Web Analytics Manager - Production Support Engineering Lead

1. Lendon W. McKinney
3454 Garianne Dr. Dayton, Ohio 45414
(937) 602-9775 / Vandaliadude@yahoo.com
SUMMARY
Accomplished manager with 18 years’ experience managing teams with as many as 21 direct reports and
18 offshore resources. Reputation for strong leadership and ability to motivate individuals and entire
teams to deliver in a fast-paced environment. Servitude leader who believes in leading by example.
Management experience with Operations Control Center, Help Desk, Application Development and Data
Warehouse and Business Intelligence teams. Business Intelligence and Data Warehouse Engineering
experience with hands on Production Support, strong analytical and problem-solving skills. Tableau
Server Administration, Tableau Dashboard and report building experience. Experience in creating
triggered alerts for key KPI metrics based on threshold or conditional standard deviations.
TECHNICAL QUALIFICATIONS
Databases: AWS Redshift, Postgresql, SAP HANA, Oracle
Languages: SQL, Python
BI Tools: Tableau Desktop Developer, Metric Insights, SAP Business Objects, Microsoft
Excel, Microsoft Powerpivot
DevOps: Terraform, Rundeck, Jira, GIT, Confluence, Tableau Services Manager,
Cloudberry S3 Explorer Pro, Putty, Aginity Workbench, DBeaver, Oracle SQL
Developer, pgAminIII
Services: AWS Cloud services
Methodologies: Agile & Waterfall SDLC
Work Experience
Elsevier Science 10/2014 – Present
Web Analytics Manager – Production Support Engineering Lead
Technologies: Redshift, Postgres, Oracle RDS, Tableau Desktop Developer, Tableau Server, Tableau
Services Manager, Metric Insights, Terraform, Unix, Windows
• Staff development and management responsibility for 7 software engineers
• Hands on development lead who actively participates in development sprints and activities
• Partner with Elsevier senior leadership, business analysts and stakeholders developing reports and
dashboards with alerting capabilities on key KPI business metrics
• Led and participated in cross functional team that migrated the data warehouse from an on-
premise Oracle database to a cloud-based Oracle RDS instance that included report migration
from Business Objects to Tableau
• Team Lead and Scrum Master for the End 2 End testing project, cross functional team of
developers and testers with responsibility for auditing key KPI metrics for counter compliancy
• Leader of the Usage Response Team responsible for deep dive investigations, working alongside
team members, Web Analytics Analysts and Product owners to investigate any issues impacting
counter and KPI metrics
• Lead, participate and drive my team in technical discussions, design reviews and brainstorming
sessions
• Squad Leader of the Production Support Team who is responsible for daily ETL functions,
transformation and loads into two data warehouse environments
• Responsibility for meeting all daily, weekly and monthly deliverables including counter reporting
deadlines
• Responsible for the creation of monthly counter reports for external clients

2. • Interaction with Product Owners from two separate functional business areas (usage and customer
metadata warehouse)
• Provide dashboards and reports based on requirements from Elsevier Business analysts
• Responsible for Tableau Server administration including server upgrades, Tableau software
installations, working in our AWS cloud environment
• Using Terraform for server installation to build and tear down servers quickly. Currently
working with a 3-node clustered environment in production with a single node in development
• Developed numerous Tableau Dashboards currently being used to monitor production systems
and company key metrics and KPIs
• Negotiated contract and licensing model for new push intelligence software called Metric Insights
that has a seamless integration with Tableau
• Developed Tableau dashboards for external teams as needed to assist them in tracking their own
internal metrics and KPIs
• Developed automated alerting that monitors key KPI metric thresholds sending alerts to the
appropriate KPI owner
• Created a Slack Bot that interacts with Metric Insights with ties into Tableau where you can use
natural language to query and find Tableau dashboards and reports, returning results in Slack
• Interact and respond to needs of the Elsevier Security team about crawling and BOT activity
• Build required tooling dashboards and reports to enable the cyber security team to detect and
eliminate theft of Elsevier content
• Created Metric Insights reports and bursts that go to the security teams daily, providing the
information for them to track down content theft
Elsevier Science 08/27/2006 – 09/2014
Manager Data Fabrication, Data Warehouse & Reporting
Technologies: HTML/XML, Unix, Windows, Oracle DB, Microsoft SQL Server 2012, SAP Hana DB,
Mark Logic DB, Xpath, Xquery, SAP BO Webi Reporting, SAP BO Explorer, SAP Xcelsius, Dashboard
Designer, SAP BO Data Services ETL tool, SQL ETL Scripts, SAS Dimestore, SAS Off-dime, Tomcat,
Apache, Eclipse, Visio, Power Designer, Toad, Clear Case, Git, Microsoft Office tools, JIRA, Hana
Studio, Microsoft Excel
• Usage Response Site Leader – Responsible for creation of the “Finger on the Pulse” analytics
reports for the Usage Response Team
• Building reports in excel with pivot tables, enabling slicing and dicing of the usage data to gain
insight into key functional metrics used to help drive usage of the flagship web products and
applications
• Management of two functional teams within Elsevier, The Data Fabrication Conversion
Engineering Team and the Data Warehouse and Reporting Team
• Full Time Employee Management responsibilities for hiring, performance management, career
path and training
• Management responsibilities for Domestic Contractors and Vendor Contracting resources
(Cognizant and Infosys)
• Relationship Management with offshore vendors
• Resource Manager responsible for staffing all projects concerning the Fabrication and Data
Warehouse teams
• Usage Data Governance board – enforcement of business rules/standards and guidelines
Responsible for data quality about online fabricated content and usage reporting data (counter
compliancy)
• Maintain relationships with business owners who drive work into the organization

