1. JISS M RAJAN
SEM 3 MBA

2. Page  2
MANGALAM PUBLICATIONS PVT LTD

3. MANGALAM AN INTRODUCTION
 Mangalam Publications (India) Private Ltd
 Mangalam publications is a kerala based publisher in
Malayalam and kannada languages
 M C Varghese is the co founder of mangalam publications
 Established in 1969 as a monthly journal with a merge
circulation of 250 copies
 Start news paper publication in the year 1989

4. More than 400 employees
MILESTONES OF MANGAL AM
1969: Mangalam magazine was launched.
1972: Mangalam magazine become a weekly.
1981: Balamangalam- Magazine for children was launched.
1983: Kanyaka a magazine for women was launched.
1989: Started the publication Mangalam daily.

5. AWARDS AND RECOGNITIONS
M.D of Mangalam Publications (India) Pvt. Ltd Late Mr. M.C.
Varghese had been honored with the following awards:
K. Sukumaran Award(1993)
Sreenarayana samskarika samithi
Rajiv Gandhi Award(1993)
Rajiv Gandhi peace foundation
Kerala paristhithi pravarthaka sangham Award
Sahodara seva rathna Award(1993)
G.R. Award(1996)
Humanists National Award
Harmony National Award(l995)
United children’s movement
Best Citizen of India Award( 1998)
International Publishing House

6. OBJECTIVES :
•To know the mission,vision,strength, &weakness
of the organisation.
• To understand how key business process carried
out in an organisation.
•To study the work culture of employees.
•To familiarize the functions of a business
organisation.
•To compare theoretical knowledge with actual
practices

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• 1
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LIMITATION OF THE STUDY
¤ The study was carried out with in a limited time.
¤ Very difficult to getting information due to secrecy

8. ORGANISATIONAL CHART Managing Directors
EXECUTIVE
EDTR
CHIEF SUB
EDTR
Sr, sub edtr
Sub editor
Proof reader
EDITORIAL
Photo grpher
DGM
Manager
ASST
MANAGER
CLERK
SUPERVI
SOR
CIRCULATIO
N
ADVERTIS
MENT
DGM
AGM
MANAG
ER
Asst.
manager
Sr, exe
ED
JGM
(P&A)
HOD,
DGM
(P&A
)
M
(P&A)
DM
(P&A)
DM
(Legal)
DB
Administrator
Manager
(data processing)
Assistants
JGM
(data processing)
Trainees
Manager
Plant
engineer
Asst. Plant
engineer
Workers
DGM
(Maintenance)
Manager
(purchase)
Deputy
Manager
Purchase
officer
A.P.O
(indigenous)
Clerks
Peons
Asst GM
(Materials)-HOD
C E O C F O C O F
JFO cle rk

9. MANGALAM EDUCATIONAL INSTITUTIONS
MANGALAM COLLEGE OF ENGINEERING.
MANGALAM NURSERY SCHOOL.
MANGALAM ENGLISH MEDIUM RESIDENTIAL HIGH SCHOOL.
MANGALAM B.ED COLLEGE
MANGALAM TEACHERS TRAINING INSTITUTE
MANGALM INSTITUTE OF INFORMATION TECHNOLOGY
MANGALAM STUDIES OF MANAGEMENT
MANGALAM COMPUTER CENTER
MANGALAM HOMES AND RESORTS PVT,LTD
MANGALAM TOWERS,PALAKKAD
MANGALAM TOWERS, VYTTTILA
MANGALAM RIVER FRONT GARDENS, BY-PASS-KOCHI
MANGALAM HOSPITAL PVT,LTD
MANGALAM INDUSTRIAL TRAINING CENTER
MANGALAM CONFECTIONARY LTD
MANGALAM PRINTING INSTITUTE OF TECHNOLOGY
MANGALAM ONLINE STORE

10. DEPARTMENT PROFILE
EDITORIAL DEPARTMENT
MARKETING AND CIRCULATION DEPARTMENT
PRSONNEL DEPARTMENT
ADVERTISEMENT DEPARTMENT
PRODUCTION DEPARTMENT
FINANCE DEPARTMENT
PURCHASE DEPARTMENT
INFORMATION DEPARTMENT

