must be central to the
enterprise
• Innovation:
• Advance innovati...
Process
• Letter of intent reviewed by steering
committee
• Finalist workshop by invitation
• Full proposals ranked by ste...
Outputs
• Seed funding (up to $5000, depending on
funding availability)
• Workshops on technical skills of business
planni...
Outcomes
• Learning outcomes:
• Increased self-efficacy
• Domain knowledge
• Technical knowledge
• Cultural impacts
• Over...
Incubated firms
• From the first group in 2006
• UrbanStew
• Progressive Theatre Workshop
• 2015 cohort
• ¡Habla!AZ
• Hone...
Other university
incubator models
• University of the Arts
• Millikin
• UNC Asheville
Activity:
Mind the Gaps
• Arts entrepreneurship skills
• Collaboration / Networking / Knowledge exchange
• Communications ...
SNAAP Findings
• Q&A
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SNAAP+ Leadership Forum Presentation and Workshop

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Observations from 10 years of Arts Entrepreneurship Education

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SNAAP+ Leadership Forum Presentation and Workshop

  1. 1. SNAAP+ Leadership Forum Observations from 10 years of Arts Entrepreneurship Education Dr. Linda Essig Herberger Institute Director of Enterprise and Entrepreneurship Programs
  2. 2. Session overview • The landscape of arts entrepreneurship • Small group activity • Experiential learning in the Pave Program • “Mind the Gaps” • SNAAP findings • Q&A
  3. 3. An arts entrepreneurship landscape Source: http://www.societyaee.org/resources.html
  4. 4. Geographic trends Painted with broad strokes… • US: the individual artist as entrepreneur • Australia: the entrepreneurial arts leader within organizations • Europe: building cultural capital organizationally and physically while reacting to changing public funding via earned revenue approaches
  5. 5. Career Services or Curricular driven • Career Services as an administrative home: • U Mich EXCEL (hybrid); CalArts to Career • Curricular and co-curricular within the arts • ASU (A modality for making work that connects directly with audience/community); SMU • Curricular: business school collaborations • UW-Madison; Millikin
  6. 6. Research • Books • Journals • Grey literature Pave Program in Arts Entrepreneurship Prepared for: Emily Hall Tremaine Foundation Prepared by: Linda Essig and Mollie Flanagan Pave Program in Arts Entrepreneurship Arizona State University January 2015; revised January 2016 How it’s Being Done Arts Business Training across the U.S.
  7. 7. Professional Organizations • Association of Arts Administration Educators, entrepreneurship focus group • US Association of Small Business and Entrepreneurship, arts entrepreneurship special interest group • Society for Arts Entrepreneurship Education • Discipline-specific focus groups or committees within other organizations
  8. 8. • Management vs. entrepreneurship • Individuals vs. organizations • Within disciplines vs. across disciplines • Multiple points of entry (Core study vs. add-on or extension) Tensions: what and how
  9. 9. Tensions: definition • Tautologies: • Entrepreneurial action in the service of art • Creating opportunity for artistic practice • A management process? (lit review; Chang & Wyszomirski) • Means and ends (two recent JAMLS articles)
  10. 10. • A discovery and creation process for connecting means with desirable ends through an appropriate mediating structure. Description… Source: Essig, L. (2015) Means and Ends: A Theory Framework for Understanding Entrepreneurship in the US Arts and Culture Sector. JAMLS 45 (4).
  11. 11. …and a metaphor Source: Essig, L. (2014) Not about the Benjamins: Arts Entrepreneurship in Research, Education, and Practice. Keynote address for the Arts Business Symposium, UW- Madison..
  12. 12. Activity • What is happening on your campus? • What is the locus of arts entrepreneurship activity? • Where is arts entrepreneurship taught, if at all? • What opportunities exist for arts entrepreneurship experience on campus?
  13. 13. Arts Entrepreneurship Skills Source: Essig, L. (2016). Editor’s Introduction. Artivate: A Journal of Entrepreneurship in the Arts, 5(1).
  14. 14. Arts entrepreneurship pedagogies • Traditional classroom • Collaborative team projects • Mentorship • Experiential learning
  15. 15. Experiential learning • Pave Arts Venture Incubator • Process and criteria • Outputs • Outcomes • Examples • Other models
  16. 16. Criteria • Open to all ASU students • Art or “the arts” must be central to the enterprise • Innovation: • Advance innovative forms of creative expression in the arts. • Combine existing disciplinary knowledge in original ways. • Make innovative use of existing technologies to support the creation of artistic work. • Develop new technology for the creation, delivery or dissemination of creative work in the arts. • Initiate the creation of new business models to advance and support the arts. • Create and develop innovative arts education concepts and programs in the community.
  17. 17. Process • Letter of intent reviewed by steering committee • Finalist workshop by invitation • Full proposals ranked by steering committee • Register for 1 credit “Arts Venture Incubation”
  18. 18. Outputs • Seed funding (up to $5000, depending on funding availability) • Workshops on technical skills of business planning, financial management, marketing, and legal issues • Mentorship • Business services • Graduated “firms”
  19. 19. Outcomes • Learning outcomes: • Increased self-efficacy • Domain knowledge • Technical knowledge • Cultural impacts • Over 30 arts enterprises
  20. 20. Incubated firms • From the first group in 2006 • UrbanStew • Progressive Theatre Workshop • 2015 cohort • ¡Habla!AZ • Honest Words, Open Minds • [nueBOX] • University Gigs • In development now • Interactive Tango Milonga • Kerfuffle • Gray Box Collective • Catalyst Source: ¡Habla!AZ; photo by Elisa Gonzalez
  21. 21. Other university incubator models • University of the Arts • Millikin • UNC Asheville
  22. 22. Activity: Mind the Gaps • Arts entrepreneurship skills • Collaboration / Networking / Knowledge exchange • Communications / Marketing • Business management / finance • Strategy / Opportunity recognition / Understanding context • Creativity / Ideation • Use your inventory to determine what’s missing • Consider how knowledge and resource sharing can help fill the gaps
  23. 23. SNAAP Findings • Q&A

Observations from 10 years of Arts Entrepreneurship Education

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