FingerPrint - visual analytics for mobile apps. Contains 3 key features: HeatMap, EyeTrack and PlayBack. Those features allow our customers - developers, UX specialists, content managers, publishers, designers and advertisers. To optimize app performance, improve usability and to measurably increase conversion rates!!!

1. FingerPrint
by mobillify.com

2. IDEA: Get insight into your users behaviour
Every mobile application developer wants to know:
“How do users interact with my application?”

3. Bring WebAnalytics (user experience)
IDEA: to the mobile application world
Our service, Fingerprint, offers a visual approach
to identifying how users actually interact with a mobile
application or a mobile internet site.
WebAnalytics is the measurement, collection, analysis
and reporting of internet data for purposes of understanding
and optimizing web usage.

4. PRODUCT:
FingerPrint
Get insight into your users’ behaviour
in your mobile application or mobile internet site.
EyeTrack TouchMap

5. PRODUCT:
TouchMap analytics can be used in every stage of a mobile
application life – design, development, deployment and
distribution.
By using an EyeTrack you can easily evaluate your visitors’
engagement with your content and improve the effectiveness
of your application design.

6. PRODUCT: TouchMap

7. PRODUCT: EyeTrack
25 seconds average
user acquisition
10 seconds average
user acquisition
1 seconds average
user acquisition

8. THE MARKET:

9. THE MARKET:
Web Analytics Market to hit the
Billion-Dollar Mark by 2014
(Forrester’s ForecastView 2011)
150,000 clients of On-Page
analytics services in traditional
Internet.
Mobile Applications: 16 Billion
downloads , 8,000 companies,
11-15 Billion dollars
(TechCrunch, abiresearch)

11. Basic Plus Pro
Applications Up to 3 active Up to 5 active Up to 15 active
applications applications applications
Sessions 1000 /app 10 000/app 30 000 / app
EyeTrack No Yes Yes
Playback No Yes Yes
Alerts Weekly Daily Hourly
Price
Free 49$ 99$

12. Milestones:
Software:
May 2012 - ET and TM for mobile phone (android)
July 2012 - ET and TM for iPhone
September 2012 - ET and TM for tables (android)
December 2012 - TM for Facebook
Business Events :
Feb. 2012 - Barcelona (World Mobile Congress)
April 2012 - Tel Aviv (APPSMANIA)
April 2012 - Bejing (Global Mobile Internet Conference)
June 2012 - London (MobiSys’12)