This document provides information on Bolden's GeoMax solution for low risk international expansion. GeoMax offers end-to-end support for companies looking to expand internationally in a phased, low risk manner. It allows companies to sell before fully setting up, lowering both reputational and upfront costs. Bolden's support includes market assessment, recruitment, legal, real estate, and other services. The document provides an overview of Bolden and its target industries, and includes case studies demonstrating how it has helped companies set up operations internationally through its GeoMax solution.

1. GeoMax - A solution for low risk
international expansion
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Any use of this material without specific permission of Bolden is prohibited.
www.gobolden.com

2. Bolden offers market research and
market expansion services.
We help companies rethink
positioning, accelerate product
innovation and go global.
Specifically, we offer competitor
news, company profiles, pitch decks,
analytics, market research and
market entry support.
We focus on technology and clean-
tech sectors.
Three things that define us are
relevance, creativity and integrity.
Client footprint
About Bolden
www.gobolden.com

3. GEOMAX introduction1
About Bolden4
Target industries2
Case studies3
3

4. GeoMax – International expansion made easy
4
Sell before you set-up: Test the waters. No need to register a
company, find office space or manage office operations.
Lower risk: Lower the reputational risk that may come from
bad press about your failed entry.
Lower upfront cost: You only spend on recruitment cost of
person, salary and our fee.
1
2
3
Expand internationally in a phased, low risk manner with
Bolden’s GEOMAX. We offer end-to-end support that starts from
market assessment, research and involves recruitment, legal and
real estate.
www.gobolden.com

5. 5
www.gobolden.com
Evaluate
country
Incubate,
recruit
and sell
Enter
fully
1. Opportunity sizing, interviews competitive
landscape, regulations
2. Country specific business plan
3. Marketing plan
4. Talent need identification
5. Implementation roadmap
6. Set-up R&D or sales or both
7. Experts: Sector experts, analysts, marketing
1. Customised recruitment through rigorous
selection process
2. Client sales team on Bolden payroll, starts
selling and more
3. Quality operations managed by Bolden
featuring efficiency, security, and comfort
4. Experts: Recruiters, operational, finance
1. Regulatory registrations
2. Partner/reseller evaluation
3. Vendor evaluation
4. Real estate search
5. Asset and team transfer from Bolden to
client
6. Experts: Company secretaries, finance,
lawyers, attorneys, leasing
Bolden supportEntry steps
Bolden GeoMax- Phased, low risk entry to India

6. GEOMAX introduction1
About Bolden4
Target industries2
Case studies3
6

7. Target sectors
• Energy efficiency
• Energy storage
• Smart grid
• Renewable energy - Wind, tidal
Energy
Environment
• Recycling: Plastic, e-waste, metal, solar penal
• Packaging free retail
• Dairy and meat alternatives
• Conservation
Technology
• Data analytics: Business intelligence, AI, ML
• Internet of Things (IoT): Platforms, software, hardware
• Security: Enterprise Mobility Management, CASB, UEM
• Energy and clean tech specific applications