11. SWOT ANALYSIS
STRENGTH
Popularity of the brand
Editorial freedom in Mangalam
Attractive price tag
Adequate infrastructure and sufficient manpower

12. The other major strengths of Mangalam
Largest publishers and leading book store chain in India
Follows high ethical standards
Publishes almost all categories of books
Highly dedicated employees
Have royalty of premium authors in Malayalam
Culture bound change management
The first in the book industry in India got ISO certification
Leading publishing institution in India
Skilled employees
The Mangalam has branches in various places

13. WEAKNESS
 Mainly concentrates on Malayalam title.
 Lack of professionalism in some areas.
 Lower potential area coverage.
 Lack of effective promotional activities.
 Due to reduced number of pages, Mangalam is not able to include a
business space for major BSE/NSE shares and their details.

14.  Career magazine:
 Educational magazine
 Fixed Idukki experience
 Market as a second choice
 Market abroad
OPPURTUNITY

15.
The other major opportunities of Mangalam publications
Active promotion of Training and Development
Mass customization
The initiatives to become an e-organization
Continuous improvement process
Growing popularity
High demand for the services
Good contact with customers
Circulation department should develop new strategies for better coverage
of potential areas
Split edition of magazines

16. THREAT
 Heightened competition
 Growing popularity
Other major threats are:
a. Changes in the economy
b. Many competitors exist in the market with advanced technology and
quality product
c. Price variation of raw materials
d. The promotion activities done by other competitors

17. FINDINGS
 The low price and diplomatic style of reporting attracts more customers.
 There is a good relation between employee and employer.
 New steps are taken to develop customer relationship like customer care
cell.
 Experienced as well as well qualified freshers are working here.
 Heavy growing competition affects the growth of company.
 They introduced various schemes for their subscribers that will help to
maintain circulation.
 Company website is an effective tool to provide information about the
products and services.
 Mangalam though being a popular newspaper lacks the corporate
strategy for modernization

18.  Mangalam lacks the productivity in order to exploit the youth market.
 The labors are satisfied with the relationship with the management and the
grievances handling procedure of the company.
 The labor is highly satisfied with the present settlement in the company and the
wage structure.
 The fluctuations in political system affect the management of the organization.
 Mangalam has a very good circulation in middle Kerala and northern Kerala.
 This company has a good traditional background, which will help to increase
their reputation among the public.
 The relationship between the workers and management was found to be very
good.

19. SUGGESTIONS
 Mangalam can adopt new marketing and promotional activities in
order to compete with their competitors.
 To establish the brand name to the next generation, start some
programs like giving newspapers to schools and conducting
competitions and training programs to the students.
 Start some social initiatives through newspaper like ‘save energy’ to
give the public a message and also to increase publicity through it.
 Make the public aware about the growth of Mangalam newspaper,
i.e. increase in circulation. This will attract the public.
 Improve the language used in the newspaper in order to attract more
readers.
 Try to include a business page.

20.  More training and awareness programs mainly oriented to field staff, to
increase their morale.
 Promote better customer relationship.
 Circulation department should develop new strategies for better coverage of
potential areas.
 Split edition of magazines.
 More cross promotions will be cost effective.
 Have to redesign their website thereby providing more facilities to the
customers.
 Adopt quality circles.
 Measures to adopt voluntary retirement scheme in the company.

21.  There is no HR department in the organization. HR Department is the most important
department as far as an organization is concerned. Mangalam should first of all need an
HR Department of its own. It helps administration more effective.
 Even if it holds a third position in market, the reach of the newspaper is very low.
Hencet he company has to adopt new marketing strategies in order to improve its reach.
 The pages of Mangalam can be little more attractive. Adopt compatible technology in
printing and improve the quality of the paper.
 Proper communication, interpersonal relation and guidance are needed.
 Introduce more marketing and promotional scheme to increase circulation of copies,
front page should be more attractive.