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Little White Lies, Exaggerations and Hearsay Avoiding the pitfalls of defamation of character
6/22/2011 What is defamation? Defamation is the issuance of a false statement about another person or entity which causes that person or entity to suffer mental, physical or financial harm.  Defamation include both libel, which is printed false information and slander, which covers oral falsehoods. Based upon In the landmark 1964 U.S. Supreme Court case of New York Times v. Sullivan, in the case of public figures they may only pursue litigation when person/entity making the statement knew the statement to be false, or had issued the statement with reckless disregard as to its truth. Privileged/Confidential Information: For Internal use only
6/21/2011 When are we at risk? Our organization is open to risk every time we issue a statement about current events. Caution should also used when calling for boycotts and planning protests. We specifically need to avoid the following: ,[object Object]
Allegations that the person has committed a crime against community standards of good morals as it pertains to animals.
 Launching protest campaigns against companies without fully researching their practices and policies.Privileged/Confidential Information: For Internal use only
6/22/2011 Positive Examples ,[object Object]
Does not accuse either entity of specific mistreatment

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Lab 6

  • 1. Little White Lies, Exaggerations and Hearsay Avoiding the pitfalls of defamation of character
  • 2. 6/22/2011 What is defamation? Defamation is the issuance of a false statement about another person or entity which causes that person or entity to suffer mental, physical or financial harm. Defamation include both libel, which is printed false information and slander, which covers oral falsehoods. Based upon In the landmark 1964 U.S. Supreme Court case of New York Times v. Sullivan, in the case of public figures they may only pursue litigation when person/entity making the statement knew the statement to be false, or had issued the statement with reckless disregard as to its truth. Privileged/Confidential Information: For Internal use only
  • 3.
  • 4. Allegations that the person has committed a crime against community standards of good morals as it pertains to animals.
  • 5. Launching protest campaigns against companies without fully researching their practices and policies.Privileged/Confidential Information: For Internal use only
  • 6.
  • 7. Does not accuse either entity of specific mistreatment
  • 8. Encourages consumer to positive action, “support animal sheltersPrivileged/Confidential Information: For Internal use only
  • 9.
  • 10. Specifically accuses party of ordering the dog stoned to death
  • 11. Later research proves report was untrue; story has to be correctedPrivileged/Confidential Information: For Internal use only
  • 12.
  • 13. Make a point without pointing fingers if you do not have facts to back up an allegation. When you do point fingers make sure you have documentation to back up the story.
  • 14. Follow your gut, if a source offers you information that sounds too good to be true, it is.
  • 15. Avoid using your personal Twitter or Facebook accounts to make allegations.
  • 16. If information is discovered to be incorrect, immediately take steps to update article or remove post.Privileged/Confidential Information: For Internal use only
  • 17. 6/22/2011 Sources Doskow, E. (n.d.). Nolo. Retrieved 06 21, 2011, from Defamation Law Made Simple : http://www.nolo.com/legal-encyclopedia/defamation-law-made-simple-29718.html Lawson, A. (2003, August). Expert Law. Retrieved 06 21, 2011, from Defamation, Libel and Slander Law: http://www.expertlaw.com/library/personal_injury/defamation.html Peta. (n.d.). Retrieved 06 21, 2011, from People for the Ethical Treatment of Animals: http://www.peta.org/ Seitel, F. R. (2011). The Practice of Public Relations. Upper Saddle River: Prentice Hall. Privileged/Confidential Information: For Internal use only