8. GEOMAX introduction1
About Bolden4
Target industries2
Case studies3

9. 9
Task: Setup a development center in India
Client: A listed technology company
Case study 1
www.gobolden.com
June, year 1:
• Client is growing
• Client asks Bolden if it can
help them set-up a
development centre for
them in India
July, year 1:
• Bolden shares its offer of phased
market entry with the client
• Offer includes office space,
operations, compliance,
recruitment, payroll and benefits
August, year 1:
• A contract is signed between the
two companies
• Bolden begins office space search
• Bolden requests client to create
job descriptions for recruitment
August, year 1
• Bolden starts recruitment
• Bolden had devised a
customised, elaborate
recruitment process
consisting of telephonic, test
assignments, background
checks
September, year 1
• Bolden finalizes office space
• Bolden develops employee
policies for the client’s India
team
• Bolden procures office equipment
• Bolden manages interviews,
employment offers
November, year 1
• Bolden managed office operations
commence with just three
employees
• Client joins the office launch event
in Leela Palace Hotel, Bengaluru
January, year 2
• Bolden continues to
manage all the operations
including payroll/salaries,
benefits, compliance and
security
• More interviews continue
and people keep joining
April, year 2
• Team reaches 15 members in
size
• Client is pitches on a large deal
and wins
• Client reliance on Indian team is
heavy
• Bolden helps draft an SOP
May, year 2
• Bolden hands over the operations
to the client
• Helps with legal registrations and
vendor selection
• Client is successfully running a
team in Bangalore
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10. 10
*SEZ = Special Economic Zones Sources: States government
Wed sites; interviews
West – Gujarat, Goa, and, Maharashtra
• One of the oldest and most developed hubs of pharma
manufacturing
• Gujarat accounts for 40% of total pharmaceutical
production and 17% of pharma exports
• Availability of skilled manpower due to presence of many
educational and research institutes.
• Availability of ports apart from other means of
transportation
North– Himachal Pradesh
• Excise-Free Zone: Ideal for Pharma Manufacturing Plants
• Close to the capital city of Delhi
• Not many plants have international accreditation
• Setting up bulk-drugs plant not allowed due to environment
South– AndhraPradesh
• Hyderabad, is considered to be the bulk-drug capital of India,
accounting for one-third of total bulk drugs produced in India
• Availability of skilled manpower due to presence of many
educational and research institutes
• Availability of ports apart from other means of transportation
• SEZ* for pharmaceuticals and Biotechnology parks
Pharma hubs in India
Moderate Pharma Manufacturing
Minor Pharma Manufacturing
Jammu
Kashmir
Himachal Pradesh
Haryana
Punjab
Uttar
Pradesh
Sikkim
Assam
Arunachal
Pradesh
Nagaland
Manipur
Mizoram
Tripura
MeghalayaBihar
JharkhandWest
Bengal
Orissa
Cahttis-
grarh
Andhra
Pradesh
Karnataka
Kerala Tamil
Nadu
Maharashtra
Madhya Pradesh
Rajasthan
Gujarat
Uttaranchal
Task: Country analysis for expansion plans
Client: A pharma company
Case study 2
Heavy Pharma Manufacturing
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11. 11
Talent availability
Expat attractiveness
Existing companies
Transport
infrastructure
Energy supply reliability
Brazil India China Poland
Financials
Capabilities
Cost of building
Tax incentives
Operating cost
Environment
Favorable
Unfavorable
Task: Country analysis for expansion plans
Client: A technology company
Case study 3
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Any use of this material without specific permission of Bolden is prohibited.
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12. 12
Global carotenoids market ($ mn) Carotenoids consumption by market application
133 167
138 171
138 142
292 313
329
348
2015 2020
1.4%
1.8%
0.7%
5.5%
5.9%
β Carotene Astaxanthin Canthaxanthin Lutein Others1
1,030
1,141
~25%
~75%
Food
Feed
additives
100% = ~1bn in 2017
Series A and B funding since January 2016, USD million
60
25
32
63
67
25
31
29
2
15
30
15
30
30
20
5
7
5
5
1
1
1
Software and application Connected cars Connected buildings
Task: Market analysis
Client: A US based venture capital firm
Case study 4
Task: IIoT investments by leading venture capital firms
Client: A Europe based venture capital firm
Case study 5
CONFIDENTIAL AND PROPRIETARY
Any use of this material without specific permission of Bolden is prohibited.
www.gobolden.com

13. Duke has a unique positioning
Attribute
Attribut
e
Attribute Attribute
Market
share
20% Growing 80%
Price Affluent
Middle and
upper middle
class
Others
Quality High High
Low,
uncomforta
ble
Design
Fashionab
le
Exclusively
designed
Copied fake
Animal
friendly
  
Duke has a unique positioning
Attribute
Attribut
e
Attribute Attribute
Market
share
20% Growing 80%
Price Affluent
Middle and
upper middle
class
Others
Quality High High
Low,
uncomforta
ble
Design
Fashionab
le
Exclusively
designed
Copied fake
Animal
friendly
  
Core business processes
Market
research and
Business plan
• Key focus is
product
design
• We play with
funky prints,
fabrics and
colours
• We handpick
the material
Procuremen
t &
manufacturi
ng
Procureme
nt &
manufactur
ing
• Sourcing and
manufacturing
from India and
China
• Three rounds of
sampling
performed
• Third party
testing agency
performs
quality checks
• A warehouse
managed in
New-Delhi
• Deliveries are
via third party
logistics
company
Core business processes
Market
research and
Business plan
• Key focus is
product
design
• We play with
funky prints,
fabrics and
colours
• We handpick
the material
Procuremen
t &
manufacturi
ng
Distribution
• Sourcing and
manufacturing
from India and
China
• Three rounds of
sampling
performed
• Third party
testing agency
performs
quality checks
• A warehouse
managed in
New-Delhi
• Deliveries are
via third party
logistics
company
Financial projections, US$
2015 2016 2017 2018 2019 2020
2,000.0 4,000.0 8,000.0 16,000.0 32,000.0 64,000.0
40.1 40.1 40.1 40.1 40.1 40.1
80,158.7 160,317.5 320,634.9 641,269.8 1,282,539.7 2,565,079.4
# shoes sold
Avg. price per shoe
Net revenue
64,627.7 103,663.4 168,086.0 275,946.2 459,370.1 776,463.5
80.6 64.7 52.4 43.0 35.8 30.3
41,428.6 55,396.8 75,493.7 107,712.3 159,8379.9 244,706.3
Total variable costs
Variable costs, % of rev.
Total fixed costs
51.7 34.6 23.5 16.8 12.5 9.5Fixed costs, % of rev.
(25,897.5) 1,257.2 77,055.3 257,611.4 663,331.7 1,543,909.6
-32.3 0.8 24.0 40.2 51.7 60.2
(25,897.5) 1,257.2 53,938.7 180,328.0 464,332.2 1,080,736.7
EBITDA
EBITDA, %
Net income
-32.3 0.8 16.8 28.1 36.2 42.1Net income, %
(43,357.8) (16,203.1) 46,002.2 180,328.0 464,332.2 1,080,736.7Free cash flows
Profitability
Costs
Our product
Stylish
• Designed in line with current trends and taste of customer
Comfortable
• Insole cushion
• Durable outsole
• Open toe feature for the hot climate
• Painless heels
Competitively priced
• Sits well with the emerging upper middle class in India
Cruelty free
• Use of quality canvas, jute, fabric and synthetic instead of leather
Task: Business plan and financial plan
Client: A footwear company
Case study 6
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Any use of this material without specific permission of Bolden is prohibited.
www.gobolden.com

