1. ORGANISATION STUDY AT DUROFLEX
PRIVATE LIMITED, ALAPPUZHA
PREPARED BY :
MELVIN T MATHEW

2. Objectives Of The Study
To gain complete knowledge about the company ‘Duroflex' Private Limited, Alappuzha.
To analyse the organization chart and understand the functions of the managers officers and
Supervisors in different departments.
To identify the key function of each department and try to understand how it is carried out.
To interact with personal and customers (both external & Internal) of the organization.
To identify the strength and weakness of the organization.
To have a clear understanding about the various department of the organization

3. Research Methodology
Methods of Data Collection
Primary data collection
Interview
Observations
Secondary data collection
Books
Journals /Periodicals
General Websites
Weblogs

4. BODs
MD
CEO
GM
Company Secretary Accountant &
Admin Manager
Office Manager Factory Manager
Accounts
Assistants
Cashier Dispatch I/C Purchase I/C
Sales I/C Supervisor
Supervisor
Workmen Workmen
Organization Structure

5. Industry Profile
The whole world market for mattresses is heavily dominated by North
America and Europe
Asia- pacific represents the fastest growing mattresses market
Major consumers of mattresses are Hospitals, Hotels, Army, Prison,
Train and Private households
In India, rubberized coir mattresses are bought mainly by the high
income group
Kurl-On is the leading player in the country with 25% market share in
the rubberized coir mattress followed by Duroflex, Starlite, Century and
Aaram

6. Company Profile
Established in 1963
Duroflex is a leading mattress manufacturer having units in Alappuzha, Hosur and
Hyderabad.
The objective of the company is to supply rubberized coir products, which meet the
ever increasing demands of the customers at competitive prices by continued process
improvement and by the application of “state of the art of technologies”.
Duroflex is the largest exporter of sleep and comfort products from India
The company exports its products to over 25 countries.
Duroflex Pvt.Ltd is also a member of the International Sleep Products Association
(ISPA)

7. Product Profile
The raw materials that the company are 100% natural and environment
friendly.
Main Products are :
◦ Rubberized coir mattress
◦ Spring mattresses
◦ Polyurethane foam
◦ Pillows and cushions
◦ Rubberized coir sheets

8. Functional Departments
Purchase Department
◦ Purchasing raw materials
◦ Collects information from the store keeper
◦ Contacts the factory manager
Production department
◦ Factory manager is the head
◦ Production process is under the control of factory manager
◦ Product goes through long process

9. Functional Departments
Finance Department
◦ Accounts manager control the department
◦ Maintain proper records of inventory and financial transaction
◦ Allocation of funds to different departments
Quality control department
◦ Ensuring that the product is defect free
◦ Products go through several inspections

10. Marketing Department
◦ Distribution channel = Factory Distributors Wholesalers
customers Dealers
◦ The GM is in charge of marketing department
Human Resource department
◦ The GM is in charge of HR department
◦ Recruitment & Selection
◦ Time Officer
◦ Grievance handling
◦ Wages and salaries
◦ Safety and security
Functional departments

11. SWOT Analysis

12. Strength
• Relation between Labours and management is fair
• Products at varying price ranges
• Presence in international market
• Advanced technologies

13. Weakness
• Competition from unbranded products
• Just entered into North Indian market
• Volatile nature of raw material prices

14. Opportunities
• Firm is able to introduce variety of products
• Rapid growth for mattress in the market
• Entered into north Indian market

15. Threats
• Unbranded products are looking similar to that of Duroflex
• Shortage of fibre affects the production process.

16. Findings
Better relation between employees and management
Political influences affect the managerial function of the company
Providing employment to the people in the local areas.
Wages and salaries are fixed by the board
The company is producing eco-friendly products

17. Suggestions
The company should develop a new product
Alternative raw material
Improvement in the sales promotion activities
Interconnecting all the branches and departments of the company by MIS
Online sales