More than Just Lines on a Map: Best Practices for U.S Bike Routes
Qualitative and Quantitative Research
1. Qualitative Research
•To gain an understanding of underlying reasons and
motivations
•To provide insights into the setting of a problem, generating
ideas and/or hypotheses for later quantitative research
•To uncover prevalent trends in thought and opinion
Liam Main
2. Quantitative Research
•To quantify data and generalize results from a sample to the population of
interest
•To measure the incidence of various views and opinions in a chosen sample
•Sometimes followed by qualitative research which is used to explore some
findings further
Liam Main
3. Difference between a qualitative and
quantitative research
A qualitative questionnaire will have open ended questions where the
questions are asked and they can write what ever they want.
A quantitative questionnaire uses structured questions where you have to
chose an answer for the list or chose on a scale from for example strongly
agree to strongly disagree
Liam Main
4. Which one I’ve used
I’ve used a quantitative questionnaire as my questions are structured and the
people answering the question have to choose from a list. For example, for
the name they need to choose one out of Granite Fist, Runaway and Disorder.
Liam Main
