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Advice for Hiring Analytics, Data Science, & Marketing Research Professionals

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Burtch Works is a top executive recruiting firm specializing in data science, predictive analytics, and marketing research talent. This deck shares our top insights on how to recruit hard-to-find talent in these fast-growing fields!

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Advice for Hiring Analytics, Data Science, & Marketing Research Professionals

  1. 1. Advice for Hiring Analytics, Data Science, & Marketing Research Professionals
  2. 2. Data and tips to help you recruit & retain analytics and research staff
  3. 3. 1. The market is active…
  4. 4. 21.4%of data scientists & analytics pros with 0-10 year’s experience changed jobs in 2018 2.5 yrsaverage tenure of data scientists & analytics pros with 0-10 year’s experience in 2018 14.0%of data scientists & analytics pros with 11+ years’ experience changed jobs in 2018 2.8 yrsaverage tenure of data scientists & analytics pros with 11+ years’ experience in 2018 How often do data scientists and analytics professionals change jobs? data © 2019 Burtch Works LLC
  5. 5. 27.0%of marketing researchers with 0-10 year’s experience changed jobs in 2018 2.7 yrsaverage tenure of marketing researchers with 0-10 year’s experience in 2018 17.8%of marketing researchers with 11+ years’ experience changed jobs in 2018 3.4 yrsaverage tenure of marketing researchers with 11+ years’ experience in 2018 How often do marketing research and consumer insights professionals change jobs? data © 2019 Burtch Works LLC
  6. 6. 2. Many candidates will be fielding multiple job offers
  7. 7. 3. Which means you need to move quickly
  8. 8. 4. Stay up-to-date on current salary trends
  9. 9. Data Science vs. Predictive Analytics Predictive Analytics Professionals Analyze data to glean insights and prescribe action Quantitative skills Structured data Data Scientists Analyze data to glean insights and prescribe action Quantitative skills Unstructured, streaming data Computer science/coding May cover entire analysis cycle
  10. 10. Data science & analytics job categories Individual Contributors Level 1: 1-3 years of experience early career professional Level 2: 4-8 years hands on, more advanced Level 3: 9+ years analytics subject matter expert Managers Level 1: 1-3 direct reports tactical manager Level 2: 4-9 direct reports leads a function Level 3: 10+ direct reports executive leader, sets strategy text © 2019 Burtch Works LLC
  11. 11. Predictive analytics vs. data science salaries in 2019 $0 $50,000 $100,000 $150,000 $200,000 $250,000 IC-1 IC-2 IC-3 MG-1 MG-2 MG-3 DataScience PredictiveAnalytics +19% +34% +27% +12% +6% +1% data © 2019 Burtch Works LLC
  12. 12. Marketing research job categories Supplier-side levels and sample job titles • Level 1: 0-4 years Research Analyst, Research Executive, Sr. Research Analyst • Level 2: 5-9 years Account Manager, Research/Project Manager, Sr. Research Manager • Level 3: 10-19 years Project/Research Director, Sr. Director, Associate VP, Vice President • Level 4: 20+ years Group Director, SVP, EVP, President
  13. 13. Client-side levels and sample job titles • Level 1: 0-4 years exp. Analyst, Sr. Analyst • Level 2: 5-8 years Associate Manager, Manager, Consultant • Level 3: 9-14 years Sr. Manager, Sr. Consultant • Level 4: 15-24 years Associate Director, Director • Level 5: 25+ years Sr. Director, Vice President Marketing research job categories
  14. 14. $67,500 $90,000 $122,500 $180,000 $83,500 $115,000 $146,000 $172,000 $215,000 $0 $50,000 $100,000 $150,000 $200,000 $250,000 Supplier- vs. Client-side salaries in 2019 Client Side Supplier Side data © 2019 Burtch Works LLC
  15. 15. 5. Be aware of salary increases your staff could receive if they changed jobs
  16. 16. Predictive Analytics salary increases when changing jobs 13.2% median base salary increase when changing jobs data © 2019 Burtch Works LLC
  17. 17. 0% 5% 10% 15% 20% 25% 30% 35% 40% 0-5% 6-10% 11-15% 16-20% 21+% Percent Base Salary Increase PercentageofProfessionals Predictive Analytics salary increases when changing jobs data © 2019 Burtch Works LLC
  18. 18. 6. Professionals also value upward mobility and career growth
  19. 19. 0% 10% 20% 30% 40% 50% 60% Change Industry 4% What top two factors motivate these professionals to change jobs? Benefits 3% Work/life Balance & flexible/remote work options 41% Challenging work/learning opportunities 41% Growth/career advancement 53% Salary/compensation 59% data © 2019 Burtch Works LLC
  20. 20. 7. Be mindful when using assignments & presentations during the hiring process Make the instructions/process seamless Be conscious of the time commitment you’re asking for Make the project fun/relevant Provide timely feedback
  21. 21. What can Burtch Works offer?
  22. 22. We’re a trusted resource Comprehensive salary and demographic reports for our main specialty areas: - Data science - Predictive analytics - Marketing research Website, blog, and job board trafficked by thousands of quantitative professionals Recognized by Forbes as one of America’s Best Recruiting Firms Frequently interview by the press:
  23. 23. Our studies contain unparalleled data Accurate data collected directly from professionals Compensation & hiring trends Demographic characteristics Salaries examined by years of experience and other factors Salary means, medians, and quartiles Download for free at: burtchworks.com/study
  24. 24. Analytics Management Analytics/Research C-Suite Artificial Intelligence Category Management Consumer Insights Competitive Intelligence Credit/Risk Analytics CRM & Database Marketing Data Engineering Data Science Deep Learning Digital Analytics Direct Marketing eCommerce Fraud Analytics Internet of Things (IoT) Machine Learning Market Research/Insights Marketing Science Media Optimization Online Marketing Operations Research Pricing Analytics Shopper Insights SEO | SEM Supply Chain Optimization UX Research Web Analytics Some of our areas of expertise:
  25. 25. Services available: ► Contingency recruiting Our committed approach provides you with expert advice, hands on attention, and top shelf talent. Shorten time to hire for your challenging searches. ► Retained services Dedicated resources, custom strategies, detailed reports, and personalized guidance are the keystones of our retained work. ► Sourcing services Leverage our vast network for a fast, targeted, and economical way to reach a pool of expert talent. Get a rich list of candidates hand-picked for your role. ► Job posting platform Eliminate irrelevant resumes and access niche talent by advertising on our site.
  26. 26. Let’s chat! info@burtchworks.com 847-440-8555 Want to talk recruiting strategy?

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