3. • Ensure counter compliance de-duplication standards are in place for all data feeds feeding the
Dayton and Amsterdam data warehouses
• Responsible for the Data Warehouse architecture
• Responsible for daily production support processing for the Data Warehouse and Fabrication
Systems
• Customer System Report Tool (CSRT) – Responsible for internal customer/user information
reports for use by the business owners
• Built the BRS (Business Response System) – detects sudden changes in usage user habits, data
displayed in an executive dashboard
• HUBFAB, 3rd party fabrication of data – responsible for 3rd party content ingestion into the
Science Direct Repository
• Responsible for a BI Tool Proof of concept exercises, investigating new data warehouse backend
and new frontend reporting tools and technologies
LexisNexis 01/15/2001 – 08/24/2006
Manager Production Systems Operations
Technologies: MVS Operating System, MVS 3270 Console, Omegamon, TSO, Roscoe, JCL, Unix Shell
Scripting, Winbatch Utilities, HTML, FrontPage, IBM Mainframe, Webstar, Multi Desktop tool, IPL
Console, Microsoft Office Tools
• Management responsibilities for Dayton Ohio and Albany New York data centers
• Management responsibility for staff hiring, development, and performance
• Responsible for Reliability, Availability and Performance for all Tier 1 & 2 Flagship products
• Maintained vendor relationships with external hosting clients
• Facilitated CAT Team meetings/Post Mortems for all outages of Tier 1 & 2 product offerings
• Responsible for ensuring external team involvement, follow-up, documentation, root cause
analysis and permanent fix implementation for all production product outages
• Developed automation scripts to start and stop all data center monitoring tools
• Responsible for creation of knowledgebase documentation
• Managed Production Support Help Desk call center
• Trouble ticket creation, engagement of support organizations and follow-through of incident to
product recovery
• Assignment of incident to problem management for investigation, problem documentation and
permanent fix
• Managed and maintained the production change management calendar
• Co-Chair sponsor and Co-Creator of the BOSS (Business Operations Support Services)
Certification program offered at Sinclair Community College
LexisNexis 07/01/1998 - 01/14/2001
Consulting Systems Engineer
Technologies: MVS Operating System, MVS 3270 Console, TSO, Roscoe, JCL, Unix Shell Scripting,
Winbatch Utilities, HTML, FrontPage, Webstar, Multi Desktop tool, Microsoft Office Tools, Microsoft
Project
• Senior Technical Lead for Data Center Operations
• Data Center Lead on mission critical projects
• Project Lead and Data Center REP for key Data Center initiatives on improving Reliability
Availability and Performance of mission critical systems
• Change Management modernization, creation of the Web Change Management process

4. • Responsible for helping to establish data center SLA’s and operational support requirements
• Worked to improve and streamline processes within the data center to enhance abilities of
capturing incidents and facilitate quicker shift turnovers
EDUCATION
• Bachelor of Science in Management (BSM) – University of Phoenix – May 2013
o GPA: 3.98
o Graduated with Honors
o Member of the International Business Honor Society, Delta Mu Delta
• Introduction to Machine Learning for Data Science
• Microsoft SQL Server 2012
• Certification in IT Service Management (ITIL)
• Management Development Series
• Member of AFCOM – Data Center Best Practices
• TDWI (The Data Warehouse Institute) member since 2006
• Development & Architecture Security Fundamentals – White Belt Certification
• Agile Developer Training
References available on request