14. 14
• Current plan of the
team and progress
made is
understood
• Existing vendors
are assessed
Sep 3rd
Target customer is
identified. Detailed
profiling of target
customer in terms of
income group, age group
and location is done
Sep 15th
Detailed marketing plan
both digital and
conventional is prepared
including brand name,
logo, channel strategy, tie-
ups, advertizing, vendor
etc.
Oct 15th
• Key offerings and packages
are finalized based on
multiple expert interviews
• Two-year business plan
• Detailed construction
plan, layout is finalized
• HR needs detailed
• Vendors selected
Marketing
collaterals are
ready: Website,
brochures, battle
cards
Dec 30thOct 10th Dec 30th
Launch and
press release
Task: Market entry plan
Client: An IIoT company
Case study 7
CONFIDENTIAL AND PROPRIETARY
Any use of this material without specific permission of Bolden is prohibited.
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15. If village selection is done by a census type survey, then these two can merge
Teamfield
visit
KAP
Program
evaluation
Enumera
tion
Village
selection
May
Team visit for data feel.
(checklist for quality of care,
interviews of district officials,
CDPOs, DPO, BDO)
Enumeration/defining
denominator (household
level survey of bottom 25%
cities)
Feb Apr JunMar Jul
Evaluation agency + expert
identification and
evaluation design
finalization
Program
evaluation
baseline survey
Agency for
city selection
identified
Survey/
sampling
Bottom
25% cities
identified
Baseline
data
collected
2017
Task: Assessment of target geographies
Client: A not-for-profit public health venture
Case study 8
CONFIDENTIAL AND PROPRIETARY
Any use of this material without specific permission of Bolden is prohibited.
www.gobolden.com

16. GEOMAX introduction1
About Bolden4
Target industries2
Case studies3

17. A growing and global client footprint
17
• A silicon valley
based Venture
Capital firm
• A Washington
based management
consulting company
• A UK based firm in
electronic security
• A Canada based boutique
management consulting firm
• A Delhi based pharma
company
• A technology consulting firm
• Consumer goods start-up
• An Australia based
technology firm
• An Australia based
consulting firm
www.gobolden.com

18. Why Bolden for your international expansion?
18
Top industry
experts
Top-quality
operations
a) Consultants from tier-1 consulting companies like
McKinsey & Company, BCG deployed
b) Veteran technology professionals with
experience in sales, marketing, infrastructure
development
c) Company Secretaries and legal professionals
d) Recruiters expert in searching and attracting best
talent
a) Top quality space and services to your employees
b) Enterprise grade physical and information
security
c) Tie-ups with leading business centres including
the Executive Centre, Regus, and WeWork
d) Transparent billing with real time expense
tracking and one monthly invoice for everything
a) There are very few companies that specialize in
international expansion of technology and clean
tech companies
b) Bolden is perhaps the only company in India with
this speciality and combines consulting and
execution lead by industry experts
Uniquely positioned
1
2
3
www.gobolden.com

19. Our values
19
Highest professional
standards
Relentless quest for
improvement
Create an unrivalled
environment for
exceptional people
• Put client’s interest ahead of
Bolden
• Keep an independent view
• Put highest importance on
listening to clients
• Consider customer feedback
as a gift and ensure its
manifestation
• Be non-hierarchical and foster
a culture of fun, collaboration
• Enable people to work like
entrepreneurs
• Zero tolerance for
discrimination, bias and sexual
misconduct
www.gobolden.com

20. Contact
Bolden Ventures Private Limited
The Executive Centre
Level 18, DLF Cyber City, Building No. 5,
Tower A, Phase III
Gurgaon 122002, Haryana, India
+91 98106 53740
mohit@gobolden.com
+91 98106 53740
mohit@gobolden.com
http://www.gobolden.com/