The document summarizes the results of an exit poll conducted after a screening of the film Insurgent. According to the poll: - 80% of respondents were male and 20% were female, showing the film appealed more to males. - 30% found out about the film from online trailers and TV ads, while most learned about it on the internet or through public advertisements. - 60% said they would purchase the film on DVD when released, while 40% said they would not or maybe would. - A large amount of respondents said they would recommend the film to close family or friends.

1. Insurgent Exit poll Analysis:
I createdan exitpoll forthe people whowatchedthe filmInsurgentsotheycan fill inthe questions
and I can gainfeedbackfromwhattheythoughtaboutthe film. The exitpoll containedquestions
aboutthe audience who like toview thisgenreof film, questionslike whatgender?Andwhat
interestedyoumostaboutthisfilm.Ihave arrangedthe resultsintopie chartsshownbelow.
From thisresultitshowsthata largerpercentage of the people Iinterviewedwhowatchedthisfilm
inthe cinemawhere more malesthanfemales,80% malesand20% females.Thisgoestoshow that
the filmadvertisingappealedtomalesmore thanitdidfemales.
What gender are you?
Male
Female

2. Accordingto thisquestionalargerpercentof the people whoviewedthe filmfoundthe filmfrom
online andTV trailers. 30% foundoutaboutinsurgentfromadvertisementse.g.onthe side of busses
and billboardsetc…thisshowsthatthe trailerappealstomostpeople throughthe internetandin
public.
For thisquestionIaskedif people wouldpurchase thisfilmonDVDwhenitisreleased,the feedback
came back that60% of the people wouldbuythe filmandDVDand the rest of the 40% claimedthey
wouldn’tormightdo.
How did you find out about this film?
Trailer
Advert
Family/friend
Other
Would you purchase film on DVD?
Yes
No
Maybe

3. I askedforthisquestionif the audience wouldrecommendthe filmtoaclose familyorfriendalarge
amountof the audience saidthattheywould.
Belowisthe exitpoll questionnaire Iusedtogathermyresults:
Insurgent Exit Poll:
What gender are you?
Male ⃝ Female ⃝
Have you seen the trailer for this film?
Yes ⃝ No ⃝
How did you find out about this film?
Trailer ⃝
Advert(poster, billboard, on the side of public transport) ⃝
Family/ Friend? ⃝
Other ⃝
Would you recommend this film to a friend
or family
Yes
No
Maybe

4. What did you find most interesting about the trailer?
On the scale of 1-10 whatwould you rate this film?
1 2 3 4 5 6 7 8 9 10
Would you purchasethis film on DVD?
Yes ⃝ No ⃝ Maybe ⃝
Would you recommend this film to your family or friends?
Yes ⃝ No ⃝ Maybe ⃝